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In this short, conversational talk, Tyler Wagner, founder of AuthorGenate.com, outlines a simple two‑part method for boosting book sales. First, an author must write a remarkable, life‑changing book that delivers pure value to a clearly defined target audience. Second, the author should get that book into as many hands as possible—often by giving it away for free—to spark word‑of‑mouth referrals that ultimately drive paid sales. Wagner acknowledges the discomfort many authors feel about giving away their work, but stresses that the viral effect of free distribution outweighs the initial sacrifice. The core message is that a high‑quality book combined with aggressive free distribution creates a self‑sustaining sales engine.

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