Tyler WagnerFounder, Authorsunite.com · Authorsunite.com and Partnerprofits.io Founder - #1 WSJ Bestselling Author - Book Publisher - Book Marketer - 4,000+ Authors Served - Millions Of Books Sold By Clients - Investor

Marketing Tactics And Strategies For Politics | The Tyler Wagner Show Short Clip - Philip Stutts

Name: Marketing Tactics And Strategies For Politics | The Tyler Wagner Show Short Clip - Philip Stutts
Uploaded: 2021-12-06T15:52:06+00:00
Duration: 1 min 20 s
Channel: Tyler Wagner
Description: In this short clip from The Tyler Wagner Show, Philip Stutts outlines his extensive background in political marketing, claiming involvement in 1,407…

6 Dec 2021 · 1 min

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1:20

In this short clip from The Tyler Wagner Show, Philip Stutts outlines his extensive background in political marketing, claiming involvement in 1,407 election victories—including three winning presidential campaigns—since 1996. He describes a personal “midlife crisis” around 2014‑2015 that prompted him to pivot from politics to founding a corporate marketing agency, aiming to translate the high‑impact tactics used to win political offices into strategies for businesses. Stutts argues that, amid a highly disruptive market, companies must adopt the disciplined, data‑driven, and adaptive approaches of political campaigns or risk failure within the next two years. He positions his agency’s “outlier strategy” as a way for businesses to win in this turbulent environment.

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I come from the world of political marketing. So since 1996, I have worked on thousands of political campaigns. I've been a part of 1,407 election victories, and I utilized or learned for basically 19 of those years the strategies that get presidents elected. I've been a part of 3 winning presidential campaigns. And then figuring out what it took to get senators elected, governors elected, congressmen and women elected. And so I ended up having that midlife crisis back about 2014, 2015, where some people go cheat on their spouses and some people go buy Harleys. And I just decided I was going to reinvent myself and take all the lessons I learned in politics and go build a corporate marketing agency. I figured I had a niche in the marketplace, and that was that businesses should be applying not the partisanship of politics, but the marketing tactics and strategies in politics to grow their business because we're in a very disruptive moment, Tyler. 99% of all businesses in the next 2 years, they either change and adapt and optimize right now or they're going to be screwed. I figured I had an outlier strategy that could help businesses win.