Steve Brossman argues that marketing funnels fail when they're packed with self-promotion. Instead, share authentic behind-the-scenes moments of yourself. When you give audiences a real piece of who you are, they trust you and want to follow you, turning the funnel from a cold pitch into something that actually builds momentum.
Chapters
or a 400-step funnel. I've seen some really complicated ones. A lot of people will just have, here's some advertising, here's some download, and here's lots. They say put out lots of content. Here's lots of content and it's generally about me. Here's about me. Here's some reasons you should work with me. Now what we're saying is here's a relationship, here's a bit of me, here's a taste of me behind the scenes. How can I create a relationship with you By giving a piece of me so we can have that relationship. So by creating a flow to enhance and accelerate people coming towards you, they're actually coming towards you with energy and momentum and excitement. It's like, wow, I see this person and they make a decision. I like this person. I can spend more time with this person. This person knows what they're talking about. They make me feel good.