Tyler WagnerFounder, Authorsunite.com · Authorsunite.com and Partnerprofits.io Founder - #1 WSJ Bestselling Author - Book Publisher - Book Marketer - 4,000+ Authors Served - Millions Of Books Sold By Clients - Investor

What Is The Best Way To Grow A Candy Company? | Infinite Partnership System

Name: What Is The Best Way To Grow A Candy Company? | Infinite Partnership System
Uploaded: 2021-10-12T09:00:16+00:00
Duration: 2 min 26 s
Channel: Tyler Wagner
Description: In this solo talk, Tyler Wagner outlines a low‑cost, step‑by‑step approach to launching and expanding a candy brand. He advises treating other candy and…

12 Oct 2021 · 2 min

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2:26

In this solo talk, Tyler Wagner outlines a low‑cost, step‑by‑step approach to launching and expanding a candy brand. He advises treating other candy and soda retailers as potential partners rather than competitors, starting with free in‑store sampling at local shops that already sell similar treats. Successful local sales provide concrete proof points (e.g., zip‑code level revenue data) that can be leveraged in phone calls to larger retailers and national distribution channels. Wagner also suggests leveraging movie releases for promotional tie‑ins, acknowledging the higher cost but potential reach. Throughout, he emphasizes that the initial method is free aside from time investment and that product quality is a prerequisite for scaling.

Chapters

Alright, this one is how to grow a candy business. So say you sell chocolate, chocolates, blueberry chocolates. Seems I'm thinking about chocolate right now, but just say you sell any sort of candy. Instead of looking at other candies or other sugary treats as competition, look at them as partnership potential, right? So what I mean by that is if I was starting a candy business, like I had this new type of candy, what I would do is I would first look at stores that sell, and obviously a lot of stores sell this, but maybe there's some stores that sell more of this than others. Like I wouldn't necessarily go to Whole Foods, let's say, right? Unless it was like a healthy candy. But let's just say it's, you know, your normal candy that tastes really good but not too healthy. What I would do is go to stores that sell like soda, other sorts of candies, and I would say, hey, look, like give out free samples of my candy. And if people like it and you want to order some, then we can start selling it through your store, right? So start locally. And then once that starts to succeed, and this is obviously assuming that you have good candy, Once this starts to succeed, then you can start to scale out from there, right? Because then you could start making phone calls to people and saying like, hey, look, I have this whole zip code selling my candy. Here's the sales. Here's what like the stores are making. You could be making this too, right? And then you could grow it nationally from there. And then just another random thought on it is like, obviously, as everybody knows, like candy is like something you can eat it really anytime, but people will eat it while they watch movies. So you could partner with like new movies that you know are coming out and run commercials through them. Now that costs money, obviously, with those types of like partnerships, but it still would potentially work well. But the first method I just said is free, just costs you some of your time, and then you could get a candy business off and to the races. So hopefully that was helpful, and if you're selling candy out there, hit me up because I want some.