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In this interview excerpt, Mark Montzhek, Chief Opportunity Officer of OpportunityLab, outlines the organization’s mission to foster sustainable business growth by expanding consciousness through strategy, leadership, and culture. He recounts meeting Tyler in 2017 when he launched his book, Culture of Opportunity: How to Grow Your Business in an Age of Disruption, reflecting on the era’s perceived disruption and the unforeseen changes that followed. Montzhek expresses gratitude to Tyler’s company, Authors Unite, for propelling the book to the #1 spot on Amazon’s nonfiction business list, emphasizing the book’s core message that cultivating a culture of opportunity is more vital than adhering to a static strategy.

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