Mark Monchek, Chief Opportunity Officer of Opportunity Lab, met Tyler in 2017 when his book Culture of Opportunity hit #1 on Amazon's business list. He argues that building a culture of opportunity outlasts any single strategy.
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So I am Mark Montzhek. I am the Chief Opportunity Officer of Opportunity Lab, and our mission is to support sustainable business growth through expanding consciousness. And we do that through strategy, leadership, and culture. So you and I met, Tyler, back in 2017 when I launched my book, Culture of Opportunity: How to Grow Your Business in an Age of Disruption. So as we remember, back in 2017, we thought that was a disruptive time. And how little did we know about what was still to come and what's coming, you know, every single day, right? So, we thought we knew a little bit about publishing. We thought we knew a little about digital media, social media. And I just feel very grateful to you and your company Authors Unite because you took our book to number 1 in Amazon, you know, for nonfiction business books. And, you know, our book was really resonant back then because we really talked about how important it is to think about a culture of opportunity rather than a strategy that's fixed in time.