Lyndsay Phillips left a low-pay part-time job to start Smooth Sailing Business Growth. She argues content marketing builds relationships, not just leads, and credits her coach Jim Palmer's advice to "Decide" as pivotal. She recommends "The 12-Week Year" productivity system and emphasizes that aligning work with passion beats trying to be a superhero entrepreneur.
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Welcome to the Business Blast Podcast. I'm your host, Tyler Wagner. This episode is brought to you by Authors Unite. Authors Unite provides you with all the resources you need to become a successful author. You can learn more about Authors Unite and join the free community at authorsunite.com. Now let's jump into the episode. All right everyone, welcome back to another episode of the Business Blast podcast. I'm your host Tyler Wagner. Today I have Lindsay Phillips with us. She is the captain and CEO of Smooth Sailing Business Growth, where they help entrepreneurs attract and acquire customers faster with powerful content marketing. She's also the host of Smooth Business Growth podcast which is 15 minutes of pure marketing strategies proven to move the needle in your business. So welcome to the show, Lindsay.
Thanks so much for having me, Tyler Wagner.
Of course. Thank you for joining us. We appreciate it. We'll dive into the first one. The first question I have for you, Lindsay, is what is the best story from your life that has an underlying valuable message?
I— the most valuable message or story I think is just going for it. I mean, so many people I find are, you know, in a job that they don't really like, or they want to start a business but they're too afraid to, that you just need to jump in with both feet. I mean, I had a part-time job that I hated. I was only making $14 an hour, and I really wanted to have my own business again and dive into that. I, I dabbled in it and then kind of came to a crux where, you know, do I leave the part-time job and just have my own business, and would I make enough to I mean, it was scary, but I did it anyways, and I have not regretted it. Same with joining a mastermind and getting a business coach. That investment kind of felt really scary. I said yes anyways and dove in and, you know, reaped in the rewards for sure.
Well, congratulations on taking the leap. It looks like it turned out well for you.
So far so good. Yes.
And the next one I have for you is what is the most valuable piece of information we should know that's within your expertise or industry?
I think a lot of people find that content marketing or social media marketing is a nice to have instead of a need to have. And I don't think they realize how crucial it is in regards to building relationship with people, whether it's nurturing emails, videos, podcasting, social media posts that kind of show your personality and your expertise. I find a lot of people think that it's just for capturing leads and growing an e-list, but being online so much these days, it really is the biggest strategy to build those relationships, to expand your network, and, and that's how you're going to get those conversions.
And what is your best piece of overall business advice? So not necessarily industry-specific.
I would say have a support system and don't be afraid to ask for help. A lot of entrepreneurs feel that they need to be like superheroes. They need to wear all the hats. They need to know how to do Facebook ads. They need to know how to, you know, do sales funnels and landing pages. You don't have to know it all. It's fantastic that you have your own area of expertise. So don't be afraid to ask for help. Go to Facebook groups and find out what they're doing and ask them questions, or, you know, hire an expert that does Facebook ads and they can take care of it for you. People and resources are out there and you need to really tap into that in order to be able to grow your business.
And if you could give your younger self one piece of advice, what would that be?
That's a good question. I, to tell myself to have more confidence earlier in life. I think I really held back from a few things thinking, you know, that whole small mindset, right? Who am I? A little fish in a big pond. And just having that sense of confidence in your expertise, in your skill sets, in your ability to do whatever it is that you want and create any future that you want. I mean, it's easier said than done, but I wish, yeah, I had that sense of confidence earlier.
And in your opinion, what is the key to happiness?
I think the key to happiness is doing what you want to do. I mean, for a while my business was a lot of VA work and it wasn't making me happy. It wasn't bringing me joy. I loved content marketing and was good at it. I started saying no to clients that I knew weren't a fit. I started saying no to certain tasks or certain projects that I knew I didn't enjoy, and I niched my business down. So yeah, I mean, you're not going to be happy unless you're doing things that you love to do that's fun. Don't do it just because you feel like, well, it's going to make me money, so I should.
And what's the best book that you've read? And what was the number one thing you learned from that?
I can't remember the name of it, but there was a book about your inbox and managing your inbox, which is amazing. And the other one is The 12-Week Year by Brian and it just really helps you achieve your goals faster. And I really liked how it was action-oriented versus your goal or result-oriented. So you're taking like many actions along the way and you're congratulating yourself on taking those actions, which is self-motivating and you get more done. And then lo and behold, you do achieve your goals. So I just really like how it, it lays it out and it kind of switches your mindset to a different gear.
Yeah, I'm gonna check that out. If I can achieve my yearly goals in 12 weeks, I'm in. I like that.
I know, right?
And the next one is, what's your favorite quote and why?
Favorite quote, I think it's Jim Palmer. He's my business coach and author of 6 books, but he always says decide. So if you make a decision to move forward, just say yes. Is his, you know, big quote. And I know when I've said yes to opportunities and I've made a decision to move forward with it, I've always— I never fail, you know what I mean? Things don't always go perfectly to my plan, but it's always helped my business and myself move forward.
Definitely. Thank you so much for coming on. The last question I have for you before we let you go is, where's the best place for people to find you online?
You betcha. So it is smoothbusinessgrowth.com.
Perfect. And I love that name, by the way. And thanks again for joining us.
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