Steve Brossman's Olympic dreams ended with a back injury, but rehabbing sparked a fitness passion that built a kids club franchise across five countries and a weight-loss program in two. He credits success to doing things differently and standing out.
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Well, I tell people that I got into business by accident. I was a professional track athlete and I was training for the Olympics and crushed 3 discs in my back and you don't run real quick with a bad back. So it was through, particularly at that level. It's not funny, but I just mean the way you were. But I'm happy, every day I'm glad that it happened. So through rehab, I fell in love with the fitness industry and I thought, you know, I was a pretty cocky young kid back then. I thought I could do this and I could do it better. Well, the great thing was I did and created lots of different programs for different things. I franchised a kids club into 5 countries and a weight loss program into 2. And that really helped me understand and develop that you don't do things the same way as other people. You do it differently. Be prepared to stand out and create the unique solution that provides value.