080: Using Your Gifts to Serve Others Through Social Media Growth with Liz Germain

Hi, I'm Natalie Jill, fat loss expert turned high performance coach. When odds are stacked against us, how do we shift and create everything from nothing? How do we level up when we aren't feeling it yet or we've had a big setback? On this podcast, I'll be talking to some of the most inspiring and courageous men and women on this planet who at their worst learned how to achieve success greater than they ever dreamed possible. Leveling up and creating everything from nothing. Liz Germain and her sister built a huge online brand as Super Sister Fitness. But what happens when one of the sisters finds a different path in calling? Well, Liz shifted. She went into a search of how she could best use her gifts to thrive and serve others. And her new mission was born. Today. Liz Germain is a leading expert in video and YouTube marketing, generating over 50 plus million of organic views and tens of thousands of leads for online businesses. Using YouTube, she helps people set up video automation systems that help create passive income and 10 time their impact online with YouTube SEO. Join in today and learn exactly how Liz Germain leveled up and created everything from nothing. I am so excited to talk with you today, Liz, because when I met you, you were Super Sister Fitness was thriving. I remember meeting you at a conference. It was thriving. You and your sister had built this fitness empire. Really? And we clicked, right? And I can't wait to dive into the story today because what happened to that? You called it the demise of Super Sister Fitness and how you completely, you didn't let that shake you up. You created everything from nothing and you're now one of the top video marketers, which is just incredible. So thanks for joining me today. I'm excited to dive in.

Yeah, thanks for having me. I'm so excited to share this story because yeah, I jokingly said the demise, but it actually was the rise and elevation into new areas and new, new perspectives, new growth, new services and bringing out new gifts and sharing that with the world. So I'm excited to share how that came to be a thing.

And if you guys don't know, Liz, yeah, You're going to be amazed by her story and you're going to want to follow her because her stuff is incredible and what she can do with video marketing and what she's learned as really impacted my life and I'm sure it's going to impact yours a lot after this. So thanks for being here to take us back. Take us back to what was Super Sister Fitness? How did you start it? What was the idea behind it? Take us back to those times.

Okay. So long ago, seven years ago to be exact, my sister and I moved from Michigan. Well, it was a little bit more than 70 years ago. We moved from Michigan to California. And in that transition I made a very firm decision that I was going to get healthy and change my life and learn how to be fit for the first time ever. Because growing up in Michigan, you know, I didn't eat healthy, I didn't work out, I didn't have good, healthy role models in my life in the Midwest. And so in moving out and making that decision, I decided to, I started running, I started eating better, I went to. Eventually my sister, actually she followed in my footsteps and she found a program at UCLA called the Fitness Leadership Program. So we both decided to pursue fitness as a career. And in that transition we went through this fitness leadership program at ucla which is a year long program where by the end of it we were learning how to be really good personal trainers as well as group fitness instructors. So it was a year long practical and theoretical training program where twice a week we would go into UCLA and people would teach us both in the gym, how to use all of the different types of equipment, all the barbell lifts, all that kind of stuff. And then also once a week we were going in for theory, learning about anatomy, all the things. And by the end of that program, you had to pass your NSCA exam or you know, NASM exam, whichever one you chose. And you had to do an audition and you had to do an interview essentially to be able to work there. And so that was really cool because I, yeah, I learned so much.

It's like a complete certification. I mean it's really everything.

Yeah, it was really, really awesome. And so I ended up going on to work at UCLA for about two years after that. And in that transition, my sister was also working at a triathlete gym, like a boutique training gym in Santa Monica. And I was also working at a physical therapy clinic. So we basically though we were pursuing our passion and it was really fun and exciting. I was also working myself to the bone because as a fitness instructor living in Los Angeles, California, just so you know, you have to work like four or five different jobs to make ends meet. And so that's what I was doing.

It's not like you have any competition there in la.

No. Yeah, no, no one. There is a personal trainer. You're the only one. It's a. Yeah, you could get to be a big fish in a small pond. Not really.

Got known pretty quickly on Instagram at the time. Instagram was Just developing. And I noticed you guys right away, you had a significant following there. You were super well branded. How did you learn that?

So, yeah, so in that transition, my sister and I, we noticed that a lot of the people in our classes were asking, what was the workout that we did last week? I couldn't remember, but I wanted to practice it or, hey, I know that nutrition is important, but I just don't know what to eat. What should we eat? And so we started our Instagram account to share the answers to questions that our clients were asking us. And people from our classes, we. We would share the workouts that we did that week so they could keep on track and go practice it on their own. So the next time we did it, they, you know, they wouldn't. They could actually progress with or without us. And then we started sharing recipes. My sister is such a wizard in the kitchen of taking foods that people crave normally, foods that are not necessarily healthy, and making healthy alternative versions of them. So we started a blog and we started Instagram. And we were just sharing that with people, mostly for our clients and the people in our classes. And then all of a sudden, we would be getting messages from women in Brazil and women in, you know, parts of. In Australia and all over the world, even from the Middle east, like, hey, I really liked that workout. Can you do one for abs? Or can you make a recipe for pancakes that have protein in it? We just started getting all of these requests from women all over the place. And she and I decided to do our first group challenge. We were like, wow, we're getting all these requests for workouts. Why don't we just group everyone together? Because it started to get overwhelming having all these questions coming in from all over the world all different times of day. So we're like, let's just do a group challenge where we can answer these same questions, like one time with one group of people and we can just focus on that. And we were hoping to get 10 people.

Okay.

Signed up for that. And we ended up getting over 350 women.

Wow.

Enrolled in that. And we did no paid advertising, no nothing. It was just all organic education based marketing. We were sharing, you know, recipes and workouts.

Yeah.

They were helpful for people. And so that was the first money that we made online.

Okay.

I was like, wow, there is. We should have charged more. Yeah.

And then you start saying, okay, well, online maybe it makes more money than in person. So you start thriving with that.

Yeah. And that's actually where the juncture came between, you know, that's how we got to meet you is. So we were following Chalene Johnson at the time and had done a couple of her programs. And Chalene was actually the one that originally inspired me to get into being a fitness instructor. She was the first fitness instructor that I had ever seen make fitness fun. And, you know, before that, no offense, Jillian Michaels, I love her too, but she just had a very militant approach, and it just never resonated with me long term. But Shaleen is just like. You've seen Shaleen on camera. She's bubbly, she's fun, she's energetic. She makes you feel good. She weaves in personal development into the workouts. Like, everything about it just resonated so deeply with me and my sister as well. And so we were still, to this day, big fans of Chalene. Follow everything that that woman does, I will literally do that forever. I love her. She's like one of my favorite people on planet Earth. And so we came to one of her marketing events, and that's where she introduced us to you. She's like, oh, do you know Natalie? You know, because she had found our Instagram too. And imagine, like, imagine the power of that. This is the world that we live in now with social media.

Yeah.

My career idol found our Instagram account and then is texting us. Like, that was that day for me and my sister. We literally almost fainted. We just were, like, eating our protein snacks at night in our small little apartment in la. Like, I cannot believe Charlene is talking to us. Like, this is insane, because Charlene has, you know, millions of followers. And just, like, the fact that she was messing.

Noticed your Instagram.

Yeah, it was.

It was thriving.

It was very branded. So to come back to your question, we had seen other Instagram accounts that we liked, and we noticed that there was a pattern. There were certain color themes that they followed and things like that. And so we decided that we both really, like, my sister loves everything turquoise. I love everything pink. And so that became our brand. Everything was. We picked a couple different fonts, and we were very consistent with.

You were one of the first people I saw, like, truly curating your content on Instagram was. I mean, my. My content was never curated on Instagram. It's not. So it matches my personality. Just kind of like, there are a lot of stuff out there, and it sort of makes sense, but it's not as curated. Yours is, like, picture perfect, like, the turquoise and the pink. It was amazing. I mean, you really set a new standard for people around that.

That's really cool. Yeah. And it's cool too because Chalene, I think she, when she launched her Instagram program, she used our, our account as an example of how to make a branded account. Now today we don't really focus as much on Instagram. At least I don't she still, she started another account. So we'll get into that in a minute. But I personally have found that social media is not the way that I prefer to do business. I like to do now more SEO based search engine content that is evergreen and lives out there forever 24 7, 365 versus social media. It's a time bound thing.

Totally.

So you have the timeline where it's like you're competing with all the other people posting to the timeline. Instagram and Facebook are designed to be social.

Yes.

And designed to be a conversation versus some of these other platforms available to us, which is what I get really excited about now.

So you figured this out later? Really? So tell us what happened. Because one minute you've got this business, you've got products, you're doing the challenge, you've got this thriving super sister go, super sister business. And then your sister decides what she decides she wants out.

Yeah. Yeah. So that was tough. So about four years in business, my sister and I started fighting more than ever before because we had differences of opinion on the direction of things and we were living together, working together. It was just a lot of togetherness. And she also had just started dating her soon to be fiance and currently now is her husband. And so he was also living with us. And so you can imagine it was just a lot of, there was a lot of tension that was building up over time and she and I, I think both would agree with the fact that we just missed being sisters.

So you guys had different opinions about how you wanted to build this and now you're no longer being friends and sisters, you're being business people with different directions.

Yeah. And you know, even with like all of our launches, our paid ad strategies, like everything that we were doing, we no longer felt like we felt like the time we were spending together. We weren't sisters, we were business partners.

Oh, I get that.

And it was very, it wasn't fulfilling in our, in our relationship dynamic and both of us were really unhappy with it. And over time, I think just in general, living together, working together, all that and just missing being sisters things kind of like we realized we just need some time apart. So we took some time apart.

And she was that scary because I mean you're now, you're making your money from this.

Oh, yeah. It's totally scary.

So what was going on through your mind with that? Because you want your sister back, but how do you, what do you do?

Yeah. It was honestly one of the hardest things I've ever been through because I, I was afraid also of losing my sister. She was exploring this new relationship. She. When we took some time apart, she actually ended up getting married. And so that was, that was, I mean, of course, I'm so happy for her. She found like one of the most amazing guys on the planet. I love my brother in law. Like, everything is so perfect about that. And also the small part of me was really afraid, like, are you taking my sister from me?

Wow.

Which there is some element of that. Like, even still we don't hang out as much as we did before and now they've started their own business. And so I know I'm like, what the heck do I do now? So of course. And I think that's the. One of the most important parts of any transition and relationship is recognizing that. Yeah, that might be true, but there are also. It doesn't mean that other things aren't also true. Yeah. While I had that fear, it was like. And also I can have joy and be happy for my sister and the fact that this is her life path.

So this is interesting because you're going through at the time, this is a big, deep personal struggle that you probably weren't really vocal about because you were keeping super sisters alive at the time. So how did you separate that? Because I would imagine that would be really hard. Like you're dealing with this emotional stuff and you're now, from what I remember, like, she's kind of checked out of it. She's ready to like go focus on new things. And you're still managing this business. But it must have started to feel somewhat inauthentic because it's just you now.

Yep. Yeah. And there was a. I mean, of course, from a business perspective, one of the things that made us stand out and made us different than all the other influencers out there was the fact that we were sisters. And so then I was like, well, what do I do with that now?

Super sister.

Yeah. And so I had to figure out, okay, do I rebrand? Do I even keep going forward with this business or should I go get a job? Like, what do I do at this point? And I think just over time, luckily, luckily. Thank you, YouTube. Thank you, automated video marketing. Because that was the thing that saved me. I basically took the year off okay. And I was able to do that because of selling digital programs, having video marketing automation set up, and because of YouTube, because of search engines.

Take us through that process. Because I know somebody listening can relate to this. Like, they're in their own personal turmo of, like, something's going on, something's shifting in their business or with their life, and they don't know what you. Like, how did you. So you know something's going on. You know that you have to make a change. You're still carrying it together. Like, how did you decide? Like, I need to take a year off. I need to do these things. Like, what was the process there?

I don't think it was a logical process.

Okay.

I pretty much just, you know, I knew the emotions were very overwhelming, and I didn't feel like working. I didn't feel like, even get. There was a month or two where I didn't even want to get out of bed. I was very, very, very sad and also trying to. My sister and I didn't talk for, like, six, seven months.

There was turmoil around this.

Oh, big time. Yeah, big time. And because when she left, she. You know, we didn't have. We didn't have an exit agreement. We never talked about splitting up. So it was like. And, you know, I felt.

Yeah.

In my victim story, I was like, well, you're kind of screwing me over here. Like, what am I supposed to do? Like, I'm glad you're married and everything.

But what about me? What about. Yeah, hello?

Yeah. So I was like, I had to really sit with that and let myself feel the emotion of sadness and loss.

Yeah.

And luckily, like I said, we had, you know, we had these automated programs that were still selling, and. And so I had the ability to really give myself the space.

Yep.

To just. Okay, let's just manage the emotion.

Yeah. That's really evolved of you, because that's hard. So when. When people were still buying the programs, it was just like you were just splitting it, but you weren't really weren't talking about what you were going to do with the business. So it was just like something would come in and you would just share it.

Yeah. We were 50. 50 partners.

Okay.

Up until the end.

Got it. So, okay. So then when did this actually, like, cut? Okay. No more super sisters. I'm starting something. You're like, how did you figure that out?

Yeah. Again, it wasn't really like a figuring out process. She got married, and then we stopped talking for, like, the. There was some stuff that went down at the wedding.

Force. You were like, force. This is happening. Deal with it. Got it.

Yep. And that was the same year that I won the YouTube Next Step contest, which is a contest that YouTube hosts where they bring in creators that are on the rise.

Okay.

And they teach that. It's basically you do an accelerated creator camp and they teach you audio video skills. They have you come into the YouTube space in LA and then they. They sponsor your channel.

Wow.

So.

So were you doing that for the fitness stuff while this was happening? So, but she's not in the videos now. So you're doing this knowing. Not knowing what you're going to do with your business, but you're doing it. That's interesting how that works.

Yeah.

So. So you're keeping it going. Are you still saying Super Sister Fitness when you're doing it? Are you creating?

Okay, yeah. So we rebranded just like everyday.

Hi. But my sister's sick today. Hi. But I'm doing a lot today. She's still sleepy. I'm gonna do a video. Was it happening like that or were you telling your audience?

Yeah, no, I didn't. I didn't point out the fact that she wasn't there. I just kind of like business as usual. Let's carry it. It's just Super Sister. But we did. We rebranded. We used to be the Super Sisters. Yeah. And then we change it to Super Sister Fitness because we, like, a year before she left, we had the foresight to be like, okay, what are we going to do with this? Long term, we don't want to be the face of the brand.

Okay.

So luckily we'd already gone through the rebrand and all that and the messaging changed when we did that to. Anyone can be a Super Sister.

I love that. Okay. So then YouTube, this really happens. Like, they find you in a way. Like you're creating and they find you and you win an award. So what does that tell you then?

What's.

What do you start believing about yourself.

When that happens with winning the contest?

Well, wow.

I was like, oh, cool. This is something that, you know, they. YouTube is incredible. Have you ever been to the YouTube space?

It's amazing.

Yeah, it's incredible. I walked into the YouTube space, which was a big production studio in LA, and they have three all over the world in Hong Kong, New York and la. So I go into the LA one and I remember walking in and they had a free unlimited coffee bar, tons of like, you know, camera, video production stuff, stages all over the place, a fire pole. And I swear Dwayne the Rock Johnson was there. When I came in for the. I was like, that's the coolest thing ever.

Yeah, that is the coolest thing ever. Is this people's Jobs? Yes. Did you take a selfie with him?

No.

Kidding?

No.

I probably would have, though.

I probably should. I.

Can I take a. Yeah.

Love your movies.

You win this award, which is incredible because I don't. Wouldn't even. You probably didn't even know what you were going for when you were doing that, right?

Yeah.

And that literally ends up changing your whole direction of your business.

Yeah, totally. So when I got there and I realized, wow, the YouTube culture is really cool. People literally get paid to create. Yeah, people get paid to solve problems and to create. What I learned in that experience was this is a viable business. Like, this is an actual viable career path. And it's fun and it's exciting and I want to do that.

And that's so up your alley, because I remember even shooting with you and your sister and like, you were always about the video and the creativity behind it and how am I going to edit it? Like, you always loved that part.

Yeah, totally. Yeah. And she does too. She's doing it now, but just in a different way with a different channel. Yes. Super Wives. Super Wives.

Super Wife America.

No. So her and her husband started a van life. Do you know about Van life? Okay, so van life in 2018 was the top trending topic on YouTube.

Okay.

So the fastest growing channels were all in Van Life.

Like living in a van kind of thing. Yep.

So. But it's not what you think. Go on Instagram and look at the hashtag van life. Because there are people out there that are creating Craftsman super luxury interiors for these big sprinter bands. There's also RV life and things like that, where people. Because. And it's. I think it's a millennial trend because housing is so expensive and people aren't necessarily ready to settle down, they still want to travel, etc. And so my sister and her husband started a Instagram account and YouTube channel.

Check that out.

Yeah.

Okay, so how do you now decide that video marketing could be actually like your business and where you're making money and thriving and because you're really. You're dominating that market right now.

Yes. Thank you. Well, when Sarah, my sister, left the business, I did a company audit and looked at where all of our leads were coming from, where all of our sales coming from. Because I just lost 50% of the woman power. Yes. In the business, at least on the management level.

And the talent in the videos.

Yeah. Exactly. So I had to get really smart about my resources and my time and energy and also spending. And so I was doing a company audit, and I recognized, not just for that year, but for the entire five years prior that we had been in business. The top two traffic sources and the top sources of revenue for us were always YouTube and Pinterest.

Wow.

Yeah. Despite doing Facebook paid ads, despite doing Instagram campaigns, those brought in great income as well, and they brought traffic to our site. But the fraction of the sales and leads that we got from YouTube and Pinterest.

Wow. So that's interesting when you find that out.

Yeah.

So what do you do with that information? You figured this out? You're like, do. Do you decide, I'm going to go get clients and help them with this? You just use it for your own stuff first, or what? Tell me how that happens.

Yeah. So in that transition, I realized I basically stopped doing everything else other than those two things. And then luckily, you know, I had the. The income still coming in from YouTube, revenue from our digital product sales, all that kind of stuff where I didn't really have to jump into anything necessarily. I didn't have to go get a job. You know, I didn't have to do that because I still had income coming in. And one of the things I remember sitting down with a good friend at the time, and I told him, I don't want to push myself towards something. I want to wait until God, the universe, whatever you call it, pulls me into what I'm supposed to be doing next. And so, because I had the space to sit there and just let you know, I didn't have to worry about the income stuff. I was able to really wait and see what the universe had laid out for me next. And what I noticed in that year, that I was kind of just traveling and exploring and managing my own life and rewriting my. My life, really, because I thought I was gonna do stuff with my sister forever. I didn't have an exit plan for that. And I noticed in that transition, all of a sudden, people are like, how are you not working? What do you do? And I'm like, oh, YouTube? They're like, what do you mean?

Yeah.

And so people consistently kept asking me, how do you monetize YouTube? How do you do that? How did you get into it?

I asked you that today.

Yeah, exactly. So I just started to realize. It became very obvious to me that it's a need in the marketplace, and.

It'S a gift that you had figuring it out.

Something I love.

Wow.

Yeah.

That's pretty cool. It's so funny how, like, you get into one thing, and what I love about it is you get into one thing because you have an interest in it, and you're doing it with your sister, and you had this belief that, like, you have to do it with her because you started it with her and what looked like a failure. Awful. Like you said, I was depressed. I didn't want to get out of bed. All this stuff ends up revealing something that you're even more passionate about.

Yeah. And also, over the time, my sister and I were able to repair our relationship, and we're closer than ever now.

Amazing.

And you know what's cool, too, is we're actually still working together to support one another, but just in a very different way.

That's so cool.

We support each other's businesses, but we're not in each other's businesses. That's really cool, if that makes sense.

Yeah. No, it's. Me and my husband have a similar story, and that's for another episode, but similar story. So I totally understand what you're talking about. That's incredible. Taking away everything you learned from that. What would you tell that person now struggling in their business because there's somebody else listening right now that's stuck where you were.

Yeah. Honestly, I think the biggest lesson that I learned in that whole experience is surrender.

What do you mean by that? Surrender.

So we can't ever control what other people do or choose to do. And that's not for us to manipulate or, you know, push our will onto them. Like, everybody has the right to make their own decision, and sometimes they make decisions that wouldn't be the decision that you would make. And in that process, you get to surrender because you have no idea what's coming for you next.

That's so cool, because I would imagine before you surrendered and were first forced to really get there, you were probably talking about it or resentful or hoping you could convince or otherwise.

Oh, yeah. Oh, totally. Yeah. I remember there was a. In the personal development program that you and I have both been through, there was a process where we told the same story from two different lenses. One was like, the victim story of this happened to me and how dare she. And it was all her fault and blah, blah, blah. And then I retold that same story from. I created this entire thing. What did I do to create this?

Wow.

And that was such a gift to be able to see it from the two different lenses. Because now I realize I have a choice always in everything.

It's so powerful. Oh, my gosh. I just got chills you saying that. That's pretty cool.

It's a good reminder. And it honestly, like that combined with surrender to what other people are going to do, remembering that you have a choice whether you're going to look at, oh, this happened to me, or this happened for me. And even more so, this happened through me. I created this. How am I the source of this entire situation?

If and if none of that had actually happened, you wouldn't have ever gotten to the point of what you're doing now, which is your true passion. Right.

And it's way more fun. And.

Yes.

It's just. Yeah, we're. We're way better off as sisters now.

That's so cool.

That's so cool.

Wow. Okay, so what did you also learn about. Because a lot of people are stuck on their passion and purpose. Like, I don't know what my passion is. I don't know what I want to do. What did you learn about that through this process?

Yeah, and that's a great question. I think it was. I think it was Steve Harvey that spoke on this, and this really stuck with me. When it comes to people thinking they should follow their passion, it's like, yeah, follow your passion. But when it comes to your career and what you give to the world, follow your gift.

Mm.

Follow your gift, not your passion. Because you can be passionate about a lot of things, but God gave you a gift for a reason.

So what would you say that your.

Gift is now creative expression through video media?

I love that. And you're right. That makes a lot of sense because that is what you did with Super Sister Fitness, and it's what you do now.

Yeah. Yeah. And specifically in the realm of search based, education based content.

So cool. I love that. I love that.

Yeah. Oh, my gosh.

This is so powerful. Okay, so what would your. What would your sister now say about this whole story? Like, what is if you were to ask her about her perspective of it, does she have a similar path to this or what would she say?

Well, it's interesting because she had a very different experience. She was moving towards a new life. Whereas for me, it was like my. What I had planned for my life was coming to an end.

Wow. So you were holding on to comfort and what you knew, and she was working off a vision.

Yeah, exactly.

Which is another.

Yeah. And she was in relationship with her now husband and they were creating their own life together in their own path. And so, you know, she had a very different experience of the Transition than I did because she was moving towards something and I felt like, I felt she was moving for, from my life, my perspective, she was moving away from something. Does that make sense?

Yeah, totally makes sense now. I also noticed with you, when it seems to me maybe I have a different, the wrong perspective on this, but just from knowing you through all this, when you actually got vulnerable and what started to get really authentic with what was happening, that's when things opened up for you too.

Oh, yeah, Yeah. I think there's. I felt this pressure to keep. Because you know, with the branding and stuff, all of it, there's this pressure to keep this perfect image.

Yeah.

And you know, I'm human. I can't sustain that forever.

Sometimes. You want pizza?

Yeah, exactly. So. And honestly, this day and age, people don't want the perfect image.

Yeah.

They want to see the real deal. Like who is this person? Actually?

That's so true.

Yeah. So. And you know, there's a certain level at which I believe people should be going there. Some people like to go all the way and sometimes it's a little bit too far. You know, it's like, okay, we didn't need to know that. You know, for the last 12 hours you've been crying your eyes out.

Yeah.

You know, I like to wait until there's. It's resolved or the solution is now clear. And I'm moving towards a solution. So I don't like to post from a place of struggle or suffering. If you're in the emotional experience, be in the emotional experience. And then once you get to the other side of it and you now have the clear path out and it's more solution based thinking that's I think, worth sharing with everyone.

That's incredible. And I want people to hear this too, because you couldn't have possibly created what you're doing now had you not been through the hardships also. So I want people to hear that because sometimes people have a hardship happen or they. The thing is happening to them, they think in the moment and they're so stuck on that. But like you said, once you surrendered and actually felt the feels and let it work, now you figured out your passion.

Yeah, well, yeah. And I think also with, you know, anything that is going not our way, it's just you can't always see it in the moment. Yes. But you're gonna. I love this quote too. I think this is from Joe Polish. He says you're either winning or learning. Wow. And I was learning a lot.

Yes, you did learn a lot. That's so cool. So what did you do? My other question is, what do you do with a business when you're shifting? Like, so what did you do with Super Sister Fitness? Is it still there?

Yeah, it's still there.

So people can still find it and. But you don't add to it or do you add to it?

No, we don't. Well, we do weekly videos still. So on our channel, everything is focused now on YouTube and Pinterest. That's it. So the blog is still being regularly updated. We send out one or two emails a month to our list to kind of update them. Here's who we had on this week. We just had Jenna Scare on. We've brought on a couple different fitness influencers. So it's cool because it's now an affiliate network. I get to cherry pick my favorite people out of the health and fitness industry and use the platform that we built together to get them exposure. Also to help that audience still be connected to resources that they may not have heard of. They might not know that there's this program over here or that this, this person that specializes in this one thing that mobility or whatever it is. Right.

I want people to hear that too because instead of abandoning it or closing it down, you just, you now use it as a source because you already have an audience to do a. To help people still.

Yeah. And that's another platform that was the original vision. We wanted to make health and fitness accessible, good health and fitness information accessible for women around the world. And that vision still stands.

Yeah. So now you're curating stuff for that.

Yeah, we just do it in a different way.

Amazing. I love that.

Yeah.

Okay, so tell us about what you do now with the, with the video. Like how can you help other people?

So when it comes to video marketing, we specialize in video marketing automation using platforms that are search based. So YouTube, Pinterest and Google. We use a special combination of all three of those because they're all search engines.

Okay.

So what we do is help six and seven figure business owners or up and coming coaches, influencers, et cetera, identify their video marketing strategy.

Okay.

Was that we always begin with the end in mind. Which program do we want to promote? And then from there we identify who's their target customer. We figure out using search software what are those people actually typing into. Google, YouTube and Pinterest.

Yes.

And then we create content specifically around that.

So cool. I love that. Where can people find you? Because they're going to want this.

People can find me at Liz does video.com and on social media at. Liz does video.

I love it. Liz does media dot com. Liz does video. Video, Liz video. I love it. I love that. Okay, so here's a question I ask everybody and I'm curious your perspective on this. Now. If somebody's listening to this right now and they're in their own personal rock bottom, maybe it's similar to what happened to you. Like their business is changing or maybe it's something different. It's a relationship ending or financial hardship, whatever their own personal rock bottom is and they want to start shifting and leveling up. What are three things you would tell them they could start doing now? Knowing what you know to start changing things for them.

Number one, be compassionate and patient with yourself because you are a human being with a beating heart and emotions come and go. And especially when, if you're at a rock bottom moment, don't suppress the emotions because the longer you suppress or resist them, the longer they will continue forward.

Yes. You don't have to be tough.

Exactly.

Let it out.

So number one, be compassionate and patient with yourself and treat yourself with kindness. The second thing I would say is start focusing on your vision. What is it you want to create? Because you are, by your birthright, a creator. So coming from that space of creator consciousness, what do you want to create in the world? What impact do you want to make? And it doesn't have to be a huge, you know, I'm going to start a multi million dollar business. Although that's not a bad thing to do. It could literally be as small as today. When I go to the grocery store, I'm going to make one person smile. Even if it's myself.

Even if it's myself. Yeah.

You know, like your vision can be just to sprinkle joy everywhere you go today.

Yeah.

Or it could be something really, really big. So you get to decide where that is and know that all of those things are significant. As a creator, bringing in light and love into the world I think is one of the most powerful things you can do. And then the last thing I would say would be just be patient and consistent.

Yeah.

Consistency is obviously very important because every single day you're going to continue to face the choice and new emotions are going to arise, new challenges, new problems, new excitement in your life, new sources of joy. They're all going to be coming in and out and don't be attached to any of them. Be consistent with where you're building towards. And day by day, baby steps make a big difference.

Oh, this is so good. Thank you Liz for being here.

Yeah, thank you so much for having me.

It was fun. Thanks for leveling up with us today. Please share this episode if you found it helpful so others can join in. And don't forget to hit that subscribe so you don't miss miss out on future shows. And if you would leave me a five star review. I appreciate those so much. I read all of them and it's how I know that I'm giving you information that you find valuable. And come interact with me over on Instagram at nataliejelfit. I read all the direct messages and comments over there. Make it a great day. Creating everything from nothing.

Sa.