In this Business Blast Podcast episode, host Tyler Wagner interviews Scott Paul, the CEO of Wooly, a platform that helps brands manage influencer relationships. The conversation weaves through Scott’s unconventional background—guiding drug‑rehab teens through the Arizona desert, a stint running Disney’s social media and influencer programs, and his current life on a ranch near Park City where he dreams of alpaca farming. Scott shares memorable anecdotes, such as losing an iPhone while filming sharks in Hawaii, and distills the core lessons he’s learned. He argues that the future of social selling will rely less on polished content and more on authentic customer stories, advises aspiring entrepreneurs to hire diplomatic, partnership‑focused people, and emphasizes a personal philosophy of focusing only on what’s within one’s control, finding happiness in simple, purposeful living. The episode also includes a sponsor plug for Authors Unite.
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Welcome to the Business Blast Podcast. I'm your host, Tyler Wagner. This episode is brought to you by Authors Unite. Authors Unite provides you with all the resources you need to become a successful author. You can learn more about Authors Unite and join the free community at authorsunite.com. Now let's jump into the episode. Alright everyone, welcome back to another episode of the Business Blast Podcast. I'm your host Tyler Wagner. Today I have Scott Paul with us. He's the CEO of Wooly, which is a software for managing influencers on social media, and he's also an aspiring alpaca farmer living on a ranch with his family. So welcome to the show, man.
Hey, thanks for having me on.
Of course, man. We'll dive into the first one, Scott. The first one I have for you is, what is the best story from your life that has an underlying valuable message? And maybe besides the iPhone with the sharks.
Yeah, I was just explaining to Tyler Wagner Wagner how I'm currently without an iPhone because I lost it in Hawaii trying to film sharks. iPhone X is not waterproof, no matter what they say.
Which is also a good lesson.
Yeah, that's a great lesson. No, I mean, I would say, I'll keep this quick, but I used to have a job in the desert of Arizona taking kids through the wilderness who were kind of recovering from drug addiction. And I think that with nothing, no food, dirty clothes, weeks at a time, guiding these kids through the wilderness, making fires with sticks. And it was the happiest I've ever been. And so those were my poor days of my life. 15 years ago, I didn't have $500 to my name, but I was happiest I've ever been. And so I kind of keep that as my—
awesome. Um, the next one I have for you is, what is the most valuable piece of information we should know that's with The thing I'm doing lately is this influencer marketing world on social media.
I've been doing that for a while. I was at Disney running their social media and influencer marketing, and now I've got a company doing it. And I think the thing I want to tell people is that the future of social selling will not be like the content you create, but it's going to be the content that your media— but the real stuff that really works well is when you can get customers to talk about and share their stories with?
Just stepping into entrepreneurship, you know, what would you tell them?
Well, I wrote some, you know, you gave me some, uh, friendly towards you, or you're not, you don't like, would just be a really lonely life. So I think you're gonna be meeting so many people. We look when we hire people, that's what I look for to partner when I, and to invest in people. All those just diplomatic people are really enjoyable to be around.
And if you could give your younger self one piece of advice, what would that be?
But his first server in the room in Harvard, I wish I was there to just— I was just there close somewhere to give him $500. No, I would just say be yourself. I think back and I actually don't regret anything I've done, so I kind of live I think all things brought me to where I'm at. And so I don't know what advice I'd really give myself, but other than you want to be somewhere that you're doing you, you're being you. And that's all I've always made sure that that's places I'm at. I don't have no idea. Key to happiness. But I guess I'm on a ranch right now in the middle of, I'm near Park City, Utah. I just bought a house up here. I'm looking out at like a pond and some animals. I worked really hard for 10 full years since leaving school to emancipate myself from the American economic enslavement I feel like people face and do the thing that makes you happy. And then know when you have arrived there and don't keep wanting more. Don't put yourself back into the trap so you have to keep working for someone else or keep working all day long, 20 hours a go from a close friend. And it's like a Bible for the non-religious and religious alike. It's just kind of a book on how to live a good life and simple principles that are— only worry about what's in my control. So I just, I don't really worry about things I can't do anything about. The Guide to the Good Life.
And what is your favorite quote and why?
When Jim Carrey leaves the bar in Dumb and Dumber and he sees that newspaper on the wall that says there was the moon landing and he like screams out in the lobby, "We landed on the moon!" I think that's the funniest thing ever because it's like he did that improv and he did that without like script. And I watched like the making of that show. I just— funny actor, funny thing to do when you see something like me. And I was trying to make some— I was trying to get a free Tesla Roadster. So I was trying to get— for recording, hosting, and distributing podcasts. Best of all, it's 100% free. Sign up now
