Tyler WagnerFounder, Authorsunite.com · Authorsunite.com and Partnerprofits.io Founder - #1 WSJ Bestselling Author - Book Publisher - Book Marketer - 4,000+ Authors Served - Millions Of Books Sold By Clients - Investor

steve brossman insight part 3

Name: steve brossman insight part 3
Uploaded: 2023-08-24T16:00:23+00:00
Duration: 52 s
Channel: Tyler Wagner
Description: Steve Brossman argues that obsessing over your product creates pressure and kills sales. Real leverage comes from understanding why customers want to buy…

24 Aug 2023 · 1 min

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Steve Brossman argues that obsessing over your product creates pressure and kills sales. Real leverage comes from understanding why customers want to buy in the first place, not from perfecting your pitch.

Chapters

No matter what you're selling at the highest to the lowest level takes the pressure off actually just selling the box, the brown box as I say.
Yeah, it's funny, I always get reminded when we talk why I love talking to you because the big thing I just took from that is it just, and it's these minor tweaks that I think that you have that are kind of like big revelations for people is you said it's not about selling or it's not about selling better. It's about actually looking at like, why do people buy, right? And that so many people say, I want to get better at sales. You hear that all the time. Like there's literally sales consultants, like I will train you to get better at sales, but you flip the whole view of that and it's like, well, actually let's look at first, like what do people like want to buy and why, why do they buy?