If You Crave Chocolate Every Day, Your Magnesium Might Be Why

If we're in midlife, which I know you are, and you have asked any doctor or functional practitioner or podcast host or friend in the space what you should be doing for sleep, anxiety, muscle cramps, hormones, or name any midlife symptom, there's always one supplement everyone says, if you do nothing else, do this. And it's magnesium. I know you've heard that. Magnesium. Magnesium is— it reminds me of Windex in My Big Fat Greek Wedding. Like, this will fix everything. Like, magnesium is the thing. But the problem is then you go to the store and you just grab a bottle and you start taking it. And for some of us, something might shift. But for most of us it doesn't. Or maybe it's working for a week and then it stops. Or even worse, you go back to the doctor and you have your blood drawn and they say, hey, I thought I told you to add magnesium. And you're like, I did, I did. Well, this is why. There's not actually just one magnesium. There's many different forms, and every single form of magnesium does a completely different job in our body. So like one might be for sleep, one for muscles, one for heart, one for the brain, one for energy, one for gut. They all do different things. So if you just go to the store and just grab a random bottle, of course it's not answering things. So I've talked about magnesium a lot. I was very vocal about one I was using specifically for deep sleep, and I've even changed and added with what we're going to talk about today. So I invited back a guest that I've had on before. This is Wade. You're going to love hearing from him. Not only is his background just incredible in the fitness space— I mean, my gosh, he was a national bodybuilder champion— but he's the co-founder of a brand that you hear me talk about a lot, BiOptimizers, and he's the company behind the Mastzymes, the enzyme that I have shouted from The roof about. I'm so loyal to their Massime digestive enzyme, but he is here today because he's so knowledgeable, and when I have supplement questions, I love to have him on. And I thought we're well overdue for a conversation around magnesium. So thank you so much for being here today, Wade.

Great to be here as always. Thanks for having me.

So you've done such a good job educating me, educating my audience on digestion and gut, and I know that was a place you really come strong from. So before we dive into sort of magnesium. Can you just give for people that have not met you before, heard before, just a little background on just why you even got into this space and why you? I don't think you even set out to build this huge mega supplement company, but you did. Where did that come from?

You know, it's a funny. I'll tell you about the power of holding a vision and be stubborn enough to stick to it. When I was 15, I grew up in Canada, normal rural lifestyle. Then my parents moved to this resort. They were caretakers of a private property for a wealthy individual. My sister gets diagnosed with cancer. I watch her go through the medical. medical model for 4 years before she dies at the age of 22. She was 4 years my senior. So I learned 2 things from that. One, your health isn't a guarantee and your life isn't a guarantee. And the third thing I learned from that, there was like a third piece, which was I can remember traveling back home from one of her treatments and we had to stop like half a dozen times on the 50-plus mile drive and she had to get out and vomit.

Hmm.

And I thought, seems like the cure is worse than the disease.

Wow.

So what is it that actually makes a person healthy? This is my naive 15-year-old self talking about. And I found Arnold Schwarzenegger books, and he was the biggest thing ever at that time. And I decided I would become a bodybuilding champion and compete at Mr. Universes and Mr. Olympias, and I was going to live in Venice Beach, California, and I was going to own a supplement company that sold products around the world and helped people be healthy. I made that decision when I was 15 years old in that situation.

Yeah.

Kept doing it and went to university. I wasn't happy with the university environment. It was very compartmentalized. And then, I just started mentoring under people who were producing the best results and systematically gathering skills. So, I've worked in every single facet of the nutrition industry from being a sponsored athlete to working in a store to working in the warehouse to product formulation to owning my own store to selling products online to being a multichannel company. You name it, I have— I've done it. And now, of course, we have a lab that we developed a partnership with the Birch International University in Bosnia. We have 10 PhDs in there and a whole bunch of master's students that I think the results came in the other day. We've done over 78,000 experiments in the last 5 years. There isn't supplement companies that go to this stretch. And so, when Matt and I, who were both personal trainers, that was another thing that I did too. Journey through the field. When we started the company, we were both very successful personal trainers in Vancouver, Canada. And we were dealing with the who's who of, you know, just real titans of industry and powerful, influential people that added so much value to my life and gave me so much insights. But we fell in love with transforming these people's health. And that feeling of helping other people get healthier or be better or overcome a challenge or, you know, step into an ambition never went away. And so when we started a company, said we're only going to make the best products in the world because every great company that I've ever dealt with is some founder who had some issue that couldn't solve it and went on a crusade, fixed it, started selling it to his friends, and then built a company, and then it scaled up. Like, every single one I know in the industry that's great, and a lot of them are my colleagues and friends. And I said, I want to be one of those guys. Matt said, I do too. And, and because numbers are great, company's doing awesome, it's been you know, Inc. 5000 and all the accolades, and it's been growing exponentially. And we have a new partner with Jay Shetty's come on board in the company. And so like, you know, yourself, Shalene, all these amazing people that are out there on the same mission. And so it's my duty to make sure that our products meet and exceed the reputation of our partners and our colleagues.

Hmm.

Because trust in today's world, there's so much noise. And when you find that signal, like your listeners are listening to you, I have the deepest amount of respect for what it takes to earn that trust. And that can be dissipated so easily. And with many brands, you know, you have to— someone like yourself, I know you do this, you're constantly monitoring, like, is this brand staying true to its creed? Is it delivering on its promise? Is it like, you know, and you have to when you are in the Influence business.

Yeah.

As you are, you are representing the hopes, dreams, and ambitions of your— of the people listening. And that is the ultimate level of responsibility. And I don't take that lightly. I didn't take it lightly when I was coaching people. I didn't take it lightly when I started the company. And it's 22 years later, and it's as forefront today as it's ever been. And so that's what makes Bioptimize different. We do everything right. We have a real customer service. We have a lab team that Allows us to break down the raws, the integrations, why something is, does it get into the biology? Most people don't have that. And then finally, our 365-day guarantee. In other words, if we don't deliver on the promise that you felt that you didn't get what you've got, you deserved, or we said, no problem.

Yeah.

Let us know. We'll just give you your money back.

Yeah, that's awesome.

And redeploy that somewhere else.

Yeah. No, you know, it's, I always said, I always used to say like, I'm never just gonna be one supplement company, like, especially because I, Owe it to my audience to like really share truthfully what I use. So I always like it's like whatever I'm actually using, I will share with them, and that happens to be from a variety of different companies. But you're the first company that like it just keeps creeping up, and I'm like, oh wait, I was using just this. Now I'm using this. Wait, now I'm using this too. So there's definitely a lot of other companies that I use specific things from them, but yours has been creeping up as wait, I'm starting to use more from you than necessarily other other things. So and magnesium is one of them, and I want to I want to actually get into. magnesium education here because Wade assured me at the beginning before we even started hitting record that even if you love your current magnesium, this is going to be super informative for you. And, it's not necessarily going to mean you have to go replace it. You might want to add to it or you might just become super knowledgeable about what is going on with the one you're using and why it's working or why it's not. So, we'll kind of start with that. But, let me start general actually. Why does everyone suggest magnesium? Why is it the Windex of My Big Fat Greek Wedding? Why is that the thing?

Yeah, I think there's a couple of reasons why that is. First, magnesium availability in our food, which is our number one source for magnesium, is almost nonexistent. And, that's a result of conventional farming that's occurred since essentially World War II, concentration of stuff, no crop rotation, remineralization of the soil, the use of nitrogens. All of that sort of stuff has accelerated growth and depleted mineral content. And then, if the magnesium isn't present, it doesn't get converted into biologically So, plants— here's what the interesting thing about understanding the chain of how we get these essential minerals. Plants create a thing called humic and fulvic acid that converts inorganic rocks into bioavailable minerals. We either consume the plants or we consume the animals that consume the plants. That's how we get it.

Got it.

So, there's a process, and that process on the farming agriculture level has been significantly disrupted. In the availability of the raw state magnesium in the inorganic form, or like the raw rocks essentially, to get converted to biologically available. And that plant has to be able to do that. So, that creates a deficit in magnesium. And a great test, here's the money test. The reason a lot of people crave chocolate is because chocolate has magnesium in it.

Oh, yeah.

And, chocolate cravings almost concordantly go with magnesium deficiency.

What?

Yeah, it's a crazy thing.

Then, I must be deficient because I crave chocolate every single day. What the heck?

Right? Me too. So, I didn't make that connection till later on as you go to all the ingredients that come into magnesium. And then, I started tracking things.

Like, is cacao or what is the thing in chocolate?

Well, yes, it's in cacao. So, what's really interesting Is I've got all these raw food chocolate connoisseurs, like like a whole. I don't know what. For every reason, I'm like I'm a chocolate connoisseur, right? My my business partner is even crazier, and some of the people around me are crazy. Like so I know all these people that actually make chocolate for a living, and like you know the organic and yeah special origins. And what's interesting when and all of them take our magnesium, they've all noticed as they've been taking it, there's a decreasing the amount of chocolate they eat. These are like chocoholics. And I'm like, well, that's interesting. So, that was kind of an anecdotal piece that we started to notice that people took magnesium found it much easier to stay on their, you know, not going off the rails on chocolate. They have a little bit, but it's just the craving seems to be diminished to that obsessive nature. I think there could be some blood sugar issues as well because magnesium does contribute to blood sugar regulation. Plus, especially for people if they have First Nations blood in them because First Nations often had— if you look at the research, magnesium is a chiasm, and a lot of them have trouble regulating blood sugar because their ancestors didn't have access to refined carbohydrates like most Europeans. So that's one thing. The next thing is I believe, and there's the EMF guy who is a big advocate of this, and the science is starting to indicate this is true, that our exposure to electromagnetic frequencies and electromagnetic pollution, which is just proliferating. So we're like, I think it's like a trillion times more energy Of these energies that we're exposed to than our grandparents. So that is actually interacting at a cellular level, and magnesium is one of the key elements. You got magnesium, sodium, potassium, and calcium. These are kind of like the four macro minerals, and most of us get a lot of sodium. Some people get enough potassium. Some people are getting enough magnesium, but the deficient one or calcium, the one that's the most deficient is magnesium, and magnesium is the relaxation molecule. So if I contract my bicep. My tricep has to relax, right? So magnesium is involved in the relaxation stage. It's the relaxation molecule. So it works the same in your heart, in your brain, inside of your muscles, your smooth muscle tissue, in your intestinal tract. All of this requires magnesium, otherwise you get cramping. And I learned this in bodybuilding back in the day.

Wow.

People would take diuretics and stuff, and then they— and they dehydrate themselves. And they cramp. And the solution to the cramping was taking magnesium. The problem is if you take the wrong magnesium, you reduce the cramping and then you're sitting on the toilet for an hour with the runs. And that's largely in part because one of the forms. So then, we get to the forms.

Yeah.

There's all these different forms and we can kind of go into that if you like.

And just on the recovery thing, when people do an Epsom salt bath, is that them trying to get magnesium? Do I understand that correct too?

Is that Yeah, your absorption rate of the magnesium will not be that significant in an Epsom salt bath, but the effect of the magnesium creates a relaxation response in the nervous system as it gets exposed to the skin that sends a message up and you go, ah, kind of hurt.

Ah, but that's where that came from. So, that's still— that Epsom salt thing is about a magnesium deficiency too.

Yes. And, just to finish the thought too because I realize I left an open loop there, The EMF pollution, I believe, is doubling or tripling the amounts of magnesium required because it's not allowing nutrients to go inside of the cell and waste products to go out. And I've looked at being in Los Angeles, for example.

Yep.

And then I was just out in Sedona for a couple of months. The difference in the EMF exposure is palpable, changes your sleep cycle, et cetera. Now I came back to Vancouver, Canada for the summer. I'm up here in Vancouver, temporary place. It's a great place to visit, by the way, for folks in the summertime. And, I'm back into more of an EMF position, which is kind of middle of Sedona versus Los Angeles. And, I can feel the difference in my sleep. I can feel the difference. And, I adjust my magnesium levels to meet that environment. And, I can notice the difference, but I'm tracking it all the time.

Wow. Yeah, I'm one of those people that notices and feels EMFs in different places too. It's interesting. I actually feel it more— I'm recording this right now in Scottsdale. I feel it strong here. But, I don't feel it in San Diego near the ocean. I think there's something about the ocean that maybe mitigates that. There's something there.

It is. For example, when I was living in Venice Beach, when you walk out to the beach, there's a certain point that you get towards the beach and you feel the drop-off of the EMFs. It's like a wall.

Yes.

And, you suddenly feel relaxed and you don't want to check your phone and you just want to watch the waves crashing. And, I'm going, oh, wow. Maybe there really is an electromagnetic pollution thing. Like maybe all the tinfoil hat people are really right.

Yeah, I don't think it's even tinfoil at all anymore. Like it's the whole thing. I don't— I just recently, I shared an episode recently. I went to Germany and actually had my brain scanned EMF with and without to see what was happening. It was pretty freaking wild to see the difference. Like they actually tested like me holding and doing a 3G call and then it was cool. Like just to see how different That is how it shows up in your brain and your HRV, everything. So, it is real. And so, it's good to know. I didn't even think about magnesium as another way to counter that. Like, it had never occurred to me about that.

Well, yes, using a lot of electronics for that reason. And, it makes sense. We're electrical beings. We all get a feeling. We all get a vibe on people, right? We don't like some people, we're really attracted to people. Some places feel good, some places don't. What is that? That means we actually have intuitive electrical awareness of fields and frequencies because every electrical state creates a magnetic field and every magnetic field creates an electric field. And I think that we're much more versatile and particularly for women, I think women can trust that much more easily than men. And this is an area where I think a woman's intuition or her natural inclinations, I think she's learned to read those frequencies better. I know the Israeli Mossad uses females As a detection for bad people. They're better at it than men.

So good. I love that. I just did a whole episode recently literally on quantum entanglement, trying to explain it because I believe so much in all of that. And, I was like, I need to find a way to explain this that people don't go, what are you talking about? So, I just recently did all that. So, I love that you're bringing that up here. So, when we look at magnesium, when we say that as this is the thing that we're all lacking, but there's all these different kinds. So, I guess my first question is, why are there so many different kinds or why aren't they just all called different So, why are they all magnesium?

Yeah. So, anytime you see— what I'd say, magnesium what the heck-ylate. The -ate on it is the element that's bonded to the magnesium in order to create its stability, right? So, if you see orotate or malate or citrate, et cetera, glycinate, these just term the type of molecule that is bonded to it. And, with that gives a certain molecular weight and it gives an affinity to certain parts of the body and maybe less of an affinity to other parts. Now, we cannot prove unequivocally in science tests because you'd have to take people apart and do the biopsies. However, through the compilation of data and associated feedback—

Yeah. Okay.

So, going back to what the person is feeling, and if you get large numbers of people doing this, you start to see that there are trends with these bonds and the response. And so, the different magnesiums can affect— we believe that they're uptaken by different parts of the body, and that's what separates the different types. Now, some evidence, when I first looked at it, I was like, well, maybe it's just because the researchers use glycinate versus orotate. But no, actually, it turns out that you can see the difference. The other element is when we were doing the lab testing, there's a concept in orthomolecular nutrition. I know it's a fancy word, but basically it's treating disease with high levels of nutritional supplements. And Linus Pauling, the 2-time Nobel Prize winner, Dr. Abram Hoffer, and Dr. David Hawkins, who was a mentor of mine, wrote that book in the '70s. It's changed a lot of the nutrition science in the world. But you can take And, I recommend this with any person that has a deficiency. So, get your testing with your naturopath or whatever and figure it out. Find out the products that you're deficient in and then start taking that product and increasing dosage over the course of a week or 2 weeks. Now, from what Pauling and them said, for whatever reason, you may have trouble absorbing or utilizing that particular product or you may not be getting sufficient level and you have a depleted level in your body. You don't have any reserves.

Mm-hmm.

So, by taking it in increasing doses, you can get the benefits of that much faster, but you will hit a point where you get the runs, okay? And, that's called breaking the GI barrier. In other words, you're taking more of the supplement than you can possibly assimilate.

And, this is with any supplement, not just—

Any supplement, okay? Now, take that model. When it comes to magnesium, the easiest way to break the GI barrier is to take magnesium citrate. Why? For whatever reason, the bonding of citrate tends to go to the intestines very easily and it draws water into the intestine.

Okay.

A lot of people are dehydrated, so they get a whole lot of water inside of there and stuff, and all of a sudden, they got to flush things out and they can't stop it. Citrate, by the way, is the most popular magnesium sold on the market today because it's cheap to make. It's one of the cheapest ones to make. It's been around the longest, and it's probably, I would say, maybe 2% of magnesium users would benefit from a citrate only. Second on the list is glycinate.

But, it could help you if somebody's constipated, right?

Yes, yes, yes. Glycinate is another popular—

Wait, hold on. Before you move into glycinate, I have a question about the constipation thing. So, citrate for that makes sense, but what about when you hear somebody does like an ozone— have you heard of ozonated, ozone-added magnesium for that same reason? I'm thinking of an Oxy-Powder kind of thing. What is that?

Yeah. So, well, ozone is O3.

Okay.

It's an unstable aspect of oxygen, and there are ways to bond it with certain elements that you can take it in and it becomes a free radical scavenger and can sometimes elicit positive response in the body if taken in the right form, in the right area, by the right practitioner.

Okay.

Then there is a step down What I would say, a leap between products that are being created that are using O3 but may or may not be proven. So, I'm not saying that it's not, but ozone therapy on its own, I'm a big advocate for it.

But, you've seen some of these magnesiums that are adding that and they market for constipation. That's why I bring it up.

Yes. Yeah. But usually, it's the citrate that's going to deliver the good stuff.

So, it's still having citrate in there and they're just adding on the marketing or whatever else.

Correct, because, you know, for example, there'll be lots of people that will use ozone-infused water, say, doing a colonic.

Sure.

They heard it from their, you know, because people that have constipation issues, they, they're seeking out all the absolute— so part of marketing is connect the buzzwords. Now, there might be some legitimate uses to that. I don't want to discount it. It just— I have to deal in the world of provable, demonstratable facts so that I can deliver Right. You know, it's going to pass the snuff test with my 10 PhDs in the lab. It's a tough crowd.

But so, if I'm hearing you correctly, for constipation, it always is going to include citrate. You want some level of it, but it's the cheapest form and it's unfortunately probably the one that's most prevalent in most magnesiums and why if you've had negative experience with magnesium, it's probably mostly that. Is that right?

That's right.

Okay.

That's right.

Got it.

Yeah.

Okay. So then, let's get into glycinate. We hear a lot about that.

Yeah. So, glycinate's a glycosugar molecule that's attached to it. And no, you're not going to blow out your blood sugar from glycinate. It's just to be careful. of what that is. So, that's an interesting molecule. It's probably one of the most studied magnesiums and it's probably the one that is most available to most parts of the body. So, if I only had to do one magnesium, I would take glycinate.

Okay.

If you're just going to do a single form and you're just going on price point or whatever you do, the key element to any magnesium product is how much elemental magnesium you have. Now, Glycinate is probably the most universal available one, right? And so, a lot of people will buy glycinate because it affects a lot of people positively. So, as an inexpensive version of buying something, that's— if you were to pick one, just one magnesium, I would take that one. And, our lab teams have shown that is one of the more prominent pieces inside of a multi-formulation. Going back to the GI barrier stuff, And, I did these tests, by the way, personally as did Matt and I. These were not fun tests. We took all of these magnesiums personally and we did that increasing dosage till we got the runs. Oh, wow.

Okay.

Not a fun experiment, but we did it because, hey, we got to know what's going to happen to people when they take it. What happens when you start combining strains, you get less digestive distress.

Yeah.

And, you're able to increase the dosage more and you're able to get a much larger plethora of benefits. And, we were able to prove that in the lab in Bosnia. And, that's why we ended up producing Magnesium Breakthrough, which is 7 strains. We got a new one coming out, Magnesium Gold, which is 10.

Wow.

For the super crazy people.

Okay. So, glycinate though, okay, I know it's known for sleep and calm and relaxation too, Yes. Is that also the thing that's supporting muscle relax— like just relaxation in general in your muscles too?

Yes, it is considered that. I think it's the most universally available magnesium in my opinion. I think it works great.

For a lot of different—

Yeah. So if I was to, if I was to, you know, guide someone to just one, I would say, yeah, do that. But to really get the full benefit, because there's a lot of things that glycinate won't cover, you know, there's neurotransmitters in the gut.

Yeah.

Things like orotate or malate, and that creates your serotonin system, might not be as effective on that. Then, you have magnesiums that are for the heart, then you have magnesiums for the nervous system. And so—

There's a lot there.

Yeah.

And, I'm going to ask you about some of those in a minute too because I wanted to. But, here's the thing that I think confuses people. So, I think the 2 main things that women hear is regarding the constipation and the sleep and relaxation. Those are the 2 things where we hear magnesium for a lot of things, but those are the 2. And, I think the biggest problem is people didn't realize there's 2 different total different kinds because I've had women definitely say, oh, I took magnesium to relax and my nervous system and sleep, but it's just making me run to the bathroom. Well, they're on the wrong kind. Same thing with the other way. I took it for this and I'm just now more tired. So, that's I think the difference. But, I want to throw one more ingredient that's not magnesium, but I want to make sure we connect the dots here. So, I love glycine. I take glycine for just nervous system. In fact, I love your— it's your Sleep Breakthrough because it has almost 3 milligrams, which most people, they just You have to take so much of it, but yours is a powder that has 3 milligrams or it's like 2.9. It's close enough. So, I love that. But, what is the difference between what glycine does and what glycinate does?

It's actually just— that's what's bonded to, that's the glycine.

So, it's the same thing, just bonded to it.

Well, it's the difference between having an Americano and a cappuccino.

Ah. So, that cappuccino adds some extra fun into it.

That's right. So, there's people that drink Americanos and there's people that drink cappuccinos. They don't cross over. They're not the same. It's coffee as the base.

Okay, but you can mix them because I do your Sleep Breakthrough and your Magnesium Breakthrough.

By the way, glycine, that wasn't— that has been an old tried and tested bodybuilder thing. Glycine, what glycine particularly does is deliver stuff into the cells better. And so one of the things— so bodybuilders used to do this for pumping up the intracellulars for competitions. They take a little bit of glycine so that the water goes inside of the muscle instead of outside. We were doing this like 30 years ago.

Wow.

And so then the supplement industry realized, oh, that could be a carrying agent to drive stuff into the cells. And so glycinate became a bonding agent in the magnesium world, and it allowed it to be delivered into a lot of different tissues.

So, but glycine alone also helps you relax.

Yes. So you're getting double benefits. It's an interesting molecule overall, because anytime that you Have an agent that will drive more things into the cells. Yeah, that also pushes out waste products, and that element of doing that tends to put a person in a more recovery-oriented state. When you're not getting the nutrients inside the cell, that's what creates excitation and stress responses inside the system and cascade effects. So the cell, and I built a whole platform and a whole education system on how do we make cells in the body better. It's called the Awesome Formula. What are the essential— think how to think in systematic ways of addressing cellular health. You know, air, water, exercise, sunlight, optimizers, mental beliefs, and energy, education, testing, coaching. And it comes— these are the, like, air and water and movement comes before food.

Yeah, it makes total sense. Yeah.

And then the signaling that you send. So when your body doesn't get a nutrient, it sends a stress molecule, it sends a stress energy. If it's got a toxin in it, it sends a stress It's sending out distress signals. The collectivity of those distress signals is what goes to a person, I can't sleep, because you're in a fight-or-flight cortisol. The body's under threat. I'm starving. There's too much things. My brain isn't working right. All those things are stress responses, and it comes— but those stress responses originate at the cells. And glycinate's one of those neat things that drives things into the cell.

Okay, okay, got that. Hey, I really hope you're finding value in today's video. If you are, please hit that like button. Really helps to rank these videos so others like you can find this great information. Also, if you are enjoying the channel, make sure to hit the subscribe button. It's that little bell that pops up that lets you get notified anytime I have a new release. Thank you for being here and watching. If you've got suggestions for videos you'd like to see or interviews you would like to happen, please make sure you comment for me to see those as well. Okay, so let's talk about some of the less talked about ingredients. So we're clear on Citrate, clear on glycinate. What are some of these other ones like taurate? What does that do?

Taurate kind of regulates taurine, which is an interesting— taurine is added into a lot of energy drinks and things like that to create a downregulation to reduce overstimulation.

So, like, it works like L-theanine sort of?

No, theanine is a completely different molecule than taurine.

Okay.

But, it's an amino acid. Taurine is an amino acid. That has a calming effect on the nervous system.

So, you could take it with— like, if— so, if you had it with a coffee, it would help you not get jitters, or—

That's right. One of the best things— and I had that problem, by the way. I fell into the magnesium world because I wasn't getting enough magnesium, even though I was supplementing, and I got stressed out in part of my life, and I couldn't drink coffee at that point. If I drank a coffee, I'd be like, ah!

Yeah.

You know, and once I got my magnesium levels up, now I can drink 2 coffees a day and no problem, right? It's like, not that I drink 2 coffees every day, but some days I do. Some days, you know. Yeah. Yeah. I gotta go for it.

So, so taurine is more like, so, so I read something, but maybe this is wrong about it for heart and circulation.

Some people say that. I haven't seen that. I haven't seen completely that that's the case. I think that here's the, this is coming from my PhD. Okay. So, there is verifiable causation and verifiable correlation. So, any magnesium that a person takes are going to have corollary effects, correlated effects.

Okay.

In other words, if you take magnesium in any form, you're going to see benefits to your heart, you're going to see benefits to your nervous system, you're going to see benefits to your sleep. There are some that will be more tilted with different Yeah. Organs and different body parts than others. But even if you're taking any of them, your total magnesium content is going to go up, plus you're getting some magnesium from your diet. So, that's when you get into correlation elements as opposed to causation elements.

Makes sense.

And the PhD crowd, they're on me all the time. They're like, wait, don't say that because we can't verifiably prove that. And I'm like, well, that's what everybody's telling me.

Right.

And they're like, that's called correlative data. I'm like, okay.

What about malate? What's that one?

Yeah, so magnesium malate, again, another bonding agent to the body. Maybe I can classify these. If you're looking like the malate in particular, stress, I think in stress reduction, it seems to be superior to other forms.

I've read that it helps with more, it's more like a mitochondria helper, anything there? Maybe that's what you mean.

Yes.

Okay.

Yeah. So if, so for anybody that wants to really understand the aging game, it really comes down to how well your mitochondria functions, how many of these mitochondrias you have, and how you are turning over the dysfunctional magnesium or the dysfunctional mitochondrias. Like that is the game. Yeah. The difference between you When you're a baby and how fast you heal and how you can just do all these different things to when you're like a 40 or 50-year-old. Not that we're like that. I'm in my 50s.

I'm going to be 55 in a month, so yeah.

Oh, we're like the same age. That's cool. So, is your preservation of that mitochondrial function. Now, magnesium is involved in the energy production and it's like a little propeller. If you see this under a microscope, it spins. It's really cool. It's like you have this turbine engine Okay. In your cells that runs on electrons. And, there's a chemical process called the Krebs cycle, but at the end, it's electron covalent transfer that turns that propeller and fires off all the energy inside your body. This is why fasting is effective for anti-aging. Calorie reduction is the biggest longevity hack there is. And, it's because if I take my car out, And I drive that car. I think I got this really cool M6 sports car. It's an old school. I love that car, right? That car gets 6 miles to the gallon. Okay. It's pure fun. I love it. I have to put tires on it faster. I got to put oil in it faster. I got a specialized gas in it. There's always little tweaks.

Yeah.

It is a lot of fun to drive. This is not a responsible car because I'm burning up the engine. Really fast with it. It runs hotter, it's got more cylinders, all that stuff. Concordantly, I've, I've got, uh, a Range Rover.

Okay.

Probably the most technically advanced, efficient system in the world. Now, I just drove up from Phoenix the other day, 27 hours straight in that truck, no stopping. Everything on that system moves. It's so efficient. Instead of revving at 4,000 RPMs, I'm revving at Mm-hmm. On the highway, right? So the rate of your aging is just like the difference between those 2 cars. One is made to go fast. You know, the candle that burns brightest burns up, burns in half the time, right? You know, it's the rockstar vibe. And then there is the person that's built on efficiencies. Mitochondrial efficiency is everything in aging. It's everything. It is the game. So, everybody works about the things that you can take and all that stuff. It's how do you optimize that? So, getting out in sunlight every day, getting your VO2 max as high as possible in your VO2 base so that you're efficient in oxygen consumption, staying hydrated with really pure waters and staying away from all the chemical agents and stuff, right?

Mm-hmm.

Daily exercise. If you can get up early and set your circadian rhythm with the sun, this resets your mitochondria. Fasting helps you kill out the other ones, right? And, things like magnesium, what magnesium essentially as a general element, all of these magnesiums will contribute to this on a certain level. It takes the RPMs from that 4,000 and 5,000 in the M6 to the 1,800 in the Range Rover. It's a much smoother— It's a smoother— Efficient lifestyle and you're not burning up all the extra things and wearing everything out so quickly.

Okay. So, I'm hearing what you're saying and I'm in my own mind trying to relate it to since I'm not a car person, but I'm trying to relate it to— maybe I've got this right, maybe I've got this wrong. But, we all know you can go and— or you can also go out in the sun every day, get some benefits from the sun, and also add in your infrared sauna and also add in your hydrogen breathing or also add in your red light. You can add in other things and it's just even better. Or, you can make a salad with just iceberg lettuce and olive oil, or you can make a salad with all kinds of lettuce and lots of great vegetables, and it's a better salad. So, if I'm hearing kind of correctly that you can use just one type of magnesium or you can really put these different variables together and get it more— you're getting more bang for your buck. So, instead of just taking citrate or just taking the glycinate, you're making this more optimal for you. Am I saying that right?

That is the best example I've ever heard.

Really? Okay.

Yeah, it is. You can have— because I eat a big salad every single day.

Yeah.

So, and I always say, have a rainbow salad.

Yeah.

There are elements within all the colors that have health-promoting elements for your body.

Right. Because an iceberg salad with just olive oil is not the same as a salad with all the different colors and all the things. But they're still salad.

It takes us back down to electrical frequencies. The difference between red, orange, yellow, green, blue, indigo, and violet, the color spectrum on a rainbow is literally different energy fields. It's like infrared light versus blue light. Blue light bad, infrared light good, right? So, red light therapy can be very beneficial even over and above regular sunlight. Sunlight at different altitudes has a different effect on your body because you're operating in a different frequency band. Yeah. And so, the same thing with magnesium, you're going to enter a wider spectrum of frequency bands. So, it's the difference like you said between having a salad with some iceberg lettuce and a beautiful curated salad like I make every single day that you just like—

I have to always think of the example because I'll hear things, I'm like, okay, I got to put it together. So, I'm thinking of this. So, the reason you have 7 different forms and you're going to eventually have 10 is really the salad analogy. It's like why would we just get part of it when we have all of this working together. Correct. Okay. Is there anyone that can't have specific forms? Because this is where it gets confusing because there's different forms of magnesium. They're all magnesium, but there are different forms of it. Is there anyone that cannot tolerate certain ones? Or like, talk to us about that. And how do you know?

Yeah. So, well, the only way a person can tell is if they actually take it. I'll give you an example. There's about 2% of the population that have the way that their brain chemistry breaks down chemicals get a stimulating effect from magnesium. So, they take magnesium before bed and it keeps them awake. There's about 2% of the population that have that particular neurochemistry. 98% of the people are going to take it and have the deepest sleep ever. Then, there's the 2% that for whatever reason, the way their genes are set up, that activates energy for them. So, for those people, we tell them don't take magnesium before bed, take it earlier in the day.

Yeah.

Because for some reason, form or that rate is stimulating that Krebs cycle and they're getting energy.

Interesting. Okay. Can you take, besides citrate, which can make you be in the bathroom all day if you have too much, is there, are the other forms, can you take too much of it?

Always. You can always take too much. One of the, we put elements inside of magnesium. So, we have a proprietary blend. It's not just magnesium you get. There's a couple other things that we put in there to improve delivery and to reduce the likelihood of taking in too much that your body breaks the GI barrier and you get the runs.

Got it.

When you take a full spectrum, that's step 1. Step 2 is the precursor elements that you put in it to deliver it or to offset if you get too much. But, any magnesium, if you— and trust me, I know this for a fact, okay? I could take any different magnesium and get the runs if I take enough of it.

Yeah. What if somebody like, okay, so for example, for me, and I'm not going to mention the name because right now, because I don't want to, there's a particular brand that was helping me with my deep sleep. And, that was the only magnesium I was taking for many, many years. And, I still like it. I still do take that at night with yours. And, I like the combination. Is that okay for people to do? If they love a certain thing that they're taking, could they add?

Absolutely. They should continue taking. I always tell people, listen, if something's working for you, Keep doing it. So if you're taking a single magnesium that you really like and that works for you, then no big deal.

Yeah.

If you want to add to it and add magnesium, what you want to look at— here's, here's the key element— you want to look at the dosage and see how many milligrams of elemental magnesium it has.

Elemental. Okay.

What is elemental magnesium? So elemental is actually the amount of magnesium that can be delivered to the body. For example, I could put magnesium oxide, which is a flow regulator for a lot of products, and say, I've got 200 milligrams of magnesium in it, and it's all magnesium oxide.

What is oxide magnesium, by the way?

So, that's the easiest form of magnesium, the most prevalent form. It's used in supplements.

Okay. That's what that OzoneOne has.

I think that's what you mean. As a flow regulator is what it's used as. It's It's really not that effective. Now, except there's one caveat. The thing with magnesium oxide, it's not absorbed very well, and that's why you could potentially get the runs.

Okay. So, that's that other company that I told you that they market.

So, stack it with citrate and then you're going to get the runs faster.

Yeah. Okay. That makes sense.

So, people that need water in there. Now, but here's the twist. There is magnesium sucrosomyl, which is a sugar lipid that's bonded with magnesium oxide. That takes it into the body better than a lot of other magnesiums. But a lot of health regulatory boards, like if you go to Canada, they don't allow you to designate magnesium sucrosomyl. They only allow you to designate magnesium oxide. So we have magnesium sucrosomyl in our product because it's so good to get into the cells of the body, which we've proven in the lab. When I sell that product in Canada, I have to designate it as magnesium oxide, and that's not what it is.

Got it. That's why.

Okay.

You said a few things that I want to circle back to because these will come up from people and I want to make sure I have you address it. So sometimes I've interviewed people that have— they happen to have their own supplement of whatever and they'll knock when people say proprietary brand. They'll say, you shouldn't use a supplement that says proprietary blend because you don't actually know what's going in it. And I've always thought the opposite that like, well, if you're a company and you're putting together your unique formulation, I get why you wouldn't want to put the exact, exact, exact because then somebody can go copy exactly what you did. So, help us. How do you address that? What would you say to that comment?

So, this is the big debate between the pharmaceutical industry and the natural health industry. So, in the natural health industry, you cannot create a protectionary patent over a formulation because it's natural health products. With drugs, you can take an element, spin it into a left-hand spiral Drug.

Okay.

You can extract from a plant, isolate, and then take that isolate, bond it with whatever, and now you have a protected patent that allow you to do the clinical trials. Then you prove it in the subject. Then you run it into the system, and you can make hundreds of millions of dollars from that. In the natural health industry, we're not allowed to do that, and so the money typically isn't there for supplement companies to do the research. Or to be able to protect a formulation that they came up with. And so what the way— and you have to list all of the ingredients on the label claims list. Now, this is all coming from the pharmaceutical lobbyist industry.

Yeah.

And it's all manufactured as a way to protect your health. But the idea is to stymie our entire industry from getting natural health products out to people that would correct many of the situations. That people end up going to doctors and getting surgeries and drugs for. I'm not against drugs. I'm not against surgeries. What I'm saying is, is the environment. And if you look at, for example, the United States, which spends more money on healthcare than any single country in the world and many combined, that there's a direct correlation for how much money they spend and the life expectancy and the disability-adjusted life expectancy of the population. And America is only one of 2 countries where they're allowed to market pharmaceuticals directly to people.

Yeah.

So, and the news agencies are all behind it. And the reason why is they advertise with all those crazy ads, you know, may cause dizziness, disease, death, dying, cancer, whatever, psychotic breaks. The whole advertising campaign isn't to drive business. It's to make sure that the news agencies don't do negative stories on their advertising dollars, because that's what keeps those things in business. That's the game.

Wow.

They control the regulatory They get the politicians, they influence the regulatory body to make it difficult for companies like us. And so, our only way around it is to create a patented product to list the ingredients but not specific elements that you're able to do in order to protect the effectiveness of your brand. That's the inside track for people who wants to know what's going on. And then, your doctor says, well, those nutritional supplements haven't fit a double-blind placebo-drawn study that's been sponsored by what, Eli Lilly or one of these pharmaceutical agencies? Come on, guys. Like, so I'm not trying to discredit anybody. I'm just trying to lay it out. That's how the field is.

Sure. Yeah.

It's up to us to decide what we want.

I've definitely had people on that share why they're against proprietary because they have the— and I get it. I see all sides of it, but I also really do understand what you just said and why it has to say that. Like, it makes sense to me. So all— so I think we just all have to do our own— you have to just be aware of all the different sides and then ask why, like, where does that come from?

Yeah. And then also just to kind of give some functional areas, because I know we've got a lot of magnesiums here and I'm not sure if we're going to get through all of them, so I'll give you a couple of standards. Glycinate, taurate, great for the relaxation of nervous system. Malate, magnesium BHB, magnesium orotate, magnesium aspartate, energy, mitochondrial stuff. Sucrosomial, magnesium citrate, magnesium chelate, magnesium citrate.

Okay. Yeah.

Those ones, It's more of the broad spectrum magnesiums.

But they're all called magnesium because they all really at their core are similar. They just absorb differently. They bond differently. Am I hearing that right? Like, they just have slightly different—

Yeah. And I believe that the molecular size is what determines what gets absorbed in different organs, but I have no way of proving it. That's a theory. I want to be clear about it. That's the theory.

Okay. So then just to get nitpicky on your product, you have some, like your Magnesium Breakthrough is pills and then also powder. Any difference there other than the form and the, the, what it tastes like and how you're taking it.

Yeah. So the powder obviously has some other elements in it to make it, you know, tasty.

And which is very—

some people don't like to— yeah, it's fun to make any capsules, right? So some people don't like capsules and some people—

But it's the same stuff other than one's in powder and tastes good.

You're just gonna have those other, you know, you're gonna have the flavoring and, and you're gonna have the, and then the agent that creates the sweetening effect. It's protein-based sweetener.

So, so I'm gonna, link below the exact products I use from Bioptimizers. You all, I use so magnesium breakthrough. I typically do the powder one. I like the flavor of it, and I mix it at night with their sleep breakthrough. That's just what I do. And the reason I take sleep breakthrough is I want the glycine and the specific three milligrams of glycine. So I mix it together. That's what I do at night.

And then what flavors are you into?

What was the blue one that tastes like a sweet tart? What's that one?

That's that is the blueberry.

Yeah. No, you have a different one that's like more sour tasting. It tastes like a or was it is it the blueberry? Maybe it's.

I've tried them all.

I have the pink. Lemonade right now.

I got—

no, you have something that tastes like a Sweet Tart.

I know, I got— yeah, I've got so many of the testing formats all over the place.

You know what I want to do with them?

I'm testing all these different ones, so I've got a bunch of things I can't even talk about.

We should put them in ice cubes and see if they make— we can make like popsicles with them. I bet they'd be good.

It's a great idea.

I bet they would be good. I'm gonna make magnesium popsicles. I want to try it. I bet they'd be good. Yeah, because it's— they're They're good.

Kids stressed out.

What's the sweetener that you use in them? Because it's not, it's not like sorbitol. It's not a junk sweetener.

What do you— yeah, there's, uh, Kontempe and Thaumatin. Okay, the protein-based sweeteners.

Got it. Because it tastes really sweet, but they're not— it's not like you're having aspartame or anything.

Oh, you're saying protein? Yeah, yeah. So we've— one of our main claim to fames is we have broken through. When we say magnesium breakthrough, or we say this breakthrough, Why do we say that? Well, we hook up with our lab team and we figure out how to do something that hasn't been done before using science, and that gives you a better effect. And, the big thing that's out there right now, we have electrolytes coming out very shortly. We're not using maltodextrin, we're not using chemical agents, we're not using sweeteners, we're not using artificial colors. And so, again, we're using a protein-based sweetener. We have these delivery agents, we have these mineral profiles that enhance the flavoring of it, these delivery agents that we put into it.

Yeah.

It tastes different. And, the biggest problem with a lot of supplements is they've got maltodextrin as one of the flow regulators and it's creating blood sugar issues for people that they don't know. They're spiking their blood sugar just before they go to bed and they don't know it.

Wow.

Or, they're spiking their blood sugar just when they take their supplements and they don't know it because there's a range of— some people can drink a coffee and spike their insulin. And, that's why I believe that everyone should run a continuous glucose monitor for a month And just watch the different products and how they impact you because it's not consistent through the population.

Yeah, we're all so different.

But protein-based sweeteners, I believe, are the future because you don't have any of the blood sugar issues. They're sweeter.

Okay.

So you don't need as much when you put it into, and the flavor profile doesn't have any of the weird aftertaste that so many of the other sweeteners have.

You must have like a taste bud thing because every time I interview or talk to you, you'll give some like, like you told me to use your Microbiome Breakthrough, like just dump it in your mouth, like without water, it tastes like frosting. And I'm like, okay, and it does. So now I do that every morning. So you have a taste thing where you're like really particular about taste and things. So I'm surprised you haven't been to Costco yet.

Funny enough, I would say I don't have a very sophisticated palate. Okay, my palate is very well tuned towards salt and sweet. So those, because I have a relatively narrow band of food that I eat. I'm very clear about the gradients of salt and the gradients of sweet in anything that I eat because that's one of the ways that I regulate whether something's good for me. If it's too sweet, it's probably not good for me. If it's too salty, it's probably going to have a negative effect. I got to stay in the kind of the Goldilocks zone even though I like salt and sugar.

Well, I'll link up below, y'all. I'll link up micro— I'm sorry, the magnesium Breakthrough, the powder and the capsule. And then because I just mentioned it, I'll also add the Sleep Breakthrough below in the show notes so you can try that as well. Other things I use from Bioptimizers, I use their mass enzymes. I bring those with every single meal, me and my husband both. Like, and I feel like mass enzymes is the answer to everything. In fact, my own, my daughter, 19, who was having like stomach issues, I'm like, add enzymes, add enzymes. Enzymes is like the fix for anything. If I have a stomachache, I take a handful of enzymes. Like enzymes help everything. It breaks everything down. So that's the other thing that I use. There's a few other things, but I'm going to link those Up so you all can check them out, and then I have a full supplement guide that I'll also link that includes everything that I'm using at all times. I update that every ninety days. Thank you so much for being here today, Wade, and explaining all the magnesium. What did you call it? You had a funny name for it—the magnesium. What did you call that at the beginning? You made a funny comment about what the heckalates. What the heckalates. Thank you for explaining the magnesium. What the heckalates? That's a great.

You know, I've been in this for a long time, and I'm still learning stuff every day. And yeah, information is coming forward. So it's always a moving target, and it's a delight. to be here to kind of bring you the latest and greatest, what I do know and what we're trying to figure out.

Thank you so much. Thanks for being here. Thank you.