Steve Brossman argues you should focus on prospects who are already excited rather than starting from scratch. He introduces personal magnetic energy, the presence a seller conveys, and explains that when a seller's energy misaligns with a buyer's, they repel each other like opposing horseshoe magnets.
Chapters
I do want to spend more time with them instead of I know about them. And that's a major difference to get on the call. It's like people running towards you, knocking down the door. But the great thing when you do it right is you only get to have conversations with educated, excited people. And that's a damn good way to have a day instead of saying, right, let's start from scratch and then build and try and build the energy up. And we talk about the two energies, the personal magnetic energy. Who are you? How do you stand out? What do I know about you? But more importantly, what do I feel about you? And then there's the buyer's energy. How do we get them excited about it? And it's like you've probably held those two horseshoe magnets. If you hold them one way, you gradually push them together and push them together and they're just going to repel. There's nothing you can do.