Tyler WagnerFounder, Authorsunite.com · Authorsunite.com and Partnerprofits.io Founder - #1 WSJ Bestselling Author - Book Publisher - Book Marketer - 4,000+ Authors Served - Millions Of Books Sold By Clients - Investor

steve brossman insight part 2

Name: steve brossman insight part 2
Uploaded: 2023-08-23T22:00:27+00:00
Duration: 59 s
Channel: Tyler Wagner
Description: Steve Brossman, drawing on 20 years in TV production and neuroscience research, explains why Zoom selling felt pushy during COVID. He introduces "funnel…

23 Aug 2023 · 1 min

Watch on YouTube

0:59

Steve Brossman, drawing on 20 years in TV production and neuroscience research, explains why Zoom selling felt pushy during COVID. He introduces "funnel flow magic," a method that builds familiarity and trust throughout the buying journey so prospects want to engage rather than resist.

Chapters

and it would be easy to build the rapport. But when people got stuck in COVID and it was done over Zoom, a lot of people found it hard to build the relationship and they found they got on and the virtual selling, they felt pushy. They didn't know how to do it. I've got a 20-year TV and video background, so it was when I combined that with the understanding and the neuroscience of how people want to buy, not how people could sell better. It was then over the last couple of years that was looking at how do we create what I call funnel flow magic? How do we create the energy through the whole sales/buying process so that people know you, they have a relationship with you, and they're excited, they're coming to you wanting to have the solution, and then how to create that conversation in a way that, yes, I just have to work with you, and that takes the pressure