167: Fix Your Pain with Mike Wasilisin Founder of Move U

Hi, I'm Natalie Jill, fat loss expert turned high performance coach. When odds are stacked against us, how do we shift and create everything from nothing? How do we level up when we aren't feeling it yet or we've had a big setback. On this podcast, I'll be talking to some of the most inspiring and courageous men and women on this planet who at their worst learned how to achieve success greater than they ever dreamed possible. Leveling up and creating everything from nothing. Today I'm here with my good friend. Mike was Ellison and I pronounced his last name right.

You nailed it. That was your fifth attempt.

Mike is my good friend, but he's also the founder of Move you and unless you're sleeping under a rock on social media, you probably know who Move you is. It's a pretty incredible site that he has built with with helps of others. He's got a co founder now and it's, it's incredible what he' done for movement and in the online space. And I wanted to know because I never had asked before how this even came about, Mike, so thanks for being here today.

Oh my. You know, Natalie, I would do anything to help you in any way possible whatsoever. You've been so. You've been incredible. You've been incredible. You've been so giving since the beginning. So Natalie, you know, has just made her one of the OGs. The OGs in the online fitness space and she in the early movie days, she helped give me confidence that I need as well. And you help give me some great ideas and insights and I'm just super happy to be.

Thank you, thank you, thank you. So take me back because I know because obviously you were a practicing chiropractor for years. I don't know if you were always funny and the comedian that you were and maybe, maybe you were in your practice.

Always thought so.

You always thought so.

My mind.

Did you ever. Was this ever in a vision? Was this ever something you thought you would do, that you'd be building something in the online. Where did this even come from?

It's really interesting because if I talk to my buddies, my friends when I was in chiropractic preg school and this and that, they'll go, oh yeah, Mike, you always said that you're going to be doing like you're going to met. You want to do these huge, gigantic things. And like I don't remember saying that necessarily, but I do remember telling people back in the day, I'm like, I'm meant to be on a big stage.

Okay.

I Just don't know what I'm going to be talking about yet. I used to tell people that, yeah.

You just knew you had an audience somewhere.

But I used to think that, like, this answer, like, this thing would come to me, like, this great idea, like, I would just have to be on a mountain and, like, receive it.

Okay.

Like. And I, like, I used to look for it in the wrong places.

So, like, when you think back to being, like a kid and a teenager, that's something that you thought, but you just didn't know what you wanted.

I don't know if it goes back that far.

Okay.

I don't know if it goes back that far. But, like, specifically with move you, like, back, like around 2000. I was chiropractor from 2000, graduate 2009.

Okay.

So I started building my business up to 2000 and all the way to 2017. So I. But I was in chiropractic and rehabilitation since the year 2000.

Okay, so start with me. Start there with me. Like, what made you become a chiropractor?

It was. I want to say, what made me become a chiropractor was the. The. In my field of view, that was the career that was the most successful in my surroundings. I grew up, I worked in a town called Cortland, Ohio. There had to be 5,000 people there. There was no social media. I used to work at a pizza shop, deliver pizzas. And a chiropractor was across the street. This is the main strip.

Okay.

There was nine businesses on it. I used to deliver pizzas to chiropractor. He was the most successful person I knew. Yeah, he had a nice house. He had, like, a nice car.

So that was the goal then.

And I got fired from pizza delivery because I was never very good at directions. And I just walked across the street and literally got hired over there. So it was just a choice. It was, it. But it was. It was like a limiting looking back. Like, I don't believe I was like, I don't believe chiropractic was like, like my true. If I knew the scope of what was available in the world to be, I don't believe I would have ever chose chiropractic. But from what I knew at the time, I chose that. And now I've acquired a skill set along the way and somehow graduated. I have no idea how, with my lousy GPA and my focus, I have no idea how I graduated.

So you literally decided you want to be a chiropractor just because the most successful person in your town Was a chiropractor.

And then I worked there for four or five years and I got a degree and I was going to be a sports psychologist, and then I started pursuing that. I got a bachelor's degree in psychology.

You're not ADD or anything, are you?

Oh, yeah, I'm totally good. I get it. You and I are similar with that. When I was 18, I took a Ritalin pill. I remember. It like changed my life. Life instantly.

What did it do? What did. How did it change your life?

It like felt like it gave me internal eyeglasses. Like I was able to like laser in on one thing. It gave me a feel like, whoa. I took it for about eight months and my, my. I went from a 2.0. I graduated high school, a 1.7 GPA. I can't believe I got into a state college. Why can't. I'm like, that's the only college to let me in. That's why. So.

Okay, wait, this is actually funny. I'm gonna ask you about this because I'm. I also diagnosed with add. For sure. Adhd.

Yeah.

And I also had a. In my life where I would take ADD meds. Not Ritalin, but Adderall.

Yeah, same thing.

But for me, it didn't. Yes, I get what you're saying. Like, it made me feel like, oh, finally I can, like, focus and stay calm. But for me, it took away my creativity. Did.

It totally took away your creativity. Oh, yeah. Oh, yeah. It took away my social skills completely. I became social at social.

Like, I didn't want to be socialized with anybody. Yeah.

Even if I stopped taking it, it took me four years. Four years to actually regain my social skills. But I now know, like, the strengths that we have. It's not that I had addict.

Yeah.

It's that I didn't give a shit about school and what I was learning in there. I didn't care. Yeah, I cared. I was very social, outgoing. I cared about fixing motorcycles and like high speed adrenaline. That's what I was focused. But ADD gave me this, like, new sense of scholarliness, which I don't even think is who I am, but it gave me this, the. The. The. The ability to like, dive through school in like.

Yeah.

But after I took it for eight months, I learned how. It taught me, oh, this is what it's like to focus. I don't need the drug for this.

That's interesting.

I can continue onward with 70%. It gave me insight. That's why, like, medications in general, like, I'm not always opposed to medications. But if you take them in a short term, it can give you a window.

It gives you an awareness.

It gives you an awareness like if you're depressed, me take antidepressant. Oh my gosh. Is what it feels like to be not depressed. Then you could go, okay, if I wipe this pill off, how can I continue it? When you take it for a short time is when people continue perpetually take it.

That makes sense. Yeah, I, I learned pretty similar lessons around that. Like, well, like, but for me it took away my creativity and I. What I know now about ADD and adhd, I really believe this is that it's actually a gift for many people because you will hyper focus when you're interested and, and it's, it's when you're not interested that it's the issue. And I don't know that we need to focus on everything that we're not interested in.

Why like that's not. Doesn't make me happy. Even right now with move you I'm like, I've been redefining my role, my position. I go, what am I excited about? Because as the CEO, founder of the company, right. No one's holding me accountable to my goals. Like I need to make choices in my life. I need to choose things that motivate me and I need to that that requires a greater awareness of oneself into what motivates me. I have to ask myself and like we have to be. If like we're trying to push into an area that we're not motivated in, it's truly time to question that and choose make choices that, that get us reinvigorated again. Regardless of what the outcome, it'll ultimately lead to us being successful and being happy.

Yeah, it will. Yeah, it has to. It's so funny because you look at like the school system, which there's so much broken in that right now, but you'll look at where it's an automatic default like, oh, go get your kid tested and give them a prescription. Versus like maybe we just need more interesting teachers, you know?

Or maybe let's totally boring shit some of these classes.

Oh my gosh, this is funny. Okay, so you become this when you go and work for this guy as chiropractor. First of all, what were you doing with him as a chiropractor?

He pretty much gave me like the, the reigns to do whatever. I was literally shooting X rays to people with almost no skills. I would blast radiation through people. Like if the X ray is like if it comes out and if it's all white. I'm like, wow. That means I just literally blew radiation through in one side and out the other.

That's healthy.

It's like an invisible shotgun blast.

So this guy basically hired you because he liked you.

Yeah.

He just wanted you around.

We're still friends to this day.

Like, just thought you were funny.

Well, I don't know. He did. He, like, definitely saw that I could, like, close a gap that he had.

What was that gap?

Well, I. I was also, like. He was a growing practice as well.

Okay.

So I would be in charge of new patients, people to come the door. I would greet them. I'd make them feel comfortable.

They all loved you.

I would do exam. I would help them do, like, ask questions about their body. I would help organize him. Like, look, you need to see this person. This person, this person. I set up the rehab floor as well. So the rehab area in the clinic, just on my exercise background. I just set up the rehab floor, and then I would. Then I would help people with rehab exercises, new patients. So I became this. This instrumental, you know, like, helping him.

Yeah.

So he could be himself.

You were interested in the field. It's just not something you. You weren't gravitating towards it because you had this love of body and movement.

No, I just knew it. I'm like, well, I already know this field.

Okay.

It wasn't. I didn't make a choice on, like, I still thought when I was in my 20s that I had to choose a career for the rest of my life.

Okay.

I thought, I'm like, I'm 22. I need to choose a career for the rest of my life because that's what I'm supposed to do. That's what my friends are doing.

Right.

Knowing what I know now today is. It would be a better choice for me to have moved through life in my 20s, choosing things that have more that interest me.

Right.

Regardless of the outcome of that. Choosing things that interest me and allowing things to naturally come together over the course of time in my 20s and my 30s. So that would be a better. That would be a choice. That would be some advice I'd give to anybody, but. Maybe.

But it also brought you to where you are. Totally.

That's the other thing. It's like, it's a fucking choice. And here I am.

So. But okay, so then you become a chiropractor. Somehow you get through chiropractic school. I'm assuming you had a patient.

I made it through the whole. I passed everything. It's crazy.

And you're actually, you're really good. I mean you were a really good chiropractor with your patients.

Thank you. And I've always seen myself as part chiropractor but you know, because most chiropractors generally have a, have a, have a. One thing that I never related with is that chiropractic becomes this philosophy you go to school that like this, this like religion, this philosophy that if you adjust the spine, the body heals. Like body needs adjustments and like adjust. I've never related with that.

You've always taken it more like an exercise approach.

I want to say not exercise approach but like more the approach of, of, of like using our muscles. Like we have this. We have the power within us to use our muscles to realign our frame, to hold in position with our muscles. And adjustments and tissue work can help alleviate some pain and help accelerate that process. But it's ultimately up to the person to fix their. But I actually that was the move you breakthrough before that. I didn't have that approach before. It was. I wanted to fix people as fast as possible, which was not. It's not accurate. It's not, it's not. I look back and that's not a. That was a selfish philosophy. The philosophy was like, it was selfishly driven. Like I'm the best because I could fix people in X amount of visits. It's not true. I can't fix people. I can help people alleviate pain with my hands and with tools.

Sure.

But I can't help people. I can't put people into alignment and then magically have them stay there. It's their job.

Yeah.

To align their own frame. So it's my so self selfishly getting rid of myself involved. My role now becomes. My role now is, is. Is guiding people to gain control of their body with their muscles, learn how to align themselves. So if I was, if I got my head chopped off in an apocalypse, they would be fine on their own. They wouldn't. Yeah, I would probably. I'd be one of the survivors.

So when you were, when you were practicing chiropractor before move you was even born. You, you thought you were the only one that could fix things. Were you happy in that role? Like did you like going to work? Did you like working on patients? Or was there something missing?

There was a learning period of yes. But now like any career now when I look back at careers in general and our past, I do believe like even Phil Knight Founder, Nike says look, choose something. Think long and hard about who you want to spend your Time with how you want to spend your time for the next 40 years and make choices on that. I chose like, yes, I enjoy helping people overcome. Yes, I enjoyed the social aspect of it. And the hands on approach was blue collar, gritty. I enjoyed that. But what that did to me is I'm an explorer. I'm meant to travel, to be about to spearfish, to be on property, to try like that freedom to do that. Being a chiropractor, being a doctor is extremely restraining on that. So yeah, I actually progressively became more unhappy because of my rigidness that I had to be in a location. So therefore I was unable to help people achieve the possibility. Even though my intentions were there, my skills were there, everything was in alignment.

Yeah.

But I became so unhappy because I had to show up at the same place and I couldn't leave.

Wow. Yeah, it's like basically the 9 to 5 job now.

I created a 9 to 5 prisoner on myself. So regardless of that, like truly helping people, I was able to do that because I was unhappy with that.

Sue, how did you connect the dots and then how did you come up with the next idea? Because a lot of people would have. Could have gotten depressed and said, okay, I'm just going to find a new path and left it all together. But you found this like, like this. Was this an overnight idea? Was this something somebody else gave you? The idea, like how did you even come up with the concept?

It's a good question. So there was, there was, there was a few forces at play. Number one is over since 2009 actually made probably 30, 40, 50 YouTube videos.

Okay.

@ the time I had.

While you were a chiropractor.

Yeah.

Okay.

I had some videos that have a quarter million views, some have 400,000 views.

Did they really doing well right away and were you using comedy in them at the time or.

No, not, not as much. I was more professional. I was upholding to the chiropractic oath. I am Dr. Mike. It is my duty to deliver information that's valid, informative to you. But that was that oath that I took wasn't who I am.

Yeah, you were acting.

Now at this point, being a performer, I was institutionalized. Like military. Everyone that most doctors who graduate, they're institutionalized. They don't even know it. They slowly become institutionalized. To speaking in a Dr. Esque.

Wow.

But that was that way speaking through filters. And that's not who I am.

No.

So what occurred was to the little foresight is. Is when I started speaking on film that all that. That Disappeared. And I just, like, my true voice.

Came out in the YouTube videos.

When I started making videos.

Okay.

Most notably, though, when I started making Instagram videos, not to get to that point. So I up to date this call 2016. This is where shit started swirling for move you. Like, this is still. I'm Cali Spine doctor. My clinic actually 2000.

And with Andrew part of Cali Spine.

Yeah, yeah. Andrew was the beginning of Cali Spine.

Okay.

Andrew is the one who started posting on Instagram daily. He's the one who was in charge of getting our Instagram going.

And the goal was really just to create more awareness for your practice at the time. No, no.

Okay, interesting. Our goal with our Instagram videos was to help people fix their own bodies. It wasn't to drive traffic and it wasn't to make money. It was always just to be like. At the time, I knew, like, I don't get adjusted. I don't get the soft tissue work. Why? Because I know how to take care of my own body. And so I believe that I'm not that. I know I'm not, but did you.

Have a moment of that awareness, Mike, or, like, how did that. I'm just. I guess I'm trying to piece it together. Like, so you're in practice. You're like. You're not thrilled about it. You're like, I feel like I'm in this nine to five. You start making YouTube videos, you. Your personality is coming out. I'm imagining the initial YouTube videos, though, were to drive more people to your practice or. No, it was.

It always didn't know what to do with the YouTube. I'd make them and people would be like, how do I do this? I'm like, you need to come into my office. I used to still believe that you'd have to come see me in person.

Okay.

So now what occurred was we started making Instagram videos in 2015.

Okay.

So I made YouTube videos. Right. I've hit this, like, frustration point right now.

And was he working in your practice, by the way? Andrew, That's.

Oh, yeah, Andrew's been in the practice. We started Cali Spine 2013. Andrew was in it since day one.

And what was he doing in the practice?

He was helping with the rehab on the floor.

Got it. Okay.

Yeah. Rehab. They started doing social media.

Did he do it shirtless? I'm just. You guys use the shirtless dude. That's why I'm asking.

His shirt slowly came off.

The years slowly came off. Got it. As the years progress, clients increased.

Yeah, we Did a video one time with a shirt off. It just did better. I'm like, just stays off.

Just stays off. Got it.

So then what occurs is now. Now 2000. There's pieces like, we look back, like, I'd love to say it was one thing. Right. But there's confidence that's been gained. I've done videos have done well.

Yeah.

We actually. Then we start posting Instagram videos. There's one video we got a little lucky. Someone shared it.

Okay.

It was a Ql Stretch.

Okay.

This is the famous Ql stretch. I've never seen anybody do the video the way we did this stretch, the way we've done it. And every time I posted it, it was the most popular video I've ever made on YouTube.

Interesting.

I actually made the Cali Spine logo with someone doing a Ql Stretch. And the business plan of Cali Spine was to help people with low back pain, especially Ql. And it just so happened that video went viral. So I created it to be real. In my mind. I saw that it got shared, hit 4 million views in a matter of a couple days.

Oh, my gosh. You must have been. What were you thinking? Like, 4 million views on Instagram.

I just go, first of all, I go, oh, my God. Like someone else shared. I'm like, they weren't even. They even tag us. I contact them, like, send people, put calispine.com. so people went to our website and I had a web developer go put something up that says low back programs available.

Yeah.

And hundreds of people signed up. We had no low back programs. I go, oh, my God, we need.

A low back program.

We need a low back program.

Yeah.

So that, that gave me the confidence. That day was important day. Got a little lucky, someone shared it. And I go from that day, I remember that. That may have been the day where I go, okay. Like right now, I'm trying to piece together online business because I go, part of me just wanted to create something online just so I have a fucking life.

Yeah, right? Yeah.

Just so I could work my hours. Like, I like to go to bed late to 3am I like to wake up at 10am I like to do that too. I am my practice. I'd be there at 9, 8 in the morning.

Yeah.

Hated it.

I can't even see you.

So part of my motivation was then. And then I went on a spearfishing trip. 2016, I was gone for a whole week. And I remember that week when I left my business, completely lost money. Because they would make no money. People wouldn't come in.

Yeah.

Then I'd pay for my trip. So, spearfishing trip. I read a book called Endurance. Shackleton's Incredible Voyage. Shackleton is a dude in the year 1902, okay? Led this expedition. He's like, he's gonna take 27 men. He's gonna take him across Antarctica by foot, and another boat's gonna pick him up over there. The first person ever, his boat got stuck in ice, frozen. His boat got completely crushed. Is a true story. And then he led his men for two years. They survived on ice, ice floes, people fallen in the Antarctic. And he had to take his boat. Like, he'd, like, make a boat with these fake sails and sail across the most deadly sea in the world on a 20 foot boat. And then he, like, hit this piece of land and then climbed this freaking glacier. Two years of, like, death, like, after almost. And he. Son of a bitch. He made it there and he took a boat back, rescued all the rest of his guys who were still in Antarctica, and they all survived. So I remember reading that book. I go, why? Why can't that be me? I looked at our office. I had Andrew in the office, Marisol. And I'm like, yeah. And look at businesses asserting garages like Google.

Yeah, Harley.

I'm like, well, why can't that be us?

So what got you thinking this?

I'm like, we have better than a garage.

Yeah.

They started new girls. We have a clinic.

Yeah. Yeah.

Well, why can't it be us? I'm like, well, it's gonna be us. And so from that day forward, this relentlessness, and I told everyone I was gonna take 12 months. I'm like, in 12 months, we're gonna be an online company. And in that 12 months, I devoured every single one of Pat Flynn's. Pat Flynn, His.

I've had him on my podcast.

Yeah, Every one of his. What's his podcast called?

His podcast. Oh, gosh. I just had a complete blank. Passive Inc. Great.

I listen every one of those and it's like, I'm Daryl. I was like, she's like, I'm Linda, Daryl. We're high school teachers. And then we started these YouTube ads, made 12 cents. Now we make $20 million a year. Like, if they could do it, I could do it.

Yeah.

So I listened every one of those. Just devoured it. And I just became. I wrote a whole letter to my family and friends, and I post this socially, and it ended up being one of the most profound things I've done. I didn't even Know it at the time. And I told everyone, hey, look, I've got to do something for myself. I have to do something for this is myself personally. I have to see something through. There's no parties, there's no dinners, there's no brunches, there's no vacations, there's no family, there's no nothing until I have to do this. I have to do for myself. I have to do this for the world.

Wow.

You'll see me on the other side. I'll be back. And I only did that because people kept coming to me and I say, I kept saying no, no, no. I didn't want them to take it personally.

So when you were doing that, were you also like, did you stop your practice? Did you keep it going? And how did you even know?

Like, no, the practice. Because it was both. So I knew that. I knew that I had to run the practice. I never knew about raising money. I don't know what that means. I graduated a freaking chiropractor. All you learn is skills how to fix people's shit. You don't learn anything about raising money.

Right.

All I knew was that move you. All the money that this online business was going to take double my time. So I had full time jobs, seeing patients, nine to four, nine to five. It was the same routine for a whole year, nine to five. I'd work, I see patients, I'd see them and then what I would do and Andrew would help see, he would do that and. And then I would then go home, I'd work out. And then from 9 o' clock to 3am Every night I would build what is now movie. I'd use all the money the Cali span made to fund move you.

What were you building from of you?

That is such a good question. Was I building? Like at first I didn't know. Okay, so from May, June, July, August, September, I didn't really know what I was building.

So what were you doing at night? Just researching like what to do or listening to podcasts.

I was creating like, I was crying every night, like literally broke down.

Did I, did I know you in this time when I met you?

I was crying. I was, I was just like, just like emotionally, just like, just like screaming.

But you were clear you were gonna build something online.

I knew I had to do it.

And then while you were doing that, were you and Andrew making those videos then or is that not yet?

We started making them in 2015, October.

But with no program yet. No. Just creating videos.

Yeah, we were Cali Spy Too. It was only Cali Spy, so I didn't rebrand that. I didn't change our Instagram to move you until Almost a. Almost 2015.

So what was the very. So the Ql video was really the first Instagram video that took off. And then did you have a plan on what types of videos you were gonna make?

We only 15 seconds at the time on Instagram. Only 15. So we would just do 15 second little videos like keep your knee in alignment, massage the shoulder.

And were you being. Using comedy at the time?

Always?

Yeah, always. So were they. Did you see like a steady increase or what? Were you seeing people following you for the comedy or for the help or what were you saying?

It's still a combination of both. People like the entertainment, they love the education. They've always said that. And we started with just like anybody with starting sit down. We started with zero followers. Yeah, I remember we did one video. I massaged somebody's cue. I'm massage somebody's ass with my elbow massage. It had 62 likes. And I remember going, we're going places.

I remember thinking that I love it.

We were going places.

Words become things. See, like you spoke into it and that's what you created.

And so it just kept growing and growing organically. And it was like, it just started snowballing. You know, it. It was always increasing, always going up, always going up, always going up and that. But Instagram would change their algorithm or change their equation. We'd have like stunted and we had to like refigure it out.

Oh my God.

And we get Bill and they'd stunt us again. But we like, just like relentless.

When you say they stunt you, what do you mean? Like, just like they would change the.

Algorithm and like our current numbers would just diminish.

Yeah, but you didn't care because you were, you saw the vision. You were like, this is going to work.

We're going to figure it out.

Were you putting these videos on YouTube and Facebook and other places too, or just Instagram?

Well, because our team size only three or four, we had limited resources. It was just, it was just Instagram at the time. I think we started putting YouTube late. No, we put on Facebook too.

So at night when you were saying, like I was working at night on my vision and all this, like, it wasn't necessarily. You were literally like building a website or building a. You were.

I was creating business name. I was creating like what we do as a company. Like what the missing pieces in the world. Like what, like how the world that the world I see it is of people living what way and defining that. But this was also three and a half years ago, so I can't. It's not. I didn't document all this.

No. But this is really fascinating because I did not know this about, like. So I would have guessed, knowing you, that you're like a ready fire and then I'm gonna aim later. Like, you just would go. I didn't know that you had this whole back, like time of like really thinking it through and planning.

I don't think I was thinking though. But I was. There was a lot of doing as well, like starting this thing.

But you don't know what you were doing, June.

Reading, highlighting, studying different websites. Reading words like Precision, nutrition, every word that they'd ever written. Studying Nike, like, going back to their values and also creating, like just getting.

Your research in order.

Really what we were like, move you. Like, like keeping. Come with the name move you is just. I remember just date. Like buying the domain move you. Creating the web.

Like, was Andrew anyone helping you at the time? Was it all you doing with.

And so. No, the first six months, May, June, July, August, September, October. That was all me.

Okay.

That was all me.

And did he know what you were trying to do yet?

No, I don't think so. I think. I don't think Andrew at the time was. He was. Andrew was skeptical about my ideas because I went from ideas like, hey, Andrew, let's make gun parts. Yeah, Andrew, I'm gonna start this online dating.

You and I have bonded over that.

Andrew.

I'm gonna like, like idea.

Andrew gets comic called Dr. Mike's Beef Jerky. Yeah. So I think Andrew was just very, like, reluctant. Like, he was just like, what are you gonna do next?

Yeah.

And so I knew that I had a show to prove to Andrew. I knew I had to prove to Andrew and everybody else I knew. Forget proving. I knew that I had to make this shit happen.

Yeah.

And I'm doing it. And over the course of time, I recall Andrew slowly coming around. And I remember breaking the news to Andrew and Ann, she was our web developer at the time, going, hey, look, we're going to start a new company. And I was so nervous to tell them this because I'm like, oh, my God, they're going to think it's another idea. But both of them were on board with.

With it because it was. You were so clear on your vision.

I think because Andrew saw me actually committing to something.

Yeah.

Like really like committing to it and like growing it and growing and growing.

So did you have any doubt in your mind with this that it, that it was like it ever an option that you could fail or was it just this is going to work. I'm going to figure it out.

I had to make it work. You just knew I had to make it work.

Okay.

There was no other way about it. It had to like whether it was move you in a colossally imploded. I'm gonna stand the next thing up and make it happen.

Yeah.

I'm making this happen for myself. Is there's a way I have to live.

So when did you know that this is really it? This is working.

Whoa.

Was it people?

I can't say there was a specific time. It's like our social media grows and then. And then we built and I gave like Andrew became the problem. I did Andrew develop the program. You know the body better than me develop the movie program.

So you developed the audience before the program. That's important.

The audience was way first. We launched with. We probably had 60, 80,000 followers before we even launched Move U.

And so they were so. And I think that's so important for people to hear because people like creating the program first doesn't make sense. You have to have the audience first.

An audience or a product. I mean I guess you could have a product first and just.

But then you got to find the.

Audience, pay for an audience.

Yeah, yeah. But you don't know if they even want it. So like I think I built mine originally the same way I had the audience first. I knew what they wanted and it made it easier to have a product that. Because they're already asking like hey, how do you eat? How do you do this? Totally easier.

Yes. But I think ultimately I didn't build. I never built move you and the big risk was this. I never built move you for what people were asking for. I built move you for what I believe they needed.

That's interesting. No, but I think you. I would disagree with you because they wanted to be out of pain. You maybe you didn't give them how they wanted it. They wanted still wanted that it was the same problem that you were solving the problem that they wanted fixed.

If I were to give people builder for what people requested it would be exercises, the best exercises for back pain. A one week program for back pain. Like that's what people were. That that's the easy product, the difficult product. The one is like we need. We're going to build a product. A start to finish extensive course for people to truly become the masters of their body and overcome anything.

Yeah.

And I. It's been, it's been. It was. It's more challenging that way because we built basically a curriculum.

Yeah.

Like a long. You've been through some of it.

It's amazing.

It's difficult and it takes work and effort, but it works. But it was like, it's the attitude. It'. It's the same attitude that I took when I built Move you. I'm like, it's commitment. It's daily effort. It's hard work. It pays off every single time. If you're focusing it. Only you can fix your body. Only you can fix your problems. Only you can fix your life. Only you can create the life you want for yourself. No one else is doing that shit for you. We build. I built move you from that hardcore work ethic philosophy. And that's what's working and that's what people then. It's just a way to connect that with and help people see their future self upon completion of that. And it's been, I want to say that, like doing it again. Like right now we're moving to a different type of product. You know, we've. We just launched our app in the app store and the app is definitely smaller, more digestible. Workout along with us programs, low back program, 14 sessions. Like, it's built very modular and very like digestible, very affordable. All these things. Like, that's the way the app is being built now. And, and it's a different approach than the movie program is.

So your program, you have this audience right away. I, I know that when you launched it, you had initial sales that like wowed you and all that.

Are you crazy?

What happened?

I remember we had our email list of like 12,000 people we launched, okay. And I'm like, we're gonna sell a movie program for $299.

You're like, we're gonna crush.

And I like the math I did based on like, I'm like, guys, I'm figuring out six figure launch.

Okay, Our goal's over.

Your first launch, over 100,000 bucks. That's our goal. Sent that out. Our sales were $900.

What?

Like 900.

So what? So you sold three.

Three.

So what? What did you say? What did you tell yourself? What did you do?

Like, I go, okay, so what happens? As soon as I sold three, I'm like, okay, I gotta go back.

Like the first day. You mean you sold three? Like the first day?

The whole email campaign. Seven emails.

Seven emails. You sold three?

Three. 300 bucks each. 12,000 people.

Okay, so what did you. What were you telling yourself at that?

I go, okay, we need a new. A new. We need to enroll people on a more personal level with this product. And so there some somehow on the way somewhere in there. I think it was through one of the podcasts, I went. I figured out the. It was Lewis Howes. It was his webinar, okay? So I go, you know what, Louis? First I bought Amy Porterfield's okay. Pissed me off. She did. I was terrible. Terrible. And her customer service was even worse. So then I moved on to Lewis Howes, and I'm like, I can relate with this. I got a video of him. He's telling me to do. I'm like, I'm going to commit to what he's teaching me. And so I spent an entire four weeks of my life, entire four weeks, like, nonstop, obsessively building this webinar.

So, Mike, this is incredible, because I think a lot of people with the personality we're talking about, like, this add, quick start. Like, and I know you've done this in other things in life, because I definitely have to. You go into that, you make up a story like, okay, I did this launch. It's a failure. Screw this. I'm not doing it anymore.

Screw this.

How did you not do that? Like, how What? Because I'm sure you were tempted with that.

Tempted with what?

With, screw this. It's not working. Like, I'm sure you had.

I wasn't tempted with that.

You have anyone in your ear saying, this doesn't work? You were wrong. Like, well, I saw the results, so. But, like, was Andrew saying, like, this isn't, like, what was happening on the outside? Was anyone saying, this sucks?

I was so. I just recall my. I don't recall during that time phase, I have very little recollection what people were telling me advice. They were giving me.

Determined.

I was just determined.

Okay, so you're gonna figure it out.

I hit a point of frustration, and I just hit a point of making a choice to be excellent. Like, to. To excel. Like, it was. It was a total choice, okay? And I was so freaking lasered in. I actually missed those lasered in days. Like, now. Now there's so. I have so many people. There's, like, 20 employees. And I'm, like, always moving my mind around, like, that obsessiveness. So I don't recall what Andrew said at the time. But what I do recall is going, I need another way. And I'm like, it's got to be webinar So I raised the price of the program to a thousand dollars.

That's great. That's so interesting, because a lot of people would have said, okay, we need to sell for 50.

I raised it to a thousand.

That's wild.

And so I built a webinar, and I was like. And I remember. I'll never Forget this. Like, January 1, 2017 or something. We're like, we're launching first webinar. I was so nervous. I drank. I was drinking Jose Cuervo before I started it. And I was like, there was like, 35, 40 people in the webinar, and I sold exactly zero.

Oh, my gosh.

So I was just like, okay, no problem. We got another one tomorrow. So the next day hit, and we sold one.

Wow.

Thousand bucks. I was like, we're going places.

I love this one, but I will. I'm so. I'm so glad you're sharing this, because I know there's so many people listening. I swear, they give up because of those setbacks. They give up because they sold three. They're like, oh, this sucks. I should sell it for 50. Or they have this flop on the webinar and they give up. But you just kept going.

I'm. I'm convinced, and I just gave this company speech. I'm convinced that we choose our destination in life. If we want something, if we are. If there's something we want so badly, we feel it from our heart, from our gut. If we want it, we will achieve it. For example, Bill Gates, when he was talking about Steve Jobs.

Yeah.

He goes, there's no way a company like Apple, they started creating because at the time, Microsoft, they'd get all kinds of different components. Apple. Steve's like, no, we make our own chip motherboards. We make our own plugs. We make our own. And Bill Gates is like the person at the helm with Steve Jobs. That's why it worked, because he made it work. I'm convinced. Like, our app, we just dropped it. Even if it flops, I'm convinced thoroughly that if we see if our goal is strong enough from the heart, which is to help a million people, a million people get out of pain, the technologies, the vehicle deliver. We want that app to happen bad enough. We make it happen. We make it work at all costs. There's no flop. It doesn't exist. It's not a real thing. It's just everything that goes down as an opportunity to learn. What do we learn, grow, and keep moving forward. And if we keep this, like, the app headspace.

Yeah.

If you Notice, but they launched the first version in 2012. I didn't hear about until 2016.

Me there.

Exactly. That's four years of shit.

Yeah.

Of them staying with it. We determine our future. We choose the future we want for ourself. We choose it. It's a fucking choice.

You know what else is so interesting that this is really wild that you're sharing is that you did it yourself. You weren't like. Because a lot of people, they have the idea now they're going to go hire people. People to do it or. And you just did it yourself. And that's because nobody else would have worked as hard figuring this out as you do yourself.

We didn't know like, I didn't know anything else existed to like with. With raising money or any stuff. So I did my own webinar.

Yeah.

So.

And then how did you. Those three people that said yes first and that one person that said a thousand, what were you. Did you have gratitude for them? Were you helping them exceed, like, what were you.

Probably a year and a half ago, we actually reached out to the original OG move.

Okay.

Like, dude, just so you know, you're the very first person.

Wow.

He goes, I crushed it. I got no pain. I feel good.

Oh my God.

I'm like, dude, one for one right off the bat.

That's amazing.

So what we did then was we launched. So we knew that like there were some core, core problems that existed within healthcare. Understand that this is all built off of my knowledge of healthcare.

Okay.

People come in to see me with body pain, they'll come in and go, my, my back hurts. And I knew that when people see me, they were motivated. But when they left and they went on vacation or they were disconnected, they would lose focus.

Totally.

So acknowledging that I'm not that important, that people have their own lives to live. They live their own lives, their own way, their own routines. It's very difficult to change those. So my job now becomes. And they enroll in the program how to keep them connected. And so for that we created the community. And a lot of companies, online, business, product, create a community. Right. A lot of companies do that or try to do that.

Yeah.

And I'm proud to say that after three years, our community right now, I think it's like 60 to 80,000 comments a month.

That's incredible.

And there's like, I think like 13, 14,000 active members. There's 90, some 95% of people that enrolled in the community are still active. That's a day we have full time coaches in There crushing Andrew. To give Andrew hats off to him. I started the community. I built the structure to the community. I'm like, the community is what we're building. He took that structure and freaking owned it for two, three. Oh, yeah.

Yeah.

So he then handed off the reins, the community to now the coaches.

Wow.

Because it's impossible for one person to continue, especially when we're trying to help as many people as we are at once.

Yeah.

So that community was what, the tool that we created to keep people connected, to make sure they were doing everything properly. And it still is one of the most powerful tools of transformation today.

When was the time you did the webinar? And like, I'm assuming after that one person bought. You kept.

Three, then five, and then we'd like enroll seven people in one.

And then were you getting feedback or learning, like what to tweak to get it to get better?

We always ask people at the end of the webinar, like, what do you think? And we'd have a. They sent them out like a rating. They'd rate it. They'd write a review of the webinar.

Okay.

We'd also see engagement. How many people dropped off? But we were. I mean, every single time I was making modifications. So we'd make the webinar, I'd modify the slideshow, always modifying until it became this one where there was. There was a point where, you know, we'd enroll, we enrolled. Maybe. Maybe like our best webinar. Like 25 people in. Wow.

$25,000.

So I go, you know what? I'm like that. This one. There was a point where I declared. I'm like, this is like the peak of our webinar. So then that one was recorded. So then what I would do then was I'm like, all right, we're going to semi automate these webinars. So then I would get on, introduce people I never wanted to totally. What is it called? Green Trade or Evergreen? Evergreen. It's Green Tree. I never wanted to do this. So I always would jump on the beginning, go, hey, guys, welcome. Where are you guys from? And I go, hey, we're playing a pre recorded section. We're going back at the end for live questions.

Got it. So then it turned into super authentic with what? You weren't acting like it's all live. But when it wasn't, I always felt.

And I actually moved out of the webinar model because what the webinar. My perception of webinar is there's a degree of inauthenticity because it put. People were put on a time crunch.

Yeah.

For like, hey, buy now and save money. So now I'm like, if I'm doing my job and inspiring people and speaking and rolling, getting people excited, they don't need the price to get them in.

Right.

However, though, I am learning that there are days of the year people are prepared to buy. Like, for example, Black Friday. People are. That's the day to buy. They're gonna buy. And so, yes, to prepare for that day.

Yeah.

But for the rest of the days, like, I've moved. We've moved. We actually still do webinars, but there's no discount. You get, like, for being the webinar. We'll give you a T shirt for being on there. You got a code for a T shirt or something cool like that for just being cool.

So the webinar. So were you using Instagram to get people on the webinar? And then the webinar was an email list as well.

And then we would then have, like, 2,000. The big day for us was 2007, because the problem was we would travel, but we'd always do these three webinars. So we'd be like.

I remember you telling me when you're like, we have another webinar.

Oh, my God. We'd always be like. We'd be like, people's house. I'd be like, my aunt's house and doing webinars upstairs.

Yeah.

So there was a day where then I spent. I worked with Natalie Min. Right. Who was fantastic, who helped us build our website. So I'll build this website. And the goal was now to replace the webinars with the website. And that was a big day for Move you. I remember it. It was the day where we stopped webinars, and now people started enrolling in the website.

So did you move it? Did you have, like a webinar on the website or just a sales video or what were you doing to get people on the website to buy same?

We would just. I think we just did a more. I'm not exactly sure at the time, but it was definitely visit move u.com instead of visit the webinar.

Wow.

So then our job with the website is just to be. Be enrolled, like, learn what worked in the webinar. How? Like. Because people truly like. The challenge that I have had is that Moovie was created from nothing. There was this blank void that existed. This skill that. That is of how to fix your own body, how to align your own body frame, how to Be being aware of the position, we call it. The word positionally present means aware of the position of your body at every given time. That usually is only reserved for physical therapists, chiropractors, biomechanists, who've achieved a high level of education and they speak on a very high level about that. Over everyone else's head.

Yeah.

So now to actually give people to translate that complex language in a simple terms and to teach people how to fix their own body, it's not physical therapy, it's not personal training, it's not medical, it's this new thing. And so describing the outcome to people became, and still is today. The challenge is how to describe to people what they're going to accomplish, what is the end result, how you will feel, how you will be, how you will live. The clearer we are with that, through testimonials, through animations, the clearer we can describe to people. They can go, hey, that's me, I want those results. The more people that enroll because it's a skill that I, that if I didn't believe that everyone in the world, if everyone had this ability to control the position of their body, to turn on any muscle at any given time, to know when they hurt themselves, how to realign themselves out of pain, if everybody had that skill, people wouldn't go see doctors, surgeries wouldn't be necessary. People wouldn't need to see chiropractors three, four times a week. They have the power themselves. So this is a new, it's a new thing, It's a new, it's a new. And before, before social media and online learning, how else would you teach? You ever come in my office and I teach you in 30 minute doses for hundreds of dollars. It's so expensive. It takes me hundreds and hundreds of hours to teach all that stuff to you because it's taking me tens of thousands of hours. So it's a new way to describe.

It to people and it's so I love talking to you about this because I really had no idea, the passion and the dedication and the laser focus that went in behind this. Because I think people see things from the outside, me included, and it's like, oh, they're funny, they, they, you know, do funny videos and of course they were just successful. But like listening to you and this determination, even though results were not flexing, reflecting it, you kept going. That's rare. A lot of people, they give up at any one of those things. They give up at that first three day flop they could have, they could view it as A three day flop or like you did. Hey three people said yes, I'm going to make this better.

That and another along with social media too. Like there's. There's. I, I observe. I know generally the industry and like who's teaching. What about body awareness and people can. I know people that have social media growth.

Yeah.

But they don't know what to do with it.

Yeah.

Huge things like true set A lot of the chiropractors go they use social media to have more patience. So to actually take this growth and to redirect people not at Mike and Andrew.

Yeah.

It started Mike and Andrew and still kind of is. But. But it's becoming now people know move you.

Yes.

So now to create a separate entity aside from myself and Andrew and us be the vehicles and guy people like this is move you. It's actually a corporation. It's a company dedicated to helping you. And now myself and Andrew slowly backing out and now this company move you entity standing up over top of our heads. That's been the process.

That's. But it's amazing. I'm watching you do it.

It's. It is. And I we. I see the path out because movie my decisions are what's best for me. How to make move you survive for the next 50, 100 years. I'm. I'm in 50 years. Am I gonna be dead close? Likely. Maybe not. Maybe I'll have 10 more in there. But. But to make this thing survive, it's independent of me and Andrew. That's been the challenge. It's very easy to go, hey, look, we're the back pain guys. Mike and Andrew. Mike and Andrew. But to say no. No, it's move you.

Yeah. No, I see you doing it and I see you like with other people writing the captions or like you bringing in other coaches. I see you doing it. I definitely see and I think people see the movement of move you now which is incredible.

Yes.

Which is what you've really created is more of a movement.

Oh, it feels so. And it's a movement worth, you know, moving over.

Yeah. Moving after knowing what you know now. Would you have done anything differently?

Yeah. What's so interesting about that question is that because any choice in the past would have a different result, the different outcome and that outcome, we can't predict what that outcome would lead us today.

True.

Can't. It's impossible. It's just a guess. Like someone was asking how would you feel if someone did this to you? I'm like that never happened to me.

Yeah.

So I can't accurately say how that would make me feel.

Totally.

It never happened to me, so. But looking back, the choices that I would have made were to create initially with move you to create a product that initially attracted that initially to launch a lower price point product. There was a low dollar amount a month and it would have taken significantly more time to build up the amount of members in there.

Okay.

Than it did. Now we're doing it opposite. We built initially the Big Dog.

Yeah.

This is the transformational product. We built that first. I possibly would have created the other way around. App version first, knowing what I know now. However, once again, you never know. This transformational product that was created now the results are extraordinary. They're transformational. And now those results serve us surf, remove you as a beacon to create our next product. Like our goal now with our app is to create for people to create, to have the same results they would with a program. So it now serves as like a benchmark for results because the results are superb, extraordinary people real. Like fixing their scoliosis, like avoiding surgeries. Like not only avoiding surgeries, but getting back to surfing after three people said they need a surgery. Crazy things that are occurring in there every day.

Yeah. It's incredible.

And so like, would I do any different shit? It's just these choices that are like, put me right here.

Do you. Did you ever struggle, though? Like when you look at having three sales or one sale, I mean, here you're building a company and you've got to pay bills and you've got to pay for the web stuff. And were you, were you stressed about that?

The cool thing with only with. With only like, at the time we. My clinic might have only been making like 25 grand a month or something. Right. And so I was like, whoa. Because see, the higher price point now allowed me to go, hey, I only need 20 people Sign up in a month for me to not need to practice anymore.

Got it? So your goal, you were setting lower goals so it didn't feel like this financial burden really. You were just working to replace something.

The initial goal was like, I need to out of clinical practice. I actually thought I was sick of it and couldn't stand it. And hey. But what I realized now, I just. I let my license expire. I actually let for three years. I actually spent half of last year getting my license back. Because what I now know is the. The skills I've learned with working with people, hands on.

Right.

Teaching people in person, hearing people's frustrations, understanding the brokenness of the medical system, all of those were fuel to create what now is move you. And because now I've been leading at the helm of the ship and not working one on one with the people like I used to, my creativity tank, my passion tank is slowly decreased because I pretty much cut off the inflow of that when I stopped seeing patients. So now what I've done is I'm going to be seeing patients again. Only a short amount of time per week, but that will reinvigorate my, like, connectedness with people's frustrations.

I get that.

So it's not that I hated it.

Yeah.

It's that I was. I allowed seeing patients to limit my entire life and it was too much. But all of that was necessary. If I wouldn't have had all that, if I wouldn't have seen patients to frustration point, if I wouldn't have been focused on that, I wouldn't have never have had the frustration. I likely wouldn't have felt the frustration.

Yeah.

With healthcare, with people's inability, like my inability to help people because of my limitations, being underneath the confines of healthcare, I wouldn't, I wouldn't have experienced those.

Yeah.

To create, to have the boldness and assertiveness and confidence to create what now is move you, which is a very rapidly growing company.

Yeah.

So it's just like this whole thing like I'm at right now with my life is like, I'm so interested in like, everything we do is a choice. Like, I don't think they're exactly such a thing as good or bad or right or wrong. It's like there's a choice and there's an outcome. That's all there is to in a choice. For one. Like, someone could say, like, you know, your aunt, like, Aunt Sally died. Like, someone's like, that's bad. Is it bad? Bad to who? Like speaking emotionless, the environment might go, that's good. It's one less person on Earth. There's too many people here. Like, there's a. There's a balance and a yin and a yang to everything. So there's no good, there's no bad, there's no right and there's no wrong. There's a choice and there's an outcome. And then how we look at that outcome and what we do from that outcome determines our next choice and our next outcome. So life is just a combination of choices, of choices.

What's so fascinating, what I'm really hearing, talking to you, and it's really coming up strong, is your languaging around Things. So, like, what I mean is I talk to a lot of entrepreneurs that say, well, I have an idea. And well, we'll say see or let's see what the algorithms do. Or I don't know. Your language was always, this is the vision. This is happening. I don't know how it's happening, but it's happening. Like you. There was no wishy washy talk. It wasn't dependent on if people are on the webinar. If Instagram's algorithms are good. It was like, it's happening. And I believe that those thoughts become things very strongly because you had this strong conviction. And that's why I think it's succeeded.

And the breakthrough, I'm glad you brought this up the mat. One massive breakthrough that occurred for myself personally was after that, I want to say after, meaning there was this surge from 2016, 2017, 2018, this surge I took and the surge that elevated me career personally levels up from my perception of what levels are right. It's all perception. And I go, oh my fucking God. Like people out there that are in pain, whether it's knee, foot, back, hip, if they put the same intensity into their body as I just put into this, that's the equation. So you can't fail if you put that effort into yourself.

Oh, so good.

And so I'm like, oh my God, this totally makes sense. All the healthcare like, fix me. Here's a shot for me. Here's adjustment for me. Fix me, fix me. When in life I didn't use that concept for movie. Somebody build, move you. Yeah, tell me what to do. No is the first choice and dedication. And so I'm like, oh my God. If people apply, like the movements exist, like all these body movements, all the progressive movements like those already exist. There's no special movements out there. It doesn't exist. It. But what it is, it's the determination to complete all of them and understand them. And that's an inward motivation. And now I'm like, oh my God. If I just. If every person out there with back or knee, if they just invest, develop like that, embrace that mindset and apply it to their body and fixing and owning their own choices, then they're unstoppable. Who am I? People like, is it possible when someone goes, is it possible to fix? I'm like, anything's possible. I would never tell you. So that's the motivate, that's the big breakthrough. I'm like, oh my God. This is the problem with society in the world with body pain. They need to put the effort into themselves to fix it. They need to, they need to fix their.

It's so good. And if you had let other people's voices, their opinions or the wishy washing us back out, you wouldn't have had that breakthrough. Or if you had hired people just to handle things, it would have been not have been the same.

And I'm like, oh my God. Going like people going to doctors, like, I have this back pain because you have to live with it. It's like me going to somebody going, I have this business. They go, well, you have to live with that business. Who is that person to tell me who I'm going to be? Totally same with doctors. The same with surgeons. That's when Pete, the, the worst thing I hear is people's like, doctors say I could never deadlift again. Who is that asshole? And who are you to believe that?

Yeah. Yeah.

Your life is your choice.

So good, Mike. My gosh.

And that's the. That's, that's our tagline. Fix your.

I know, I love it. They have T shirts, everything. That's.

That it's a lifestyle choice. Fixing your never stops.

So good. So good. So there's a question I always ask every guest, but I'm going to tweak it for you because it won't make as much sense based on what you're sharing. What I, what I typically ask is, if someone's in their own rock bottom place and you were to give them some advice to get out of it, what would you tell them? But I want to shift that to somebody's got an idea and they want to create a movement or a business around it and they're starting right now from scratch. And the self doubt. They've got the self doubt. What would you tell them? Because I know there's people listening right now that are they have an idea or they think that they've got something, but they've got self doubt. Like it's too late. It's too whatever.

See if I can pull this up in two seconds. I get a really good one here.

Okay.

There's gonna be some Spence on this. Oh my God, I have it.

Okay.

So Howard Stern interviewed Lady Gaga. And Howard asked Lady Gaga.

You bring up a Howard Stern example.

Howard goes, he inspired me. My mom let me listen to him all throughout. I'm like, what the hell? Howard says, how do you really know? How do you know when you really have it? Lady Gaga says, you know you really have it when you've got the nerve. Oh, when you've got the nerve.

So good.

When you've got the boldness, when you can speak it, when you can say it out loud to people with confidence.

That's so good.

If you don't have that yet, maybe you haven't hit that rock bottom yet.

Oh, I love that. You know, that's such an. I love that you just brought that up because I was thinking the other day how when you get, when people would get, get triggered by someone's opinion or comment on social media. What I've always believed is that when I'm speaking my truth about something, nobody can trigger me. Like it doesn't matter what, hate, comment, what, whatever. Because I'm speaking my truth. And I started noticing that I believe that that's true. When you speak your truth, when you have the nerve. Like she said, it doesn't matter what others think.

When you have the nerve. By the way, for the records, I try to pull up quotes on notes 80 times a year. I fail on 79 of them. It takes me forever. That was quick.

That's good.

But yeah, when you've got the nerve to do it. And I had the nerve. So what happened for myself was I, I, whatever it was all the point when I got on video camera. This is the way it is with your body.

Yeah.

You have to move your shoulder this way if you want to fix your shoulder pain.

Yeah.

This is what you have to do.

And that's where that conviction comes from.

And people recognize that.

So good.

So yeah. When you. And if I don't think of people, maybe some people aren't like I was looking back, I was frustrated for three, three years but I guess I wasn't frustrated enough or I didn't have enough knowledge yet. So it just wasn't enough. Like everything is there like that frustration. And I'm going through some challenges right now with movie. You and defining my role in movie, redefining it. And, and there were some, there were some challenges that I faced that have caused me to feel. Be obsessively thinking about certain things that are in that are. That can be perceived as negative or time consuming or frustrating or painful. My heart, these can be viewed as that. However, I know for certain that great breakthroughs come whenever those are presented. That's where they always arise.

So good.

Just like people in body pain.

Yeah.

Frustrated. You won't do what it takes. You're right where you're fucking supposed to be.

Oh, it's the truth hurts, but it's true.

You're right where you're supposed to Be good to hear. Here's the path. Go do it now. Go fix your. We create that path for people's body.

Where can people find you? We've said the name a million times.

Yeah, Move you dot com. That's. That's the letter.

The letter U.

The reason why it's you is because. Move you the U. Actually, we were originally called Move University.

Okay.

Because we're an educational institute.

Yeah.

So once you remove the university, it's just the move. Uh, so move you dot com.

Okay. And then Instagram.

View on Instagram and then Facebook. Move you.

All of it.

YouTube, move you.

It's great. And what's the app?

Move you.

You can fix your shit.

Yeah, the app. Yeah. Move you. Oh my goodness. You know what's happening? We're blowing up a TikTok.

I. I heard and then I. So he. You had me thinking. He said, I put a video on TikTok. I got 40,000 whatever followers. So I put a video on TikTok. I got like 10. I was like, okay, maybe I'm not supposed to be on TikTok.

We. I haven't posted anything on there, but I'm like, you know what? Because move you. I asked myself questions like, move you. Like, move you. How to help move you survive for the next 50 years, 100 years. Well, tick tock. The average age is like 16, 15.

Yeah. But they're gonna be.

They're gonna be older and they're gonna pain.

They're gonna have pain from working on their phones all day like that.

They're gonna be. That's right. So, like it's a great investment right now for our long term health. Yeah.

So good. Mike, this is awesome. Thank you so much, Natalie. Super helpful.

Thank you. So I absolutely love, loved it. I love speaking with. You're so. You're one of the most creative.

Thanks.

Charismatic, beautiful women I know. That's also such an entrepreneur and just a. Your. Your spirit is always so positive. So amazing. I love your energy. So thanks for having me.

Thank you. Thanks for leveling up with us today. Please share this episode if you found it helpful so others can join in. And don't forget to hit that subscribe so you don't miss out on future shows. And if you would leave me a five star review. I appreciate those so much. I read all of them and it's how I know that I'm giving you information that you find valuable. And come interact with me over on Instagram at nataliejlfit. I read all the direct messages and comments over there. Make it a great day. Creating everything from nothing.