steve brossman insight part 7

As we were going through, I was looking at various things and one thing cropped up and it was when indoor smoking bans were coming in and nobody was prepared for it. And I just saw cigarette butts everywhere and I said to my mate, I've gotta do something about it. And he, and I said, I've invented the first ever personal ashtray. And he said, mate, they've been around for years. And a lot of people think going into an already established crowded market, there was already 12 or so on the market. And then one night I woke up, butt, butt, human butt, cigarette butt. Hmm, interesting. What if? And the thing that you're talking about and those people that are on the audio, I'm actually holding up something a little bit bigger than a Tic Tac box in the shape of a bum. It's got a human bum on it. It's called the Butts Out. And we actually sold 4 million, not just $4 million, 4 million into 26 countries.