Aaron Ross built a $100 million sales organization at Salesforce but left corporate life unfulfilled. He created the Unique Genius Process, arguing that everyone has distinct talents that can fuel businesses grounded in play, integrity, and growth. The most successful enterprises combine purpose with profit.
Hi, it's Aaron Ross, founder of PebbleStorm and creator of the Unique Genius Process. I'm from the corporate world where I spent 15 years in investment banking, in software. I started a software company, CEO of that, in creating a $100 million sales organization for a company called Salesforce.com, and in venture capital. And one thing I realized is that none of it was fulfilling. I mean, I could make great money, but I never felt that I mattered. But I left that world to found PebbleStorm and, again, this Unique Genius Process. But I realized, Unique Genius, because along the way I realized, wow, I and you, everybody really is a unique genius. We truly are unique, we just don't realize it. And what's possible is we can create work and businesses based on principles of play and integrity and honesty and consciousness and growth. In fact, the best businesses are ones where you're growing in integrity because not only are you making a difference and helping people, but you're also making money at the same time. You're supporting yourself as well as other people. As much as you're helping others. I really believe, and I've never talked with someone who couldn't make money through the platform, who couldn't grow and find higher levels of consciousness by sort of challenging their own beliefs and fears and getting over those to grow as a person and grow a business through it. So I really want you to believe and know that you can do this. You can make a difference in the world and make money at it. You are unique. You have something special to offer to people. I really, I'd love to hear what it is from you.
