Steve Brossman describes a client who raised her prices 50% and stopped trying to sell. A prospect then bought three packages instead of one. The shift from selling to believing in her value's worth changed what customers were willing to pay.
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And the next week in our call, she said, Steve, I don't know what you did. I had 5 conversations this week. I had 3, that was an extra $25,000 and I had another 2 more. And she said it was just a conversation. It was just a flow, but it was the combination of I believe in the value that I'm delivering, not I'm trying to sell the service that I do. And when people feel that you have absolute belief in the value that you deliver. So we said, fantastic. So we had the conversation yesterday. That week we put her prices up 50% and she had the next conversation and the person bought 3 times more than they would normally. They bought 3 of the package. Instead of just one. So increasing the fees 50% and tripled the sales. She said, Steve, just keep doing what you're doing.