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In this short monologue, Renat Gabitov introduces his upcoming book "Lifestyle Engineering" and argues that true transformation comes from rejecting society's plug‑and‑play life script—college, a conventional job, then entrepreneurship. He observes that every major innovator has forged a non‑standard path, thinking for themselves rather than following prescribed norms. Gabitov urges listeners to unconstrain and unchain themselves from these societal mechanisms, deliberately breaking personal patterns, staying away from comfort, and training the brain to approach problems in completely new, innovative ways.

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