Steve Brossman has spent 40 years helping businesses from solo operators to nine-figure companies sell better. His method centers on understanding what buyers actually want, amplifying that energy, and creating demand. COVID killed the handshake and changed how people buy, which is where his framework fits.
Chapters
Mates, I am just days away from the 40th anniversary of me getting started in business, which was I opened up a health club and I'll tell you the backstory of that a little bit later. But what I do now is work with businesses and right through from solopreneurs to 8, 9-figure enterprises on a new way of positioning, packaging, and selling. And it's all about connecting with the buyer and understanding the buyer and utilizing and enhancing the buyer's energy. So you're actually creating a flood of people who are in a hurry to come and buy from you because, and particularly with the big changes that happened in COVID, there was a lot of times where people could actually go and have a meeting and shake hands and belly to belly, have the coffee,