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Steve Brossman F.L.O.W. part 2

Name: Steve Brossman F.L.O.W. part 2
Uploaded: 2023-08-29T22:00:20+00:00
Duration: 56 s
Channel: Tyler Wagner
Description: In this segment, Steve Brossman explains the neurochemical drivers of the flow state, focusing on dopamine as the hormone of achievement, focus, and…

29 Aug 2023 · 1 min

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In this segment, Steve Brossman explains the neurochemical drivers of the flow state, focusing on dopamine as the hormone of achievement, focus, and motivation, and testosterone as the hormone of power and confidence. He argues that experiencing frequent, leveraged wins creates surges of these hormones, reinforcing a positive feedback loop that sustains flow. Brossman then connects this insight to practical application: designing a sales funnel (or any process) that delivers regular, meaningful wins to keep participants feeling good, focused, and confident, thereby maintaining momentum and high performance.

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we would have a surge, and we still do, we have a surge of dopamine and testosterone. Now, the dopamine is the achievement, the feel-good, the focus, the motivation hormone. And that just gives us a surge of, wow, I feel really good because I did that. Now I'm really focused. And the testosterone is the surge of power and confidence. Now, that happens right now. If we have a win, we feel great about it and we feel more confident to go on to the next one. So the thing with flow is how do you choreograph? How do you have those frequent leveraged outcome wins so that they're feeling that surge of achievement and they're feeling that confidence to take the next step? Now, the hormones and the neuroscience, there's the happy hormones. If you can be the person that helps that person focus, feel good, and have the achievements all through the funnel, let's call it the sales funnel, whether it's a one-step,