Steve Brossman F.L.O.W. part 8

But if you are not getting to the point of what do I want them to feel now? I was just working with a client yesterday. I said, when was the last time that your web developer said to you, what do you want them to feel when they get on this page?

Never.

Not what do you want them to know?

Yeah.

What do you want them to feel? When you turn that around and they get onto that page and they think, oh wow, whatever that emotion is, when you are stirring that emotion, they're actually going to be running towards you.

Yeah, I agree. And I think the big picture with this too is that the person is ready when they get on the call, like the potential client, right? And so many people do not do this, right? Like they'll have like a website or a funnel and it's like whether it's very basic or complicated, it doesn't really matter. It's just it doesn't actually serve its purpose. It just all it's there for is to capture information. And then for the business owner to follow up or the salesperson to follow up and have a call. But what you're getting at is like, you're missing out on 99% of the opportunity to actually line this person up