In this Business Blast Podcast episode, host Tyler Wagner interviews Roy Morejon, co‑founder of Inventees Partners, the only full‑service turnkey product launch firm that has helped entrepreneurs raise over $160 million on Kickstarter. The conversation begins with Roy sharing a personal story from his Maine upbringing, where he lobstered with his father, instilling a strong work ethic and pride in a day’s labor. Roy then explains how crowdfunding serves as a powerful method for gaining consumer insights and validating product‑market fit before large financial commitments. He offers timeless business advice—always get agreements in writing—and stresses the importance of building an online professional network early, especially via LinkedIn. When asked about happiness, Roy says it comes from doing work that matters, whether in business or family life. He recommends the book Never Split the Difference by Chris Voss, highlighting the lesson that every interaction is a negotiation. His favorite quote, “Never pay retail,” reflects this negotiation mindset. Finally, he directs listeners to find him online by searching his name, providing a simple call‑to‑action for further contact.
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Welcome to the Business Blast podcast. I'm your host, Tyler Wagner. This episode is brought to you by Authors Unite. Authors Unite provides you with all the resources you need to become a successful author. You can learn more about Authors Unite and join the free community at authorsunite.com. Now let's jump into the episode.
Alright everyone, welcome back to another episode of the Business Blast Podcast. I'm your host Tyler Wagner. Today I have Rory Morajan with us. He is the co-founder of Inventees Partners, the world's only full-service turnkey product launch company helping entrepreneurs and startups raise over $160 million on Kickstarter. So welcome to the show, man.
Yeah, thanks for having me, Tyler. Excited to be here, man.
Of course, grateful to have you here as well. Um, we'll jump into the first one, Rory. The first question I have for you is, what is the best story from your life that has an underlying valuable message?
Uh, I was very fortunate to grow up in the great state of Maine, um, where a lot of people live off the land. My family and father was no different. I grew up lobstering with my father as a hobby, basically. That kind of turned into a summertime job. Learning the value of hard work and a sense of pride for the work that you do. Waking up at 3 AM every morning to get out there and haul in lobster traps and bring lobsters to the people that want them from around the world. Truly valuing the value of a good day's work.
And what's the most valuable piece of information we should know that's within your expertise or industry?
So being a crowdfunding marketing expert, I found that this sort of product launch is the most interesting and most valuable way to not only get consumer insights, but also find product-market fit for your idea. You're able to validate your idea with the crowd before potentially spending a bunch of money and wasting money on a product that potentially the public just doesn't want yet or is too early.
And what's your best piece of overall business advice, so not necessarily industry-specific?
Yeah, I'm sure you've had this before on the show, but get everything in writing.
Mm.
And if you could give your younger self one piece of advice, what would that be?
Well, social networks weren't around necessarily when I was just finishing my schooling, but it would be, you know, connecting with people online, making sure that you're building your network online. You know, the beauty of LinkedIn is having that. So, you know, if you're in your younger years, you know, start connecting with people and building your network online.
And kind of going a little bit of a different path, but in your opinion, what is the key to happiness?
Do things that matter, do things that make a difference. You know, whether that be with your business or with your family, you know, do something that actually, you know, matters.
And what is the best book that you've read and what was the number one thing you learned from that?
Yeah, so I'm big on listening to books now with Audible because you can speed them up. And the best book that I've read recently, 5 times now, is "Never Split the Difference" by Chris Voss. And really the takeaway there is everything in life is a negotiation. So try and win.
Yeah, I love that book too. And what is your favorite quote and why?
So kind of going off of Chris's book, my personal one is, "Never pay retail." There's always a margin to be negotiated in there somewhere.
Love it. Thank you so much for coming on, man. The last question I have for you before we let you go is, where's the best place for people to find you online?
Yeah, just Google me, Rulian Lessin, Morejon, M-O-R-E-J-O-N.
Perfect, man. Thanks again.
My pleasure.
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