Tyler WagnerFounder, Authorsunite.com · Authorsunite.com and Partnerprofits.io Founder - #1 WSJ Bestselling Author - Book Publisher - Book Marketer - 4,000+ Authors Served - Millions Of Books Sold By Clients - Investor

What's The Recipe? | The Tyler Wagner Show Short Clip - Peter Montoya

Name: What's The Recipe? | The Tyler Wagner Show Short Clip - Peter Montoya
Uploaded: 2022-01-21T17:20:44+00:00
Duration: 1 min 16 s
Channel: Tyler Wagner
Description: In this short monologue, Peter Montoya, a serial entrepreneur, outlines his extensive background—having founded and run advertising agencies, technology…

21 Jan 2022 · 1 min

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1:16

In this short monologue, Peter Montoya, a serial entrepreneur, outlines his extensive background—having founded and run advertising agencies, technology firms, insurance agencies, CrossFit gyms, and coffee shops. He explains his long‑standing quest to discover the "recipe" behind high‑performance organizations that can sustain double‑digit growth even in downturns, a pursuit that involved reading thousands of books and interviewing countless leaders. Montoya describes a pivotal moment around 2011 when his businesses plateaued at a few million dollars, prompting him to seek a model for exponential growth. He concludes that cultivating a leadership culture—where every employee acts as a leader—is the most powerful force multiplier for achieving sustained, high‑growth results.

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Yeah, so, you know, I, well, I've been a serial entrepreneur, so I've been a speaker, a trainer, an author. I've owned advertising agencies, technology companies, insurance agencies, and even CrossFit gyms. So I've done— and coffee shops. I've done a little bit of everything, and what I've always tried to do is to figure out, you know, what's the recipe? What makes high-performance organizations? How can you get double-digit growth every year, even in bad years. And so I kind of, I've read, probably like you, a couple thousand books. Yeah. Plus I talked to every single person you know, and I asked them what works and doesn't work. I more or less, I had my own kind of renaissance in 2011 where, you know, my business never— businesses up until that time never exceeded my own personal production. The more or less, you know, there was a certain level of production which I could produce I would never— my business would get to a couple million dollars in sales and then kind of stop right there. Yeah, so I really had to figure out how to get exponential growth out of an organization. Is this model of more or less turning everyone in an organization into a leader? And when you have a leadership culture, it is the best force multiplier you'll ever get out of a business.