The irresistible offer

The irresistible offer automatically produces results like crazy.

Yes. For the New York Times method, there's two different ways that we help people with it. But one of the ways is a preorder campaign. Essentially what you would do is let's just say you have like a course that you sell for $2,000. When your book comes out and you put it on preorder, you can actually give that away for free in exchange for somebody preordering your book at like $30, let's say what we call like an irresistible offer. So like anybody that's following you would 100% take that deal, right? Because this course has been $2,000 for the past couple of years, let's say. And now for a couple of months it's free. All they got to do is get your book. And that is a way you could drive tons of sales. And then you take all those people that got your irresistible offer and then you process those orders through different bookstores that New York Times looks at. Say, let's just say you don't have that course created. You truly believe it's worth $2,000. That's one of the ways to get on the list.