steve brossman insight part 5

I love it. Yeah. And it's, you know, in a sense it's minor, but in a sense it's really because, and we talked about this before, not on the podcast, but like you do a lot of psychological research and you're really looking into like why people make decisions. And I think that's super important. And it's really overlooked because a lot of times in this industry, if you want to call it for like sales or anything of this, you know, they'll give you like scripts or they'll be like, You know, here's how this needs— like, you're actually being like, hey, let's actually, like, let's not do that. Let's go to the foundation of, like, how the brain works. Let's start there, you know? And, like, I don't know, I think it's just a different approach and it works. And so just before, because I always get excited when we talk, was this stuff helps me a lot too. But before we get there, just so people understand, can you tell us about your history of, like, some businesses? Like, you had, I think, a product that sold over $4 million, like, different things. Can you tell us the history of how you got to