In this short, conversational talk, Tyler Wagner, founder of AuthorGenate.com, outlines a simple two‑part method for boosting book sales. First, an author must write a remarkable, life‑changing book that delivers pure value to a clearly defined target audience. Second, the author should get that book into as many hands as possible—often by giving it away for free—to spark word‑of‑mouth referrals that ultimately drive paid sales. Wagner acknowledges the discomfort many authors feel about giving away their work, but stresses that the viral effect of free distribution outweighs the initial sacrifice. The core message is that a high‑quality book combined with aggressive free distribution creates a self‑sustaining sales engine.
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The easiest way to sell more copies of your book. My name is Tyler Wagner. I'm the founder of AuthorGenate.com, and I'm actually in Washington, D.C. right now for a business trip, a little bit of pleasure as well, but mostly business. And what I want to tell you about today is the number one way to sell more copies of your book. and I'm gonna keep this short. It's actually a lot simpler, simpler than most of you think. The number one way, and actually it's kind of a two-part process, the prerequisite to this number one way is that you actually write a book that is remarkable, that you actually write a book that is so good that changes the lives of the reader that they tell other people about it. Okay, so if you have that prerequisite done and handled, then the second part's actually very easy. All you have to do is get your book into as many people's hands as possible, even if it's free. Now listen, I know that it feels weird because I've worked with so many authors in my life. I know that it's hard to do that because of all the time, the sweat, the tears, the energy, everything that you put into writing your book, and then to give it away for free, like, it almost makes you sick. Like, I get it. But if you do have the prerequisite and you have a remarkable book and you get it into enough people's hands for free, they will tell other people, and then those other people will buy the book, and then they will tell other people, and then those other people will buy the book. So number one goal should be to write a remarkable book that changes people's lives, that adds so much value—no fluff, just straight value—to your target audience, and then give that away to your target audience for free as much as possible. And then let the universe do its work from there. Okay, so I hope that helps. I will talk to you all very soon.