Aaron Ross, author of Predictable Revenue, argues that economic turmoil and corporate restructuring create an opportunity to create, evolve, or reinvent businesses. Leaders should convey confidence that organizations will navigate disruption and emerge stronger.
Hey, it's Aaron Ross, author of books like Predictable Revenue and From Impossible to Inevitable, the sales and growth bibles for Silicon Valley and hypergrowth companies. And with all the economic turmoil going on and really restructuring, that's what the world is doing, and this is going to go on longer than people want or expect. This message is so important that for all this fear, uncertainty, doubt that our people and customers and companies are going through, that there's actually never been a better time in the history of the world to create and to evolve or to recreate. Because all this change really is also opportunity. And so I think the more that you can help give your executives and people and customers a sense that it's going to be okay, because it will be, may not be easy, but we'll get through it and come out stronger for it on the other side.
