In this Business Blast podcast episode, host Tyler Wagner interviews Tali Love, founder of the digital marketing agency Smart & Resourceful and creator of the travel lifestyle blog Pretty Brown Nomad. Tali shares a personal story about battling exorbitant electricity bills in her twenties, which taught her the importance of self‑advocacy and stepping outside her comfort zone. She emphasizes that successful digital marketing requires financial investment—"pay to play"—and advises business owners to pursue work they would do for free, aligning with deep passion. Tali reflects on her upbringing, describing negative family messages and the need for self‑validation. She outlines her view of happiness as a blend of nature, love, vulnerability, shared ideas, laughter, and physical movement. When asked about influential reading, she cites mindset books such as A Course in Miracles, The Four Agreements, and The Power of Now, highlighting the power of controlling one’s thoughts. Her favorite quote is Karen Blixen’s “The cure for anything is salt water, tears, sweat, or the sea.” The episode concludes with links to her two online platforms: prettybrownnomad.com for travel content and smartandresourceful.com for marketing services.
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Welcome to the Business Blast podcast. I'm your host, Tyler Wagner. This episode is brought to you by Authors Unite. Authors Unite provides you with all the resources you need to become a successful author. You can learn more about Authors Unite and join the free community at authorsunite.com. Now let's jump into the episode. ¡Hola! All right everyone, welcome back to another episode of the Business Blast podcast. I'm your host Tyler Wagner. Today I have Tali Love with us. She's the founder of Smart and Resourceful, a digital marketing and project management company that assists small businesses and solopreneurs with their digital outreach. She also owns and manages a lifestyle and travel blog called Pretty Brown Nomad where she discusses living a nomadic lifestyle and generating a lucrative income while doing it. So welcome to the show, Tali.
Thank you for having me, Tyler Wagner.
Of course. Thanks for joining us. Really appreciate it. We'll dive into the first one. The first question I have for you, Thalee, is what is the best story from your life that has an underlying valuable message?
It's hard to find the best, but the one that comes to mind that kind of tells a story, I think, is when I was in my mid-20s, I was staying in an apartment that was probably about 600 square feet, and I was running into $800 per month electricity bills, and no one could provide any answers or any solutions. I found myself calling, going to offices, crying, going into debt eventually with the threat of not having any electricity. And eventually it just came down to me having to do a lot of research, going to libraries, going to offices, studying up on legal cases where people had gone through this before, learning about the meters, the whole nine. And I remember finding myself outside adjusting the meters, shaking, terrified. But eventually in the end, um, I was able to spot out terms that I wasn't supposed to know and metrics and numbers and history where I ended up getting a lot of back pay. But that really just taught me that nobody was gonna save me. Nobody cared. I could have gave up, but I had to go outside of my comfort zone as far as figuring out how to get myself out of a mess that was completely unfair. But it taught me a good valuable life lesson.
And what's the most valuable piece of information we should know that's within your expertise or industry?
So at the end of the day, everything about me is digital marketing. And so while people need a great brand, I think, and, you know, services and offering, I think that people need to understand that we're in an era where you've got to invest in order to make it. And so I think as far as what I would offer is that please make investments. You've got to pay to play these days. You need to hire somebody that can go out and pay the best, play the best possible game for you with your marketing dollars.
And what is your best piece of overall business advice? So not necessarily industry specific.
You know what, I'm going to talk to business owners specifically. I would say to make sure that you're doing something that you would do for free. It has to be something that you're completely passionate about. That way you will be able to stick with it through the long term, you know, good, bad, indifferent, or you don't want to find yourself a few years doing something that you absolutely hate. So make sure that you do something that you're extremely passionate about.
And if you could give your younger self one piece of advice, what would that be?
You know what, for me, this kind of deters from business and it gets very personal, which it gets to become business and personal as I've grown. But I was raised in a household with a father that nicknamed me ugly and a mother that was just not checked in, for lack of better words. And so I would go back and just tell her that she was beautiful inside and out. And, you know, not to listen to that, not to internalize that.
And in your opinion, what is the key to happiness?
Oh, happiness. I think it's a good mix of sunlight, spending time with nature, you know, being out in water, trees, mountains, love, the ebbs and flows of love, be it family love, be it romantic love, friendship love, being vulnerable, having and sharing ideas, you know, with people that get you, laughter, moving your body around, a combination of all of those things. And if you lack in one area, you know, double up on another one.
And what is the best book that you've read and what was the number one thing you learned from that?
So hard. I'm going to have to go with a collective. Books, you know, anything from A Course in Miracles to Science of Mind, The Four Agreements, Power Now, anything that's dealing with mind change and being able to manipulate, being able to take control of your mind. I think for me, learning that and learning that life isn't just happening and that you can have a strategy as far as What you tell your mind to believe, what you put in your mind, that's what's been big for me. So any of those mindset books have been good for me.
And what is your favorite quote and why?
My favorite quote: "The cure for anything is salt water, sweat—" I'm sorry. "The cure for anything is salt water, tears, sweat, or the sea" by Karen Blixen. I love that.
Thank you so much for coming on. The last question I have for you before we let you go is where is the best place for people to find you online? Yeah.
If you're interested in travel or the nomadic adventures, I'm at prettybrownnomad.com. Anybody interested in digital advertisement and business growth, I'm at smartandresourceful.com. Awesome. Thank you again for joining us.
Really appreciate it.
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