Extreme Poverty to Successful Brand Builder with Caloni Michelle

Hi, I'm Natalie Jill, fat loss expert turned lifestyle and high performance coach. Welcome to Listen up the podcast. On this podcast, I do what I do best. Taking complicated information that is relevant to us now and breaking it down simply with actionable steps you can implement to level up your life. I also regularly interview some of the most inspiring and courageous men and women on the planet who at their worst, learned how to achieve success greater than anything they ever, ever dreamed possible. Creating everything from nothing. If you are new here, I encourage you to go back and listen from episode one when this podcast was previously called Leveling up for the Full Transformative Experience. Kalani Michelle grew up, in her words, as trailer trash. She was poverty stricken, she had an abusive home life and she had major stories around people with money were bad people. After losing her father at the age of just 13 and then having a shameful experience with her friend at her home, young Kalani packed her belongings in a trash bag and she left home for a few months. It was in those dark hours that Kalani Michelle decided she was going to be successful, that she would find a way out of that poverty and would not let that be her future. Today, Kalani is the go to personal branding expert and founder of brandstorm, a personal branding agency. She's an international speaker, serial entrepreneur, philanthropist, event host, and an internationally recognized authority on personal branding. Joining today is Kalani shares her story, how she leveled up out of poverty and she reveals her top do's and don'ts for building a brand online. Today on Listen Up, I'm talking to my friend Kalani Michelle. She helps build and grow and scale personal brands online, but she's got this incredible journey that got her from A to Z. She, you look at her now, she's such a success. But her journey, when I learned these things about her, I was like, I've got to have you on the show because the way she described what she came from and what she's overcome is just so incredible. So Kalani, thank you so much for being here today and talking with the Listen up audience.

Oh, thank you Natalie and thanks for having me. I'm excited to be here and share every little nugget that I can.

So Kalani, you're so successful right now. I've so enjoyed like connecting with you over Clubhouse and watching you online. You're so successful. I know people might look at you right now and go, well, of course, you know, she's just always been successful. She's attractive, she's done so well. She's so she speaks so, well, all these things. But when I asked you where you came from, your first thing was, I came from trailer trash. Can you, can you explain what that means and take us back a little bit to who you were?

Yeah, I mean, so I grew up in a rural city in California on a. On a farm, on a bee farm. And exactly that. I mean, very impoverished family. We definitely had all of our struggles. My. My dad was a struggling entrepreneur. I actually, funny thing enough, I never wanted to be an entrepreneur because I associated entrepreneurship with, like, failure or not doing very much with your life. And so I actually never wanted to be an entrepreneur. But going back to, I mean, just when I was younger, I mean, just so many different things from, you know, growing up in a trailer and just having a lot of physical abuse between, like, you know, my parents would hit us, and I think that was common for my generation is our parents would spank us, whether it was with their hand, with a belt, with a paddle, whatever it was. Um, and then, you know, siblings fighting. We, my siblings and I, we would always fight with each other physically. And I was the youngest, and I probably egged them on quite a bit. And then I would run and cry to, you know, my parents.

Did you? Well, it's interesting that you called it trailer trash. Like, right now I look at people, it's like a trendy thing to go in an RV and travel around. It's almost become this luxury thing, right? That you've got a trailer, you've got an rv. Did you.

When you.

It's interesting that you use that term. You said trailer trash. Like, did you. Is that something you look at as an adult now and say, or as a kid, did you feel poverty? Did you feel that hardship as a kid?

Yeah, and the reason why I say that is because I remember my parents always saying, like, we can't afford that. We can't afford that. Like, seriously, I had to beg my dad for $25 Spalding shoes from Walmart. Like, we never went shopping for, like, clothes and things like that, except for once a year when we did, like, school year shopping, like in August usually. And then my grandpa was the one that would usually send us the money to be able to do that. And other than that, we really didn't go shopping. We didn't spend much money. And if we did, it was always like, I, we can't afford that. So for me, like, it was always ingrained in my head that we were poor, that we didn't have money, because that were spoken to me.

So when you Grow up in an area like that, where that's a constant story. I'm imagining where you're living, you're surrounded with other kids in that same environment. So where was the comparison? Because what comes up for me is like, how did you even know there was a difference? Were you at a school where you saw another side? When was the first time you realized, like, hey, this is different than other kids?

Yeah, just the. So the trailer that we lived in was literally over the years, like falling apart from holes in the floor to the cabinets, like falling off and things like that. Where then when you would go to your friends houses, like actual houses, you would, you would see like, oh, their house isn't dirty. They. There aren't holes in these different places. Their parents aren't fighting, you know, or even just driving along the road like the main road, because I mean, again, it was rural, so just driving along the main road, you would see houses. It's not like you saw a bunch of trailers along the road. When I say trailer trash, like, that's exactly what I'm referring to. It's not like an rv. And granted my husband and I have an RV at this point, it literally was like it was impoverished. So when I say trailer trash, I mean.

Yeah. How did you as a kid? Because we all get these money stories from being a kid. But how did you view people with money as a kid? And what was your belief around money as a kid?

So a lot of what most people struggle with when it comes to money in terms of rich people are bad. Money is hard to come by. Money doesn't grow on trees, you know, and all of those stories in terms of like, money just isn't easy. Like we can't create it, we can't manifest it. And it's just save all your pennies because you just don't know when you're going to get more.

And I'm assuming your parents would keep reiterating these beliefs to you.

Yeah. Yes. All the time.

So when you were a little girl and this was your reality, if someone were to say, what do you want to be when you grow up? What did you assume you would become or be or what was your vision as a girl like? When I was a little girl, I would say, like we always had. We'd look up to something and say we wanted to be that. What did you think you wanted to be?

So when I like younger, younger, I'm talking maybe like less than 10 years old was more. At first I wanted to be a model and then also Maybe some sort of, like, school teacher or something like that. But when I got into my teenage years, after my dad passed, my mom got remarried. Like, I started to realize, like, hey, if you want to have a different life and you want to create something else, you have to take it into your own hands. And at that point, I wanted to be the CEO of a Fortune 500 company. Wow.

I'm so interested in how that comes about. How do you go from having this, like, heavy money story and thinking it's not possible to, like, this glimpse of. I want to be this successful.

Yeah. Well, so the biggest thing would be being embarrassed of where I lived. Right. And never, like, very few of my friends ever came over. No joke. Even some of my best friends, they never, ever came over. And then my dad passed when I was 13, and there was, like, a year where I kind of rebelled a little bit after that and just wasn't the best teenager.

How did your dad pass away?

A heart attack. Yeah. So that's when I was 13, so then 14, and then started high school right after that. And then it was just to be candid, there was one night. I'm trying to think of how much I want to share so I don't hurt anyone's feelings.

Yeah, I get that.

There was one night my. My best friend and I came home, and there was some drinking involved, and there were some threatening and stuff like that, and I was super scared. So the next day, I got a trash bag full of clothes, and I got my license. I got my Social Security card, and I think that's all I grabbed. And one of best friends families. Super amazing Christian family. I'll be forever grateful for them. They came and picked me up, and so I went and I lived with them for that summer. And I remember this was when I was 15.

You were 15? Okay.

Yeah. So I was 15. And I remember laying in bed one night, think, like, just, like, thinking like, there's got to be something more to life. This cannot be it. Like, these cards that I'm dealt, this situation, like, there's got to be more. And it's crazy, Natalie, because it literally was. That was the moment that I needed to be. Like, wow, I have to change my circumstance. I have to create something else. I didn't know what it was. I just knew that from here on out, I had to do it. And it instilled this drive in me that I never, like. I never let go of.

And. Yeah, it's just so you literally. And it's so interesting, because anyone successful I Talk to. They seem to have this point, this pivot, and it starts with, I made a decision. So I'm imagining at this age 15. That was your point. Like, I don't want this anymore. I've decided I want something different. Before your dad died, was he reiterating. Was he one of those people reiterating why you couldn't dream bigger, or was he somebody who spoke that into you that, like, you could be more. I'm curious.

He never did the latter, so never spoke it into me, but I don't remember if he told me that I couldn't do it. I do remember my mom. My mom never. I don't remember her ever limiting me saying I couldn't do things. She never encouraged me to do things at the. But what I remember a lot from my mom was all the limiting money stories. You can't do this, that we don't have the money. But they. But they also. Granted, I'm the first one in my family to have, I think, a bachelor's degree for sure, a master's degree. So they never pushed me to it. I just knew that, hey, I. That's like, if I want to change my life, like, I just got to go. I just got it.

So awesome to hear that. So it's almost like, if I'm hearing it correctly, it was almost that night at 15, that shame that, like, that whatever that event was that happened, the drinking, the. You were like, this is the shame, and I don't want this anymore. And that was what created that trigger and that decision to move on. So how do you. How do you go then from there? Because there's somebody listening right now. I'm sure there's a lot of people listening right now who feel like they're trapped in this shame or this. Like, I don't know where to go up from here. And I'm confident that it starts a decision just like you did. But then how do you go from there? Like, what were the steps you took after that? Because here you are, you don't have money. You don't have a support system. You have a trash bag full of clothes. You're only 15 years old. How do you even get yourself into those next steps? What was next?

Yeah, well, so I moved. I just moved out for the summer. When I. Before I moved home, there were apologies and all that stuff. So I moved back home for. I think it was my junior and senior year, and I just kept moving forward. I got a. I started working when I was 16 with that same family. They gave Me a job. And so I started making my own money, and then granted, my mom and my mom would pay for, like, my lunches and things like that. So it's not like I had to pay for all my things. It's just I had to pay for anything else that I wanted. Clothes and stuff like that. And it really. In hindsight, I didn't know it at the time. In hindsight, it was really just surrounding myself with the right people. So, for example, I had a really good guy friend my junior year of high school whose family did pretty well, and he was, like, valedictorian. Anyhow, he ended up becoming my boyfriend. We dated for, like, a year. And he was such a good influence on my life, and he was really, like, pushing me to, like, make sure that I got really good grades and really encouraging me there. So he was like, an amazing person to have in my life. And then also, when I was 17, right before I graduated high school, I got a. I got a job at a fine dining restaurant. So I got to see Natalie, that people with money were not bad people.

Wow, that was a shocker.

Yes.

You had had this story.

Yes, because I had these stories, and I started working there, and I'm like, oh, my gosh. Like, I mean, I could see the cars in the parking lot, right? Like a Mercedes. Like, we. I never saw that growing up. Like, there were Mercedes and rang and Porsches and granted, I don't think there were very many Ferraris or, you know, two, three, $400,000 cars in that. Where I grew up in that city, but. Well, this city was about 30 minutes away, but. But, yeah, so I got to see, like, these people are great people. And so for me, that was also, in a sense, where I'm surrounding myself with people, but not necessarily knowing that I'm putting myself in that situation and having those mentors and. And the. Where I worked, I worked in, like, the bar lounge area. And so I would say stay there late at night in college and all of that. And so I really got to. They became. They became my mentors, in a sense. So how I was able to really push through was really surrounding myself with the right people, but I didn't know that they were the right people at the time.

That's so interesting that you just said that, because that money story is so real with people thinking. And I had that same money story growing up, by the way, that people with money were bad, people with money were evil. Like, they're. They're. You know, it's just the root of Evil. It's just this. And I had this story that I had to break through too. So what I know now, looking back is we can't possibly make money or succeed with that massive limiting belief because if you're holding that, your subconscious will keep stopping you from it.

Yeah. And it's just amazing what it does when you actually see that people with money are not bad, they're not greedy. We weren't poor growing up because the rich were greedy. Do you know what I mean?

Yeah. So how do you go then there? Because I'm assuming you must have had to pay for your own college. And that must have been a hard decision too, right there. Because you're obviously working, you're starting to make a decision. How did you make that decision to go and what did that do for you?

Well, I just decided that I'm going to go to school. And also I think a lot of it was probably that the boyfriend that I had in high school for that year, the one that was telling you about, because he was always good at school and like I was always really good at school. I was also really good at sports, so I did both. But I was just like, you know what? Like, I'm going to college. And there's some. I think there were like 80 something people in my graduating class. I don't know, probably eight of us went to college. So went to college and it was an hour away. So I moved from out of my house to an hour away to school and I lived there. And then I still kept my job at that nice restaurant. So I got that job April, right before I graduated high school. And I kept that job that summer and I moved an hour to where the college was, which was still 45 minutes or sometimes a little bit longer back to drive to the restaurant. And I kept that job. But I only lived up by the college for one semester. And then I moved back down to the city where I was working in that nice restaurant and I commuted for the rest of my bachelor's degree up to school. So in college, literally I worked 35 to 55 hours per week for four years.

I did the same thing. I have so much respect for that. It's amazing what kids that get college gifted to them fully don't appreciate like that working through it. And like that whole thing. I did that same working the whole time.

And it was tough, but I don't think I wouldn't change it like in insight, you know. So I work 35 to 55 hours a week. I traveled an hour to School, I think I graduated with My Bachelor's say, 3.7 GPA, possibly 3.8.

That's incredible. I did not have that. I was not a good grade student. But that's great.

One football game, maybe one volleyball game. I didn't really go to parties, hardly partied at all. I think I went to one house party maybe. So I didn't live that typical life. I went to school mainly Monday to Thursday and I worked Thursday night all the way mainly to Sunday night. So I put in you typically 35 to 55 hours in about three or four days. So. And that's what I was able to do when I, you know, I was making great money as a college student. I paid tuition, I paid housing, I paid for my, my car. I literally paid for everything debt free.

That's incredible. Client. So it's literally you just. And what I'm hearing too is you're just so focused on the vision forward of what you wanted to create that it wasn't going to stop you. How do you look? And I'm going to ask you about what you do now and you got into that because it's so interesting what you do now. But how do you look at people now that are stuck where you were in the poverty loop and that are there? What do you want them to know from you because you came from that?

Yeah. Oh, that's such a good question. The biggest thing is it's not going to be handed to you. Like, if you really want to make that change, if your desire for change is greater than your desire to stay the same, then you'll do anything. Like you'll move mountains. And so just knowing that especially in that environment, no one is going to give you a free handout, that it's going to be up to you, that it is possible. And it's just making that decision to change your life, because that's what it comes down to is making that decision, implementing the steps and taking action to be able to do those steps to get to where you want to be in life.

Okay, I'm going to ask you a really hard question around this because I know this. I'm just reading the mind of what somebody might be thinking when that poverty is so heavy on them, when they really don't have the money, maybe they're supporting their family, their kids or whatever it is there. How do they make that decision and believe that when the circumstances for them are so heavy, you looking out, what would be your. I know that's a hard question, but what would Be your advice, knowing you came from that.

See, I didn't have kids, though, so that. That changes the situation. And I. And again, it's really being conscious with your time. You know, people will. Even when they're in this exact same situation that we're talking about, Natalie, and we're saying that they don't have time. We all have the same 24 hours in a day. And a lot of people, they'll say, I don't have time, but yet they're spending three hours watching tv.

Sure.

Or something like that. Or maybe they're spending six hours a week doing something where, hey, maybe they could get a job for 25 hours a day and then maybe pay someone 12 hours or 12 hours. $12 an hour. I said 25. $25 an hour. Maybe they're making that, and then they might be able to pay someone $12 an hour to help with some of those things where they still have that profit, you know, like a 50% profit margin there, where then they can better use their time so they can outsource. You know, that's what I would say is outsource. Hire someone for. For the help so that you can work and you can make more money there. Not only can you have the family, you can do those things, but you can start to take baby steps to get out of that poverty situation.

I love that. I think it starts to. Just from interviewing enough people around this that it starts with the decision. It starts with believing that it's even possible and realizing that you're not your circumstances. Even though you might feel like you're your circumstances, you're not your. You're more than your circumstances.

Yeah. Yeah.

So where is your mom now with this? Because your mom was living through that. Where is she with all of this now?

Well, she lives in a different state now, so she moved away. She. I'm not as close to her. I talk to her sometimes. We. We just have different mentalities when it comes to these sort of things.

Yeah.

I still want to appreciate her and love her for who. For who she is. It's just she's. I have a different mindset when it comes to these things in terms of, like, if you want a different life, like, create it. And I'm. I can be a little. A little blunt when it comes to those sort of things. It's just that. Look like it wasn't easy for me to do it, but I did it. And for me, it's. It's. Man, it's so hard to touch on this, Natalie.

No, I get it. I get that it would be very difficult. I guess the reason I'm asking is to not make it difficult on you. I'm looking for these nuggets for people listening in a hardship in their life. And they might not be in a trailer, it might not be there, but there's hardships are real. Especially with this last year, what everyone's been through. I mean, just so much. And I think it's very real to be stuck in circumstantial thinking.

Yeah.

So I love interviewing and having ideas of how people can get out of being stuck in circumstances, because circumstances are real, whether it's finance or it's a diagnosis or whatever it is. But anytime I could learn a little glimpse of what somebody. What brought them out of a circumstance. It gives hopes to others. And from what I'm hearing from you, it was a decision. It was having a vision, and it was staying committed to focusing on a vision and also surrounding yourself with people with a different mindset.

Yes. Yes. And when you do have people that don't believe in you and they have actively said things to bring you back down to their normal, to their thermostat, that's all for me, what I did is I use that as fuel.

What does that mean? How do you use that as fuel? Or how do you do that?

Whenever someone tells me I can't do something, automatically what goes through my head is bull crap. I'm gonna.

I love that.

I'm gonna do it even more so now. So thank you for not believing in me because it's actually working for me, because it's giving me that extra fuel. So when we talk about some of these things, where some of these things are a little bit harder for me to touch on because I don't want to offend someone if they're listening to this, but also just know, like, when someone's tearing you down, it's because that's their reality, that's their com. Oftentimes they'll want to keep people in that comfort zone. When people aren't growing, they don't like to see their friends grow, they don't like to see their family members grow. And. Right. It's like, how can we love and respect them for who they are, but at the same time respect ourselves, value ourselves, and still go after our dreams? Because here's the thing that I've learned is at the end of our life, the one thing that I'm going to be most disappointed, or I would be most disappointed at, is if I did not Follow what my heart was really telling me to follow. I only followed what other people were telling me to do. So.

Good, Clani. Yeah.

No, I wouldn't be where I am. Instead, I use that as fuel to push me even further to go after my dreams.

So good. I love that. That's beautiful. Yeah. Okay, so let's. I want to fast forward a little bit more. Thank you for letting me dig there on that mindset on how you got here. Because so many times I think entrepreneurs skip how they got from A to Z, you know, and people just see them super successful, helping these mega brands, doing all these things online. And. And I want people to hear that, like, everyone's got this backstory. Everyone has a story that brought them there. Sure, there are a handful of people that were handed things, but I find the most successful people I know, they did go through this journey. In fact, sometimes the harder the setback and humble, more the humble the beginning, the more success that they have. I'm really noticing that. So talk to me about how this happened, how you got into, like, building brands online, because clearly you got yourself out of stuff. This was you. What made you decide to focus on others and getting their stories out, getting their brand out.

Yeah. Oh, my gosh. Okay. This is another good question. You're so good at your questions, Natalie. So why? Well, it's twofold. There's one, how I got to this point as an entrepreneur, and there's two, why am I doing this where I'm helping people? And the biggest thing for me is when I look back and I look back at everything I've had to go through in life, I don't regret it. I don't wish for a different deck of cards or hand of cards. I don't wish for any of that because somehow I was given the determination and the ability to change my circumstances where now I can be that role model. I can be that guide. I can be that Yoda. I can be that person that can help other people and give them the tools that they may need to be able to overcome those things. Right. And there's a lot of people that were in my same position. Right. Just not even just in my local, but all across the world who have been in that situation or are in it, and they don't have the tools. They don't know where to go or where to turn. And somehow I figured it out. And for me, like, I really want to be able to help those people and show them that they are enough. They have it. They can build and create anything that they want. So at the premise of, like, who I am and why I'm doing what I'm doing and why I'm building these brands, like, that is. That goes down to, like, the root of it.

That makes so much sense now because before we started recording, I asked you, I said, who is your exact avatar? Who are you helping? And you said, I like. You basically said, I like to work with people that have a gift, that have something of value to add, but they don't understand how to build themselves online, how to get their message out there. So now it makes so much sense because you knew inside of you as that little girl, like, you had gifts, but you needed the world to know that about you, and that's why you feel called to help others do that.

And I didn't have just one person to be like, hey, Kalani, here's exactly what you need to do. I had to build these tools over time, through personal development, through courses, through coaching, through all the things. And now I've developed my own set of tools to be able to share with the world, to do the same.

Wow, I love that. Okay, Kalani, because my podcast is. Listen up. Can we go down sort of like a. I want to go down like a little rapid fire list of what people do right or what they do wrong. Are you open to that? Like, let's start with what do people do wrong online? Because I know this is a big. You. You really help get in there and fix this with people. So, like, what do you. What are some of, like, the things that you see people really doing wrong?

Okay, now do you want me to speak more specifically to, you know, like, experts, coaches, consultants, authors. Yeah.

Who you're. Whoever it is that you're working with. Like, when you're. Somebody's working with you, like, what do you see? Because there's a lot of people listening that are. And I believe personally, by the way, that everybody's an expert in something. They just don't maybe know it yet. But I think everybody is an expert. So what do people do wrong online that you see?

Yeah, so a couple different things is sometimes they'll only post about their expertise and they don't humanize their brand. And we are emotional buyers. We buy based on emotions. We justify with logic, and we buy from people. So by humanizing our brand and bringing in different parts of our personality, our hobbies, our husbands, our children, whatever it is, it creates these relatable points, connection points that we can have with people who may not have considered purchasing from us. But because we've humanized our brand and we've created those connection points, they're a lot more prone to purchase from us because they trust us so good.

And an example of that for everybody listening is how much more do you like Kalani right now, knowing her story of where she came from? Like, that's such a. I always, when I see perfection online, it's such a turn off to me. But when I know somebody's story and their background and where they came from, I'm always wanting to learn more about them.

Yeah, that's a big one. Well, and then on the flip side of that, some people are only posting about their dogs and their cats and things like that. And they're like, well, why am I not making money? Hello. About your expertise. You're not. People don't see you as that subject matter, subject matter authority because you're not teaching about it. So it goes kind of both ways. You have, you have to show both parts of. You have to show one side of your life in terms of humanizing it, but you also have to show the teaching, the expert side too, to be able to build more of that trust where people want to hire you and give you their hard earned cash.

So good. Anything else that you notice that they're like, that's a glaring. Do not do this that you're doing. People are doing online. Yeah.

Well, also their bios. Their bios aren't very credible. They're not, you know, they don't have their expert title there or their authority title. It's like I'm a manifesting unicorn. Well, what in the world?

Manifesting unicorn.

I love it. A confused buyer doesn't buy, you know, be clear. And then also stating your hook. You know, I help blank do blank. So they can blank or some variation of your hook or your I help statement.

Oh, I love that. Confused Buyers do not buy. And I do this without this. I like that. That's great. Yeah. Or so you don't have to do this. What do you see when you look at somebody that you're like, they're nailing it online. They're doing it right. What are some like quick things that you see that they're doing that stand.

Out Their, their content? I mean really, I look at their content like, oh wow, they have expert content, but they also have the content where they're humanizing their brand. They're creating those connection points. They have authority and social proof in their bios. You know, the as featured on the as seen on your authority title. You can also add words to your bio. And this is not even Instagram bio. This could be your clubhouse bio. This could be your radio bio that you give to podcast hosts that you give to, you know, when you're speaking somewhere and the bio that they introduce you. And so you can add words like transformational, international, worldwide. Global. You can add words like that to your bio to make it seem more credible. So, for example, say someone on here, someone has purchased, I don't know, their sewing kit out of India, and then someone in the UK purchased their sewing kit because that's what they're selling. Guess what? You have international clients. You might only have two or you have international clients or. So, for example, if you see nation's number one salesman, for example, well, who bestowed that title on that person? Like, it's very subjective.

Yeah, I love this. I love this.

So when you look at bios, it's like we see them and we're like, oh, my gosh, that person sounds so credible. Well, guess what? A lot of that is very subjective, but yet when people read it, they read it so literally.

Why is this so important, Clondi? Because there's some people that still, to me, don't fully get social media or don't get the online aspect. Can you speak into that? Like, why is this so important that we've got to grasp this if we're an entrepreneur.

Yeah, well, if we're an entrepreneur, because when we build authority, you know, when we have a brand that has that social proof, it's going to lead to more opportunities. When I say more opportunities, it's going to lead to more sales because it can shorten that sales process and how many interactions you have to have with a potential client. You can raise your rates and people will pay for it because they respect you, they value you, they want to work with you, and therefore they will pay your rates. It is easier to make connections in the industry with, even with other influencers, it's easier to get speaking gigs. It's either easier to get podcasts in your. I mean, all the opportunities that we all want. It makes. It makes it so much easier when all we have to do is invest time, possibly resources, into building authority that is going to give back tenfold, 24 fold, 100 fold, because we put in a little bit of due diligence there to build authority.

So I see so many aspects of why you're successful. I see, like, your whole story and your journey that you've been on. I see your conviction and your focus on vision, and I Also see, like, obviously, you're clearly very knowledgeable in your industry and what you do. You're super clear there. How do you keep yourself motivated and engaged? Like, what are some of the daily things that you do? Or how do you structure your life so you stay vision forward? Because clearly you were raised one way and you're so committed to this. How do you make sure that you stay there?

So I will say I have been blessed with always having that determination. Okay. And it may waver a little bit in terms of some weeks, some months, I have a little bit more than others. And sometimes it also depends on, like, what's going on. Personally, if we have something going on in terms of, like, moving or if my husband's traveling a ton or whatever it is. But I would say reading. And I try to do that every day. I have not, for the last couple months, been doing that every day. Taking care of myself is a huge one. I also have some autoimmune stuff going on. And so for me, six months ago, I realized, like, hey, I really need to take care of my health, make sure I'm careful about what I'm eating, what I'm putting in my body, my supplements. So the amazing part about that is really, since the autoimmune stuff took my health to a whole other level, I feel better, though. I'm able to show up more because I'm taking care of my health. And so that's a big one. And I know that's a big part of your life, too, is really showing up for ourselves so that we can show up for other people. So that's another big area. I mean, what else do I do? I mean, meditating, journaling, having a vision board, visualizing, having sessions where I'm just visualizing my future. I mean, all those things compound. I would love to say, hey, I have, like, a strict morning routine right now where this is what I'm doing, or strict evening routine. And sometimes I do have that. At the moment, though, there's just a little bit more going on in my life where I don't have a strict routine. But for me, each week, I'm still focusing these areas.

Oh, so good. I love all this. How do you. So, Kalani, I'm just looking at your Instagram right now, by the way, and you're a total example of how everything that you just talked about, and I can see it there. How did people get in your world? How do you want them to find you? Can anyone work with you? Do they. Do they need to be a Certain speak into like if somebody wants, they're resonating with you and they want to learn more, they want to help you help them build them.

Or Instagram is going to be the best place. I mean my content is transferred over to Facebook, Facebook, Facebook, personal Facebook, business, LinkedIn. But I would say Instagram is going to be the easiest. DMs are the easiest in terms of who we work with. So experts, so coaches, consultants, authors and speakers, people who have, who want to monetize their expertise, who have something to sell, but they're already monetizing it, but they might not be making a ton. So what we do is we help them to build authority. Okay? So we dive deep into their brand story, rewriting their bio, a lot of other things. And then we'll also like look at their websites or build out their personal brand websites. We'll also help them optimize their profile. So we build the authority, we look at their social media because that's how we're going to market ourselves. Even organically paid or organically, we're going to market ourselves on social media. So we'll optimize that, help them create content, give them pillars of content, give them a ton of ideas and stuff like that and create a social media strategy. And then after that it's scaling so it's building a team. So I've been hiring out of the Philippines for five years now. I have saved about 75% on employee wages just by hiring out of the Philippines. So we have a great system there that we've created and we help others to do the same so that they can, you know, save quite a bit of not just time, not just money, but also time. Because as entrepreneurs we all know that for some reason it seems like there's never enough time. Time in the day.

Yeah. So good. So good. Thank you so much, Clani for doing this and I'll link up all of her information below so you guys can find her. Thank you so much for taking the time to do this and chat with us today. Clani, thank you for taking the time out of your day to listen in as my guest today. If you found this episode valuable, please share it with friends and on social media. I don't advertise this show so I rely on word of mouth and reviews to get it out in the world. The biggest thank you that you can give me is leaving me a review and a nice one. I hope. By the way, this is how others find these episodes. If you do leave me a review, be sure to message me@supportataliejill fitness.com with a screenshot of your review because I would love to send you a free digital download of my DSR journal as a thank you. And please don't forget to connect with me on social media at Natalie Jill Fit on Instagram and Facebook.