239: VH1 Host to Rock Bottom to Working with the Biggest Names on PR with Jen Gottlieb

Hi, I'm Natalie Jill, fat loss expert turned lifestyle and high performance coach. Welcome to Listen up the podcast. On this podcast, I do what I do best. Taking complicated information that is relevant to us now and breaking it down simply with actionable steps you can implement to level up your life. I also regularly interview some of the most inspiring and courageous men and women on the planet who at their worst, learned how to achieve success greater than anything they ever, ever dreamed possible. Creating everything from nothing. If you are new here, I encourage you to go back and listen from episode one when this podcast was previously called Leveling up for the Full Transformative Experience. Today I'm so excited because I have my friend Jen Gottlieb here. She is co founder of Super Connector Media. She is the PR expert and she is the guru when it comes to public relations and traditional media. And I've gotten to know her a lot better over the last few months and I, I just am so impressed with how she approaches the PR world, the information world. She's very story driven. She attracts amazing, talented guests. She works with some of the best known names in the business. And I'm so happy to have her here today because I want to dive into even how she got into this and then actually get some tips for us as listeners of what we can do to get our story out into the media. So thanks so much, Jen for being here today.

So excited to be here with you. Natalie, I'm an epic fan of you. I've been a fan of you since before we were friends. You were. So this is so much fun and I just love getting to know you. So this is going to be a great conversation.

Yay. And as I'm talking to you, I'm looking in the back. Are you in New York right now? New York City, New York. Great view there. Okay. Great view there. So take us back, Jen. Like, how did you even. Did you even know you'd be doing this? Did you know you'd be doing pr? Take us back several years. Like, I want to know how this even happened.

Oh my gosh. Me and my friends joke all the time that if I ever had a resume, like a real. I've never had a real life resume before, but if I had one and I gave it to somebody, if I was applying for a job, they would be like, what the hell? Like, how did all of this, like, lead to where you are? It really makes absolutely no sense. And my favorite quote of all time is, you can't connect the dots looking forward, you can only connect them Looking backwards, the Steve Jobs quote. Because the dots always connect. But when you're doing the things, sometimes you have absolutely no idea why you're doing the things. So my life and my career started when I dropped out of college. I was a musical theater major at the University of Hartford, Hartford, Connecticut. I wanted to be a performer on Broadway. I wanted to be an actress. That was it. And I went to college and I was like, screw this. I'm gonna move to New York City and I'm just gonna start my career. So dropped out of college, moved to New York, went to a musical theater conservatory program on the Upper west side of Manhattan. So not far from where I am now. This was when I was 20 years old.

Okay.

And when I was in school, the first Broadway show that I ever went to see was the Wedding Singer. So you know the Adam Sandler movie?

Yeah, of course. It's a sample.

Yup.

It's great.

And it was a Broadway show, and I went to this show and I saw Felicia Finley, who's an actress, play the role of Linda, who's the bitch that leaves him at the altar. She's like the rocker chick. And it was literally Natalie, like, God came down to me and said to me, you need to play that role. Like, I had goosebumps. I was crying, and it was a funny role. My friend's looking at me, why are you crying? And I'm like, I'm gonna play that part one day. And he's like, okay. Because at that time, I'm in school, I'm living in like a 4 by 8, like in the wall, in like a twin bed. There was no possible way, even.

Jen, were you even going to school for musical? Was that what you were in school for? For musical theater? Okay, so it wasn't that far fetched. Like, you were. That's what you were studying.

A thousand percent. But it was on Broadway, and I had never auditioned for a Broadway show. I was just kind of like a, you know, a young girl in New York City, like, just starting out. And so at that time, my mom had given me the book, the Secret. Okay. This book about the law of attraction. And my mom is a Reiki master. My mom. And so she's like, very woo. And I was like, mom, this is dumb. Stop with the woo. I can't with you with the woo. Stop. So she gives me this book, and I'm looking at it. I'm like, eh, I don't really believe all this. But then I heard Oprah tell the story of how she manifested her role in the Color Purple by using this law of attraction and the secret and all of this. And I'm like, eh, okay, if it's good enough for Oprah, maybe I'll experiment with this thing. Right? And I'm like, secretly experimenting. I didn't want my mom to know that I was. Because it was like, I didn't want her to have that, you know, have that joy of me doing it. I don't know. I was very rebellious. And so I was like, I'm gonna do this with the Wedding Singer and I'm gonna manifest whatever manifest, quote unquote, this role. This is what I wanna do. So every single night before I went to bed, I would visualize myself playing this part and in detail. I would feel the costume on my body. I would see the lights in the theater and I would hear the audience and I would sing the songs in my sleep.

Wow.

Every single night. And then I would. When we would do our musical theater, like for school, in musical theater school, instead of tests, you sing songs. So I would sing all of her songs, and when I would sing them for my final demos in school, I would envision that I was rehearsing for the Broadway show. And it was like, in my mind that this was happening for me. And I tell people, like, the law of attraction, it doesn't, like, mean that shit's magically just going to happen to you. Sure. But what it does is it makes the action steps towards getting that thing a lot less scary. Oh, my gosh.

I knew I loved you for a reason. Like, I'm such a fan of all of that. That is so my language. But I have some questions for people listening about this piece. Because visualization is so important and believing in what you want and asking yourself, what do I want? And why? And being focused on that. But in the age of so, so much social media right now, TikTok, Instagram, scrolling, people going to bed with their phones. How do you think that's affecting this? Because to me, it's like, I feel like a lot of that visualization and the daydreaming and the closing your eyes and wandering, a lot of people aren't doing it because of the dang phone. Like they're scrolling and taking in stuff. What's your experience with that? Because there wasn't phones, like, in social media when you were doing that.

Yep, a thousand percent. And I am a big manifester visualizer now because of the story that I'm telling you is what made me believe in it. You know, I manifested the role, like. And the costume that I was wearing was Felicia Finley's costume. Wow. Like, it was that. And the visual that I saw when I performed it for the first time was the same one that I was visualizing in my time. So. But. And I know how to do that. But I don't do it as much now because I got this damn thing, and I'm always looking at it, and I'm not taking time to daydream and visualize enough. I do. In the morning, I have my practice where I do, like, my future gratitude and all. I do it, but I don't do it as much. And I do agree with you. That is, it's coming in. And, you know, the phone can be great for a lot of things, but it can be not so great for a lot of things. And that is one of them.

Yeah, I caught myself this morning. And I'm gonna get back to your story. But I caught myself this morning, even. Cause I know the importance of visualizing and setting intention for my day. And I grabbed my phone to write my affirmations, and instead I logged onto TikTok. And next thing you know, I'm like. I'm like lost in TikTok world. Like, 40 minutes, I'm like, what am I doing? And then there's no time for.

It's like an automatic thing. Right. You don't even realize you're doing it sometimes. I'm like, I just spent an hour scrolling on Instagram. I didn't even that I was doing that. Like, how did that happen?

So, yeah, you have to be so intentional. So I love that story. So you. When did you connect the dots right away when you got that role, Were you like, oh, this is because I've been visualizing? Or did it take a while to figure that out?

The moment that I played the role on the stage for the first time. Now let's just let me be real. Like, we missed a lot of the story, but I don't want to get into it because it's a long story. But I didn't get the part over and over and over and over and over again. And then I was the understudy, and then it was not. It was very difficult for me to get that role. So when I. I finally got it, it taught me a lot of lessons. And this is why I like to tell this story, because it taught me about follow up. Because if I did not follow up with this one director over and over and over and over and over again when he was not responding to me, it wouldn't have happened. Also, it taught me about taking scary action. I did some really scary, scary, scary things. I snuck into auditions dressed as a different character as I was auditioning all this stuff. But what the visualization and all of that did was it helped me take that action because in my and my subconscious, I believed that this was happening for me. And when I played the role, Natalie for the first time on a stage and I was wearing her costume that I had visualized myself in, and I saw the audience, it was the same. It was exactly the same. I walked backstage and I collapsed on the ground and I cried. And I was like, holy crap. Anything that I want, I can create. I have to take scary action. I have to follow up. I have to be persistent as hell, and I have to visualize it and believe it as if it is already mine. And I can create anything that I want. And that is what kickstarted my journey in the rest of the things that I did.

I have chills listening to this. This is so good. What I'm hearing with you so much is like the certainty, like you just knew it was going to happen. And I'm assuming that's why. The setbacks, the failures, the disappointments, the saying no, the turning you away, they probably stung, but they didn't stop you because you were so clear that it was happening.

I just got goosebumps. That's exactly right. Because I got down to the final two. I didn't get it. This other girl got it. And you would think that I would be devastated, you know, when you get that close. And I was like, eh, eh, it's not that bad. I'm gonna get this. It's just not right now. So I would say it's not. No, it's just not right now. And so now when I'm doing PR and I'm pitching my clients for things or pitching myself for things or speaking or whatever it is, I always take no's as not right now.

It's just.

It will happen. So, so good.

So good. My daughter recently had an audition for the Voice, and she's a super talented singer. She's spoken about being singing at Madison Square Garden, and she's gonna win grammys and she's 13, and she speaks as it as if. And I don't stop her because I love that visualization. But when she got cut after the second audition, it stung me. And I looked at her like, are you okay? And she said, mom, as you taught me, I'm attached to the vision, not the how And I was like, yes, I was.

So.

It was such a proud mom moment. Because I'm like, that's what I want her to know.

She is so lucky to have you as a mom.

Well, hopefully she doesn't flip to you the way you said you didn't want your mom to know, but that you liked some of the woo woo. So hopefully she stays there and she likes it.

No, she's, she's. I think if she likes it now and she's fully believing that, she's good to go.

Thank you. Okay, so tell me about this journey now. So you, you, you have this role. Why not stay there? Why not stay on Broadway? Where. How did that evolve? Cause you've done so many different things. And then how did we get to where we are now?

Yeah. So I left tour because I found out very quickly that even playing my dream role, it was every time I took the stage, I was in love with my life. But everything around it, the traveling, the living on a bus, you know, the not getting paid a lot of money, the. The whole lifestyle of it, I was like, this is not for me. And it's so crazy because, you know, my whole life I grew up thinking that that's exactly what I wanted. And then I realized, wow, this lifestyle isn't what I wanted. Being on stage is what I want. But I think there's a better way for me to do this. I always would think, like, there's a backdoor way. Maybe I don't have to wait for someone to choose me. Because when I was auditioning, I had to wait for someone to say I was good enough. What if I could choose myself? And what if it didn't have to look like this? What if speaking on stage or singing or dancing or acting on stage or performing could look different? And so I opened myself up to that and I came home from tour and I was still an actor. And I actually got this audition for this heavy metal Talk show on VH1. And I was like, great. I just played this role of this heavy metal rock and roll girl for a year. I'm gonna book this. So it was another moment where I was like, I got this. And this is a funny story. I know you like stories, Natalie, and this is a great lesson within a story. So the night before this audition for this heavy metal show on VH1, I knew nothing about heavy metal. So I, like, googled everything. I spent all night googling what, Black Sabbath, all these bands, so I could pretend that I knew. So I go into this audition and on the bottom of my resume, it says that I do a great Britney Spears impersonation. It's just like a fun thing that I add. So people, it's like lean in and they ask questions. So I go into this heavy metal audition, I'm ready to talk about all this rock and roll stuff. They really didn't ask me much about that at all. And the first thing they say is, oh, you do Britney imitation. Let me hear you. I'm like, what? Really? So I do my Britney and when they call me to tell me that I got the part, they said it was your Britney Spears invitation that got you that part. Now what that taught me, Natalie, was that you stay true to who you are no matter what the circumstances is. And that's what's going to make people lean in. That's what's going to make people choose you. You stay true to you. My Britney Spears impersonation got me this gig that I spent 14 seasons on cable television hosting a heavy metal rock and roll show that ended up being unbelievable credibility and unbelievable gig for me. So be you.

I love that. I love that. I love. Now it makes sense so much why you always say be you, be you. That's a lot. I've heard you say that so many times. So how does. Why not stay in that, on that side of the things? Like why not stay on that side of the camera and be the talent, be that person.

Well, I'm circling back to, you know, I'm still in my job, as you see. I mean, I'm very forward facing in my business. But what ended up happening was like I said, I didn't like the lifestyle, I didn't like waiting for someone to pick me. And I wanted to help people. And I had a big, big, big aha moment in my life where my entire life blew up. So I was on this heavy metal talk show and yes, it was a great job. Yes, I was getting paid a lot of money, but I was showing up so inauthentically in my life, so on social media you would have looked at me and you would have seen this like platinum blonde, like heavy metal girl. And I didn't like heavy metal music. It was a giant lie. But I was like, this is who I am and this is what people want. So I have to be this person. And I always say that, like when you're showing up inauthentically in your job, usually that means you're showing up inauthentically in other areas of your life. And I was in a completely toxic relationship I became severely bulimic. I was addicted to Adderall. I was in deep depression. And I knew that this person I was in this relationship with, this guy, and I knew that it was toxic, and I knew that he was cheating on me. And I was paralyzed, and I couldn't get out of it because I thought that I was only worthy if I was this trophy wife to this guy. And he lived in million dollar apartment. And my life was so perfect, quote unquote, but in the inside, it was falling apart.

So let me ask you a question about that, because that's a lot of stuff that you said kind of quick, and I know people are gonna have questions about that. You said, like, I was bulimic and I was addicted to Adderall. All these things. What was all that about, do you think? Was that trying to be. Were you doing Adderall to be skinny? Were you doing it to be a performer? Like, what was going on? And was that a thing about control or what was that? And how did you heal all that?

Yeah, severe eating disorder. Like, the majority of my young adult life and high school life. And it was, for me, obviously, there's a deeper reason, like my family, you know, my childhood stuff. Sorry, my dogs are barking. But real life. But it was really about for me in that moment, having to look a certain way to be on television, you know, like, having to be this perfect vision of what everybody else wanted from me. So I was totally being this version of myself that I thought everybody else wanted and that I thought was going to essentially, you know, that's how I would get love. Right. At the end of the day. Right. That's why people loved me because I was skinny and sexy and, you know, blonde and tan and whatever it was. And it went down a really, really bad path. And then I found myself the day that I found out my boyfriend at the time was cheating on me, and he basically gave me a couple of days to get out of our apartment and find somewhere to live. My show got canceled, and I found myself from living in this multi million dollar apartment in New York City to living in a tiny little room with a window that faced a brick wall with six other actors in one apartment.

Wow.

And I sat there and I looked out that window. I remember every single day I would write down in my journal, one day I will know why this happened. Like, I was so beside myself. I was like, I will know one day. I will know one day. I will know one day. And I didn't know for a long time. Yeah, like A long time. So that was the shift that happened. That had to make the shift happen.

How did you. And I know this could take. I'm not. I don't want to go down a whole nother direction, but, like, what was the. Was that the defining moment? And what changed? Like, how did you stop all those behaviors at one time? Was it a therapist? Was it a work? Like, what was it that brought you back to who you actually are and got you out of that fake. Because I'll say it's. I can. I know that understanding of it. I'm assuming you felt like a fake person. Like, people saw one thing and then there was this other part of you that was real. So what, what was the turning point and what mechanism did you use to shift out of that?

Well, a lot of therapy. Yes. But that really wasn't what works, to be honest with you. I dove into personal development. That was when I got into it. I didn't know what my podcast was, what personal development was, and I was just so desperate for something that I started searching. And here's where it all kind of ties together. It starts to tie together. So I was like, I gotta. I was just searching, like podcasts or whatever these things were, and personal development books. And I found a very few specific people because they made themselves visible through the mainstream media, through podcasts, through writing books. And because I found them and I was able to follow them, I was able to learn from them, I changed my life. There were a few people I would just walk around New York City and listen to a couple of people who are now actually, ironically, my friends in their podcast and they would coach me and I would coach myself. And I basically I healed myself by using all of these mindset tools and I decided that I wanted to create my own business. And it was a personal training business that turned into online coaching business. And I actually downloaded all of your stuff and followed you. You tie into the story in such a big way and you inspired me to create the business that I created and I created through. Now here's where PR comes into play. Because I didn't know how to create a damn business. I was an actress. I don't know how to create a fricking business, but I did know how to use media. I did know PR because of my entertainment background. I used my relationships, PR and media to build a multi six figure, personal training, online coaching, mindset coaching business. It turned into something huge and from the power of media and it really transformed my life. And then it. And I always like to say, like, the more clear you get, the more clear you get. So even though I was doing that, I was like, you know what? I like this, but I don't love this. You know what I really love? I love what happens to my clients once they've gotten the transformation and they start showing up bigger. Because I was coaching a lot. Entrepreneurs, CEOs, celebrities, and when they would lose weight and they would shift their mindset, they would do more pr.

They would do more.

Like, they would be out on doing Facebook lives more. I'm like, I love that. And so I started coaching on confidence. Then I met Chris Winfield, who is my partner in life, partner in business. I manifested him too. That's another story for another day. Use the law of attraction to find him. And he was doing these events called Unfair Advantage Live that connected entrepreneurs to the media and dabbling in pr. And we were like, what if we came together and created a new way of doing this? Very flawed. And we brought in my best friend Angela, who's our chief publicity officer. She was my friend at the time, before I met Chris, and she was like, helping me with my pr. And we're like, why don't you come in and run our PR agency? Let's do this. And we created what you now know as Super Connector Media.

I love this whole. I never knew this whole story or this time how this all tied together. This is so cool. This is so cool. So I love the evolution too. Like, it makes so much sense. Like, you, you had your own struggle, you had these, this whole skillset that was working for you in life. And so it got you so far. But it wasn't truly authentically you, because you had this. Where I was taking Adderall and I was bulimic and all these things, it wasn't happy. You had to have a huge wake up call because if had that not happened, you would have never been open to these other possibilities. You would have stayed there. So that happened. It sort of like smacked you into like, we got to wake up and shift. And then you did what a lot of people do along the journey. You first got your body healthy and now you're like, I learned this, so let me help others with that. And then you notice the same thing I do. You help someone with fat loss and weight loss and getting their confidence back. Now their whole life is exploding in a good way. Like, they find a relationship or they want to grow a business. So you really follow that evolution. And even taking it as far as to meeting your now fiance and then Creating a whole business together. I love this whole journey. This is so cool. I never knew any of this about you. And it makes so much sense why you love story and why you are so much able to help your clients with this. Because you get that whole aspect.

Oh, yeah. The dots always connect. Right. Now that I tell you, if I would have just like, said, like, when I was doing that metal show and when I all these things, I'm like, why am I. I was. I was like, what is going on? This is my life. And now when I look back, it all makes sense.

Yeah.

It all happened for a very important reason.

So good. So good. Okay, so now in the PR field of things, how are you able to help so many people? And is there enough space for everybody? Because I think most people look at traditional media and they say, these are my main questions. Like, one, is it dead? Like, is it dead? Because there's social media, so if you could speak into that. And two, is there enough space for everybody that has a message and has a solution and has a story to get out there?

So is it dead? Is a really great question. And I'm looking at you and I see there's two magazine covers behind you, Right? And when I get on zoom with you, if I don't know who you are and I see you on two magazine covers behind you, you immediately have credibility in my eyes. You are immediately someone I want to know. Just saying. And that's just how the brain works. You are immediately someone that, like, oh, they're legit. She knows what she's doing because Strong and hers put her on the COVID and there she is. So mainstream media is still the number one credibility and authority marker. It still is. Even though there's social media. Because I could get on social media and tell you I could go on Clubhouse, wherever it is. We were just talking about this and tell you that I'm a shit. I could tell you how great I am all day long. I could post a million pictures of myself and say that I'm great. But that doesn't mean anything if hers or Strong or Women's Health puts me on the COVID of their magazine. It's not me telling you I'm the shit. It's somebody else that has trust, credibility, and authority that's saying that I'm the shit. And still the way the human brain works. First of all, more people are watching TV now than ever before. Let's just be real. They're watching. There's a lot of people in this country that don't have social media and they are watching tv. So there's that, there's that whole aspect. But the way the human mind works is that if we're googling and you're going to hire somebody, let's say you're thinking about hiring somebody or even following somebody, or you're interested in somebody. And there's two different people, one of they both do the exact same thing, they both charge the exact same amount of money. One of them has been featured in this, this, this, this, this, this and this. You Google them, you see all this TV that they've been on and one of them has absolutely no mainstream media. Who are you going to hire?

Yeah, you're the one with more credibility, the more that had that. Yeah, so I love that, I love this topic with you because I have this whole conversation that happens with people. Like with social media, I feel like anybody can make themselves appear like they are credentialed really quick. And it's very hard to tell who's real, who's not. And what I tell clients is if you have an actual real solution and a method, it's your duty to get it out there. Because there's just so much junk out there. We've got to get you known because you have an actual real solution, an actual real method, something. And there is a lot of people that have actual real methods and they're so intimidated by the fakeness out in social media that they then suck it down and don't shine, they don't get themselves out there. And I, it hurts me to see that because there is so much fake out there. There really is.

There's so much fake. And you're right. If you have a story, a product or service that helps people, it is your responsibility to get it out there. Because then those people, if you're not visible, those people are gonna hire someone else that's not as good as you, that doesn't care as much as you. And they're not gonna have your greatness, they're not gonna have the gifts that you've been given because you're too scared to put yourself out there, or because you don't wanna put yourself out there, or because you don't believe in the power of media. Like whatever the fear makes in your brain, it is your responsibility.

Yeah, I like that. Now in my side of things, when I started doing traditional media, social media was newer. But what I found is it also works the opposite way to show that stuff on social media help to build social media.

Right? That's right. So 20% of the value of the PR hit or the media hit or whatever it is, is the actual article TV segment, whatever it is, 80% is what you do with it afterwards. So how do you get verified on Instagram? You need to show mainstream media. That's how you get verified. Right. Because they want exactly how that you're legitimate. That is how you get verified. It will always probably be because that's the only way to legitimize people is by the mainstream media saying that, okay, they are verified. But oh my gosh, we have so many clients that the second that you put your mainstream media onto your Instagram, it's immediate credibility, you get more followers. So this is an amazing story. Oh my gosh, this just happened. Natalie Jo. So one of our. He's a BSA student, so that's our BC and accelerator. But he did the Beyond TV bootcamp. His name is Dr. Ugo and he's a lawyer. Okay, okay. Awesome lawyer, amazing personality. But he really, he had a TikTok that he was dabbling in, hadn't gotten any media. He finally gets a KTLA segment. He's the expert on his KTLA segment. This thing airs. He puts it on his social media. His TikTok blew up and he's getting millions of views on his TikTok now because of that KTLA segment. Wow. He had to hire so many people to his practice because he can't keep track of all of the incoming leads.

What a great story.

And it's so cool because that's the power of that one meeting him, that one week. And now his TikTok is. It's viral. Completely viral.

My biggest sales day of all times with my products was when I. The one week I was on Women's World cover and it was just one week in stores. But I had. I'll never forget, it was like my biggest sales day ever. I had. And it was nothing to do with social media. It was literally from that.

Yep. And now you always have that Women's Day cover. So you could go back and post that Women's Day cover on your Instagram today and write a cool story about it.

Maybe I will, Jen. Maybe I will. That's a good idea. Yeah.

And write a story about it. And that's. And that also gives. Oh. Credibility. Oh, wow. She was on the COVID of Women's Day.

So it was Women's World. But yes, there are that. It's a great idea. I think I'm gonna. I think I'm gonna have to resurface that and do that. Cause I like that. I like that. So for anyone listening right now, by the way, she's got a bootcamp. If you go to beontv co and actually put forward slash Natalie. So we know that you came from this, this boot camp. Do it. Don't even, like, hesitate. Like, go do it. I think it's like, what's like $55, Jen, is it? Yeah, $55. You have literally nothing to lose except your fear around this beyond TV co Natalie. So we know you came from me.

She.

This is gold. It's several days of really specific plan, detailed information on how you, you or someone on your team can help you do this. Her success stories are out of control. So do not hesitate. Like, do this. I'm also going to put it in the show notes so you can find it, but this is a must do. I've told all my personal clients that they have to do this. They have to do it because we are missing. We're also focused on social media. And there's this whole other side that's so important. I mean, this is going to help you with podcasts, with local tv, with bigger tv, with magazines, with articles, with all the things. It's so important. Jen, what do people do wrong going after traditional media? Let's talk about that a little bit.

Okay. There's so many things that people do wrong. All right, I'll start with pitches. Wrong things that they do when they pitch. There's a couple of things. Number one is they will take one pitch and they will copy paste it and send it to hundreds of people. Don't do that. Never, never, never. Okay. We bring on the biggest producers from some of the biggest shows onto our bootcamp into our accelerator program. And they all say the. They say, if I get a pitch that looks like it was copy pasted and sent to a bunch of people that's not specific to me. I delete it. So you make sure it's better to. Better is better than more. All right, so do a really specific pitch to a human. The media, they're human beings. They're opening an email to a human. So what do you know about them? Have you read some of their work? Have you watched some of their segments? How can you make that pitch specific to that person that's opening the email? And don't just send the same pitch to hundreds of people. Nothing's going to happen. That's number one. Number two, a big mistake that I see when people pitch is they start the pitch with, hi, I'm Jen Gottlieb, and I am blah, blah, blah, blah, blah, blah. They don't care about. Yeah, they care about their audience. They care about their viewers. And what are their viewers and their audience or their readers care about a topic. A topic, a timely topic that goes with whatever's going on in the world. So you want to start your pitch with the topic first and then introduce yourself. It's not about you. It's about the timely topic. So you can say, guess what's happening in the fitness world. 60% of people are drinking more soda than whatever it is. You know what I mean? And it's National Soda Day. So I'm Jen Gottlieb, and I am an expert in this, and I can say, speak to this for your audience so that they can learn these five things.

Everything you just said right there is completely gold. And I'm laughing because we're having a podcast that it's in the top 50 of self help. I have get pitches all the time from PR people, and they are so awful. They're so missing the mark. It's all about the author, the person. It has nothing to do with me or my audience or what would benefit us. It's so fun. I can't believe how many people teach the wrong thing. That's why I'm like, everyone's got to do your bootcamp because there's a lot of bad information going on out there. A lot people are paying for this bad information.

I know it's insane, but I mean. And then. So then they'll continue to say, PR doesn't work. PR doesn't work, or pitching doesn't work, or whatever it does. You just have to be really strategic about it. You have to do it the right way, and you have to remember that people are people are people are people. It's a human being thing. Relationships make everything easier. And we teach in the bootcamp how to leverage your relationships to be able to get whatever you want. Relationships are the key. And even if you don't have the relationship, you have a relationship with somebody else that knows somebody else that knows somebody. And it's always easier when you can make it a human being connection. So however you want. There's so many ways to do that. I can go on forever and ever about that.

Okay. Yeah, no, that's amazing. Okay, so that my main takeaways that I'm hearing from you and I'm hoping the audience is picking up on, is that if you've got something of value, a story of tell, and you can help people. You are doing a disservice by not getting it out there. And if you're living in fear around it, then practice some of these things that she's talking about, just even starting to visualize. And if you don't make yourself known or get it out there or ask to get it out there or add value somewhere, no one knows what you're doing. So it's. You're just not getting any better. It's like. It's like literally not getting any better. I ok, Jen, this was so helpful today. I think everyone listening, please go to beontv co. Natalie, you've got to do her bootcamp. I'm going to do it too because I need a refresher. And I swear by what Jen and her partner Chris teach, they are the real deal. Jen, thank you so much for being here today. This was so helpful.

This was so fun. Thank you so much, Natalie. Can't wait to see on the Boot camp.

Yay. Thank you. Thank you for taking the time out of your day to listen in as my guest today. If you found this episode valuable, please share it with friends and on social media. I don't advertise this show so I rely on word of mouth and reviews to get it out in the world. The biggest thank you that you can give me is leaving me a review and a nice one. I hope. By the way, this is how others find these episodes. If you do leave me a review, be sure to message me@supportat NatalieJillFitness.com with a screenshot of your review because I would love to send you a free digital download of my DSR journal as a thank you. And please don't forget to connect with me on social media at Natalie Jill Fit on Instagram and Facebook.