Tyler WagnerFounder, Authorsunite.com · Authorsunite.com and Partnerprofits.io Founder - #1 WSJ Bestselling Author - Book Publisher - Book Marketer - 4,000+ Authors Served - Millions Of Books Sold By Clients - Investor

Publisher for the Passionate | The Tyler Wagner Show Shortclip - Jesse Krieger

Name: Publisher for the Passionate | The Tyler Wagner Show Shortclip - Jesse Krieger
Uploaded: 2022-01-12T17:29:14+00:00
Duration: 1 min 55 s
Channel: Tyler Wagner
Description: In this segment, the speaker outlines a pioneering "summit-to-book-launch" strategy used over the past six months to amplify pre‑sales for a new title…

12 Jan 2022 · 2 min

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1:55

In this segment, the speaker outlines a pioneering "summit-to-book-launch" strategy used over the past six months to amplify pre‑sales for a new title, Emily Pereira’s The Quest. The approach centers on hosting a themed virtual summit (the Quest for Love Summit) two months before the book’s release, featuring 25 speakers. Attendees are prompted to preorder three copies of the book to gain lifetime access to summit recordings and bonuses, effectively turning each attendee into a multi‑copy buyer. This bulk preorder activity creates a demonstrable demand signal that the publisher’s sales team presents to Amazon, prompting the retailer to ship 4–5 times the initial order volume. The result is a consistent 2–3× increase in overall sales compared to a standard self‑publishing launch, even accounting for potential returns. The speaker emphasizes the value added by the publisher in orchestrating demand, incentivizing larger preorders, and influencing retail inventory decisions.

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Yeah, I'd love to share that. I mean, that's a, that's an exciting topic for me. What we've been pioneering the last 6 months with and getting success with is, say, 2 things. One is a summit-to-book-launch model. Like, we had an author named Emily Pereira. She had a book called The Quest, and it's about finding love and sort of female awakening. So we did this summit called the Quest for Love Summit about 2 months before the release date. And typical summit model brought together like 25 speakers, many of them promoted, but the call to action on the summit was preorder 3 copies of The Quest to get lifetime access to all the recordings plus bonuses. So now people are coming into this summit, preordering 3 copies at a time, and there's lots of incentives for them to do that. It's like, you you know, $50, $60 investment. But what that did on the retail and the book side is our sales team was in conversation mostly with Amazon saying, look at the amount of orders coming in. You guys should order way more, way more. So we ended up shipping like 4 or 5 times the amount of books that were driven as sales through the summit by the time the actual release came around. In other words, we, we found, started to pioneer ways of driving and indicating enough demand to retail before a release where we get much bigger orders. And, uh, and even if some of those come back as returns down the road, I'm finding consistently we're getting a 2 to 3x bump over if somebody was just put their book up self-publishing and sold it, you'd sell whatever copies you sell. But as a publisher, we're trying to add value by like doubling and tripling up the amount of presales that an author can drive and that we can support them in driving.