Tyler WagnerFounder, Authorsunite.com · Authorsunite.com and Partnerprofits.io Founder - #1 WSJ Bestselling Author - Book Publisher - Book Marketer - 4,000+ Authors Served - Millions Of Books Sold By Clients - Investor

The best way to market your book Zero Cost

Name: The best way to market your book Zero Cost
Uploaded: 2023-03-01T16:00:12+00:00
Duration: 53 s
Channel: Tyler Wagner
Description: In this segment, the speaker shares a low‑budget strategy for promoting a book, drawing on advice from Gary Vaynerchuk. The core idea is to prioritize…

1 Mar 2023 · 1 min

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In this segment, the speaker shares a low‑budget strategy for promoting a book, drawing on advice from Gary Vaynerchuk. The core idea is to prioritize "documentation over creation"—publicly sharing the writing process rather than producing polished marketing content. By establishing a community on platforms such as a Facebook Group or Mighty Networks, the author can invite readers to follow the journey, post updates about challenges like writer’s block, and gradually build a loyal audience. Over months or a year, this community can grow to hundreds or thousands, turning members into enthusiastic supporters who feel personally invested when the book finally launches. The approach is positioned as a viable alternative to costly PR firms, emphasizing authenticity, consistent engagement, and leveraging the creator’s existing network.

Chapters

One method I want to share real quick for people, and you could do this even if you have a big budget, but let's just say that you were on a tight budget and you like, you know, you didn't have the money to like pay a huge PR firm or like pay us to do the launch for you. What we've found, and I learned this from Gary Vee actually, is he talks about showing what you're doing rather than creating content. So documentation over creation. What you can do is start a Facebook group or use another service like Mighty Networks, create a community with one of these platforms. Like basically as you're leading up to your book launch, start pointing people back to your group. And then a year later, you could have like hundreds to thousands of people in the group that have been along the journey with you. And then when you go to release it, they'll all support you. They feel like they've literally been a part of it. Yeah. You know, you wake up and you're like, oh, today's a rough day. I have writer's block. Quick post and then boom. And then you get a bunch of people following your journey.