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Kyle Gray SELLING WITH STORY part 5

Name: Kyle Gray SELLING WITH STORY part 5
Uploaded: 2024-01-04T23:00:19+00:00
Duration: 32 s
Channel: Tyler Wagner
Description: Kyle Gray breaks down Hal Elrod's publishing strategy: write one book, The Miracle Morning, then create versions for different audiences like "Miracle…

4 Jan 2024 · 1 min

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Kyle Gray breaks down Hal Elrod's publishing strategy: write one book, The Miracle Morning, then create versions for different audiences like "Miracle Morning for Salespeople" and "Miracle Morning for Parents." Elrod probably had editors adapt it rather than rewriting each time, making him a genius at repurposing.

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I think Hal Elrod in particular is brilliant because he wrote one book and just rewrote it 72 times. I'm going to make the Miracle Morning for X and Y and Z. And then he just said Miracle Morning for this audience, that audience, this audience, that audience. And I doubt he actually rewrote them. He just had some good editors kind of repurposing. But he was the genius repurposer. Of the century when it comes to authoring.