Julie DeLucca Collins traces women's confidence struggles to childhood conditioning that prioritizes appearance over voice. She credits her pioneering grandmother, who defied 1930s gender norms, with showing her what was possible. Collins says confidence builds through small actions and spaces where women share achievements.
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That's a great question. And I think one of the biggest things is, um, and I can speak from experience and seeing some of my clients and some friends that struggle with confidence. I think that we have always, you know, as little girls, and, and times are changing, the roles are changing in the world, but many of us grew up being told, oh, you need to look pretty, or you need to, you know, your value was really tied to how you look, how you behaved, and you weren't necessarily given the space to push boundaries, right? A nice girl doesn't speak up, right? So there's a lot of these constraints or rules that were predetermined, and I think that We're afraid of breaking them. The other thing too is, you know, as women, as we grow, we haven't seen people in these roles. I was lucky enough. I had a grandmother that had her own school, was very outspoken. She grew— she was born at the turn of the 20th century, but she was highly educated. She traveled the world alone. You didn't see that in 1930s, but I did. And I had that role model. And I think that when women don't see what they want to be or what they feel they can be, it's difficult to step into those shoes. So this is why I want to, you know, create the space and give room to the stories of seeing others that are accomplishing these things so that others can get moved past the, the insecurity. And although again, you never feel like 100% confident, sometimes you're like, okay, I think I can do it, I'm going to try. And then once the more that you do something, the more that you can gain confidence. So the goal is to at least get someone to step out and, and try it.