Wise words from Spencer Graham, Owner of Elizabeth Spencer wines

Hey Spencer, it's been great sharing today with you. And I know that I'd love for you just to share again what we talked about after we brought up the idea of goal exhaustion. And maybe just tell me, wait, first tell me just a quick thing about you.

Okay, so my name is Spencer Graham. My wife Elizabeth and I own a winery in Rutherford in Napa Valley. And Aaron and I were talking about goals and measurable things.

I said I was exhausted by all the goals and I want to take a break from goals.

Take a break from goals. We've been led to believe by a lot of people and a lot of authorities that everything is measurable, everything is doable, that, you know, if you have all this information, it's going to get you where you want to go. But in my experience, what's really true is that it all comes back to the relationship that you have with the people that you work with, your customers, your family. It's all there.

And yourself.

And yourself. It doesn't mean that that information isn't good to have, but it doesn't do what everybody claims it does, at least not in my experience.

Yeah, sort of checking off all the— whether it's the amount of money, the house, the 2.5 kids, hitting all the metrics, but the potential to still feel hollow inside.

Yeah, people love this metrics thing, and there's no question that, you know, if you can use the tools, great, but it's not a guarantee by any stretch of the imagination, and it's certainly not a guarantee for fulfillment in your life.

Well, hey, I really appreciate— I wanted to videotape this because I just really appreciated what you had to say and how you said it. And I think if you decide to share more wisdom over time, there'd be a lot of people who, like myself, would I really appreciate it.

Well, Aaron, I look forward to seeing you in April, and best to you and your wife. You've got an exciting time coming up. This is great stuff.

Yeah, thanks, Spencer.

You bet.