203: Heart Centered Success with Trifecta Nutrition Founder Greg Connolly

Today on Leveling Up, I've got Greg Connolly and I've been excited to chat with him because if you've been following anything I've been doing on Instagram stories or my Facebook stories, I've been sharing a lot of the pre made organic fresh meals that I've been trying out with my husband, Trifecta. And I was so curious, like, how in the world did he build this company from scratch? How is he the founder of the largest meal delivery service in the United States now, which is also organic and healthy? And how did he do that and how did he build that from scratch? So, Greg, thank you so much for being here today with us.

Hey, Natalie, thanks for having me excited to be here.

So, Greg, how did this even happen? And I want to go back. I'm assuming as a little kid, you weren't like, I'm going to found a meal delivery service, take us back. Like, who were you before all of this? Who were you as a kid? What did you want to be when you grow up? We want to know all of it.

Sure, sure. So I guess going way, way back, I definitely was one of those type of kids that did entrepreneurial things like I'd mow your lawn or, you know, take care of your baby or, you know, sell pancake breakfast tickets or, you know, whatever it was, even as a kid. But the transition for me came when I was 12. My family, I grew up outside of the capital here in here in Sacramento, and my family used to go down to the Monterey Bay. That was like our summer vacation as we go down there for a week and, you know, play in the sand and the whole nine yards. And in going to the Monterey Bay Aquarium, you know, that huge, gorgeous, you know, world class aquarium they have there. I wanted to be a marine biologist as a kid just because that was like our thing. And both of my parents worked for Hewlett Packard, you know, hp, the company we're all familiar with, that makes printers and computers and all that. And at some point When I was 12, I asked my parents who built the Monterey Bay Aquarium? And they said, oh, it was Bill Hewlett, you know, from Hewlett Packard, gave the money to his daughter, who was a marine biologist, and she built the aquarium. And at that point, that was kind of the transition for me of, okay, if I'm really going to save the dolphins and all these animals that I love, it's going to ultimately have to be through business. That's how I'm going to have the biggest possible kind of macro, sociological Impact. So that's led to a bunch of things, largely me being in the software space in the San Francisco Bay area for years, raising venture capital, being part of the founding team of some SaaS companies. Also founded a web design company way back in the turn of the millennium when the Internet was becoming a big thing. And I went around and tried to sell owners on why the Yellow Pages were dead and this new thing the Internet was going to be.

And you sounded crazy then, I'm sure.

Oh, yeah, they thought I was a total idiot. So, yeah, I mean, ultimately have been really entrepreneurial for a long time, but it was largely driven by me wanting to have a very positive, massive impact on humanity. I've been on the board of the Clean Oceans Project, you know, various other organizations like that. And one of our major long term initiatives at Trifecta is to really make all the packaging fully biodegradable because we have, you know, everything we have right now is 100% recyclable. But, you know, you, like most people probably know that about 9% of the plastic we use actually gets recycled. The rest of it ends up in landfills or the ocean. And it's, it's really sad to see, you know, I'm. I'm fortunate enough to be, you know, a lot of island vacations. And, you know, on those trips we, you know, we've gone to like, deserted islands that have never had people living on them and they're covered in plastic. Wow. So, you know, really using business as a means for good is the kind of Greg backstory.

Yeah.

Going back to when I was 12.

Okay. I have so many questions starting from that now because, you know, I have a daughter who's 12, she's almost 13, and she doesn't ask those entrepreneurial questions. And I, and I'm curious, who were your parents that facilitated you even asking that? Like, were they entrepreneurs? What was their, what was their background and how did they talk to you about entrepreneurship?

No, they was actually kind of the exact opposite. My, My parents were both electrical engineers. So imagine like the most extreme level computer nerds you could possibly imagine. And there were a number of moments, especially with my dad, where I'd asked him why he didn't become an entrepreneur. And he said he, you know, he wanted to be able to spend a lot of time with his family. You know, he coached our soccer teams, all of that type of stuff, which, you know, I would argue would still be, you know, possible if you were an entrepreneur, if you had, you know, good work, life balance. But, you Know my dad, very few if any people know this, but my dad actually invented a lot of the integrated circuits, the computer chips that power our cell phones and computers we're talking on right Now. He has 12 patents in his name for some of the original integrated circuits at Hewlett Packard and US Semiconductor. But obviously the businesses went on to make billions of dollars and he had a good salary and all of that, but that was definitely an entrepreneurial aha moment for me where I was like, oh my God, we could be billionaires. And you know, interesting. Instead he made other people billionaires.

So it's almost like you got the creativity and the system and the way of thinking from him, but the, but a different level of the entrepreneurship because he wasn't stepping in. You saw that as an opportunity. So you started thinking, how can I be do that?

Yeah, it's, I, I've read thousands of books and I really, truly believe that, at least for me individually, a big part of the quote unquote meaning of life is to have a really positive impact on other people's lives, to help as many people in the planet as much as possible while I am here on Earth. And that's what makes running a business like Trifecta exciting, is we're helping hundreds of thousands of Americans get rid of their type 2 diabetes, lose weight, fundamentally change their health, which is exciting on a one on one level with a person, but at the same time it allows us to have a big macro impact as well. And what I mean by that is Michelle Obama's foundation has kind of quantified. She has a foundation called A Healthier America. They've quantified the total cost of the obesity epidemic in the United States. And it's about $1.74 trillion a year that we spend in healthcare, lost productivity, you know, diabetes, meds, the whole nine yards. With that much money, we could fund the military twice, we could rebuild every school in America every year. I mean, it's a mind bending amount of money that we spend on this problem. And it's a problem that, you know, I feel like Elon Musk is tackling, you know, getting us off oil and getting us to Mars and a lot of the other big problems. So this is a big problem for humanity that I thought we could solve with a very elegant solution of shipping fully cooked food directly to people's houses. People need help to be able to succeed.

So Greg, a few questions around that one. There was a lot of food delivery companies before yours. What? And a lot of them that were Flops. A lot of them that have done okay, but there's. There's a lot of them out there. When you stepped into this, did you. Were you looking at competition? Were you more looking. Did you look at competition, say, I could do this better? Was it just a need that you wanted to fulfill and solve and you didn't know there was competition? What was the I want. I'm curious how you tapped into such a market that was already. There's a lot of players in it already and did it so well and exceeded so much in it.

So there were a few, yes. Our industry is. We joke that it's filled with bodies right now because there are a lot of companies that have raised even over $100 million. In some cases, like Muntrey, raised 120 million before they went bankrupt. My Fit Foods, you're down in Southern California. They raised a huge amount of money. Their most recent round was a $50 million round. They also went bankrupt. Kettlebell Kitchen, Sprig. I mean, the list goes on of companies that have raised tens to hundreds of millions of dollars and still failed. Ultimately, yes, we thought we could do it better. We thought we were. We had a better product idea. I think Blue Apron was really one of the big movers in the kit space. And they launched in 2012, which was about two and a half years before we did, roughly. And ultimately when we, you know, and they raised $200 million in venture capital and private equity, but they only solved part of the problem. I mean, you're a very fit person. I'm sure a lot of your audience kind of looks to you for advice on health and fitness in general. Cooking three meals a day is just impractical for dual earner households. You know, it's not reality in America anymore. And so we knew if we took it one step further and actually fully cooked the food, as opposed to shipping you like a kit where you make a meal, which, you know, maybe you do that on Saturday for a romantic evening with your husband or something like that, but for the most part, you're not doing that breakfast, lunch and dinner here. You're waking up, getting ready for work, getting kids ready for school, you know, do all of that type of stuff, getting a workout in. You're mostly in a rush most days. So having fully cooked food where we've taken all the thought process out of it, so you don't even have to think. You don't have to think, what are my macros? How many calories should I eat? How do I prep for you Know, doing meal prep for the week, we solve all of those problems for people. So. So, yes, I mean, long answer short, we thought we had a better product and a better solution and we knew we were better marketers because we could look at the competition and go, wow, they're really sucking in this area or that area. So now that we've become the largest organic meal delivery service in the United States, we don't look at them very much anymore because they tend to be copying what we did three months ago at this point.

Wow, okay. Before you did this, before you jumped into this, and it's making sense a lot more with the marine biology, all the information that you've said about wanting to save and your, your bigger purpose for this, all the other businesses that you were part of, the software, everything else, were they all smashing successes? Did you ever have failures and what did you learn about yourself through those processes?

Yeah, I mean, absolutely, I had. So Trifecta is actually my fifth business. And I technically had two what I would consider successes that resulted in us selling the company and two failures that I would consider. One of them, we wound the company down in a more reasonable way. The other company, we were in massive debt. And it was actually the company immediately before Trifecta. I had actually sold the company, gotten a bunch of money in my mid to late 20s, plowed that money into a new company and pretty much lost it all. So I, you know, to give you an idea of the scope, prior to launching Trifecta, I was largely being supported by my wife. You know, I was about $750,000 in debt. So, you know, most people outside of their mortgage or never 3/4 of a million dollars in debt.

I was at one point, so I can relate. I was $1.4 million in debt at one point, so I get it years ago.

So, yeah, that previous company was a sports drink company called Amara. And it really, it got me familiar with the health and fitness space because that was a space I was personally passionate about, probably a little bit more than software. But ultimately, you know, we got into Whole Foods and some other chains. But what's called your inventory carrying cost, meaning the amount of product that we had to produce was massive. And we just couldn't get investor dollars fast enough and we just sank further and further into debt. Eventually I had to lay off my whole staff and close the business down.

Greg, how do you keep going with that? That's the million dollar question right now. Because there's a lot of people that take an idea, they run with it. And then it fails and then they never try again. So you've, you've had all these businesses and you. It took all these different attempts and things to happen for you to then hit the nail on the head with a success. Like how. What was. The stories you were telling yourself during that? Did you ever go into self beat up? Did you ever doubt that you could be successful? Like, how was your wife? I have so many questions, like, well, like, what was the conversation in your home? Was your wife like, just go get a job, or was she like, no, you can do this. Like, what was happening there?

So, yeah, I mean, a lot of, a lot of elements to pick apart there. So while my wife is always supportive of me being an entrepreneur. Yes, at that point she was like, oh, my God, you're spending. Like, I, I'll tell you how bad it was, Natalie. I spent her inheritance money that her grandmother gave her.

Oh, gosh.

Yeah. That she was going to use to pay off her student loans. So, yes, at that point, she was definitely like, you should probably get a job. Like, this is bad. At my. I had a BMW at the time that got repossessed. Like, it was, it was bad. I was like, down to my last pennies for sure. Like, every credit card maxed, you know, every penny anybody would give to me, you know, spent. So for me, it. Yes, I've always in my mind been like. And been like, hey, I'm smart enough to do this. And I know that a lot of the greatest success stories out there, if not all, had a series of failures before them. I mean, the sports analogies of, you know, the sophomore that, you know, came and tried out for the basketball team against, you know, 50 other guys, and, you know, he was only 5, 10, and he didn't make the team, and he went home and cried all night. And then he went out and trained every year or every day for hours and hours after that, just visualizing that list without his name on it, you know, and then he went on to become Michael Jordan. You know, like those type of stories. You know, Steve Jobs failed many times before he succeeded. He got fired from Apple, his own company, after making $100 million. So, yes, I mean, I always try and remember quotes like the, you know, the lowest part of the ebb is the turn of the tide. You know, those type of things, especially for people going through Covid right now. You know, that that is absolutely true that, you know, the lowest point, you know, tends to be the turn of the tide.

So logically, we know that, like, logically we know that that's the case. We can take apart any success story and see that pattern. But when you were personally in it, like when you were in that, oh my gosh, I've got over 700,000 of debt, credit cards, I owe my inheritance, your wife in your ear, all the things, did you ever lose balance? Were you ever like, okay, maybe I should give up or what? And like, how did you get yourself out of that? Or maybe you were never in that funk. And that's what I want to know. Because a lot of people listening right now that never got past that beat up, you know, like that they had a failure, they're stuck. That's a big reason they listen to this podcast. So I'm really curious, like, and there's no wrong answer. I'm like, but maybe you never felt that, but did you have a self beat up time with it?

Oh, I mean, of course. Especially if you have your, you know, if you have your wife, you know, person you trust the most, telling you that, you know, it's probably time to throw in the towel, etcetera, it can be. I don't think we were at a healthy place, you know, we think we were ever at risk of, you know, our marriage falling apart, you know, just because we're, we're so solid from that standpoint. But there were, you know, 2am fights where we're like, oh my God, how are we going to pay rent? You know, type thing that are. Yeah, they're absolutely stressful. I think for me, it's definitely a level of mental fortitude that I've just built over the years. You know, the analogy I give. So I've done a bunch of speeches for literally hundreds of entrepreneurs, especially aspiring entrepreneurs, and I tell people that if it isn't, if their soul is not going to die unless they become an entrepreneur, they probably shouldn't do it because it's, it's, it's that hard. There's a famous video that I would encourage people to go watch of Steve Jobs and Bill Gates. They're on the stage together, you know, getting interviewed after they both become very successful. Steve's back at Apple, you know, the whole nine yards. And Steve starts talking about how you have to have a certain level of insanity, otherwise a normal, rational person would, A normal rational person would go, okay, this is too hard. This is affecting my life in too major of a way. I'm going to quit. And a lot of people do, and that's totally normal. But if you truly, in the end, want to succeed and I truly believe entrepreneurship is one of the greatest things for lifting people out of poverty. It creates jobs, it powers the economy. It's what makes America one of the most innovative, you know, countries in the world. And the most dominant economy is the entrepreneurship. So I always try and encourage entrepreneurs and educate them, but at the same time give it to them straight that, yeah, you're going to have some fights with your spouse that are going to be awful. You're going to, you know, stare at yourself in the mirror at 2am in the morning because you can't sleep because your employees are quitting and, you know, blah, blah, or you're just, you know, you feel like you're at the, you know, the lowest of your low because, you know, you ultimately feel responsible for all your employees. I mean, they're feeding their kids and their families and all that, you know, and if you can't make payroll, like, holy cow, is that a stressful, you know, situation? So I encourage people that, how did.

You pull yourself out that when you were. So when you were doing that, like, what were your daily activities? Because what I see happen is a lot of people in that self pack beat up. They just put themselves further down the rabbit hole by looking at competition or, you know, going on social media and finding people to validate their failure, whatever it is. Like, what did you actually do? Like, did you focus on your health? Did you take a break? Like what? Or were you trying to solve and fix things from that place of stress?

Well, I always tell people I never stopped focusing on, you know, health and fitness because it's. If you're in good shape, it is an area of your life that you'll always feel confidence. So even if you don't have a penny in your bank account, at least you're like, hey, I look good and I feel good and I have a lot of energy. I mean, I swear to God, it's the truth. It is almost like a barrier of confidence that if you throw that away, then you really run the risk of, you know, just spiraling down in all areas of your life. So, yes, I always worked out every single day for years and years and years. Now I'm a morning workout person because I can't make myself do it after work. But that's just my routine. I wake up, I make coffee, I feed our two cats, and then I go to the gym. And so yes, I did my best to stay in shape. But for me, ultimately, if I could go back and do it again, I would have pivoted sooner. So what Got me out of the debt is I use the relationships I had from the company that was dying and pivoted that to me launching Trifecta because what I needed was what the drink business needed was cash flow. And I was like, okay, how can I develop a steady stream of cash flow and that ultimately, you know, Trifecta is a cash flow machine because people pay us every week. I'm not waiting 90 days to get a big giant check from Whole Foods, you know, for all the drinks I sold them. Customers swipe their credit cards, buy our food, and they pay us week after week after week because we're feeding them every week. So from a business standpoint, it allowed us to develop really solid cash flow as a company. And it was, you know, it was lower margin than the drink company because it's food, but at least there was, like, money going in and out of the bank account. So I would say I innovated my way out of the funk because I was like, okay, I've got to try something new. I've got to have set a new vision for myself, how I'm going to dig myself out of this. And, yeah, I mean, with the drink company, I defaulted on some debt. And then as Trifecta started to get more successful, I went back and paid all the debt off with income that was. That was coming from Trifle.

I would have loved to have been a fly on the wall with conversations with you and your wife. I don't even know your wife, but I'm just curious when you were like, okay, we just finished this drink company. I've got debt, but I have another idea, and we're gonna do this, and it's gonna be big. I mean, was she, like, supportive, like, yeah, do it, or she, like, I don't know.

Well, I would. She. So to her credit, she is like, my closest advisor. Like, I talk through all. I'm sure you do this with your husband. I talk through all of my ideas with her. She's like my sounding board. So, you know her. And I looked at spreadsheets of the food company. You know, I built a business model of it, of, you know, how quickly it can scale, you know, how many subscribers we would need to be able to, you know, start making an income again. And it. Mathematically, it made sense. So, no, she. She thought it was a great idea to pivot because the drink company was just sinking us further and further into the hole. And she said, okay, it makes sense for us to explore another idea. And this was a way for me to start Making payments to get myself out of debt. Because if, I mean, if you do the math to get yourself out of $750,000 worth of debt, well, I could probably walk on to a. I've got the skill set. I could probably walk onto a job making 250,000 a year, maybe at that time in my life. And I did the math, and it would have been like 17 years for me to pay off the debt. So I was like, we should probably try something else crazy to see if we can eliminate the currently crazy problem. And she was supportive of it. And now she loves the company. She still works at the hospital, but I have an office for in this building. I know a lot of people are listening to this, but the people that see the video, we're up in the penthouse house of a high rise in downtown. You know, I've got a view of all the skyscrapers around us. We're in a totally different world than where I was when I was five years ago, when I was 750,000 in debt.

So, Greg, I'm curious. What. I have a theory on why your company is so successful. I'm going to share it in a minute, but before I do that. And I just figured this out talking to you today, but what is if. Why do you think your company's been so successful at Trifecta? What do you think is the reason it's been so successful?

I think there's a few reasons, but I do think we have, like a novel, innovative product. I do think that's a big piece of it. The big difference we did with the food, it seems. I kid you not, Natalie, this seems like the dumbest thing ever, but we make the food out of fresh ingredients instead of frozen ingredients, and we ship the food fresh instead of freezing it.

When we ship it, which is like, how did you even figure that out? Because I got. I get the box. I'm like, how did they do this? It comes like a mini refrigerator. It's so cool.

Yes.

And it's just refrigerated.

Yes. So that difference was a big enough difference to separate us from the Weight Watchers and the Lean Cuisines and, you know, pretty much everywhere, everybody out there, our food was just literally better. You know, people weren't. People weren't miserable eating it. Now, is it as good as, like, you know, is it as good as eating a $50 Ruth's Chris, you know, steak? You know, probably not. We're not gonna be able to compete with like, super high end gourmet restaurant because they're you know, they've got chefs that are cooking it for you five minutes before you eat it. But it's miles better than like a frozen meal, you know, a non vacuum sealed meal you're getting from like a local meal prep company. So yeah, it was innovating on the product and then us being really, really good at marketing, which I learned from my software days, is that we really needed to educate people on what it takes to look like. I mean, candidly, using you as an example, look like people like you. Ultimately, it's a big education curve for people to understand that.

Yeah.

Natalie may occasionally post a donut on her Instagram. That doesn't mean she's eating donuts three meals a day.

Well, I don't know. Sometimes. I'm just kidding. You're right.

Maybe, I don't know. Don't tell people that.

They'll be like, I'm not eating donuts.

Yeah, you're occasionally, you know, having ice cream or some cheat meal, but probably most of the time you're eating incredibly healthy day in and day out. And we had to like demystify that about celebrities and celebrity athletes is that they're posting that donut on their Instagram because it's the first time they've had a donut in like four fucking months. You know what I mean? They're ultimately celebrating with themselves and they can't believe how good this donut looks because they just ate chicken and broccoli for like 97 days.

So funny.

So, you know, really, really educating people and you know, marketing that education to people was a big step.

I'm going to tell you why I think your company's worked. But first I'm going to tell you a quick story. So years ago, when I was first in the social media space, I aligned with a frozen food. A company that wanted to deliver food and they wanted to deliver it frozen. And I was so excited about this. I met with them numerous times. We put together meals that matched my seven day jumpstart. My plan. It was, I was going to be like the face of it. I was so excited about this thing. I went on social media, I sold it, I had a whole bunch of people want to buy it. All the food got sent to them, like completely destroyed. Like whatever they were shipping it, it came like rotten, bad, defrosted. It was a mess. It was the most embarrassing thing, I think back to my whole career that I had ever launched. So I had this thing about pre made meals where like, oh my gosh, I can never recommend one again. Because of that bad experience I had years ago. And I know things have come a long way, so I was so impressed with Trifecta when I tried your meals. But here's why your company is successful. And I don't believe it's just the food and the ingredients. The reason your company is successful is because the founder of it, you has a big heart and you actually care. And you came at solving a problem that people have with heart and caring. So no matter what else you say, no matter what feature, benefit, organic, all the taste, whatever, that's why when I heard your story just now about being 12 year old and wanting to help and how you brought up, you know, in the first five minutes of our conversation that you, your stuff is recyclable but you want it to be biodegradable. You constantly want to do better and you actually care. Even saying the first thing I wanted to do when I made money was pay back the debt that I owed. You have a heart and people feel that.

Go on.

I mean, that's why your company is successful. I mean it's why any company is successful. You can tell who has heart and who doesn't.

Yeah, I think it's definitely a fair point. I think the founder is always kind of the backbone of the company and they create the vision of what the future is going to look like. Because I mean, that's one of the truest things about business and life is it's a hard fact to think about, but the future is imaginary, like it doesn't exist yet. And it's something that we're just visualizing in our head and you can visualize a million different futures. But that's a big part of the, you know, the founder's job is to infuse that those personal values, those morals, you know, that, that mission and vision for the future into the organization at all levels. And you know, Trifecta is reasonably good sized organization at this point. You know, we've got about 400 people in the kitchen and you know, about 60 or so people in the, you know, the office. I'm talking to you from up here in Sacramento and you know that that's something that we still very much so feel like a small business and a family because we, you know, we constantly invest in the team, we're constantly leading from the front. We always, always choose what's best for our customers and the planet and animal level five food, which you know is more expensive. But it's something we ultimately choose to do because it's, you know, it's the right choice. It's the right thing to do. And our customers and, you know, everybody cares about that. Not sourcing from factory farms, you know, and whatnot. So. So, yeah, I mean, long story short, I completely agree with you. I mean, obviously I don't want to toot my own horn, you know, too much here. But. But, yeah, Beep, beep.

But it's for anyone listening that wants to be an entrepreneur. This is important because I think people will look at competition and sometimes people just look at, like, where am I going to make money? That they're leading with, where am I going to make money? And it doesn't always work out that way. If you can lead first with what do you care about? What are you actually interested in? And what's a problem that you have a solution to and you can do from that place first? Yes, entrepreneurs should make money. But leading with that always works out when people lead with just what makes money. I don't believe it works the same. Now.

I totally agree.

I want to share about your meals because I've now. So what I. What I. Brooks and I, my Brooks, my husband and I just started really digging into these meals a few weeks ago before recording this. And we were familiar with the company. We started really digging into the meals, and they're really good, y'. All. So we. What I love about it is no matter what plan you're following, what diet plan or way of eating you like, there's an option like he's got. I tried first your paleo meals because they were the most similar to what I do in my meal plans. And then we tried some of your keto, and now we're trying your. Is it the clean or the original? It's the classic meals. The classic meals, which are like the traditional salmon, broccoli, some rice or potatoes. It's really a great idea. And what's also cool is you can just heat them up really quick in an air fryer on a skillet, or even if you use your microwave, you can heat them up really quick and you can also freeze them. And I learned that they last up to six months in your freezer. So it's a great thing. You guys know I love to cook. I love to create recipes, but I also love to have these for when I don't have time or don't want to.

Yep, exactly. And that's really where we feel like we fit into most people's lives. I personally love to cook as well, but, you know, I'm busy. There are going to be times where I can't cook, which leaves me with takeout as my alternative. I'm either going to go to a restaurant and sit down or I'm going to get, you know, food delivered to my house. So that was a big part of the impetus behind, you know, Trifecta is if people, humans, I mean, candidly, we're instinctively lazy, we're going to go for like the easiest solution when we want food. And if you've got like a fully prepared pre made meal right there in front of you, that's quicker and easier and cheaper than even getting like a pizza delivered type thing. So. Or going through a drive through. So you're just going to, you're just going to throw it in the skillet or the air fryer and cook it in two minutes and then boom, you're.

Yeah.

So we're almost like psychologically hacking people's lives because we make it so easy for them to eat healthy suddenly. Yes, suddenly eating healthy is the easiest option instead of the hardest. And that's a game changer for most people. It's just making it easy. It's kind of a dumb thing, but it's true.

So Greg, all my husband's been eating and you guys, I'm going to have to show a picture on social media coming up here. All he's been eating is trifectin meals for the last few weeks. And you guys, wait till you see his abs. He's like, I'm like, okay, maybe I should just eat trifecta meals. Like he's literally the leanest I've seen him since I met. I've known my husband for 10 years. He's never been this lean. So it's pretty cool. You guys, I'm going to put in the show notes here. I'm going to put exactly, I'm going to put a link to a blog I wrote so you can see the meals that me and Brooks are ordering. But then also if you just want to go to nataliejofitness.com meals it'll take you right over to the Trifecta link so you can check it out for yourself and try out the meals. Thank you so much for being here today, Greg. This was great. Thank you.

Absolutely. Really appreciate you having me hopefully inspire a few new entrepreneurs out there and help a few people get healthy in the process.