Tyler WagnerFounder, Authorsunite.com · Authorsunite.com and Partnerprofits.io Founder - #1 WSJ Bestselling Author - Book Publisher - Book Marketer - 4,000+ Authors Served - Millions Of Books Sold By Clients - Investor

Steve Brossman F.L.O.W. part 7

Name: Steve Brossman F.L.O.W. part 7
Uploaded: 2023-09-01T16:00:23+00:00
Duration: 51 s
Channel: Tyler Wagner
Description: Steve Brossman explains how headlines work: they provoke the right emotional response, which makes people invest time, then deeper attention, then…

1 Sept 2023 · 1 min

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Steve Brossman explains how headlines work: they provoke the right emotional response, which makes people invest time, then deeper attention, then finally money. Each investment builds on the last.

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when they buy something from you. Now, a lot of copywriters will say the purpose of a headline is to get their attention. Now, the purpose of the right headline is to get them to make the right emotive investment, to stir an emotion. Look at that headline. That's for me. That's not for me. When you get that right emotion or the start of a video or the start of an ad, it's like, what is the emotive investment you want from the people right there and then? Yep, that's for me. They're talking to me. I'm feeling that. Great. The next investment is time. So if the first couple of seconds or the headline has got the right investment, then they're going to invest the next one, which is a bit of time. I'm going to read a little bit more. I'm going to watch a little bit more. I'm going to listen to a little bit more. Now, as that goes on, they'll get a deeper motive investment. They'll spend more time, more motive investment. And the last investment is obviously then it's the money.