Aaron Ross argues you don't have to choose between making money and feeling fulfilled. Authenticity is the link: when you bring your whole self to work, you create unique value that generates income while giving you fulfillment.
Hey, it's Aaron Ross. I'm about to show you exactly how you can combine money and fulfillment in work. Two things traditionally you have to choose between. So here's money. Now money you create when you create value, you're different, better is when you're unique, and when you're trustworthy. Fulfillment comes when you bring your full self to your work, when there's nothing left behind, which is your past, present, and future. And also your messes and successes. That is your full self. So when you bring your full self to your work in an authentic way— authenticity is the key, that's the link— you will create value for people, you're gonna be unique, and you'll be trustworthy. So when you want to combine work where you make money and you're fulfilled and happy Authenticity is the key for this dollar doubt symbol and having this full spectrum of life where you're making money through enjoyment.
