Client Ascension 2023 Mastermind - Live Stream

It. What up, what up, what up? GM. GM. GM's in the chat. Oh, man. Feels good to be here. Feels good to be here. Just want to give a quick shout out to, really, the team, first off, the team that made yesterday happen, and that's gonna make today happen. So if you're part of the client ascension team, the camera team, the content team, can you guys just stand up real quick? And can we all give a round of applause for these guys? I was going to say none of them are even in the seats. They're working so hard. None of them stand up. I'm like, where are they at? I see Lucas in the back. He's like, my security. Looking good, bro. And I also want to give a shout out to you guys as well. Over the last two or three days, I've just received so many messages on Twitter and Instagram and in Slack from guys all around the world that have just been watching what's happening in this community and over the last couple of days, seeing how the event has unfolded and just wishing that they could be here with us. So just for you guys to take the time and even make the investment, spend the money to be here, it means a lot to us, and I hope it means a lot to you guys as well. So just give yourself a pat on the back being here today. And so we're gonna roll right into keynotes and panels and a whole bunch of value. I'm excited for our first one, especially for my business partner, Daniel. But before we get started, if you guys don't mind, I just want to hit us with a quick prayer and just ask for, really a blessing and for safety and for just an amazing day today. So if you guys just want to bow your heads, we'll hit a quick prayer and get this thing going. So, I mean, man, just pausing is so powerful. So, Father God, thank you so much for bringing me here, bringing our team here, bringing our students here, and just getting us here safely, number one, and waking us up this morning. And I just pray that you speak through me, you speak through Daniel, you speak through all the other speakers here just to deliver value to our students and to our community that spent the time, the money, the energy, the effort to be here today. So bless us, give us all the knowledge there is to have, and just watch over us and give us the safety of the day. Thank you. In your name we pray. Amen. Amen. So, without further ado, I want to welcome my business partner, the wizard, to the stage, Daniel Fazio. This on. Yep, there it Is. No, I don't need that. I got the Tony Robbins mic. What's up? All right, I'm gonna talk some shit today. I have to. We're going to a web summit in two weeks and I have to do this in front of 11,000 people. And we're all in the. In the slack with like, Oliver, Christian, Dan, Andre, and they're like, so who's gonna. Who's gonna do the presentation? Who's gonna. I'm like, I'll fucking do it. You know the goofy meme where it's like. Like the psycho goofy, I'll fucking do it again. That's me. But anyway, I don't have slides. I just have like a bunch of stuff right. Written in my notes. And it's definitely not going to take 45 minutes. So if you guys want to, like, think of some kind of, like, at the end, I'm going to take questions, some kind of like, meta concept questions that could be particularly useful to a large group of people. It'll probably be amen, but that would be dope. So first kind of concept I want to go over is if you. Let's say you have. You have some offer, it has some promise, you have some landing page, it says, whatever your VSL says, whatever your sales ability exists at some level, that's an instance. Like, it's just an instance of reality where it's like, that's. That's your capability at that. That one moment. And you look at guys like, I don't like me. Like Eddie back there, he's made a bajillion dollars. The only difference between me and him and anyone else who is lower or higher is they've tested way more instances. Like they've just existed upon so many different realities. They've just done more sales calls. They've made like 37 VSLs. They've sent like, astronomically more emails than you. They've made way more offers than you. They've made way more clients than you. And it's just you. There is. There's a direct coral. The only thing that is. The only thing that is the difference between you and people make a shit ton of money is just. It's literally actually just experiencing a vast array of capabilities. And if you were to take a distribution and this one. Fuck. We. We have your incline. You have. What's wrong with this? Am I good? Just put it closer to my face. All right. You know how we have the business health audit things with your student success coach, and you have like the Google sheet and then you have a wildly important goal, and then you have the inputs for the goal, and then you get on with them monthly, and then say, what were. What did you do? And then, what's the output now? So if we take all those variables and just chart them on the graph, there's a 100% correlation between the inputs and the output. Like, 100% correlation. So there's not reason to stand that if you want to make significantly more money, you just do significantly more inputs. Like, that's it. And it's so easy to think that there's got to be one super simple trick or some wild offer that's stopping me from doing this. It's just not true. It's literally just doing such an astronomical amount of marketing and that's it. Testing different things. Or, you know, you make your first VSL and it takes, like, so long. You're, like, thinking about it for, like, four days straight. It's like all you're doing. It's like the most strenuous task you've ever embarked upon in your life. It's like, dude, I've made like 50, like, just all the time. You just bang them out fast. You just get better at it continuously. And I think it's easy. If something isn't working for you at the moment, it's easy. Oh, cold email doesn't work. Content marketing doesn't work. Ads don't work for me. Well, there's nothing else. There's only those three. That's all you can do. And it must work because I'm here right now. Like, you literally purchased a ticket to be here. So, like, and you arrived through one of those mechanisms. It was definitely one of them. So it obviously does work. Right? But the problem with this is if you sit there and you go and you say that to yourself continuously, cold email doesn't work. Content marketing doesn't work. This doesn't work. This doesn't work. You animate that into existence. I was. I don't know. I don't know who was in the conversation with me yesterday, but it was the. It was the dude who I went to high school with at UALA yesterday who was in that conversation with me. Raise your hand. Yeah, you know. You know how he was saying he was going, yeah, like, we would. We would all be sitting there, like, drinking and what, At a party? And, like, you were always talking about, dude, what the. Okay, I'm gonna give you a new one. All right, That'll work better. Thank you, sir. Anyways, am I good? Hello? All right, cool. And he was, he's like, yeah, he was always talking about money. He's always like, I'm gonna be rich. I want to be rich. I'm gonna be rich. And he was like talking to other people. He's like, yeah, he's gonna be rich. It's like, you say it so much that not only are, like, you saying it and animating it into existence, like, then other people start saying it and it's like, oh, now you're just like injecting that shit into the ether. And there's like, absolutely no way this isn't gonna happen. Like, if you just keep saying it, like, and you really actually convince yourself. It's like you just turn into the person, like, you're gonna make this shit happen. And you just keep saying it over and over and over again. It's so easy to go in that negative spiral loop where it's like, this isn't working. This isn't working. If you keep saying it doesn't work, it will for sure not work ever at all. But if you're so irrationally confident, it can't not work just by raw nature of reality. Now let me prove this to you, everyone here, real quick. Just try to think of a new color. You cannot think of a new color. It's functionally impossible. Like, you don't hold the capability to create something. Now what I mean by that is, now imagine this. Like, you have a 10,000 square foot mansion. You have like a Porsche, a Lamborghini. You have like 18 kids, right? And like, you have a yacht. Like, imagine yourself like you're on the yacht parked outside of the house right now. Like, you can see that, but you couldn't see something as simple as a new color, because a new color doesn't exist. But you with the yacht does exist. So therefore, that is an eventuality that could conceivably occur because you can think of it like it just. There is some series of instances and some level of capability that you hold to where that is. There's something you can do to have that. Like, there is. And it's really just on the back end of you testing, like an absolutely absurd amount of instances. It just does exist. So let me give you an example. I said this on a call a while back, but I was like, let me give you a typical day of mine. It's like, I'll wake up, maybe I'll look at some cold email scripts or something. And I'm like, then I gotta write some ads, I gotta write a YouTube video, I gotta like go into the ads managers and screw with that. I gotta go like build a funnel, I gotta write some copy, I have to like film a vsl. Then I have to like make the automations behind this and I gotta use this platform and this platform and this platform. And then I gotta like, maybe I'll hop on like a sales call and then I gotta get in a call with someone and solve their problems. And the. What I'm trying to get at here is it. It took a vast array of like, I, I had to know how to do a lot of different, like I had to know many different things. And the problem with a lot of people is it's a mistake and you shouldn't do it is like you learn one thing and it's like, oh, I just, I just do, I'm. I'm the cold email guy. That's it. I only do cold email. And if I ever need a website made, I gotta like, I gotta get someone else to build the website. If I ever need copy made, ever, I have to go pay a copywriter. It's like, why not just become the person capable of doing like Nick, Nick over here, he like ran his business for five, five years without Zapier and it was like manually passing data between stuff. He's on call, he's like, yeah bro, I got to get a VA to like sort through these applications and like send them over here. I'm like, what are you talking about? You just like zap them over? And he's like, you can do that? I'm like, yeah bro. And like the difference between you knowing how to do that and not is like an hour of YouTube videos legit. And that's exactly what you did. And now you just like automate it and it's like, is, yeah, it's like so simple, like the, it's so wild because people would be like, like if you don't know how to run ads, for instance, or like you just don't. Like, you go into like a different ui. Like you go try to make like Google Ads and you look at it for the first time, you're like, dude, what, what is going on here? Like, there's a lot. And it's like the difference between you knowing how to use that platform and not is like watching two hours of YouTube videos at 1.5x speed. Like that's it. And then you just know how to do it specifically forever. Because when you, when you learn new things, you know how, like, you ever hear this, like, if someone like chess grandmasters and they're, they're in a tournament, they burn like 15,000 calories, like, and they're like exhausted at the end of the day. You literally use calories thinking. So it is the equivalent of working out. If you go learn something new because you're literally wiring new connections between your neurons. That takes caloric energy to do it. And it is the equivalent of you going into trying to hit a squat pr. Like, it's hard, it's actively difficult. So what happens is you probably sit there and you're like, oh, I don't want to go to the gym today. Well, you don't want to go learn other things too, because it is as equivalently. Calorically. Calorically necessary. So what I'm trying to get at is if you only know how to do a couple things, you're gonna be severely limited with how many instances that can actually elapse. Like, all I know how to do is cold email. It's like, okay, cool. But what if, like someone comes to you and for whatever reason, they're like, let's say common offer with cold emails, like, hey, we do $250 per call booked. It's like, okay, but what if you made a bunch of ads for them and you were getting the calls booked for like $100. Does it not make sense to also sell those calls for $250? Does it not make sense to also do that? Or for instance, this is a good example. I was talking to these one guys and I was like, you guys should sell UGC ads as a service and sell it to E comm brands. They're like, well, we don't know how to do that. I was like, if I, if I told you I'd give you $10,000 right now for 70 ad creatives, how fast are you gonna figure that out? They're like, oh, in like 24 hours. Then, like, then why are you letting any other 24 hour period elapse without you just knowing how to do that? Like, oh, I gotta. And he's like, yeah, I gotta go, like, set that business up. It's like, but you just told me if you, if, if I give you $10,000, you could figure it out in 24 hours, right? He said, yeah. Then like, why wouldn't you just go pitch it right now and like, actually get $10,000 for it? He's like, oh, yeah, that makes a lot of sense. And it's, it's. Do you. The amount of work you. It's, it's really just not as difficult as you think it is. Like I say this all, it's so simple, but it's like it's so, actually is so hilariously simple. Well, like if you have, if there's a million locks in existence, there's 1 million locks with treasure behind all those doors and 100 unique keys, it is useful to acquire one new key to a very large degree of leverage because one additional new key will unlock 10,000 more opportunities. You see what I mean? There's only a finite amount of skills that you could ever acquire. Like you learn how to use copy, you know, to do automations, you know how to send cold emails, you know how to do sales calls. If you, if you don't have the capability to do any one of those, there's a very vast array of doors with treasure behind them that you are incapable of accessing. Like it's, it's just a huge mistake for you to not just go acquire a bunch like a shit ton of knowledge. So I think a useful question to ask is, I see this all the time and people, I have an offer problem, bro. Like no one wants this offer. Like no one's buying this for me. And I'm going to use, I'm going to use a cold email lead gen as an example. And they're like, maybe that their landing page has something like, oh, we help our clients get leads. And it's like, all right, cool. No, let me ask this question. Would you sign yourself as a client? And then it becomes very clear to you, like what would be necessary for you to qualify them as a client. So like, for instance, what are you gonna tell them? It's like you need a quantifiable offer, you need a risk reversal and ideally you need case studies to back up the claim, right? So does it not make sense for you to also employ that yourself? Like, oh, you sell ads or something like that. And you do ads for info marketers. And you know, the best info marketers are the people that got like a very unique, kind of maybe unique mechanism. There's a risk reversal behind it. They got some case studies and if you don't have that, it's extremely hypocritical because it's a very simple flowchart. Like, would you sign yourself as a client? No. Why? Then take those whys and be like, okay, then just do all those whys. If the answer is yes, I would sign myself as a client, all right, congratulations. Other people will also buy that. Dude, you guys know Brian Moncada. Like, I love Brian Moncada. He's the best. And he was. He was telling me, he's like, I'm trying to sell my mastermind, like, what. What would you think about joining? He's like, tell me what's inside of it. And I was like, I don't want that. What I do want is I want ad creatives, because I bought ad creatives from him before he scripts it, edits it, and produces it, does all that. And I was like, dude, you need to. If you want to sell your mastermind, like, you have to appendage this very specific deliverable or like, quantifiable result behind it. It's either like, if he wants to sell his mastermind, it's either like, you gotta promise some specific revenue increase with the guarantee, or you need to give some tangible deliverable on it. I was like, start appendaging, like five done for you. Ad creatives on top of it. And I promise it's gonna sell. And he hits me up like, five days later. He's like, dude, this shit is selling. I'm like, I fucking told you. I'm always right. I was talking about. I was talking about this a lot yesterday, but you guys really need to do content marketing. And, like, the best way for me to explain that to you is I was. I made a new vsl. I. And when I was switching it out, I was looking at the Wistia stats of the old one, and it had like, over like six months or something. It was like 22,000 views. And I was like, dude, it only took like 22,000 views on that VSL to make, like 3 mil. Like, literally 3 mil elapsed through that VSL. I was like, that's kind of insane. And then I'm scrolling on YouTube and I see, like, Iman Gadzi video. It's a VSL. Like, just on YouTube, it's like 5 million views. And I'm like. I'm like doing the math in my head. I'm like, oh, my God, that's so disgusting. That's so wild. And there's. There. There's so many people sitting behind their computer, like, I want to sign clients. I'll. I'll do anything to sign clients except post a YouTube video of yourself. Like, you do anything but that. And it's interesting because a lot of people might be like, I'd love to do something like client ascension, like, own a client ascension. But a lot of you guys, like, you're like, oh, look Daniel up on the stage. And then like, you have to get up on the stage, you're like, oh, I'm not doing that. Well, that's what's required in order to run something like this. Like, you gotta get up on stage and like speak to many humans, like astronomical amounts of humans. So I think most people don't make content cause they're scared. But let me ask you something. If you has any, just raise your hands. Have you ever gone to a club by yourself? Have you ever gone to a club with one person? Like specifically nightclub, just you and one friend? Just raise your hand. If you have. Have you ever gone to a club with 20 people and got like two tables? Raise your hand. What are more people? So let me ask you something. If you walk into the club either by yourself or with one friend, how loud are you? You're not very loud. Because if you start drawing attention to yourself, it's risky. It's literal risk to draw attention to yourself. But if you walk in with 20 people and you got two tables, you are loud, you're making noise, you are drawing attention to yourself, like very much. You're taking the maximum amount of risk. And if you, if you're just sitting in Kansas and you got Evan and there's. You don't. You don't know anyone or you're not in like any kind of community or something like that, and you post a YouTube video and you get a mean comment that you up for like a minute. Like a minute. Imagine you're at the club and it's just like, just you or one friend. And like some dude tries to like, I don't know, he comes up and like starts talking shit to you. It's like you're like kind of like, oh man, like shit. But you're like 20 people. It's like, I don't care. It just doesn't matter because there's. They're just. There's this force behind you. It's the same thing as if like for you guys ever get like angry cold email replies or like dumb comments? You just screenshot it and put it in client ascension. Because you're like upset about it actually, like it does screw you up. But then you put an inclined ascension or like any other community, you just screenshot it. And then you got like four other people and they're like, yeah, that guy's a dickhead. And it like immediately solves the problem. You just don't think about anymore anymore. It's like, that's the resolution to the problem. Like, it's just show it to other people and just make fun of Them you're like, oh, you're good now, right? And you don't want to be. You ever like that kind of club example where it's like, you ever. You ever go out with a squad and maybe there's just like the one dude who's sitting on the table, he's just like, not really talking to anyone, not saying anything. Like, don't be that guy in the group. Like, participate in the group. Like, actually. So everything you're going to object to about content marketing is you're going to. A lot of you guys, if I tell you to make it, you're going to be like, I don't have much to say. I'm going to. I'm going to run out of things to say. And does anyone know Myron Golden? I love this guy. And he gives talks over in Tampa. And me and Andre, we go to them a lot. If you ever watch his YouTube, they're really good. And his entire principles that he talks about is, here's all, here's all the. The biblical principles and here. And here's how to use them to get rich. And the assumption he runs off of is, here are all the absolute truths. He just assumes them to be absolutely true. And then if I just use those principles and inject them into my business, I'm gonna get rich. And then he just, all he does in his content is explain what the principles are. And now there's only a finite amount of principles in the Bible. There's always so much stuff, and now there's only a finite amount of principle in there. So what he does is let's. In the Bible, there's only so much stuff. Take just like a random number. It's like 10 things, right? Assume. Assume you guys all, oh, I do marketing in this capacity. And there's like, let's say there's 10 principles, right? Your content is just repeating those 10 principles continuously, forever and ever. And then just like random stories or supporting points that continuously say the same exact thing. Like, for instance, you guys who comes to my offers, calls, and it's like, you just know what's gonna be said. You just, you just know exactly. Like, you just know where. It's like claim, risk reversal, evidence. That's it. And it's just that same practice over and over and over and over. It's the same thing every single time always. But you keep going. You know what I'm gonna tell you? And the reason why that is, is because people only buy two things, either by permission or facilitation. That's it. So, say, for instance, if you're good at what you do, you have specific knowledge and there's a part of it that you. That that's probably. You think it's secret, right? Maybe it is secret, right? So you're like, oh, I don't want to give away the secrets. But there's. It's like functionally impossible to make less money if you give the secrets away. Like, because people only buy permission and facilitation. So if you're an agency, it's just doing it for them. And if it's like any kind of do it yourself or done with you, it's permission. It's like. And if it's like any kind of do it yourself or done with you, it's permission. It's like individualized permission. Because I can make a million and a half YouTube videos around telling them claim risk reversal evidence and people will still fucking buy client ascension just to ask me what should mine specifically be? Individualized permission. Because I can make a million and a half YouTube videos around telling them claim risk reversal evidence and people will still fucking buy client ascension just to ask me what should mine specifically be? That's permission, right? Who watched, who watched Gary Vee, right? The content, right? Yeah. So, like, so what? What is. Every single thing Gary Vee makes, it's. It's literally him. Every single video is like, gotta make more content. Like, you should. You should make more. You should make content about this. And what's crazy is you keep watching him, like, you know what it's gonna say, though. It's like the same thing over and over. Like, I know what you're gonna say. And I was thinking about this in Myron's talks. I'm watching, like, Myron's videos and whatnot. I was like, which one? Which of the 10 is he going to talk about today? And so I know what it is. I already know what it's going to be said. And what's funny is, like with Gary is I know exactly what he would say to me, but I'd still pay him. I'd still do it. Because I will only buy permission or facilitation. I want him to tell me specifically what I should do. Right? Also, if you think your secrets are extensive, like, oh, this giant process, it's like you're probably not good enough at it yet because everything is actually wildly simple. Like, everything. This is pretty useful barometer. If something is complicated, like, doesn't work, like pretty much 100% of time. Dude, this is funny. We had for, like, our placement offer. There was a problem and it was. A lot of people were coming in. So it's like a recruiting offer. You, like, you pay up front, you get a commission based cold emailer. And. And people were coming in and they're like, I thought it was commission, only I didn't know I have to pay. And then, like, you're like, oh, how do I solve this issue? I gotta, like, refill the ads and, like, say it different. And I'm like, oh, no, I'm just gonna go on the landing pages, just, like, put that there's an upfront fee and that's it. Solve the problem immediately. It's like, all right, cool. The simplest possible solution is, like, always the best one. So anyway, or if you think about, like, Alex from ozi, he says he doesn't sell anything, but he's like, oh, no, you're giving away equity in your company. It's like the most expensive thing you could ever pay. It's like, it's like, but. But still, I would consider doing it, but I already know everything. He says, like, $100 million offers, $100 million leads, and all he would do is tell me what's, like, in the books, like, for sure. But it's still, like, a considerable offer because it's like, I would buy individualized permission. It's it. IT people. If it's info, kind of like agent only by permission or facilitation. It's very interesting. So I want to talk about why. Why bullying is the best marketing strategy of all time. Dude, who. Who was it? That. It was someone on Twitter and it was like, we go like, join client ascension pussy. You won't. And he joined. I was like, all right, cool. Who was that? Is he here? I forgot who it was. Who? Oh, it was Mason. Oh, yeah, it was Mason. But, dude, he won't. He said, all right, bet. He should fucking join. I was like, all right, bet. So probably like, four years ago, remember when jewels were a thing? I don't know where they went. Yeah, that'll do it. But, like, I'd go out to the bar with friends or whatnot, and they had jewels or whatever form of fairy stick, and I'd hit it, like, all the time. And I'd be like, yeah, I don't buy them, but if. If it's there, I'll hit it. And then that slowly degrades into, no, I buy these bitches now. And for, like, two years, I was buying these. Like. And, like, everyone else is doing it too. And so, like, I effectively got bullied into vaping like that. Effectively. It's like, you're. You're. You're. You're a loser if you don't have a vape. And then I'm in Miami now with Logan Fitz, Jake Dobbs, and Soul Bra. And we're at a steakhouse, and I pull out a vape and I hit the vape. He looks at me, he's like, you the fairy stick? How does that taste? He's, like, making fun of me. And I'm like. I'm like. And then I'm on. And then I'm on. And then I'm on Tick Tock. You know what? You know what's funny? You know, like, the stop smoking ads, and it's, like, showing people they have, like, no throat, they're dying. Like, their family's crying. And I'm just like, oh, just keep going. But. But I'm at a table. It's Soul Bra. He calls me a fairy. And I'm like, so. And then. And then. And then I'm on Tick Tock. And I. You know the one meme where it's like. Or it's like, he's a 10, but I saw, like, some baddie on tech talks. He's a 10, but he vapes. And I'm like, oh. And now I'm sitting here and I'm thinking. I'm like, so that happened Solo Bra. And then this girl said that, and I'm like. And now I'm, like, thinking about it, and I'm like. And I'm like, that's really interesting, because that was. The bullying was more effective of a mechanism than the prospect of death. Like, the fear of death was less convincing than being bullied by people. I'm like, damn, I'm gonna bully the shit out of some people. This is gonna work. You know, that's how Mason's inclined. Attention. But, yeah, that's all I got a min. I assume you have a question. All right, who's got something for me? I wanna. I wanna spit bars. Hello, Nakia. How are you? I have this fear. Like, oh, my God. I'm gonna be stuck talking about Legion. Yeah. Like, all the time. So, like, how do I. Because I'm not just one thing. Yeah. All right, so I actually should have made slides. I'm a dickhead for not doing that. But imagine there's, like. Imagine there's a circle. It's like individual squares around a circle. And there's three, five, like, smaller squares in front of it. And those Are like supporting points for a specific. So like legion. I don't know. For instance, it could be like cold email copywriting is one, one is like setting up the tech. One is like LinkedIn automation, what to say in LinkedIn. So it's copywriting tech and then there's like response handling and then there's like sales processes and then there's like other stuff like how much volume you should send. There's like all these like random little supporting points around something. So it was this giant circle and then you have examples or stories that support the point that like I am correct. And that's kind of like the frame. You have to like, you can't like if you make content or just like even, even talk to anyone, like trying to sell something, it's like you can't be like, well, I think this will work. It's like no, I'm correct. You see what I mean? Like in. And all these stories can like piece together. They all make like a bunch of unique combinations continuously over and over again. And it's like you could, you could make like an infinite amount of content if you just have like 20 examples of stuff. That's it. Like, and you just interchange them elements for money. All you're doing is you're really picking like a square and it's like, I'm gonna prove myself right about this today. And then you just use an example to prove yourself right about something. That's it. Yeah. Anybody else got anything? All right, give it to me. Alright, so Daniel, when you talk about problems, you always talk about like business problems. Something's wrong with your offer, something's wrong with your emails, or something's wrong with the content or whatever. But I feel like a lot of us also have maybe personal problems in our lives that might be holding us back in business too. Could you talk about that a little bit maybe? What are some common personal problems you see in your students or in your peers and sort of how we should navigate those? All personal problems stem from you feeling like you're not good enough. Where it's like, I don't know, let's say for instance, like you're with a girl and she like cheats on you or something. If you like think so highly of yourself, it's like, oh, whatever, okay? You know, people will be like, oh, well, like you're the prize. But it's like sometimes you're like not. And like if you just like accomplish so much and like you youu know how capable you are, it's just like it doesn't matter. It's like, I don't care. You know what I mean? And you, it's not like you're saying, I don't. Like, you functionally do not care. Like, you just don't. Like, you're incapable of caring about something like that. Where it's like, dude, you know, like, you know how you start tweeting, you get like, bunch of like, dumbasses. People start talking shit, like, all the time, right? Maybe. And you see, you got like 3,000 followers or something. Like, people like, comment dumb shit, and they just say dumb shit sometimes. It's like, imagine what that's like when you have 130,000. Dude, it happens like eight times a day. Like legit. Like, people would talk shit to me and it's like, I don't care. But it's not like I'm acting like I actually don't care. It's. It's. People will be like, oh, this guy doesn't know what he's talking about. Oh, yeah, of course. Yeah, definitely. And then he's just. See what I mean? So it's, it's. This is people. You need to be confident in yourself. But it's like, well, like some, sometimes, maybe you're actually not a good bet, but you just become the person who is a good bet. And that kind of stems back to what I was just talking about. Like, like a vast array of capabilities where it's like, I've done so much and I know so much and I can facilitate so much, right? And it's like, it's just indisputable at that point. I think Horozi talks about this where it's like, just. It's not that you have to like, act like you know what you're talking about. You just like, do know what you're talking about. And then that's it. Got something. Amy on the mic. So, Mr. Daniel, I wanted to ask you, it's like two questions in one. Like, why do you think a lot of agencies scale up to like, let's say 50 or 100k a month? And then they just switch to coaching? Like, why does that keep happening? Number one? And then like, for example, does it become too complex or whatever? And then number two is like, how do you structure your agency so that, like, that doesn't happen? Or like, you know, the agency you can like, keep going kind of is because they can. The mistake people make, though, is they, they, they, they switch it. So like, for instance, if you say you make an agency and then you sell like how to make an agency. See, so the difference between like client essential. A lot of people will teach you how to make an agency. We will specifically not teach you how you must already be doing it. It's not, I will not work with you if you don't have an offer already. The reason why is because it can flow into all of the other stuff. So if you imagine the funnel, it's like we're going to have the low ticket scripts funnel soon. And then you have cold email mastery. We have client ascension with the client ascension mastermind and like random events. And then we have list kit. And what's interesting about that is you can enter in the placement offer. You can enter at any point and logically proceed to any of the others. So there's a category of people where it's like, oh, the guy runs a coaching program, he couldn't make the agency work. Yeah, for some. But some it's like, oh no, this is like a very deep funnel where it's like you're gonna lead somewhere else. Like there's a reason for this. So it's like, for instance, the function of cold email mastery is to get people for the placement offer. It serves no other purpose. Right. And like the low ticket scripts funnel, the function of that is to get list kit customers. Where it's like, this is really interesting too. Sometimes you have to, you have to make your tam. Like your TAM is too small. So like for people try to sell it to like Internet marketing type coaches and consultants or whatnot. Like, dude, I'm like tapped out. Like can't really like get past hundred K month. I said broke is there's like 10,000 in existence. Like it's very small and they all know each other. It's like it's very, very, very small. Like what you actually should do is in that instance make a biz op to create your tam. Like for Vince. Vince teaches people how to make coaching programs and then sells them content marketing as a service on the back, he's making his tam. He's literally making it. And typically what happens if you like, if you introduce someone to a biz op, like they don't even know anything else exists ever. And they kind of just like they tend to stick in your funnel. It's very. Yeah, so if you do make one, it has to lead to something else. You see what I mean? So like for instance, you could be like, oh, they run a video agency and they like outsource the work to you. Or it's like you do like a Recruiting offer where you place video editors and other people's video editing agencies. See what I mean? There's no reason to do it unless it serves a specific function. Dude, I was talking about this yesterday. It was. Every action needs to have. It needs to lead to some other point. So like for you, make a TikTok video. The function of the TikTok video is to lead to a YouTube video. The function of the YouTube video is to lead to the landing page and an opt in which leads to a call. The function of the call is to get a client. The function of a client is to get a case study and the function of the case study is to put it on YouTube to continuously move that process. Right. The function of someone getting in called email mastery is to be placed and they could conceivably move to client ascension and the placement people, it's like contractually obligated that they purchase list kit. You see what I mean? Like, the function of the scripts funnel is to go to liskit and go to cold email mastery YouTube video. The function of the YouTube video is to lead to the landing page and an opt in which leads to a call. The function of the call is to get a client. The function of a client is to get a case study and the function of the case study is to put it on YouTube to continuously move that process. Right? The function of someone getting in called email mastery is to be placed and they could conceivably move, decline ascension and the placement people. It has to go somewhere else. Like, you can't. It can't just stop. That's the mistake people will make if they make an info product is it's just making info product to make an info product. That's incorrect. Got you, Max. Yeah. One more. What I love, it's like contractually obligated that they purchase liskit. You see what I mean? If like the function of the scripts funnel is to go to liskit and go to cold email mastery, you bullying. I feel like we kind of glossed over that to like, we bullied you to join too. It has to go somewhere else. Like, you can't. It can't just stop. That's the mistake people will make if they make an info product. Is it just make an info product. Make an info product. Yeah, yeah. But I want to like have it be more. That's incorrect. Got you, Max. Yeah. One more. What I love bullying. I feel like we kind of glossed over that to like we bullied you to join. Too practical. Like thinking of it to myself like selfishly. Because also I'm not just gonna go to E Com founders and be like, yeah, I should have expanded on that. Yeah, you pussy join work with me. But so I'm thinking of like practical ways to like apply that especially inside of. Yeah, yeah, but I want to like have it be more practical like thinking of it to myself like selfishly because also I'm not just going to go to E Com founders and be like, yeah, yeah, yeah, yeah, I should have expanded on that. Yeah, you pussy. Content marketing and what I. So I'd be curious to hear your thoughts like what I think is like kind of attacking people that aren't doing like the new way of like the E. Comm funnel. Like oh, like kind of bullying people into being like if you aren't doing this like you're a boomer. And these are all the like not like obviously saying that. Yeah. Kind of being like the, the join work. But so I'm thinking of like practical ways to like apply that especially inside of the new thing. And it's like if you aren't doing it like you're just a boomer business and like shit like that on tent marketing and what I. So I'd be curious to hear your thoughts like what I think is like kind of like subtly mentioning that. Be curious to hear your thoughts on how you can incorporate that into like targeting towards like founders and like subtly bullying them. Yeah, like FOMO and fear mongering. Yeah. Effectively around like this is my way of doing it and it works so wildly well of attacking people that aren't doing like the new way of like the E. Comm funnel. Like oh, like kind of bullying people into being like if you aren't doing this like you're a boomer. These are all the like. And there's going to be a point where if everyone who isn't doing this, you're. It's just not going to work. Not like obviously saying that but kind of being like the, the like no's a such a good example of this. It's funny because Taylor Wallet's going to be here later but he's. He. He. He taught Cole and Cole made it like very mainstream. You have to have a setter which is like kind of actually the new thing. And it's like if you aren't doing it like you're just a boomer business and like shit like that and like subtly mentioning that. Be curious to hear your thoughts on how you can incorporate that into like targeting towards like founders and like subtly bullying Them? Yeah, like FOMO and fear mongering. Yeah. Effect. True to make ads work. So, like, we have YouTube ads running right now and both our setters are here, so they're like, obviously not calling the weeds. Where's Kendra and Antoine? Yeah, yeah, they're just chilling. And. And I open up the Google Ads, I'm like, why did my cost per call double? I'm like, oh, the fucking setters aren't working around. Like, this is my way of doing it. And it works so wildly well. And there's going to be a point where if everyone who isn't doing this, it's just not going to work. Like, those are such a good example of this. It's funny because Taylor Watts going to be here later, but he's. He. He. He taught Cole and Cole made it make sense. But yeah, kind of. Kind of like giving evidence around. Like, if you don't do this, it literally will not work. Like, like the market is shifting. Like, if you don't have this, like, all the. Here's evidence. Like, I did it with this client. Look at this. Like, like fomo, fear mongering. Like, very mainstream. You have to have a setter, which is like, kind of actually true to make ads work. So, like, we have YouTube ads running right now and both our setters are here, so they're like, obviously not calling the leads. Where's Kendra and Antoine? Yeah, yeah, they're just chilling. And, And I open up the Google Ads, I'm like, why did my cost per call double? I'm like, oh, the fucking setters aren't working. Yeah, that's how you do it. Got you. Is it working? Hello? Yeah. Oh, boy. Here we go. Hello, sir? Sir. That makes sense. But yeah, kind of, kind of like giving. One of the things you said earlier was the instances. And like, hey, you need to learn this skill. And I was thinking about this. I thought it'd be a useful question for everyone. What skills, though, are just not worth it to learn? Like, where is it you're. You're doing something and you just. There's no need for you to learn that evidence around. Like, if you don't do this, it literally will not work. Like, like the market is shifting. Like, if you don't have this, like, all the here's evidence. Like, I did it with this client. Look at this. Like, like fomo, fear mongering, kill. And I have a part two to that. Like, coding, developing the word. Like, we got Oliver over here as the cto. No shot I ever learned, like, any form of like, yeah, that's how you do it. Got you. I'm just not doing it. I just saw with everyone doing it. Yeah, but the problem is that like, hello. Yeah. Oh, boy. Here we go. Hello, sir. Sir. One of the things you said earlier was the instances and like, hey, you need to learn this skill. And I was thinking about this. I thought it'd be a useful question for everyone. What skills though are just. It'll be something so simple like, like using Zapier. And it's like, bro, the, like the leverage around taking an hour to learn how to do this versus not is. It's. It's so out worth it to learn. Like where is it you're. You're doing something and you just. There's no need for you to learn that skill. And I have a part two to that. Like coding, developing. Yes, the word like, we got Oliver over here as the cto. No shot I ever learned like any form of like. But like pretty much every like, integral skill. You know, there's people like, oh, learn a skill, sell it as a service. Like all of those. You should know how to do all of those, right? Copywriting sales, like cold email, you should know how to write ads. You should know how to build funnels. Like, you should specifically know how to like use every site. It's funny cause they're all the same too. I'm just not doing it. I saw everyone doing. Yeah, but the problem is that like, it'll be something so simple like, like using Zapier. And it's like, bro, the, like, the leverage around taking an hour to learn how to do this versus not is. It's. It's so out. Like if you, if you walk into go high level or click funnels, it's the same thing. Like any website builder is basically the same thing. If you just functionally understand how each like category of thing work, you could, you could just immediately figure out you got to become the person capable of learning things. Let me give you an example. So I have like this, this like touch sink at my house. It's like battery powered. It just died. And I was like, wait. But like pretty much every like integral skill, you know, there's people like, oh, learn skill, sell it as a service. Like all of those. You should know how to do all of those, right? Copywriting sales, like cold email, you should know how to write ads. You should know how to build funnels. Like, you should specifically know how to like use every site. It's funny because they're all the same too. Fuck I don't know how to fix that. Just go on YouTube and figure it out. And like I couldn't find the exact model, but it's like, oh, you just do this and this. And I'm like, fucking figure it out. I just did. Like, it's like some people, no, I'm going to, I'm going to call the plumber or the electrician is going to pay like 200, wait like two days have no sink. It's like, no, just figure this out. Like, and that's the equivalent of you like not knowing how to just write some copy. Where it's like, oh, I gotta go hire a copywriter now and wait to just. I just know how to do it. It's just faster. Like it just makes your life significantly easier. Like if you walk into go high level or click funnels, it's the same thing. Like any website builder, it's basically the same thing. If you just functionally understand how each category of things work, you could just immediately figure out you, you got to become the person capable of learning things. Let me give you an example. So I have like this, this like touch sink at my house. It's like battery powered. It just died. And I was like, oh, I don't know how to fix that. Just go on YouTube and figure it out. And like I couldn't find the exact model, but it's like, oh, you just do this and this. And I'm like, figure it out. I just did. Like, it's like some people, no, I'm gonna, I gotta call the plumber. Or the electrician is gonna pay like $200 and wait like two days have no sync. It's like, no, I just figured this out like and that, that, that's the equivalent of you like not knowing how to just write some copy where it's like, oh, you gotta go hire a copywriter now and wait to just. I just know how to do it. It's just, it's just faster. Like it just makes your life significantly easier. There you go. Do you know Mad Dog Mattis? The General Mad Dog Mattis. So the United States General, like fucking five star general. And he was saying that effective leadership is accomplished at 70% understanding of the topic. So you only need to understand something to 70%. What's your thoughts on that? Yeah, I mean I don't think you have to be like a world class copywriter to just make a VSL that actually works. Yes. So how do you know, how do you know when you're at like the competent amount of understanding. You put it up and someone buys from it. Beautiful. Yeah. These aren't my questions. Let's just ask useful questions. Yeah, there you go. What's up? All right, let's do one more. Do the thing to Ori. He's the last one. There you go. Do you know Mad Dog Mattis? Oh, we gotta, we gotta move. Yo, so who do you think is going to be the first client Ascension Eagle Scout. Like, you take all these skills, you have like Nick verge, do like 16 bit emojis. Like every time you get a skill, like you do like, you put it all in kajabi, you get like a little badge. Get them all, you get like an Eagle Scout. Like, why don't we just do that? Just gamify all of it, see who gets there first. Aan's like a machine. You just tell him to do something, he's like, okay, off for four days and guy. All right, I did that. I'm like, oh, cool. All right. It'll make it. Oh, dude, this is, this is actually like so important. It's, it's like totally cool if you're like, I don't know, you have like some kind of like mentor, like, I don't, I don't know. And you ask them hella questions. It's only annoying if you don't do what they say. Ayman is not annoying because I tell aiming to do something, he's like, all right, got it. Does it like zero delta, like zero, zero lag between that, like just fast. Yeah. Eamon's an Eagle scout. Congratulations, brother. All right, guys, we're moving on. Thank you very much. All right, we're gonna keep it, we're gonna keep it moving. So don't go too far. Don't go too far, Christian. Thank you, sir. Yo, yo, yo, yo, yo, yo. We have more chairs in the front. We have more chairs in the front. There's a bunch of open seats, so if you want to get closer, don't be shy. The what? All right, you ready? Yeah. What's going on, guys? How are we doing? I think this panel is by far the most fun of the day, so I don't want to waste any time. In the spirit of short reform content and going viral, you have to hook people in right away. So let's get Ben, Alex, Mason, Ryan up to the stage and let's just do it. Let's do it. Let's get the. Let's get the game. You gotta, you gotta get the energy. What's good, bro? What up, bro? Absolutely, bro. What's up? Type fit, but that's okay. Alrighty. I don't even feel qualified to host this right now, but just barely getting it in, but. All right, guys, we good? Mic'd up? We're good with the mics. Yeah. All right, test one, two. There. There we go. Okay. All right, check. A little show of hands. Who here has seen any of these guys or myself on tick tock reels. Okay. Yeah, that's great. So I want to start this off. I don't think any of you guys need an intro and we all know a short form. We got to get people hooked in right away. So let's. Let's hook them in. First question, we'll start with Mason, bro, what do you. How do you reverse engineer virality? Ben, Start with this. I think the concepts that do the best are the ones that are like universal enough to where it's going to grab somebody's attention, but personal and specific enough to where it's really going to resonate. Yeah, it's definitely different from like what I do. Like, I just talk shit. If you're like actually making content to get clients, that's going to be a different process. Process. But the videos that have performed best for me and for Mason, like, the hook is like more general. Like, okay, here's the best way to make money online. Something like a variation of that and then you get more specific in that concept in the. The body. But the. The hook is very broad, 100%. Let's hear everybody's just name drop Iman. No, but I'm just. You will go viral. But I found all my most viral videos kind of follow like a similar, like, pattern of kind of like what he was saying. With like going general is the first thing that you have to say has to either be like a name or a thing that like everyone in your target market is going to know. So like an example is Iman. Like, that's my most viral video, but the other time is like, I name dropped a movie. It was like the Social Network and that one did really well. So saying they're like a name or like a thing that will like appeal to like a very wide net. And then I like to say something slightly controversial, but not in like an ignorant way, but in like. Like when I said Iman shut down his agency, like, that was. That was controversial because like I said it was to go all in on SaaS. And then everyone went to the comments, said, no, it was for XYZ reason. And so I think that's the Biggest thing is you have to like, understand that you're trying to appeal to like a very wide net. If, like, if you're trying to go viral and you say, like, here's two cold email tips. Like, you're probably only going to make it to the people that know about cold email. So if you're trying to go viral, I think you have to cast a wide net to piggyback off everything they said. I've just found the less you talk about what you're trying to sell, the more views you're going to get. Nobody cares about what you're trying to sell. And to kind of talk about what they said, you have to talk about shit that the world wants to hear, like shoes, cars, money, women, men, people. If you try to niche down, that's where your views start falling. So I structure all my videos based on like, I call it hobbies and interest based content. I just look at what culturally people are interested in and I try to make videos around that. Yes, the hook's important, the delivery is important, but if the topic is limited from the start, you're never going to get views. I don't think I did this man any justice. Who's seen the short form clips with the big captions on social media? I know you all have raise your hands, every single person. This guy is the inventor. Would you claim the OG of the. I mean, I didn't invent subtitles, but we made them obnoxious and put them on short form videos 100 and then worked with some big clients that I can't mention. Yep, yep. And they became famous. Yep. So if you need short form advice, I don't know if there's a better panel, but I want to talk about making content at scale because I feel like the biggest question I get, I'm not even nearly as big as Mason, but it's like, how do you make videos every single day? How do you get the ideas? How do you keep coming up with ideas? So I don't know your process, Mason, but is there any way to systemize the process of making viral content like opening up your phone and making a video every single day? Like, how do you keep that, the wheel turning in terms of ideas and things to say? Well, I don't make videos every day and there are like, there are things that, where you can sort of like think about like, all right, what do people want to hear and just make sort of like canned videos where it's like, all right, like I haven't done one on like five tips to be a millionaire or whatever, something like that. But like I found that like the videos that actually do really well and maybe you can agree with this is they're kind of like lightning in a bottle, right? Like the first, I guess like the second time that I ever went like really viral was like I was like drunk in a hotel. Like it was like 2am and I suddenly had a great idea for a video and I was, I just made it, no script. And it, that one ran to like 8 million views. And like every, every other time where I've had one that actually does really well, it's usually just like killer idea that just hits you out of nowhere and you just make it right away. And so I think like it's not scientific by any means, but if you can just be a little bit more open to like hearing your own ideas and trying to open up your creativity gates and just letting yourself get those ideas more often and then actually just make them wherever you are, even if you're at a coffee shop, just go outside or something like that and just make a video. That's where the real good stuff comes from, bars. I agree. I think your day to day life starts to become content. Like you just when you're having a conversation with somebody and it makes you think of something. Like you start to turn that into a video idea. Some like smaller stuff, like I walk a lot and like you just let your mind kind of run when you just, I don't know, take a shower, drive. Like just when your mind is kind of idle, your creativity flows. But then also I think everybody goes through phases where it's just like I do not want to make content. Like I don't know what to talk about. I feel like I've said everything that I have that's useful to say. But I think pretty much everybody talks about like the same handful of kind of universal truths or like the same core ideas. It's just different ways of delivering those messages. So like that will resonate with somebody like you telling a story in one way and telling you telling a story to prove a point in one way and then telling a different story to prove the same point in a different way will resonate with two different types of people. So I think yeah, there's times where you're just like, I have nothing to talk about. But that's just because you're not trusting your own voice enough to like think, okay, this is actually something good to say. And then also I'll get ideas just from scrolling through TikTok and you know, hear somebody else say something and I'm like, okay, do I agree with this or not? And then there's also like just concepts that usually perform best that I'll fall back on if I'm like, if I'm just dry and I have nothing. So my content schedules, I only record once a week. And I work with Cam and Presley and like, they could attest to it. I'll record like 30 videos in like an hour. And that's like all it takes for me. And I really just. It's kind of like Kormozi said. He's like, it's easy for me to make content because like, I just do all these things and I just make content about it. So I would say like half of my content comes from that of just like random things that I learned this week across the different companies. But then the other thing is, and I forget where I saw the statistic and exactly what it was, but it was like most of your followers actually like don't see all of your content, right? And so like most of the time you're putting out content, you're actually like, it's getting to new people. And so every time you find a video or like Ben said, like a concept that works, like a concept that works very well for us is like any type of like three step easy tutorial, like how to do XYZ in three easy steps. Like every type of video like that performs really well. And so when we find a concept or a video that works really well, we kind of just like obnoxiously run variations of it and it's going to perform every single time. And you're not going to like annoy your audience because they don't even see every single video that you put out. Or at least most of them don't. And so that's a big thing right now that we're doing is really just remake. And you don't say the same video word for word, but you make a variation of it. It's like very similar. And it's still. It's going to perform every single time. And so I think a lot of people miss out on like a lot of easy views because they're like, oh, I can't put out the same video, but it'll perform every single time. Yeah, I mean, when it comes to this scale, I mean, by show of hands, how many people go to the gym in here? Everybody. Did you bench 3:15 on the first day? Probably not. So when it comes to making videos, like bulk filming is your Friend. But most people, it's like a muscle. You can only film. Like, you know, he's got up to 30 videos in an hour. Like you didn't start there. Like you, like we tell all clients and everybody and even myself when I started, like one video a day is like a start. Then that's 30 videos a month. And it's like, okay, next month, let me try for 45, let me try for 60, let me try for 90. I mean to the point now, like, I mean we did a test a while back. I was posting 10 times a day on my TikTok account. Like that's like 400 videos a month or some shit. I can't even count that high. Like, I don't even know how that content comes out. It's just, you have to, you're a machine, you need to turn it off. And then we even brought that to clients to where like, you know, if you have a plan, it's easy to stick to the plan. But at the same point, like what he said, you know, you have to allow for creativity because you know, if you script everything, the videos are probably gonna suck. Like, but you need to have structure and it's, it's a reps based thing. And you know, to piggyback on what he said, I don't live by the analogy that like I post a video once and it's over. I kind of hate that short form has kind of ingrained that, that like, oh, just because this video didn't do good once. Like we've tested the Same video with 10 different hooks posted back to back across my account. Like I want to give content the opportunity. And like he said, or like they all kind of said if you have a video that does good, you guys are ad guys in here. Like even ad that makes money, you put more money behind it. If you have a video that goes viral and gets views, you keep posting the same video and then you post it and milk all the fucking views out of it. Then you redo it in the same video in a different spot and try it again. And you keep going. And you know, to say what he said, like, it's like 98% of your follow. Like people, people that see your videos don't follow you. So that's, you know, kind of back on what I said earlier. Like niche content. Like, like your followers don't give a shit about your niche. Like you're not even talking to your followers ever. But the nature of getting views is your followers keep seeing you. So they're just Ingrained to see your face. So then they automatically trust you when they do watch the videos about what you talk about. So you know. But again, you have to start making videos and make it easy for yourself to make videos. If that's just one in your hotel room, if that's in your room, whatever, it doesn't matter. But you're not going to start out posting nine times a day like Gary Vee. If you're just sitting in this room, you've never made a video. Yep. The funny part, I have two. Two of my biggest tiktoks for the same exact video. Just refrain. But again, you have to start making videos and make it easy for yourself to make videos. If that's just in your hotel room. If that's in your room, whatever, it doesn't matter. But you're not going to start out posting nine times a day like Gary Vee. If you're just sitting in this room. You've never made a video. Video. Yep. The funny part, I have two. Two of my biggest tick tocks for the same exact video. Just rephrased like, same text, same hook, everything both went. We've seen where you just. We just accidentally posted the same video twice and they both did a million views next to each other. I don't have a theory for that. It's just weird. It works. So staying on, staying with you, I want to talk. You've kind of gone over it a little bit, but a lot of the people in this room probably have the limiting belief. Like I'm like, same text, same hook, everything both went. We've seen where you just. We just accidentally posted the same video twice and they both did a million views next to each other. I don't have a theory for that. It's just weird. It works. So staying on, staying with you, I want to talk. You've kind of gone over it a little bit, but a lot of the people in this room probably have the limiting belief. Like, I'm not captivating on camera, I'm not interesting. Who would want to watch me, right? But I think I speak for all of us when, like, none of us are crazy, you know, I mean, we're all talented, but we're not like crazy or it's not captivating on camera, I'm not interesting. Who would want to watch me, right? But I think I speak for all of us when like this, like singers and songwriters were just a couple guys that get on camera and talk. So, like, how can you train your mind to be like, I can go viral and Then how none of us are crazy, you know, I mean, we're all talented, but we're not, like, crazy. Or can you get better at speaking on camera and actually delivering a good hook with. With like, no pauses in between? Like, is there a way to actually practice and train that muscle? You want to go this way? I live by the adage, like, there's a lack of certainty and, like, confidence in the world. There's a lot of confident dudes in this room. I think that's breeding, like, the nature of, like, Iman, Gadzi and Tate, like, they've kind of breed men to be more confident. But I think when it comes to making decisions and when you talk specifically on camera, a person doesn't want to talk to somebody who wavers in their opinion. So if you can't talk with certainty, especially in the hook, because it's wildly important in the hook, you're not going to get some. Hold somebody's attention to even get them to the, you know, to the next six seconds of your video. So if you. In life, if you speak with low confidence and uncertainty, that's going to transfer on video, it's going to be impossible for you to get views. So it's like you have to train your subconscious to like, I make a lot of money. I should be making videos. If I don't make fucking videos, who else is going to do it? And I'm better than all these other fuckers at making videos. Videos, even if you're not. Yeah. I think the biggest thing that he said that I agree with is certainty. It's if you're talking about something that you almost like, feel like a phony about and you're like, I don't actually know too much about this, or I don't feel like I'm super qualified to be putting out information around this subject. I think you're, you know, it's gonna. People are gonna feel that even through the screen, through your tonality and how you look. So I would say the biggest thing is certainty. The other thing that I would say is, I've talked about this before is like, there's a difference, I think, between being a content creator first and like a business person first. I think every single person in here is a business person first. So I think you guys have an advantage. A lot of people are trying to put out content actually before they have done anything. Like, they're literally just trying to. Haven't done any business, they haven't ran a business, and they're trying to come on and make a lot of content about starting a business. And again, I think people can kind of sniff through that now. So I think he really hit the nail on the head that you have to be certain in knowing what you're talking about. Yeah. I also. I don't think everyone's a content creator. Like, if. If it's something that, like, you just don't want to do, like, you kind of have to have the desire to do it. Like, I make content just because I want to. I make almost no money from it. Like, it helps my brand, it helps me get clients, and eventually I'm sure I'll sell some shit. But, like, I just started making content because I felt like I couldn't not do it. So, like, if that's not like that for you, I'd say there's other ways that you can go about getting clients, or, like, there's just. You can do other shit. But everyone in here is tweeting, so why can't they post videos, too? That's true. Yeah. I don't. I don't know. I just think, like, if it's a force, then double down on Twitter, you know? But what was. What was the original. What was the. How can you, like, how can you become more confident on camera? Okay. Confidence. I think, in the beginning, like, you're just not going to be confident, and that's fine. You're going to be thinking about the way your hair looks and how your eyes are too far apart and just all this random shit. And then you're probably going to start talking to the camera, like, with one side of your face showing, like, you know how people do that, where they're, like, talking? They, like, hold the camera like. Like this. So it's just, like. Because you can see that they're insecure about the way that they look, so they're, like, positioning themselves weird. So you go through that phase, and then once you get through that, like, then you go through the. The stuttering phase, and then eventually you just kind of forget that you ever sucked. Like, it's just reps. It's anything. Yeah. It's like, if that's not like that for you, I. I'd say there's other ways that you can go about getting clients, or, like, there's just. You can do other shit. But everyone in here is tweeting, so why can't they post videos, too? That's true. Yeah. I don't know. I just think, like, if it's gonna be awkward, there's gonna be a learning curve. You're gonna suck at first, and that's fine. I agree with Ben. It's definitely something you kind of either have or you don't. But that doesn't mean you shouldn't try. Like, everyone kind of starts off, you guys all know, like, the YouTube accent, where it's like you're a little too excited to be, like, on camera right now, but it's like, totally fake. Like, what's up, YouTube? Like, no one, no one actually makes content like that. But you start off sort of at the extreme, and then you, like, slowly over time, as you become more confident, just become yourself. I remember you told me to talk to the camera like, I'm talking to a friend. Like, when I first started making videos, they sucked. And you were like, ben, stop being an idiot. Like, just. Just talk normally. You don't talk like that. And I did. And then it started working better. And now you talk to the camera like you're talking to the love of your life. It's very. It's very intimate. You ever watch a Ben Bader TikTok and you're like, oh, my God. Like, you feel it? You feel butterflies, bro. What was my point? Oh, it's kind of like writing, right? When you start writing, you're kind of writing like a copywriter. Like, you're using like, the buzzwords, like, demolish, this, you know, whatever, mechanism. And then, like, once you start to become more confident, like, you use your own vernacular and you use your own language and it just becomes more you. But you have to go extreme first and like, basically do like the default one, like everything that, like the TikTok voice, because it does work. But to build a real audience and to build people that actually trust you. Like, you will become yourself sort of along the way. Growth. Yep. Passive. Passive. And also too kind of to go on what he said. Like TikTok videos and like reels, like, you have to amplify your energy to a bit once you get comfortable and you know, kind of go on what you were saying. You guys in this room are probably smarter than all of the content creators or 99% of the content creators on the Internet right now, because you actually understand the fundamentals of running a business and agency and making money. Most people start making content and to go. He said it's. They're not making it to start out to make money. And I think that framing is different for most people that they're like, if you are literally going to say, I need to make this video and I need to make money, you're not gonna make money. Like, it has to come from. You're a content creator first, business owner second. Right now you're business owners first, content creator second. And when you make that shift, like, understand that content is a fucking job. Like, I don't know how many videos these guys make, but I'm sure it's a lot. You don't get a following. Like, there's. We posted, like, 1300 videos on my TikTok to get me to 300,000 followers. Like, you. That's not fun anymore. Like, and it won't. It continue not to be fun. But I do like the money and the shit that comes from doing it. So, you know, looking at it like a typical 9 to 5, like, yeah, I need to make money. I need to fund my agency. I need to sell products. And to do that, I need to show up on camera. And nobody wants to listen to a boring dude show up on camera, you know? And I think it's that decision that you guys can make in your mind, you know? And a lot of that confidence that you might be lacking could also come from, like, what have you done in your actual life? Like, there are a lot of younger people in this room. So, like, I'm 40, I'm old. Like, I've done a lot of shit, and I have a lot of confidence talking about it. Oh, yeah, I'm young. I don't know if I'm Gonna Live to 120 like Gary Vee says everybody will. But, you know, you have to have that certainty and that confidence behind. Like, yes, I have an agency that does this much money. This is how much we make. I bought this fucking car because I can afford it. I bought my parents this. I do this. I take girls here. Like, if you're not living that, then don't make videos about it. Like, because it's easier to make videos about that. Yeah, like, you know, I have this because I did it yesterday. A lot of people talk about Tai Lopez when he started. Because here in my garage is my Lamborghini. Lamborghini's fake. Lamborghini's fake. You rented it. The had it in every video for, like, three years. He clearly owned the Lamborghini. Like, people understand that over time I was here, like, if you're not living that, then don't make videos about it. Like, because it's easier to make videos about shit that. Yeah, like, you know, I have this because I did it yesterday. A lot of people talk shit about Tai Lopez when he started. Because here in my garage is my Lamborghini. Lamborghini's fake. Lamborghini's fake. You rented it. The fucker had it in every video for, like, three years, you know? But they're not gonna know that in the first video. 100%. I want to get into going from viral to actually getting business and getting customers. And I think Mason's a great person to speak on this about. Just out of personal experience, do you feel like you've, like, minted new market? Like, have people become aware of copywriting solely? He clearly owned the Lamborghini. Like, people understand that over time, you know, but they're not going to know that in the first video. 100%. I want to get into going from viral to actually getting business and getting customers, and I think Mason's a great person to speak on this about. Just out of personal experience, do you feel like you've. From you, or do you think people are seeking out copywriting, stumble upon you and become a buyer? Do you think you're inventing new people in the market? Like what Daniel was saying? Yeah, just because, like, copywriting is not really. Like, I don't really see anyone else talking about it. Maybe a couple people. But, like, at least when I started, like, I kind of brought it from Twitter. Like, Twitter was like, sort of the. Or, like, minted new market. Like, have people become aware of copywriting solely from you, or do you think people are seeking out copywriting, stumble upon you and become a buyer? Like, do you think you're inventing new people in the market? Like, what Daniel is saying? Yeah, just because, like, copywriting is not really. Like, I don't really see anyone else talking about it. Maybe a couple people. But, like, like, everyone who knows what copywriting is probably knows from, like, Tejdosa or Nate Schmidt or who else? I don't know. But, like, on. On TikTok, there's no one else really talking about it, especially in that way. So the question is. The question is more like, how do you turn that into money is what you're saying. Yeah, because a lot of people are like, oh, you're getting views, whatever. Like, why does that matter? But if people start to trust you and, like, you and watch your videos, they're gonna eventually seek. At least when I started, like, I kind of brought it from Twitter. Like, Twitter was like, sort of the origin of it. Like, everyone who knows what copywriting is probably knows from, like, Tejdosa or Nate Schmidt or who else? I don't know. But, like, on. On TikTok, there's no your services or your product. Exactly. So. Well, yeah, it's, it is, it's definitely a. Okay. So for example, like if you're, if you're trying to do a webinar, right, you don't actually need no one else really talking about it, especially in that way. So the question is, the question go viral. But you need to be able to like command like 100k views a week. Week, ideally with a call to action, like in the video. So like in all of the videos that are directly related to promoting the webinar, it says come to the free copywriting class. Is more like how do you turn that into money is what you're saying. Yeah, because a lot of people are like, oh, you're getting views, whatever. Like, why does that matter? But if people start to trust you and like you and watch your videos, they're going to eventually seek out your services or your product. Exactly. So. Well, yeah, it's a, it is, it's definitely a registered bio. And if we can. You don't have to like have a big pop in. Okay, so for example, like if you're, if you're trying to do a webinar, right, you don't actually need video, which we have before and it's been great. Like right before webinar and you have like we had two videos one time go like get 2 million views back to back. It was crazy. One of them was actually filmed to go viral, but you need to be able to like command like 100k views a week, ideally with a call to action, like in the video. So like in all of the videos that are directly related to promoting the webinar, it says come to the free copywriting class, register in bio. And if we can, you don't have to like have a big pop in video which we have before. And it's been great. Like right before a webinar and you have like we had two videos one time go like get 2 million views back to back. It was crazy. One of them was actually filmed in addition in Tampa. So thanks for that. But like you only you don't need to go viral to do that. You just need to like be in front of people a lot. And going live really helps with that too. Like anyone know Tom Cruise, Section eight guy? Yeah, he go. He is literally live like eight hours a day now. It's insane. And it's because it helps like, it really helps build the brand. Like engagement goes up across the board. Dishon in Tampa. So thanks for that. But like you only you don't. It Makes people feel like they know you and. Oh, should we talk about the trust hours thing? Yes. I haven't thought about this in a while, but we. I told this to Daniel. We had this, like, theory of the trust hour theory. And basically how it works is, like, for every hour that someone spends with you, like, trusting you. And that could be reading, watching videos, hearing about you from other people, whatever. One trust hour equals, like, $100 that they're willing to spend with you. And so if you're selling something that's a thousand dollars, you need to figure out how to make them spend 10 hours with you. And that could be watching your videos, scrolling through, or, like, going like you're on live or you're sending emails, like, just being more present. 10 hours, $1,000. That's what we found is, like, kind of where it's at. Yeah, I don't know if I'm qualified to speak on this one because I make no money from TikTok. All your clients do. That is true. No, I think, like, like Mason said, you're just gonna build more trust over time. And, like, those top of funnel videos are gonna bring people in. Like, kind of the same way it works on Twitter. Like, you probably found money Twitter from some platitude account, and then you found, like, the real people. But it works the same way on TikTok, I think. And then, like, so in every. Every video that Mason posts, we have text on screen, like, early in the video that's come to the free class and in the bio, and then we have the webinar registration. In the free class, they sign in the bio, they sign up, they get nurtured throughout, leading up to the webby. And then on the webby, it's like for beginners, it's like, okay, here's how we did this, this, and this. There's three sales that you kind of have to make on the webinar. You have to sell them on the business model, on themselves, and then on you as the person to teach them. Once those are done, then they're going to be in a position to buy if they have money. I could go into webinars and how all of that works, but I think that would be a whole another panel. But yeah, I think that's anything like drive attention top of funnel, get somebody to go somewhere, put in their contact info, sell them on three things, which is you business model themselves. And you do that through storytelling. You do that through social proof. You do that through showing them how the business model works and showing Them that it's not gonna get wiped out by the recession or Joe Biden and then they're ready to spend money. Yeah, I mean just like what they said with the top of funnel videos. I mean your social media is just another funnel. So basically I posted a lot of top of funnel videos, gained a bunch of followers and basically convinced them all they shouldn't do agency or E comm, they should get into software. But then eventually it was like, I can't just keep telling them you should do software. They're like okay, you convinced me, but now you how do I do it? And so then I started putting out more like middle of funnel videos, like how to price it, how to actually build it, like what builder to use, like all these different things. And then the bottom of the funnel is I put up a story post with a calendar link or to a VSL or you know, I make a static post to come to a webinar or you know, any of these types of things. But I think people just like don't treat their, you know, social media profiles like they do. Like when you guys are reaching out to people via cold email or LinkedIn, whatever. It's like you're reaching out to them and you're sending them to again some sort of VSL or something to warm them up. And I just look at my social media profiles the same way. Like it's all just one big funnel and I have my top of funnel content, my middle funnel and then my bottom of funnel. And I'm very like strategic with it and we plan it out how many videos we do of each type. And so I think if you do that then you're going to, you're going to convert a lot more people into actually buyers, not just followers. Yeah, I mean we work with a lot of clients on my agency side as well as like my own personal brand. And I sell two separate services and like coaching and my, you know, social media is a funnel for that. As far as like I show it in two ways to help people to make money, to bring agency clients. I don't ever tell people I have an agency. I just continually show screenshots of my views from all my accounts and I don't even show from my clients accounts because most of them are so big that I have NDAs that I can't share their information. So I have to use my own results to drive clients. So it's very easy to sell somebody to help them get views. If you're consistently showing screenshots of millions of views so what? One that's a lot of pressure on me to always be performing on my videos which makes that even more of a job. And I'm sure these guys have equally as impressive screenshots that they can share. And I share all that. It's all just one big funnel and I have my top of funnel content, my middle funnel and my bottom of funnel. And I'm very excited on my Instagram story. And then it's very easy for me to sell my coaching because well they see strategic with it and we plan it out how many videos we do of each type. And so I think if you do that then you're going to, you're going to convert a lot more people into actually buyers, not just followers. Yeah, I mean we work with a lot of clients and my agency side as well as like my screenshots and I don't sell it like I've never really had luck with CTAs on the ends of my videos more so just, I think people just get confused at least to be my own personal brand and I sell two separate services and like coaching and my, you know social media is a funnel for that. As far as like I show it in two ways to help people to make money to bring agency clients. I don't ever tell people I have an agency. I just continually show screenshots of my views from all my accounts and I don't that I'm attracting that. You know the TikTok DMs are a mess. You know Instagram is like the only place I feel that you can really, really sell hard in the DMs and then Facebook groups. So like I use TikTok to drive people in my Facebook group and it's just in the bio and it gets a few hundred like 100 or so requests a day. I don't fucking talk about it, it's just there. I've tested some different heading Michelle from my clients accounts because most of them are so big that I have NDAs that I can't share their information. So I have to use my own results to drive clients. So it's very easy to sell somebody to help them get views if you're consistently showing screenshots of millions of views. So one that's a lot of pressure on me to always be performing on my videos which makes that even more of a job headlines on the bio to drive more followers there. And Instagram I sell exclusively through the stories and you know we did almost 200,000 in the last 90 days on my coaching program that's from like five story slides guys like, but heavily selling in the DMs. And I think like I'm sure these guys have equally as impressive screenshots that they can share. Like, and I share all that on my Instagram story. And then it's very easy for me to sell my coaching because well, they see the screenshots and I don't sell it. Like I've never really had luck with CTAs on the ends of my videos more so just. I think people just get confused. At least the people. It's manual as shit. Like there's no AI bots like Sway. He works with me. He's back. He does a lot of my DM closing. We're sending a lot of messages. Like it's not. I mean you. Yes. That I'm attracting that. You know, the TikTok DMs are a mess. You know, Instagram is like the only place there's chat bots and automation. But at some point the close comes in and that, I mean there might be some really good AI in here or on the way. But I've just found that he's going to out convert a bot, you know, because I feel that you can really, really sell hard in the DMs and then Facebook groups. So like I use TikTok to drive people in my Facebook group and it's just in the bio and it gets a few hundred like a hundred or so requests a day. I don't fucking talk about it. It's just there. I've tested some different. And then it might need a phone call. Like I think that there's also an expectation and maybe they've said lines on the bio to drive more followers there. And Instagram I sell exclusively through the story in their businesses, you know, like the trust hour factor. Like I like that concept. The. And you know we did almost 200,000 in the last 90 days on my coaching program. That's from like five story slides guys. But heavily selling in the DMs. And I think it takes a delayed gratification. Like Hermosi talks about this a lot. Like, you know, if you do a video like from January, you may not make money from that person until December, but in that time frame they might have watched a thousand people. It's manual as shit. Like there's no AI bots like Sway. He works with me. He's back here. He does a lot of my DM closing. We're sending a lot of messages. Like it's not. I Mean, yes, there's chat bots and automation, but at some point, the close comes in and that. I mean, there might be some really good AI in here or on the way, but I've just found that he's gonna out convert a bot, you know, one of your videos, you know, that, you know, we used to be able to condense that timeframe down into like a Jeff Walker product launch formula, where it's like, you know, your seven videos over the course of like seven days, they're like 20, 30 minutes, and boom, you get like a $10,000 sale at the end of that. And then it might need a phone call. Like, I think that there's also an expectation and maybe they've. I just think it takes way more time now and people are just not respecting that and they go for the cleaning in their businesses. You know, like the trust hour factor. Like, I like that concept. The. It takes a delayed gratification. Like, Hermosi talks about this a lot. Like, you know, if you do a video like from January, you may not make money from that person. It goes real fast. And in my experience, it becomes very easy to sell if you casually sell over the hard sells. Like, just casually having a, you know, an image that says link in bio to join Facebook group is a lot less intrusive. It's like, hey, sign up for a phone call. You want to talk to me till December. But in that timeframe, they might have watched a thousand of your videos. You know, that, you know, we used to be able to condense that timeframe down into like a Jeff Walker product launch formula, where it's like, you know, your seven videos over the course of like seven days. They're like 20, 30 minutes, and boom, you get like a $10,000 sale at the end of that. Everybody in this room knows what the fuck's gonna happen on that phone call. Like the. The industry, everybody outside this room. While I always say in my content, they're stupid, like, they're very savvy and smart on their phones. Like, they know what to expect. They know when they click a link, there might be an email thing there. And if they don't like you, they're not going to enter that email or they're going to type 1, 2, 34 xyzmail.com I just think it takes way more time now and people are just not respecting that and they go for the close real fast. And in my experience, it becomes very easy to sell if you casually sell over the hard sells. Like, just casually having a. You Know, an image that says link in bio to join Facebook group is a lot less intrusive. Hey, sign up for a phone call. You want to talk to me, they're still going to get your shit, you know, if they want to follow you, they will. Like, I never understood the follow. Like, say, follow me for more. Like, does anybody in this room need instructions if they like somebody to hit the fucking button? I don't think anybody outside this room either, but people feel the need to put that in the videos. I don't know. Like, just not my thing. Everybody in this room knows what the fuck's going to happen on that phone call. Like, the. The industry. Everybody outside this room, while I always say in my content, they're stupid. Like, they're very savvy and smart on their phones. Like, they know what to expect. They know when they click a link, there might be an email thing there. And if they don't like you, they're not gonna enter that email or they're gonna type 1, 2, 3, 4, XYZ gmail.com. i did that once. Everybody did that once. It doesn't feel natural at all either. I want to wrap this up with, like, a workshop for somebody. I want to come help you. Have us come up with, like, five viral ideas that they can go record. Anybody want to volunteer? Max. We'll do Max and Ryan. All right, so I guess the. The way to break this down is we'll just. I mean, you know how to work with clients a lot. Should we do, like, just make car videos? I guess. Like, so your situation. You run an email marketing agency. You're still in college? Yeah. So do you want to give us some numbers? Like, how old? What year are you in school? Yeah, I'm 20. I'm in college still. University of San Diego. I study abroad right now in Prague. I still live with all my college friends. Came across copywriting and shit from the video Mason was talking about, the drunk. First video that was like, got me into the funnel. And yeah, went from there to like, starting the agency, building a joint class, client ascension, and then now doing okay. Pretty damn good. Don't downplay it. What you're doing pretty good, bro. Yeah. Yeah. And so I guess I did a little bit of tick tock stuff and I had one video that did, like 100k views just from, like, talking about, like, just being in college and, like, being in a frat and, like, still, like, drinking and partying a ton, but also, like, working a ton and doing that all while in college. So that I think, like, that's the shit that would hit for me, like, in terms of social media. But then that gets to me, like, am I just gonna build my personal brand just to, like, have or am I trying to do it to get clients? Because none of, like, the email market, like, nobody wants to talk about Klaviyo email designs, and it just doesn't work. And so, yeah, that's just like kind of the background story there. Yeah. Well, I feel like the no brainer is, like, how I made X amount as a college student. But I'll let these guys. Well, I'll just start and we guess we do. You. You say you drink a lot? A little bit less now, but yeah. I mean, all throughout, like, last year, I mean, like three to four times a week, I'm going out with all my boys. Like, I live, like, with all the frat guys. Do you do anything to prevent hangovers? No. No. Could you make up something? Yeah, absolutely. Okay, so how much money have you made after a night out? Like, I mean, if I close a couple deals that day, like, 10K. Okay. Were you still drunk on that first call? Yeah. So you made 10k in the day or like 2,000 a call for five calls, just like closing, like three deals. Okay, so we'll say 3,500 a sale. Yeah. So, I mean, your hook should be like, I made $3,500 while still drunk on a sales call. Here's how I did it without being hungover. Fire. Yeah, that's good. You said you saw Mason's video? Yeah, I would make a story about that. And since he's, like, trending very much so right now, I would. I would name drop Mason and not. Not bash him. But I would. I would. I would name drop Mason or be like, if you've seen this guy on your for you page, and then just say, like, here's how he helped me do. Do XYZ or something like that. I would kind of just, like, ride off of Mason's virality, give me an affiliate link, call him a scammer. That'll work. So I think, like, for you, you're in a unique position, kind of like, similar to what I was doing. And you also said, like, you don't know if you want to make content to get clients or just for the hell of it. Like, it's. If you want to make content, I would do it just for, like, your general personal brand. Like, I know it'll. It'll serve you at some point. Like, I'm in that phase right now where, like, I have an audience, I've got an email list. I don't know what the fuck I'm going to do with it. But, like, that's okay for a bit. And then if you want to make content to get clients, I do YouTube, like longer form YouTube videos, you know. And then I had another point for you. What? Oh, yeah, just make videos about like red flags and girls or that's a body, that trend. Those always hit. But yeah, just do it for the hell of it, bro. And share shit that you find interesting. Yeah, I don't have a hook for you, but I got those two concepts. Yeah. Yeah, appreciate that. Yeah, Ben and I share a brain, because that's pretty much exactly what I was gonna say. Like, dude, like, if you're gonna actually build like an audience on TikTok, don't do it around business. Yeah. Like, as weird as that is to say it, like a business mastermind thing that we're doing right now, like, I honestly think that, like, you will be better off in your general life just by making shit that you think will pop without a call to action, without selling anything. Because, like, the thing is with the way I make content now is like, I always have something in the back. You guys all understand that it's okay to be sold to. Most people don't. Right. So when I make a video, I have to be very conscious of like how salesy am I being. Are. Are people seeing too many call to actions from me? Are they sick of, you know, seeing like fucking free class link in bio? Are they thinking that, you know, the rest of the video would be genuine? It would be a great video if I didn't sell at the end. So that's something I always had to think about. But if you don't have to worry about that and you can just make videos about shit you want to talk about. That's perfect. You should check out our boy. He learned from Grant, who's supposed to be here, I think. Date Davi. Dahvie loves potlay. He talked. He basically just talks about how to like crush college. Like, like how to pick a major with like the baddest chicks or like how to. Which everyone knows sociology, by the way, but whatever. I was in bio and that was pretty good. Oh, but they're all smart. Like too smart though. It's nice. Yeah. Or like. Or like how to, you know, rush or whatever, you know, I mean, like, make stuff like that, I think, like, because no, no one's gonna watch videos about fucking email marketing. I promise you. Oh, yeah, 100. And that's as. It's as simple as just, like, being a decent human with, like, good ideas. Like, I mean, at the end of the day, it's just that. And then just, like, since I'm. I think I'm like, one of the only people here in college, like, doing that and doing shit like that still. So playing into that, too, into your unique shit and then, like, the unique stories that come with that, like, making clothes, closing this deal while being still hungover. Shit like that. It's just at the end of the day, that's the. That's gonna work also, too. I mean, what is making you stay in college? I'm in the process of dropping out. I was gonna. I'm saying that because that's. That's a reason. Like, I would talk about that. Yeah. You don't need to be in college. Like, essentially on TikTok and reels and shorts, like, not so much YouTube long form. That's, like, completely different than shorts. Like, but you're talking to people under the age of 25. Yeah. Like, that's how your analytics will skew no matter what, what you make a video about. Because that's the biggest demographic on TikTok. So knowing that, like, you're fitting that demographic perfectly, just kind of with what he said, with your life. Like, we, like, I like to put things inside, like, little buckets, if you will, or whatever terminology. It's just like, you have college. That's a bucket. So if you need to make 30 videos a month. Okay, let's make five of them about college. Gotcha. What kind of car do you drive? 1999 Toyota Camry. I would definitely make videos about a Camry because it's the most popular car, like, for poor people. Yeah, yeah, yeah. And I know you're not poor. It barely runs, but car videos are car videos, like Crush. And if you're making money, you're still driving a Camry. That's endless content to talk about there. Yeah. Then I would have, like, what do you do for fun besides drink? Work. Besides work. That's fun for most people. Sports. Basketball. Gym. Basketball gym. Do you see how this, like. Yeah, like, write all this shit down. And if you have, like, 10 buckets and you want to do 30 videos a month, you do three per bucket. Yeah. And then if you want to do 60, then you do six videos per bucket. And then, like, and then every once in a while, you slide in. Hey, I'm able to do all this shit because I make money writing Emails. So if you're interested, shoot me a message and I'll talk to you about it. It's pretty boring, so 90% of you are probably going to hate this shit. So don't message me. Nice. Fire. Damn, that was good. Are we good on time? We have one more. Okay, nice. Appreciate it, guys. Appreciate that. Let's give Ryan a breakdown. Oh, this is going to be a good one. He's been to like a gazillion countries. My name is Ryan, I've been to a gazillion countries and my partner Tony and I. Business partner, not romantic partner. We do workflow automation and operations consulting for businesses. So mostly agencies. We have a roofing company that does about 2 million a month. But yeah, so I'm the, I'm the tech and automations guy. Yep. How many countries to be exact? 61. Okay, so I'll just say how I've been to 61 countries running my own business online. But this guy's gonna have some sauce for you. I don't even know there's 61 countries, so I'd want a list of which ones you've actually been to. And just for brain, I mean, and if you're looking at like I focus more on educational videos with an entertainment style of twist. Like I'm, I can do entertainment, straight entertainment. Like I can talk to people on the street about how many girls they fucked. I can, like, doesn't matter. Like I can say anything to get views. But at the end of the day, this is a business. I want to drive, drive, you know, I don't believe in like bringing all the wrong people into my world. Like, you know, but at some point you have to make videos to get views because you're just not going to attract anybody into your world, you know, So I think there's a misconception, especially with the, you know, I make followers or I make niche based videos because niche based videos in my world, like about making videos and getting views get like 4000 views. Like so 4000 people isn't enough for me to change anybody's life, you know. So with what you said, you know, I would do videos about like, I mean, what's one specific country you've been to? I live in the country of Georgia in the post Soviet Union. So I live there. Been a Kosovo, been in Morocco, been in lots of places. But you can make, you can make general videos about like, here's what I experienced when I went to Laos, like, or here's weird things people from Laos do. Like, like here's how much money it costs to have dinner in Laos. Here's how much I spent on my flight to Laos. Like, you can take each of your countries and make videos about. And at the end of the day, people watch. Enough of your content can be like, how the fuck does this guy go to so many countries? What does he do for a living? In my experience, you want people to have, like, this mystery about you, like, how do you make. Actually make. When you start getting those messages, and I don't know if you're getting them yet, but it's like, good sign. Like, how do you make money? What do you do? That to me was like, okay, time to sell something. Because that means there's, you know, there's. There's traction around, like, you talking. And that's like an indicator for, like, a personal brand to be like, okay, I've hit a little bit of a critical mass to now. It's like, okay, let's. Let's throw up a story. Be like, here's what I do. If anybody's interested in learning more about this, shoot me a DM that says, you know, travel, like, and then you can start funneling through to do that. But, like, you've been to 61 countries. That's a minimum of like 200 videos right there, you know? Now, again, I wouldn't urge you to be a travel guy. Like, you don't want to only make videos about that. But, like, in your case, because I talked to you in the back, like, you make automation. So it's like, rip apart big companies, automation funnels like call do phone calls, call their salespeople, like, chat with their chat bot with a camera behind you on the screen, and you're talking through what's happening. Like, you can get traction from big brands. Like, every one of these guys up here said brands and recognizable people get you views. So, like, Best Buy Kylie Cosmetics. Like, rip Apart fucking the Kardashians chatbot. I guarantee you you're gonna get views from that. Because Kylie, I don't know why people like her, but they do. Yeah. If you wanted to make a video to get more clients, I would say something like, if you're a business owner, here's three automations to make more money or save more time. And I would put a specific number with that. Like, save 20 hours a month or make an extra $10,000 a month. Like, whatever's realistic. Put a number on it. And then I would say, like, that I bet you haven't heard about, like, that video will probably do well and if it doesn't, it probably won't go viral because like I said it's a little niche of like business owner and automations. But. But the people that see it obviously are pretty inclined to reach out to you at some point. And then exactly what he said. I was literally thinking the same thing. It's like go find a business that everyone knows about and be like if I were this business here's three changes that I would make for their automation workflow to be more efficient. Something along those lines. Just exactly what he said. Just break down a bunch of really big businesses that everyone would have heard about even not changing anything. Could you just point out here's why Apple makes so much much money at the store. Yeah, stuff like that. Yeah, you don't even have to say automation like in your hook at least. And then you could like that could be your hook and then you could actually like kind of like flex your own expertise and say it's because they have XYZ automations and then again have some sort of resource in your bio. Something those people are going to convert over some time horizon. Yeah, kind of like they're saying like I just do a mix of more middle of funnel videos like that where it is about business and then and other stuff that's like top five countries to travel to if you're in XYZ position like that would rip and yeah I'd say just talk about your life and like what you enjoy doing and the right people will find you. I wouldn't worry too much about being super niche. I know some people like I see that a lot with a lot of people that just like take this approach to like I'm going to be super niche. I'm going to be the go to guy for marketing automations. It's like bro, okay, like that's, that's sick. But nobody knows who you are and I think it's a more of a long term thing too if you, if it's more of a personal brand and not a marketing automations guy brand because then that you can eventually pivot to something else. Like you then maybe eventually you have a travel course like who knows. But I think that's the approach. Just go more broad, mix in the more niche targeted videos and then then you'll grow and get business from it. Yeah, I think. Do you know who Vukum is? Watch guy. Anyone here know Vukum? Yeah, dope. One of my favorite creators. He's a backpack watch dealer in New York city. Young kid, 2122, making crazy money. And he's got a great brand on TikTok. Everyone knows who he is. He's like, he's crushing. And the cool thing about his stuff is that his, like, actual work integrates perfectly into TikTok. Like everyone wants to watch someone haggle in New York over a datejust or something like that where, you know, this guy's trying to like make 30 and this guy's trying to pay 25. Like, everyone wants to watch that happen. And so for him to like use content for his business, it makes sense. I struggled for a while to try and find something like that that I could use use for my thing because I was like, well, I mean, watching me write copy is not that fucking exciting. It's really boring actually. Like, I just look like psychopath. But if you can find a way to make it work, like the hook. I've been trying lately and I'm just gonna keep doing this and I hope it's gonna pop. I think it might is. Like I write in the. Like I did one for Hiden. Here's how I made, you know, 500 bucks in 40 minutes writing an email for this person. And then I'll write the email and then just narrate it and like try and say something stupid or funny to drive comments. So you could do the same sort of thing with your thing. Like if you just want to like do your work and narrate over it with something else so like it's kind of relevant and just find a way to integrate your actual work, like your real day to day, into content. It's a challenge. But like, if you can make that work, then like, you can, you can do it for anything, you know, I mean, but I think I wouldn't rely on it for lead gen. Like, I don't think it's gonna be like a crazy like floodgates type approach to just getting a bunch of clients. But I mean, it'll be fun and it'll allow you like another thing too. For. For content is like just connecting with other business owners. Like the amount of people that Ben and I have met and hide as well, I'm sure. Actually, no, you, you especially because, like, your shit's really business. But the amount of people that we've met just because we make content kind of about business, it's pretty cool. You know what I mean? Like, it's not money in our pockets, but. But like, you know, I think some of that can be more valuable. So you've probably gotten DMs, like dudes in Miami, like, let's talk shop. But they're not like the pick your brain types of, like the we're already huge types. Yeah, like, we. We spent some time in LA with a bunch of male models which, like, sound. It sounds like less fun than it actually was, but like, it was actually good. Tom Cruise is another one. Tom Cruise, Not. Not the real Tom Cruise, but the Section eight one. Yeah. And. Oh. Does anyone. No. No one knows who that is, but that's all I gotta say. Just do it. Do it because you like it. Do it because you're gonna make friends. Don't like, count on making money with it. Yeah, just. Just to piggyback on that. Like, content will open up doors that you don't even know you could walk through yet. Like, just by making videos. Like, just the. As a byproduct. I mean, a lot of young guys here, I'm engaged, I have a child, so I don't go out that much. But if I was trying to get laid in my local area, I would definitely be making videos about my local area. Because you'll get into every club for free. You'll get into every bar and they'll know who you are. I made one video about the Don cesar Hotel in St. Pete. Like, it's my favorite hotel. I'm actually going there tonight, saying, going to the beach tomorrow. Like, one video about that, about tipping the bartender $100. Everybody in that hotel knows who I am when I walk in because they've seen that video because they work at Don Cesar. And the algorithm so scary that it puts that in everybody's pocket. Like, you can make content and the algorithm is just so strong. Like, if you wanted to make a copywriting video, you could. And you're gonna reach the copywriters. You know, if you wanted to, you know, target a specific restaurant, like, let's say Nobu. And you wanted people at Nobu to recognize who you were. You can make videos about Nobu, I promise you. Like this. I've been recognized at bars in Las Vegas. In Las Vegas. I've been recognized at bars in Austin, Texas, because I make a lot of service industry based videos. And the byproduct of that is I get a lot of free drinks. Like, I don't ask for them, but be like, I've seen your video about that, dude. I love that you are forcing people to tip people more. Like, it's like a for the people style video. And this is obviously there's no benefit for AI or like chatbots, automation or Anything in this for you? But that type of, like, when people see that, let's say you're taking somebody out that you might want to close as a client and you happen to take them to the hotel where you have clout, do you think that's going to help you close the deal? Like, when people recognize you, like, if you're trying to meet women and you get, I mean, I got comped a table in Vegas, probably shouldn't have been drinking on that next free bottle. But, like, this has just happened purely from making videos. And I was there with a good friend of mine and we paid for our table and didn't want to be recognized by anybody because it's Vegas and let's be real, I don't want everybody knowing what I'm doing in Vegas, you know. But then they, they come up to you be like, hey, we've seen you guys videos, yada, yada, like, are you going to go after the pool party? And like, you say we got a free table. I'm like, you don't ask for it, it just shows up. And I'm sure they've experienced much similar. And then even from big, like, bigger business connections, like, a lot of my friends have now come because they've seen my videos and we've just chatted through DMs, specifically more so on Instagram, because TikTok, DMS, maybe you guys have figured those out. I can't figure those things out to save my life. Like, but the insta, all of it together just gives you this Persona. Like, and the more views. And it's not even about the followers. It's like, it's just the views. Because, I mean, I wish there was a statistic that showed how many videos somebody would have to watch of you before they hit follow. Because there's people, I love their videos, I still don't follow them. So if I'm doing that, how many people out there are doing that too? So, like, that's why in my business it's always about getting views. It's not so much about followers, you know, because in my experience, the followers just kind of happen naturally if you're getting enough views, you know, so I, I would just focus on that. Like everything that you said. Like, if you just start making videos, even if it's stupid shit like about your local area, you're still going to get a lot of traction on shit like that because people want to come to your area. Like, especially, especially if you live here, we have beaches. Like, and then that spans out to, like, oh, hey, we like your videos that you did at the bar in St. Pete. Can we just, you know, would you come to Sarasota and do. Do a video for us, or would you go here? And these might not be paid, but they might be opportunities. So it's like, you know, these things. I don't think people give enough credit to that for content because it's so, like, I need to make a video about this to make money from this. And, you know, you'll get invited to speak at events. You'll get like, I'm only here because I make videos. You know, then the. All the clients like you just. And even when you have clients, and I'm sure they can experience this too, the more your clients see your video, it's constant indoctrination of your philosophies and beliefs. Like, it's not an accident that none of my clients are. They're not Democrats. Like, they're like. They're like your beliefs in your content attracts these people subconsciously to you. Like, I have a lot of people with children, so it's like, if I make a video with my kid or pictures with my kid, I know my clients are going to see that. So let's say I. I don't answer that text at 9:00pm oh, sorry. I was with my daughter. I think they're going to have a little leeway on me. Probably. It might be on purpose. Damn. Yeah. I mean, that was. I thought that was a Valley bomb time. Thank you, guys. Checked out. Thank you for sitting through. Huh? Can we get a photo of us? You want to do a Jersey sweat? Yeah. Yeah. That light, I don't know if you're slow. I can't see any of the sun. The sun kind of came behind him, and he was getting blinded. Mason, quick photos. It's still on it. Does this work? Yo, yo. Oh, my God, that was loud. We're gonna have 30 minutes for coffee break, so have some conversations. And Trina's got some badges to give out, so we got about 30 minutes before the next panel. Sam, it sa. It foreign. Hello. Hello, Hello. Yeah, so real quick, quick update. We have badges for everyone on the stage. And so between. Between now and the next session, go to the stage, find your name, and grab a badge. You're gonna need him to get on the boat, which I know a lot of you guys want to go on. Grab your badge. Not a badge. Thank you, Kai. On the stage are where the badges are at. So make your way to the stage. Grab your badge if you Want to go on the boat? Only if you want to go on the boat. I kind of want to go on the boat. I know Kishan wants to go on the boat. So do you want to go on the boat? Mason's not going to go on the boat. Sam Sa Sam Sa Sa. Sam Sa. Sam Sa. It's Sa Sa Sam. It Sa It Sa. Sam Sa. It Sa Sa sa. Yo, yo, yo, yo, yo, yo, yo. There's still some badges on the stage. Again, if you want to go on the boat that apparently moves later tonight, come grab your badge. It's on the stage. That's a good offer. It's like if you come grab your badge, it's just not gonna sell it. But if it's to get on the boat. If you want to come on the boat, you need a badge, and your badge is on the stage. Evan's got his badge. He'll be on the boat. Sa sa, sa sa. All right, guys, we gotta keep it moving, so find your seat, and we're gonna get the next segment started. Mini there. We don't actually need it for the phone. Find your seat, Find your seat. We're starting. We're starting. We're starting. Yeah, we're starting, boys. Let's go. Let's get it. Take your seats. Sit down. Everybody sit down. Sit. Sit down. Sit down right now. Yeah, yeah, yeah. Should I sit close to you? Come here, sir. On your lap. I put all the ones right over there. Hello, sirs. Hello, good sir. Wait, can we do. Can we do a handshake? Oh, dude, now we're stuck. We'll not stop shaking hands until everyone sits down. So please sit down. Please. Please don't sit down. Please, everyone get out of your chair. Is this working? Yes, it is. Sir, please, please, sir. Sir, please, please, sir. Search. Please sit down. Come on, come on. Ch. Come on. All right, I think we're good. Most people are just going to let go. You let go. You first. No, no, you. No, no, you. Ah. Let's go, let's go. Dub. I'm taking dubs today. No, well, no, no, no. We'll do. Well, it's gonna make it natural. You gotta make it natural. Okay. Okay, so. All right, we're back. What? Sir, please take your seat. Sirs, come on. You gotta turn it on first. No, slap that. Give it a good slap. Test. One, two. We're good now. Yo, yo, I'm here with the client accession crew. They don't even exist anymore, man. Man, he got season dismissed. All right. Yes. So on this next session, really, what we're going to do is tell the client ascension founder story. And so we get questions all the time about how Daniel, myself, Daniel and Christian all got started in business together. And you hear me talk about all the time in the community, like, the reason we're so successful, I believe, is because we have such a great team of founders. And a lot of you guys in the audience are solopreneurs or solo founders. And I'm gonna do a panel later specifically on how to find a business partner. But this panel is gonna also inspire you guys just to hear more about how this partnership works so successfully and how it all got started. And no better person to interview us than the man that led the marketing campaign for the boat, the man himself, Nicholas version. Give it up for Nick. Thank you, sir. Appreciate it. Of course, bro. So I was thinking about this, and I was like, ah, like, how do we start this out? And what I thought was interesting is that you have one, then going over Daniel, two, three. You guys have an origin story together, and then Daniel has an origin story. And so I figured, let's start with you guys, like, to take it to the beginning. Like, how did you guys meet? Because you met before Daniel. Like, how did you three meet? Yeah, so Dan and I met because we're cousins. And everyone knows this because we look so similar. I'm just a little bit bigger than he is. That's the only difference. And so we're cousins. So we grew up together. We come from a family of entrepreneurs, so we just grew up. Like my dad, who's in the back there, shout out to my dad. Appreciate you being here. And so he was a huge inspiration to me. My grandpa, who Dan and I's grandpa, were a huge inspiration to us just being an entrepreneur. So we're always growing up together just talking about business ideas, similar to what Daniel said earlier. Like, he talked to his friend, I was saying 10 years ago, Daniel's just a guy at the party saying, I'm going to make a bunch of money. Like, we're at the family, you know, gathering, saying, we're going to, you know, make the next big business. And so Dan and I grew up together, wanting to build. And then Christian and I met in college through what, like an MLM scam? So do you guys don't like the Facebook groups to find a roommate for college? I joined one and I met Andre and he's like, I'm an entrepreneur. I'm like, whatever, dude. This guy's a dork. Next. But no, we fought each other we followed each other on Instagram, right? And it was like June before college. I was working, actually at a really cool job at a VR arcade where I would just get paid to play video games. But he posted a story. He's like, if you want to, like, make money online the summer before school, swipe up. He'd like the OG cta. So I swiped up. Turned out to be Forex. And that didn't exactly work out, but we became friends, got to school that that fall, connected in person, just hit it off right away, started a podcast together. The podcast transformed into a local web design agency that I got looped in on. And then Knowledge X was like our first agency as us three together. And Dan transferred from Miami to New York for college, which is. That's sad. You're supposed to go the other way around. Yeah, you're supposed to go to Miami. But I'll let Dan talk about how he loops in here. Yeah. So, like Andre said, we were kind of always the kids of the family trying to come up with the next big idea. Like, we applied to the Teal Fellowship, but while we were applying to college, we had all these different crazy things. Oh, you can only apply if you don't go to college. We had all these crazy ideas, like, how we could eliminate, like, change from the world. Like, just get rid of coins because they're so inconvenient. It's like a bunch of crazy shit. And, like, when me and Andre first started working together and, like, actually making online money, it was through Instagram loop giveaways, which, I don't know if you know what this is, but, like, Kylie Jenner would post a picture with a bunch of, like, Birkin bags and Louis bags and be like, I'm following 50 people in order to enter the raffle to get one of these bags. Follow these 50 people, right? So we would sell slots to be one of those 50 people. Now, Andre was doing this with some pretty big people. He was a middleman, so he got cut out. So we're like, okay, we. We'll just source our own creators. Which led us to working with, like, Wide Neck, who was famous for being in a mug shot with a very Wide Neck supreme Patty who just squirted lemons in his eyes. So we work with all different types. Ghetto Spider Man. Ghetto Spider man, who was just the guy dressed as Spider man. And Long Neck. Don't forget Long Neck. Long Neck. Too proud client. But we just had a good time working together, was it. We. We didn't make a ton of money. But I remember being at the University of Miami and like everybody's out and about at the pool. I'm in a Starbucks, like grinding cold calls. Cuz we paid five grand to get these giveaways set up. And we're only at like 3200 in cash collected. And I'm on the phone, I'm acting like I have like three calls coming in. I'm like, there's one more spot left. Like, you got to move on this now. And just like, I don't know, taking money from people and giving them a few hundred powers. But it was just like a taste of Internet money. And then a couple of things happened. I ended up transferring back home and this is where we met Christian, who had already started the podcast with Andre. And like you said, we kind of got looped in on that. First local marketing agency was kind of just full service, bunch of different types of services for different businesses. So then a Daniel was born. And Daniel, sir, what was, what was your origin story? So very. I was at Florida State Shout Out Charlie. He also went to Florida State and the very last week of college. Like last week I saw a video on YouTube. It was how to make $10,000 per month with Amazon FBA. I was like, oh shit, I don't like to do that. So I went into dude's channel, just watched every single video and like 5 days later I was at the bank wiring like $6800 over to China. The way he's like, are you sure this isn't a scam? I'm like, I promise you it's not a scam. It was, it was. It actually wasn't. It was indeed a scam. First product hit, it was like 8k profit in like a week. The moment it hit the Amazon, Amazon fulfillment center, it was wild. I was like, bro, what the. And then I thought I was smart Mark got a bunch of other products, lost the money. I was like, damn, I gotta find a way to produce money without using other money because I don't have any money now. So saw like Ty Lopez stuff and dude, I bought so many courses. I bro, I did everything every. I did drop shipping, I did a Facebook ads agency, I did some like Google Ads like LinkedIn automation. I've done literally every business model ever. I tried to make like ecom brands and whatnot. And then the one that hit was the Instagram growth agency when Follow Unfollow used to work. You guys remember that, that it worked. And it's. It's so funny. It works so well, and Xavier's right here. He was one of my first clients right here. You know. You know, I tell you guys where it's like I got five people and did it for free. He was one of those. So I had five. Got like the. Yo, yo, yo, yo, yo, yo, yo. There's still some badges on the stage. Again, if you want to go on the boat that apparently moves later tonight, come grab your badge. It's on the stage. The before and after screenshots, then just start a cold emailing fitness coaches and just got like a shit ton of clients that got destroyed in a day. But then what I was left with was the ability to cold email people and acquire clients. So sold that as a service. That's a good offer. It's like, if you come grab your badge, it's just not gonna sell it. But if it's to get on the boat, if you. And then doing that for a little bit now at this point, I'm like Russell Bronson and whatnot. And I'm like, like, oh, funnels. Like, let me. Let me make an info product and like funneled them up to this service. So I made cold email wizard on Twitter. And dude, that popped off. Who, who, who on here was on money Twitter in like the summer of 2020? Yeah, it. It was just me. It. It was, you know, like it went through waves where it was like, oh, this person's big and this person big. That dominated all of it. It was like, it was absolutely disgusting. Just like, just like giving giving away free consulting calls in exchange for a testimonial and like retweet it like 30 times. It was like disgusting. It was wild. He bought it and then they made like a private group. I remember being in the private group and some people participate more than others. And then Andre comes in one day. It was like a giant trello board with like a ton of SOP keys and resources. And I'm like, bro, what the is this? And I was like, dude, this is like really useful. And just like started talking to him. And then I think it was probably like a year later we made clients. Well, the first thing we did. Did anyone buy the vault? Remember that? The vault? Yeah, that. That is like 100k in like 8 days or something. It was like, disgusting. And I was like, holy, like. And then we're like, that was when we really trusted you. You. Because we have built out high ticket group coaching programs before from our previous agency, before Knowledge X. But then we're like, okay, who is this guy? He's a. He's a wizard. Like, ain't on profile. Yeah. It was, like, routed through my gumroad too. You guys were like, I hope he sends the money. Yeah, yeah, yeah. And then, like, we're like, oh, God, this guy's audience just buys. Yeah, yeah. Like, bro, that was. That was wild. And then we're like, dude, let's. But remember, we were thinking, want to come on the boat? You need a badge, and your badge is on the stage. Evan's got his badge. He'll be on the boat. About making the sales vault. Instead, it was like. It was like. It was either like, we're gonna make the sales wall and then client extension. I was like, no, let's go straight for clients. It was such a pain to get people to sign off on, like. Yeah. Using their call recordings. Yeah. You guys know those. Like, you have recordings of sales calls that one incline essential. Like, in Client Kajabi. That was that. We just threw it in there. What, do you have to pay some people for the rights or something? No, we didn't pay anybody. Anybody. Yeah, we just emailed, like, 50 people that I closed, and then, like, six of them were like, yeah, it's cool. Yeah. And then. And then made Client Ascension, and Oliver over here, who's the CTO of Wiskit, he was in. We let 12 people just. Just, like, what? The first cohort of Client Ascension. Oh, dude. This is when I was like. Because we just let anyone in, and it was like, particularly people with no offer yet. And, like, what I learned from there was, like, we're not doing that. We're not doing biz op. It's. You have to have an offer already, Bro, that sucked. A. Keep in mind, the OG Client Ascension was one weekly call. Yeah. Yeah. Now there's, like, 17 or something. But, yeah, Oliver was in there, and it was so funny because it was like, all these other dudes, and Oliver's. Yeah. Booked 80 calls this week. I'm like, what the. Like, all right. And, yeah. I mean, it just kind of shows he. Oliver's on every single call, too. And that's, like, kind of a theme where it's like, you go into a group and you start participating, and it's like, things just happen. It's like Nick just bought Client Ascension, and then Nick became, like, an email copywriter, and, like, somehow he's on this stage now and, like, staying at my house this weekend. I don't know how that happens, but, yeah. And this goes. I was saying that earlier when I was talking, I was like, go into a group and actually participate. Because that's like all. All of the good things. Like, you really just don't know what's going to happen. Every single door is data behind. Just like, actually building a relationship with people so you, like, have to actually participate. It's like a massive mistake if you don't do that. We just go in the group and not show up to anything. It's like, bro, don't do that. We have a handful of examples of that. Incline attention. Like Matt Lucero here started as a student in the program and is now coaching students on cold emails. And same thing with Orey in the front of the audience here. Response, handling coach. And there's a bunch more of you guys out there. Dylan Rich in the mastermind, now he's a sales coach. Right. Lucas is back there, started as a student landing page coach. And like, the reason these guys are now part of the team and growing their businesses is because they got involved in the community and they actually, you know, provided value not just for themselves, but for others. Yeah, just in general in life. Go to more business events, talk to more people. I remember after the first cohort of Client Ascension, we're at some random business event down in Miami, and I just meet this guy at the open bar, similar to, you know, how we do our event, and I start talking to him about what he does, and he's like, oh, I run a group coaching program. And we had just finished the first cohort of Client Ascension. We probably did like, I don't know, like 80k. It wasn't anything crazy, but the agency was going so well. That wasn't even, like, super excited about Client Ascension because we're miserable. Yeah, yeah. We're like, this. This kind of sucks because if we just do like 80k a quarter, like, what's. What's the point? Like, and it's. The agency work is easier, in my opinion. I don't do any of the fulfillment side. Probably should have said that, but I started talking the same. Yeah, yeah. He was like, I run a group coaching program. I was like, dude, if you don't mind me asking, like, this is what we do. This is how much money we made. Like, I don't want to be the. Who just walks up somebody's like, how much money do you make? So I explained the backstory and that I wasn't really that excited about continuing to do it. He was like, yeah, I do, like 400k a month. And I was like, for a month? I was like, how do you do that like, how big is your team, sir? How do you, how do you do that, sir? Sir? And I was like, holy shit. Like, how much do you charge? And it wasn't that high ticket. It was like eight grand or something. Like it wasn't, it wasn't crazy. And he was like, it's pretty simple. Like you all just have to break it down into hourly and how many people will actually go to each call. So it's like, okay, that's interesting. So you don't do cohorts. He was like, no, do it, Evergreen. I was like, okay, so how do you source these people? Because, like, I mean, I wouldn't know how to go out and hire somebody for a coach. Like, I guess you could recruit them, but how much do you pay them? How does the structure work? How do you kind of like make sure not too many people are going to certain calls? He's like, dude, it's. It's super simple. You just use people that you know and trust already. And a lot of times it's going to be your own student that become the coaches. And just like look at what client attention is now. It's basically exactly what that guy was doing. It's Evergreen. It's completely like unrelated offer, but a lot of our coaches are just people that we've known from, from the agency world, from Twitter. But it's like a pretty close knit group. We're not bringing in like any outsider for like sales, right? We're not bringing any like outsider for copywriting. It's guys that are like already in our group. Most of them already were client essential students. But that would have probably happened like four, five, six months later. Like we wouldn't have come to that realization if we didn't go to that business event. Just talk to these people. I thought that was interesting is like how many different offers it took to get to client, essentially. We've talked about this, the VSLs. It's like 50 VSLs have gone through. So I think this would be something interesting. So like by a raise of hands, how many of you guys hit it? First shot on the offer. First try. Look around real quick. Just like turn around, look. No one's raising their fucking hand. Second try, third try. Got Matt in the back, my man. Fourth try. Now more people are starting to do it. Fifth try. Like, I'm not even at 10 yet. And it's like, that's how much it takes. I think this is something really interesting that you guys are really good at is adapting. All of you guys adapt in your Own way. I think it'd be something interesting for you guys to each talk red flags and girls or that's a body that trend. Those, those always it. But yeah, like just do it for the hell of it, bro. And share shit that you find interesting. Yeah, I don't, I don't have a hook for you, but I got those two, those two concepts. Yeah. Appreciate that. That is adapting. All of you guys adapt in your own way. I think it'd be something interesting for you guys to each talk about, like the process of adapting client ascension and changing it over and over again. Yeah, I think it's just testing and iterating. Right. Like, we ran the first cohort based on what we thought would serve students the best and we quickly, quickly found out that just about like the process of adapting client ascension and changing it over and over again wasn't the best way to do it. And so what do you do when it doesn't work? Well, you go and go back to the drawing board. And where do you get the insights from? Not just the team, because obviously we didn't know how to do it the first time. How are we going to know the second time? You just go to the students and so like the target market has all the answers and I just think speaking to your audience, speaking to your customers and yeah, Ben and I share brain because that's pretty much exactly what I was going to say. Like, dude, like, if you're going to actually build like an audience on TikTok, don't do it around business. Yeah. Like, as weird as that is to say it, like a business mastermind thing that we're doing right now. Like, I honestly think, think that like, you will be better off in your general life just by making shit that you think will pop out. What they actually want is the secret to all of this. It's like every time we roll out a feature in client attention or a new coaching call, everyone's like, oh my God, like, I've been needing this. And it's like, yeah, I know you've been telling me. And like now it's here and they're like, well, how do you know I want it? It's like because we're reaching out in the DMs with surveys like Oliver was talking yesterday about for list Kit. Like, I didn't just think like list kit would be cool to build. So let me just go and build it because I think it'll be cool. It's like this solves a problem and I know it does because I Speak to enough agency owners and cold emailers to know like they're struggling with these things. So if I could build a product that solves those exact pain points. We're in business and I just think a lot of us and a lot of without a call to action, without selling anything. Because like the thing is with the way I make content now is like I always have something in the back. You guys all understand that it's okay to be sold to. Most people don't. Right. So when I make a video I have to be very conscious of like how salesy am I being. You guys in the beginning. The reason it takes so long is because you're building what you think is going to serve the audience, not what they know is going to serve them. So talk to your customers. I remember we were first out of the guarantee. It was a bam all time high. Immediately it's so. It's. It's being. Are. Are people seeing too many call to actions from me? Are they sick of you know. You know it's wild because I've been trying to think about this because there's like there's like the entire idea of what you're selling in the first place and then there's like the positioning of it. What I mean by like the entire idea of it is like bro, people just, they're not trying to buy like it phone lines in the office. Like it's just, just please don't tell that like it's just seeing like free class Lincoln bio. Are they thinking that you know the rest of the video would be genuine, it would be a great video if I didn't sell at the end. So that's something I always had to think about this garbage offer and kind of like what I was saying earlier where it's like dude was having a hard time selling his like mastermind. I was like bro, the solution to this problem. I already did it. I already know the problem. It's. You need to. It's direct, quantifiable, promised result or you get specific deliverable as a pattern onto it. It's. It's and that that'll. But if you don't have to worry about that and you can just make videos about. You want to talk about. That's perfect. You should check out our boy. He learned from Grant who's supposed to be here. I think applies to basically every single offer. It's like that and I don't know how many times you guys have like come and you, you asked me about your offer and it's like and then you do what I say and it just works. It's like, dude, I've just already done this. Like. And he's never wrong. I'd say I've tested it. He's never wrong. I'm typically never they Davi. Davi loves potlay. He talked, he basically just talks about how to like crush college. Like, like how to pick a major with like the baddest chicks. Wrong. But it's kind of looking at no. No one or like how to. Which everyone knows sociology by the way. But whatever. I was in bio because I'm more of like the positioning of it and like selling it. You're more like like what the product is. But another one was like morphing it kind of as close to done for you as possible. That was pretty good. Oh, but they're all smart. Like too smart though. It's nice. Yeah. Also like you didn't used to get, remember like when Liskit wasn't a SaaS, it was just the service we started like done for you list building like a little bit of that. And then it was like, then we introduced in like we'll write the cold email script for you. So you see what I mean here. What we tried doing as well was. And it would have been really good if it worked was setting up the domains or like, or like how to, you know, rush or whatever. You know, I mean like make stuff like that I think like because no one, no one's going to watch videos about fucking email for people. It's just. You just can't do it. It's. It's too much like there would need to be marketing, I promise you. Oh yeah, 100 and that's as. It's as simple as just like being a. The IP or everything up and it's like. Yeah, but I know that would cook. Like it would, it would absolutely cook. So I still want to try to figure that out. Maybe it would have to be done on a one on one call and I know for a fact it would massive decent human with like good ideas. Like I mean at the end of the day it's just that. And then just like since I've increased the conversion rate just because it's just the more you position absolutely anything on the planet to done for you, the more you position it towards that, the better it sells. And this is what's funny actually a lot of these, they have an agency and they're not like specifically stating that it's done for you. It's like, dude, people don't Just assume that this is done for you. Like, they got a lot of ads. They get the same ads that you're all getting. What kind of ads are you getting? Getting right now, 80 calls a month guaranteed. It's like a, it's like a coaching program. Yeah. It's like people, if it's done for you, you have to specifically say it's done for you. And they're just like, kind of playing with these variables and whatnot. And just the positioning of it and it's. Dude, I, I. There's always some split test going on, like in the funnel somewhere. I think I'm like one of the only people here in college, like, doing that and doing share. Just write down the stats, like, what happens when I do this? And you like, go ask the closers, like, how are people acting when they arrive in this way? And you're just like, trying to, like, really, like, artist look at it like, like deep. Like, like that still. So playing into that too, into your unique. And then like, the unique stories that come with that, like, making closing this deal while being still hungover. It's not always like a headline too. It's just like the way it. The, the entire. In like that is just at the end of the day, that's the. That's gonna work for structure of how it is. Like, you really just gotta, like, you, it's it. You. You're under the impression it's like eight tests. It's like. Nah. No, it's just like never stops. You know, let's talk about yesterday. I don't know if you guys read that specific one, but it was like, when you're hiring people, it's like you always have to, like, hire more than you already need. So it's like. But it's like, then you run the capital risk of them not being. You see what I mean? Your margin below. So it's like you're always at 100 risk all the time. Same thing with all Also too. I. I mean, what is making you stay in coffee? You're just. It's always not good enough forever and ever and ever. You always have to be testing, like, how it's positioned. Yeah. Oh, that's the thing. I don't know if Eddie's in this room now, but he'll be given a keynote after lunch. And the first thing he said when we sat down at dinner last night is like, the reason he's been able to scale so, like, fast and aggressively is because the pressure. College. I'm in the process of dropping Out. I was gonna. I'm saying that because that's, that's a reason. Like I would talk about that. Yeah, you don't need to be in college. Like, it's always on. So I feel like you have to create that urgency and pressure. Like that's what we do with the sales team. It's what we do with the essentially on TikTok and reels and shorts. Like not so much YouTube long form. That's like product, the marketing, the offer, everything. And so you have to put pressure on yourself to perform. And there's. That never stops. Right. Like, I think the, the most dangerous thing for a business owner is to coast. Yep. I think the biggest iteration we made was Nick kind of brought this up. Like we were an entity of three people. And Daniel completely different than shorts. Like, but you're talking to people under the age of 25. It was his own. Like, we had our agency, Knowledge X for a while and client Ascension was like the other thing that we weren't all in on yet. And then we all sat down one day and we're like, all right, we have to go all in as one unit. So Knowledge X basically dissolved and became our placement offer and client. Yeah, like that's how your analytics will skew no matter what. What you make a video about. Line ascension is the main hub and then you know, cold email mastery is the, the entry level coaching and then ListKit is a software. So like my advice for anybody is a lot of you guys are doing like done for you agency services, which is like the easiest way to enter business in my opinion. But you should get to a point where you serve a market so well. Like, hey, I want to learn this coaching offer. Like I want to learn this at a high level elite like high ticket coaching offer. I want this done for me. You place the coaching students into their business. Done for you. Oh, I want an easier way to do this. Here's my software. Like, you want to create an ecosystem of things around your subject matter. Like for us it's cold email. We have list kit, we have client ascension, cold email mastery and placement. Like there's. And stick to. And stick to. Like people have signed with us from stick to. But like once you enter our ecosystem, like we're gonna, you know, sell you list kit to give you data and show you how to do cold email. Like you want to have a self sustaining ecosystem inside your business that can, you know, offer anybody that comes to you. Because at first we were like, oh, like, oh, you're not. You're not an agency. We have nothing to sell you. But now it's like, there's probably an offer for any. Almost anyone under the sun that wants to work with us. Except for IT companies. Yeah, except for those IT cybersecurity software developers. That absolute worst, man. I think something that's super important just to piggyback off. What Andre said is we need pressure. And if you're not the person who can apply enough pressure to yourself, you need to get that from an outside source or you need a business partner, plain and simple. Like, the money's out there. If you're not at 100k a month and you have no, like, real accountability measures, you're probably just not a person that's capable of reaching 100k a month on their own. That's completely fine. Like, make almost everybody isn't. Like, there are a few absolute studs who could be. That's none of us up here. The reason why we're able to grow and the reason why we're able to adapt pretty quickly is just because we're all constantly applying pressure onto each other. Because we all, like, have our departments of the business. So, like, they're getting sales calls booked. We're not closing them. It's like, dan, figure it the fuck out. Like, you guys need to be closing more sales calls. We need to increase the close rate now when things are going well and we're, like, overstaffed on the sales side because we're not getting enough calls. I'm like, guys, I need more sales calls. If we're not producing enough case studies to give to the closers, we're like, andre, get these guys more results. That never happens. Never happens, never happens. And if. If Christians is making a bunch of content, but it's not like converting to something. You're like, dude, you're just getting a bunch of dates from Tik Tok. We need to get clients from the content. Like, yo, switch it up a little bit. Like, talk about money. Talk to the dudes. Like, put the girls in decline. Ascension, come on. Yeah, but no, that's. That's the whole point is, like, the reason why we're able to, like, constantly adapt is because we're actually, like, it's competitive internally. Like, people are, like, yelling at each other. We're having meetings. We're like, nobody's happy. Like, you need that though, right? It can't just all be like, oh, yeah, we're doing, like, this much a month. Like, that's pretty cool. So, like, if you are inclined Ascension, like, Make sure you're approaching your relationship with your student success coach that way. Like, make sure, like, it actually, like, means something. Every time you don't hit your numbers build in some, like, random consequence. Doesn't matter what it is, but, like, then there needs to be some consequence for not actually succeeding or else the pressure is just. It's a figment of your imagination. How do you guys deal with conflict when it pops up? Because there's obviously like Christians just getting dates and that's it. Like Andres Andre's perfect. And then it's just like the. The different issues. And how do you guys deal with the conflict when to it comes. Comes up? Obviously there's like that, yo, you're messing up here. But is there ever that ego that pops up or do you guys check yourself pretty quick on it or do you, like, how do you guys go about doing that? I think ego is always going to be there. But for us, like, what I found works best is if you have an issue with someone on the team or someone in the group or with what someone is doing, like, address it immediately. Like, the most dangerous thing for business owners to, to, you know, be aware of is letting resentment build up. And I feel like a lot of times, like, there are issues that just are not being talked about. And honestly, I gotta give a shout out. And we gotta give a shout out to Trina for this. So Trina's on all the exec calls and she's like, she knows. Like, she's like, okay, what are you not saying right now? She's the muse. Yeah, she's the muse. She's like, there's an elephant in the room right now. Like, spit it out. Like, let's do, like, what are we doing here? All right. And so we just communicate, like, very clearly what's going on in the business, what we think, where we're at. And I just think over time, like, it gets better and you're always going to have conflict. But like Dan was saying, like, conflict's good. Like, applying pressure is good. And then, like, if he has an idea and I have an idea. Sorry. Like, we respect each other's departments, essentially. Like, Daniel's the marketing guy. If it has anything to do with driving leads, that's Daniel's department. Dan with sales, me with product. Right. Christian with really everything as well. And so we respect our departments. And then it's really just testing it. Like, it's not just an end all, be all solution. Like, you just do one thing and that's it. It's like, do it. If it doesn't work, let's try my way then and just again, let the market decide. This happens all the time. It's so funny. I go to Dan. I'll be like, bro, what if Chuck check me out? What if the sales team did this and this? He's like, no. I'm like, all right, fair enough. Just. No. It's the same thing, though. If you guys say, like, marketing stuff, like, no, won't work. Not doing that. Can't do that. Yeah. It all goes back to trust, really. Like, if you're partnered up with somebody and they're the ops guy and you're kind of, like, marketing sales, you don't truly trust them to handle all the operations. Like, it's just never going to work. So. Got anything to say, Christian? No, I'm good, I think. I don't know how it works, but, like, Daniel's the. The crazy marketing energy that just, like, runs wild. And Andre just, like, cages him. He's like, no back, and it's just, like, works perfectly every time. Like, Daniel just goes on these crazy rants about getting more business, and it works. And Andre just, like, silos that energy. It's like a nuclear combo, you know? Yeah. How much more time do we have on this one? You know, what are we at, time wise? How much time? Okay, solid. We got time. So I wanted to ask this from each one of you guys to, like, for Andre, for each three of these guys, like, what is your favorite attribute or trait of them, and how do they make your life just easier? And then you guys each are gonna do that for, like, everyone. Wow. I don't want to start, to be honest. You should. I will. Leadership, baby. Go first. So Christian. We call Christian the golden retriever of client ascension. So. And, like, people, like, hear that as, like, an insult, but, like, it's the. It's the biggest blessing, honestly. Like, he's just always carrying positive energy. And, like, we call him, what, the chief of fun, Right. Like, he's the chief of fun as well. And so Christian just knows how to entertain clients and have a good time. And I feel like business can be so hard and lonely as well, which, again, like, you have partners, but at times, like, you just feel like you're on your own. And Christian just brings the energy of, like, bringing people together, and, like, things are going to be all right. What is it? Like, I'm just here for moral support. Yeah. Well, again, that's just one quality. Obviously. He's. He's got the copy sauce but other than that, it's really. Yeah, the positivity, like, the optimism. Because, again, like, I can get, like, people say this about me too. Like, Andre is always so happy, like, going around and. And shaking everyone's hand and talking to people. I'm like, behind the scenes, like, when we're on those exec calls, I'm, like, pissed, man. I'm like, yeah. I'm like, we suck. You suck. Like, we gotta fix this. It's gonna be. But Christian's always got the positive energy, so I love that the most about him. I think Dan is the hardest worker on. On the team, to be honest. I think Dan puts in the most work consistently, and he also has the highest standards, and that's really it. Like, if something's not working, if he needs to get something done, like, that takes precedent above everything else. Like, I've seen this dude, like, wake up on a family vacation at, like, 4am Just to get back at his desk to take a call that might not even show up. Right? And so I think Dan's just the most dedicated in terms of, like, hardest worker and just really holds a high standard to everything that he does. And then Daniel is really just the originator of all of this. Like, Daniel just laid the foundation for us to be here and to know what cold email is and to share it with you guys as well. And so Daniel is the innovator, right? Like, how are we gonna act on ideas if we don't even have them in the first place? And that's what I love about Daniel is he's just always bringing new ideas and new visions to the fold that I can then go out and execute on. So it's really easy for me to sit there and say, okay, like, what's next? And Daniel just kind of lays out some ideas, and I can look at the resources and the assets we have on our amazing team and put together an action plan. So, again, like, these guys just make my lives so much easier. And so I appreciate and love you all. Very wholesome. Oh, my eyes are sweating. So, you know, what's the book? What's it called? Rocket Fuel. Yeah, I was gonna quote this next. Yeah, Visionary innovators. Visionary. So, like, because that's the biggest demographic on TikTok, so knowing that, like, you're fitting that demographic perfectly, just kind of. Kind of with what he said, with your life. I like to put things inside, like, little buckets, if you will, or whatever terminology. It's just like, you have college. That's a bucket. So if you need to make 30 videos a month. Okay, let's make five of them about college. Gotcha. What kind of car do you drive? 1999 Toyota Camry. I would definitely make videos about a Camry because it's the most popular car, like for poor people. Yeah, yeah, yeah. And I know you're not poor. It barely runs. But car videos are car videos, like crush. And if you're making money, you're still driving a Camry. That's endless content. No, integrator. Integrator. Visionary. So like I would be categorized as a visionary and Andre would be categorized as the integrator. Who would more self identify with me as opposed to Andre? Just raise your hand. Who would more self identify with Andre over me? Okay, so like if when you put those two together, that's like the only way it works. Nuclear energy. Yes. Yeah. So it's like, like Alex and Layla. It's like the same thing, except he's a male. No, it's like the same thing though. So you don't want to put like two visionaries together because then it's like all your clients turn. You get zero results. I mean like you, you want to be capable of doing everything but. But you, you'll pretty much always be like if you're a visionary, pretty much always be miserable if you're perpetually doing client work and if you're an integrator, you're pretty much always be miserable if you're like marketing and trying to do sales. Like, it's just not what you want to do. For instance, like on a list kit, I'm not even like customer support channel. Not even in it. I am not in that channel. That's not. I don't need to. I'm not concerned, concerned with anything. I'm not if there's any bugs, don't know about it. Did you say there's like a moat to get to you? As far as I'm concerned, there's never been one complaint ever. That's all. You set up like a 16 page type form or something to get to your. Or what was it? Are you telling me the car he has last night? What? That like if someone has a complaint on list kit that like there's a. Or no, no on the. No, it's at the placement. Like if there's, if there's a problem with like someone on the placement offer, you have to like fill out a type form and like a form to even like request my insistence at all or it's like if it's a problem homeboy it's like, if it's an offer problem, it's like, no, you got to go to this form and like, give me all this stuff and then I'll go do it. So how does this. So what's the, what's the traits of everybody? Know what I'm saying? Yeah. What I'm saying is that Andre handles all of that and it's just like, it's, it's. There's no shot I could ever be successful to the capacity I am right now without an Andre. So without. Totally functionally impossible. Couldn't. Couldn't work. Let's talk about there. Yeah. Then I would have, like, what do you do for fun besides drink? Work. Besides work. That's fun for most people. Sports. Basketball gym. Basketball gym. Do you see all this, like. Yeah, like write all this down. And if you have like 10 buckets and you want to do 30 videos a month, you do three per bucket. Yeah. And then if you want to do 60, then you do six videos per bucket. And then like, and then every once in a while you slide in, hey, I'm able to do all this shit because I make money writing emails. So if you're interested, shoot me a message and I'll talk to you about it. It's pretty boring, so 98% of you are probably going to hate this shit. So don't message me. Nice. Fire. Damn, that was good. Are we good on time? We have one more. Okay, nice. Appreciate it, guys. Appreciate that. Let's give Ryan a breakdown. Oh, this is going to be a good one. He spend like a gazillion countries. My name is Ryan. I've been to a gazillion countries and my partner Tony and I. Business partner, not romantic partner. We do workflow automation and operations consulting for businesses, so mostly agencies. We have a roofing company that does about 2 million a month, but. Yeah, so I'm the, I'm the tech and automations guy. Yep. How many countries? To be exact? 61. Okay, so I'll just say how I've been to 61 countries running my own business online, but this guy's going to have some sauce for you. I don't even know there are 61 countries. So I'd want a list of which ones you've actually been to. And just for bright, I mean, and if you're looking at like, I focus more on educational videos with an entertainment style of twist. Like, I, I'm. I can do entertainment, straight entertainment. Like, I can talk to people on the street about how many girls they fucked. I can do like, doesn't matter. Like I can say anything to get views. But at the end of the day, this is a business I want to drive. You know, I don't believe in like bringing all the wrong people into my world. Like, you know. But at some point you have to make videos to get views because you're just not going to attract anybody into your world, you know. So I think there's a misconception especially with the, you know, I make followers or I make niche based videos because niche based videos in my world, like about making videos and getting views get like 4,4000 views. Like so 4000 people isn't enough for me to change anybody's life, you know. So with what you said, you know, I would one work. Dan actually is the hardest work on the deal. Do videos about like, I mean, what's one specific country you've been to? I live in the country Georgia and the post Soviet Union. So I live there been a Kosovo like 100 like indisputably. Yeah. Like probably like consistent 15 hour days. And so I appreciate that very much. We also would not make any money without you. So thank you. Thank you very much. Paste. Yeah. Christian, you know it people. I think it was yesterday. It was like, what do Christian and Dan do? I'm like a lot, I'm thinking about it's kind of a lot like there would be issues if they weren't here. Now. Christian, Christian, like you also do like hello, client work. You're like very good at helping people get results. So like you kind of morph into the on. Yeah. Been in Morocco, been in lots of places you can make. You can make general videos about. Like here's what I experienced when I went to Laos, like. Or here's weird things people from Laos do. Like, here's how much money it costs to have dinner in Laos. Here's how much I spent on my flight to Laos. Like you can take each of your countries. Andre. Roll. Oh, you know what I like about you too? It's so nice. It's like mercenary to pull you into specific things where it's like, Christian, go do a webinar for code you will master. He's a vet and he just does it. I'm like, nice. And you can like morph between roles too. So it's like, it's like, it's really dope. I like it a lot. Yeah. I was going to say I have a. One of the coolest scenarios ever where I can exist in like several different capacities. Like front end YouTube videos, webinars, back end client fulfillment, cold email stuff, content, tik tok, Twitter, where like Dan, he's got the sales covered. I don't need to worry about that. I've never taken a sales call. Well, I've taken one sales call for Client Ascension. Piffed it. Daniel, like, if we need more leads, he just cranks up the YouTube spin and we get more calls on the calendar. I'm like, oh, shit. Calendar's book. Good shit. And then Andre's the integrator. So I kind of exist, like in every aspect in some capacity. So these guys handle everything and I get to just like exist as a golden retriever just running around and doing work. So I mean, yeah, I wouldn't make videos about. And at the end of the day, people watching after your content be like, how the does this guy go to so many countries? What does he do for a living? You, in my, in my experience, you want people to trade this for anything. Because I don't want to sit there and do zaps. Daniel can do that. And I just want to write copy and help students. That's what I get to do. Love it Zapier. I mean, most of you guys don't even know who I am. And you're still here. So that's why I love these have like this a mystery about you. Like, like, how do you make. Actually make you. When you start getting guys in a nutshell is like, they're the reason that we have people to sell on our team. So like, they give me those messages and I don't know if you're getting them yet. That's a good sign. Like, how do you make money? What do you do? A ton of opportunity. I give all my team members a ton of opportunity, which means a lot. Like, it's super cool, especially with sales. It's like the one profession where you will get fired if you're not making enough money. But it's so cool to have these guys that just make sure that I never have to set up the opportunity myself. Myself that, I mean, I don't know what I'd be doing without a bunch of sales calls. I. I'd be broke. That to me was like, okay, time to sell something. Like, because that means there's, you know, there's, there's traction around like you talking and that's like an indicator for like a personal brand. Number one, I'd probably be at like Starbucks trying to get my cold brew down to like $4 instead of 450, like, just for the sake of negotiating, but, no, I would say I love Christian's ability to just be a Swiss army knife. Like, he can do a little bit of everything. He does a ton of the client work, like, he's wrote, and to be like, okay, I've hit a little bit of a critical mass to now. It's like, okay, let's. Let's throw up a store. I don't know. You probably, like, realistically written more cold email scripts too many than anybody on earth in the past three years. At least we're looking at, like, that time horizon. And just, like, whenever we need him to do something, he's like, yep, got it. Cool. Just, you know, he could be out partying in Amsterdam, and he'll be like, yep, I'll get it done today. And he gets it done. Right. It's just. It just worked for him. So it's cool to just be like, here's what I do. If anybody's interested in learning more about this, shoot me a DM that says, you know, have kind of, like, that wild card that you can just parachute into any situation. He's like, all right, I'm with it. I mean, Daniel. Daniel just has that sauce that a marketer needs that's super rare. Like, Mason was talking about this earlier on your panel. Like, travel, like, and then you can start funneling through to do that. But, like, you've been at 61 countries. That's a minimum of, like, 200 videos right there, you know? Now, again, I wouldn't. You kind of just have it or you don't. So, like, being partnered with somebody who kind of has, like, that weird. It's. It. It's annoying that you started your A9 account as, like, a wizard. Urge you to be a travel guy. Like, you don't want to only make videos about that. But, like, in your case, because I talked to you, because, like, it's actually a good adjective. It just sounds so corny. Like, this guy, like, actually kind of is a wizard. He just has, like, that weird sixth sense where he's like, oh, let's fucking try this. You're like, damn it, that's really smart. But just like, having somebody on the team that's. That's good at all of those, like, different creative things in the back. Like, you make automation, so it's like, rip apart big companies that, like, you're creative in a different way, but, like, that can reach the masses and, like, actually, like, permeate through. Through a market. It's just sick. Like, that's a. That's An X Factor automation funnels like call do. Do phone calls, call their sales people. Like, call, chat with their chat bot with a camera behind you on the screen and you're talking through what's happening. Like, you can get traction from big brands that most people don't have. And then Andre is just a fantastic leader. Like, leadership is like, the clear number one strength that he has to me. Like, way more than, like, operations and automations. Like, all that stuff is cool. And of course, like, he's the most well versed on the team. But, like, his biggest strength, like, if you're looking for help from Andre, is just, like, how to be a really, really good leader. Like, he doesn't just lead all of the people in his department. He leads us. Really, like, the vision of the company, the. The values, like, that is primarily all driven by Andre. So just like, having somebody like that who kind of just like, holds everything together and make sure we're generally going in the right direction. Like, sometimes we fuck up, but that's life. That's super important too, because without him, like, we. Like me, if we just started a business and Andre wasn't there, like, we'd be flying in all different directions. Like, Daniel would just be, like, coming up. None of you guys would be here. No, yeah, exactly, exactly. But, yeah. Okay, now, what is your least favorite trait of each? And I'm joking. I'm joking. Do that. You want. You want to do that? No, no, no, no, no, no, no. That's very meta. Okay, so here's what I got. So I think what's really interesting is I really love seeing markets evolve because it's the most interesting thing, like, how many people you ever seen? Mad Men. Like the show Mad Men. Wow. Come on, guys. What the. So, like, they talk about with cigarettes, where cigarettes. Back in the day, like, Do Sa Sam doctors used to promote cigarettes. They used to be in coats and saying, like, no, like, it's good for you. Your children should smoke. And now it's like, literally they have packets that say, like, you will die if you smoke cigarettes on the. So that market completely evolved differently. And it's really interesting because I came to Twitter from Facebook and I was here. I was like, what the is this? It's just like, everyone's like, either a really healthy or two, like, really based. And I'm like, this is awesome. But when I came, there was. I think this year started the year 2023, and I got to see, like, the aftermath of everything you guys had built. And I saw. I see, like, where client ascension is at now? What I wanted to see was what was it like before? Like when you guys were first cl. First starting client ascension, what was the market like before? Where was it at? And then where do you see the market going? But let's start first with like, where was the market at before you guys started client session? Because you guys literally have shaped the market. I mean guys, we have client accession. Like people are trying to copy that. So where was the market at before in terms of like Twitter? I mean, I feel like there weren't a lot of like even just coaching program. There were, but it wasn't, it wasn't very sophisticated in terms of like the angle, like the value propositions delivering. It was like ecom. It was all biz op is what it was. Mostly biz op. That, that's, that's pretty much all it was. And then we make it. And then you just get other people popping up. Oh, that works. Like, I want to do that too. And people just. And then you're like competing in Twitter and it's like, okay, well like what is then. Then you start competing on the mechanism where it was like, well, what's the better way to get clients? Is it through Twitter or is it through cold email? And then it's like, oh, then you start getting like competitors among each mechanism. Mechanism. And then they just introduce a claim and then the claim goes higher and the claim goes higher. Then the guarantee and the guarantee goes higher and the guarantee goes higher. And then people start getting case studies. It's really interesting. And, and then it. I feel like it gets to a point where you. Oh, it's a banger. You get to a point where it's. It kind of, it kind of all degrades into like case studies and personal branding. I feel it's kind of, it's. It's still in like wild guarantee area. Like a month. Yeah. Guaranteed. Yeah, yeah, we should get both guaranteed. You get a boat or you don't pay. But yeah, it's. It's still, it's still around there. It's still like. But. And that's like every market though, right? Like, especially like agency services where it's like due to like you go to. If you just like Google Marketing Agency right now, just like click the first organic result, what is it going to say? Is it, we help our clients grow. It's like, what cool. Like, you would never. This would never work on cold track. They sell like $80,000 like PR packages and they get you onto Forbes for like $200 and they charge just a stupid amount. Yeah, it's. Yeah, it's dumb, but yeah, I mean, that's just what I'm seeing. It's like, dude, you got it. Like if you, you by definition, like if you're on cold traffic, you have to be better than the other option. Like if you're using coding, I was like, brother, getting like a cold emails a day. Like I get eight cold emails a day and I've got like two good ones in the past like six months. It's not even that hard. Like you're. If the offer is good, it, it really is not. Because they show up at that small of a frequency. They're all garbage. None of them have like a quantifiable promise. None of them have risk risk reversal. None of them have case studies. It's like, like this is all. And if you just have that, it's like it's just so easy to win. It's like that's just the, that's just where the market is right now. And you just have to play the game where it is. I have a little bit. I would disagree with that as the sales guy to a certain extent. Just because like when we first started, if you just had a straightforward offer that had good data coverage, you just sent cold emails like it was, it was going to work. No, no, no, no. I'm saying like when we first implemented the guarantee, like rocket ship like this right to the top, then we started getting on sales calls for client essentials specifically and like the other programs started to have guarantees. So then the claims just started getting out of control. And like, there's a few of our competitors that I'm not going to mention up here. Not my style. But like, they're struggling now because they kind of like saw a couple crazy months. They had this guarantee that they couldn't hit and then they kind of take a nosedive down, right? So now it's getting to the point where like, okay, now people are having guarantees and it's like, get you 30 calls, book to get you 60 calls booked, I get you 100 calls booked. I'll give you my firstborn son if I don't get you this many clients in this many days. Like, it's just getting kind of crazy now. I feel like it's just reverting back to proof. Like, show me that your works, right? So I think now like the biggest difference isn't just like having a guarantee, but it's also just having an abundance of proof that your stuff works. Like, use that to market it, use that to sell it, use that every step of the way. The guarantee should just solely be like a risk reversal. They're like, hey, we have this in writing that I understand. You just met me. There's a lot of bad actors in the space, whatever it may be. But yeah, I feel like that's kind of how it matured. Was like everything worked. Just send cold emails and it was like, you need to guarantee. Now it's like a lot of people are also having guarantees, but it's kind of getting out of control. And now they're like, okay, I just want to make sure this isn't a scam and that it actually works. I'm going to go off completely on a different tangent than both of you. I think we're moving to a place where you need to have a personal brand to, to win business. Like back in the day, you can make a claim and you would sign the client. But now it's like, I want to work with Presley for clips because I see him on Twitter and he's funny. I want to work with Ben Bader because he works with everyone in Miami and he's really good at webinars. I want to join Client Ascension because I saw how cool the event was and how often they do these in person events that no one does. Like eventually the claims, like they said, are going to get so outlandish that they don't even even matter anymore. Yeah. And people are going to pick the guys that they resonate with on a personal level and trust. So I think like personal branding mixed with a service and an outcome is like the hybrid that you need moving forward. Dude. Like, having an optimized personal brand is like a differentiator in and of itself because there's so little people are actually willing to do it that it just entirely puts you in a different realm. Like, it's like you just. That game I was just talking about, you just exit that game. You just don't have to do that anymore. It's like, whatever, you, you can work with me or you can, I don't care. You have like a million YouTube subs. It's like, bro, it's. It's just, it's the, the condo. We were at this con, the haon yesterday. It's like the equivalent of owning those apartment buildings right there. Yeah, yeah, yeah, yeah, yeah. Cuz we were up in the tower yesterday. I was looking at the condo building. I was like, if you have like, if you have like even like 30,000 YouTube subs or something like that. So you guys see that condo building, they're like, yeah. I'm like, it is as equivalently a good asset as that. It will cash flow the same. Like actually, yeah, it's like you guys just aren't. It's literally digital real estate. Like you just have traffic everyone to the point where actually people buy ads. Yeah, they're buying eyeballs. It's literally real estate. Like there's a finite amount of real estate that exists via how much people are scrolling. Other people have to pay for that. If you just own the traffic, you do not have to pay for it therefore is real estate. So just build real estate. You know what? I think you guys like the big differentiator between you guys is from everyone else in the market. Just you guys raise your hand. How many of you have a Lamborghini? How many of you guys live in a dance? Like every one of these, you know, guys up here said brands and recognizable people get you views. So like Best Buy Kylie cosmetics, like rip apart fucking the Kardashians chatbot. Like, I guarantee you you're gonna get views from that. Because Kylie, I don't know why people like her, but they do. Yeah. If you wanted to make a video to get more clients, I would say something like, if you're a business owner, here's three automations to make more money or save more time. And I would put a specific number with that. Like save 20 hours a month or make an extra $10,000 a month. Like whatever's realistic. Put a number on it. And I was like that. I bet you haven't heard about like that video will probably do well and if it doesn't, it probably won't go viral because I guess that's a little niche of like business owner and automations. But the people that see it obviously are pretty inclined to like reach out to you at some point. And then exactly what he said. I was already thinking the same thing. It's like, go find a business that everyone knows about and be like, if I were this a crazy. Just like $10,000 a month. 50% of us don't have a car. Yeah. So like I don't even. I do not own a vehicle. So like I've. I've had a very interesting experience observing markets. And we said this yesterday when we were like 1am we're like just ranting on the couch. Daniel says, the second I see them start doing lifestyle marketing, I go there. It is time to. It's ending. Like it's just downhill from there. And People create this perception that, like, business success is, like, man, it's cars, it's women, it's bottles. It's like, all this stuff. And, you know, I even went down that route and tasted it and was just like, this sucks. I'm like, this is just so, like, empty and just void of, like, any meaning. And I remember when I met you guys, I was like, oh, these guys just, like, are doing the thing that actually is fun, which is business. None of that other shit. Like, sure, like, going out with your boys is fun, but, like, nothing is better than just, like, at the end of a long day, just being, like, a crush today. Like, that was just a good day. And I. I just, like, respect that a lot about you guys because it's. You never have gotten distracted. There's never been, like, Daniel's like, guys forex. Or like. Or anything like that. Like, that's never happened. I think it's interesting. Can you guys speak to that a bit? Because your ability. I think what I see the most to like, summarize that is your ability to stay focused is what's most impressive to me, because I'm a little bit of the golden retriever, but if it was a little retarded. So it's like, you know, a little bit. A little bit like, adhd golden retriever. Yeah. This kind of is the same answer I'd give to the last question. I think the biggest missing piece for a lot of you is community, right? Like, there's not much depth to doing cold email Legion as a service, right? There's only so much fulfillment you can gain from doing a Legion agency. Like, it's cool. You might hit 10k a month, mrr, but, like, what's next, right? 100k, 200k. Like, nothing really changes at each milestone. And it's so easy to sit here and say that, right? And for you guys, it's probably like, no, no, no. Like, what I get there, it'll be different. It'll feel different. It really just does. It won't. Literally, it won't. You'll get there. It'll be, like, such a high. And then immediately after the next day, you'll just be like, oh, yeah. And that's the. Like, there's science behind this. Of the way your brain processes dopamine. Like, that's such a high dopamine moment. But then there's like, if you're not having that constant stimulus at all times, that's how these guys just, like, you know, you got the Dubai guys and the dudes that are just posting all the time going out like they need that. That is no different than a drug. Like they have to have stimulus otherwise they can't like function. If you took them away and put them in a small town, they would just collapse entirely. Like they couldn't live that life. Business. Here's three changes that I would make for their automation workflow to be more efficient. Something along those lines. Just exactly what he said. Just break down a bunch of really big businesses that everyone would have heard about. Even not changing anything. Could you just point out here's why Apple makes so much money at the store. Yeah, stuff like that. You don't even have to say automation in your hook at least. And then you could like that could be your hook and then you could actually kind of flex your own expertise and say it's because they have XYZ Automations and then again have some sort of resource in your bio. Something those people are going to convert over some time horizon. Yeah. Kind of like they're saying like I just do a mix of, of more middle of funnel videos like that where it is about business and then other stuff that's like top five countries to travel to if you're in XYZ position. Like that would rip. And yeah, I'd say just, just talk about your life and like what you enjoy doing and the right people will find you. I wouldn't worry too much about being super niche. I know some people like I see that a lot with a lot of people that just like take this approach to like I'm going to be super niche. I'm going to be the go to guy for marketing automations. It's like bro, okay, like that's, that's sick. But nobody knows who you are. And I think it's a more of a long term thing too if you, if it's more of a personal brand and not a Marketing Automations guy brand because then that you can eventually pivot to something else. Like you then maybe eventually you have a travel course. Yeah. So it all goes back to community for me. And I heard this on a podcast by Ed Mylett the way he broke down fulfillment. Right. Because that's what everyone's really after is feeling fulfilled, living a happy, joyful life. And he said that you find fulfillment by using your God given gifts in service to others. And that's exactly what community gives the opportunity to do. And that's really why like someone asked a question earlier, it's like why do you start client ascension? Like why do you go from Agency to coaching program. And the agency continued and continued to grow and scale. And I feel like that's why we can deliver such high level coaching in Client Ascension is because we're doing the thing that we're teaching. But the reason we started Client Ascension is to help that past version of ourselves. And I feel like that's where so much fulfillment is drawn from, is helping yourself. That is five steps behind because you are now in a place where you can help them get to where they also want to go. And that's literally what we're doing here at Client Ascension and that's where I draw all of my fulfillment from. So it's not even about numbers or mrr. The reason we stress about numbers is because we want to maintain and grow this so much. Not just because we want to hit certain benchmarks and buy the Lamborghini or whatever else there is to buy us. Because we want more of this. Like the energy this week I've gotten like four hours of sleep and like the past four nights you're chilling. Like I'm just feeding off your guys energy. Like that's it, like that's what we do this for. So appreciate you guys being here. You ever hear how like there's like a 75 year old dude, he's still working and then he retires and he like dies three months later? Yes, I'm just trying to, I'm just trying to not die. No, what I mean by that though is let's say, let's say you make like a bunch of money and you like theoretically like literally could just sit there and live off like dividends for the rest of your life. Like just public markets. You don't do anything. You're like. And you don't, like you said you like watch TV and like you don't like doing that. Like you are of the effective equivalent of debt. You're literally dead. There's nothing to, to do. And dude, I think it's like, I think it was Marcus Aurelius in this book. It's really funny. It's like did the bees not rise in the morning till. I don't know what it was. He's talking about bees and it's like they just. That's Ecclesiastes, something like that. It was like they just make the honeycomb. Like they just build the nest. Like they just do that. It's like you build, you break the nest or just build the nest. Like you just do that, right? And there's. It needs to be structured in such a, like you shouldn't, like, hate yourself when you're doing it. I mean, it's. It's gonna be hard. Like, it's gonna be very hard at certain points. But you. I just like to do this. Like, that's it. I just actively enjoy doing it. I'm like. I finish at night, and I'm like, was cool. Pretty excited to do it tomorrow. I'm going to win. That's. I think that's huge there. Because if that's not the case for you, you're probably just doing the wrong business. Like, what was the guy's name? I can't remember who it was. A successful business owner, but someone was trying to pitch. Thank you. All right, guys. Kim. Like, the dude's, like, a multi billionaire. He's in, like, Shark Tank or something like that. I don't remember which one it was. And the dude was trying to pitch him, like, telecom communications or something like that. And he just asked him. He was like, hey, dude, I just. You've already lost my business. Like, I'm just not gonna do this because you're just not in this. And he's like, what do you actually give a about? And he goes, like, honestly, bro, cooking. He's like, I just love cooking. He goes, just stop doing this. And he's like, just go get a job at a restaurant. Dude owns, like, 50 franchise restaurants now and is, like, super successful. And it's like, if you're doing something you hate, like, we started this with, like, the group offer. Daniel was like, dude, you should try doing a group offer. And I did it, and I fucking hated it. And I was like, this isn't right. And just stop doing it and go do something else. Like, it makes more sense. I don't. I just. I thought it was a good point. I just wanted to add that. No. Yeah. I feel like we're all brought up on similar values, too. Which helps is just kind of partnering with somebody who has the same beliefs as you. And it's always, like, about serving people. Right. It's all coming from a place of, like, I want to help as many people as possible. And I feel like the whole thing with the Lambo, like, yeah, when I was younger, that's. That's exactly, like, precisely what I wanted. But then you start to make, like, a little bit more money, and you kind of hit, like, these different benchmarks that you had. You realize, like, nothing really changes. Then you also, at some point realize, like, if I have to get the Lambo in order to make myself feel good, I don't respect myself at all. Because if I need to supplement me with the Lambo to seem like a person that I would think is cool, you're probably kind of like a loser, right? Like, you just need to kind of look in the mirror, be like, okay, like, what else can I change about myself that's like, actually of substance? And I feel like the last thing is business in general. It's always been kind of like a team sport thing for me. Like, I would never be a solopreneur and just go out by myself. Hats off to all you guys that do. It's incredible. Just because I. I miss playing team sports. And like, in this, like, I guess the. The revenue is kind of the scoreboard, but I'm trying to run up the revenue for the sake of just doing it, because I think we're capable of doing it. It's not to, like, get a Lambo. It's not to, you know, get the girl. It's playing the game. Yeah, it's. It's just to play the game. It's like, like, what can our high score be like this year? What's it. What's the high score going to be? Just for the sake of doing it? Because, like, why not? Like, what else is there? There's nothing else to do. Kind of like Alabama with that just streak where they won the national championship just like six years in a row. Like, client. Is that in same colors too, as well? Like, yeah. And if you asked any player on the team or anybody that went to that university, like, did it get boring after a while? Like, no, we win. That's it. Yeah, yeah, yeah. It's awesome. It's awesome. So, yeah, no, that. It. I feel like you. You start to mature and, like, it wasn't always that way. Like, we weren't always, like, I don't know, the way we are now, but, like, the more you grow, the more you realize that all that other stuff isn't as important or you don't and it kind of just consumes you all together. We gotta keep it moving. So find your seat and we're gonna get the next segment started. Me neither. Yeah, I would say the. The people. People are. It's about who we work with in the community. Like Andre said, like, helping, you know, people. People in here have left their 9 to 5 job to run an agency off what they learned in the program or, you know, someone in London, I'm not going to name him, but came up to us, like, basically crying because his business was completely revived and he could like, afford his house again and, like, take care of his family. It's like, shit. Like, that is what keeps you going. You know, I made that offer. Yeah, you're always right. But it's like, yeah, he's always right. I feel like the money in the cars and stuff is like a frivolous pursuit because no matter how much you make, there's always someone that's going to have more. And you're always going to be like, oh, I got a mill. Now I need 10. Now I need 20. Like, someone's always richer than me with better cars. Like, there's never an end game. Like, who knows? But I think that's the approach. Just go more broad, mix in the more niche targeted videos, and then you'll grow and get business from it. Yeah, I think. Do you. Do you know who Vukum is? Watch guy. Anyone here? No? Vukum. Yeah, Dope. One of my favorite creators. He's a backpack watch dealer in New York city. Young kid, 21, 22, making crazy money. And he's got a great brand on TikTok. Everyone knows who he is. He's like, he's crushing. And the cool thing about his stuff is that his, like, actual work integrates perfectly into TikTok. Like, everyone wants to watch someone haggle in New York over a datejust or something like that where, you know, this guy's trying to, like, make 30 and this guy's trying to pay 25. Like, everyone wants to watch that happen. And so for him to, like, use content for his business, it makes sense for that. But just being able to help people and genuinely, you know, give back to others, it sounds corny, but it's. It's really true. When you, you know, someone messages you on Slack and says that they signed a client from your cold email script, that hits way more than, like, an invoice. We don't actually need it for the phone. Find your seat, find your seat. We're starting. We're starting. We're starting. Tell. Yeah, we're starting, boys. Let's go. You know, a bank account wire or whatever, like, money hitting your account just hits different. And I always say, like, relationships. We did a podcast, Andre and I, like, four years ago, where some billionaire was on with us. He's like, I give every last dollar to, like, have my family back because, like, his. His wife and his kids left him because, yeah, working so much, you can't. Like, you can't. And you can't take it to the grave. You can't take the money to the grave. You can't take any of that shit to the grave. I was also, like. I was in Costa Rica recently, and I was like, shocked. People lived in dirt huts. Pura Vida. Yeah. They lived in dirt huts with their families, and they were happy as could be. And I was like, wow, like, how it's because relationships and the people around you. Yeah, I mean, like. I mean, some of you still want the car, and I'm like, I want the car too. So. But the way I kind of think about it is if you know what I just hated as a kid. It was like, I worked in a. I worked in a grocery store, like in the Bay Publix. I worked in the bakery. I had just, like, scrape shit off the floor. And like, dude, I hated that. So I hated it. So it just made me so angry. Like, I just hated so much. And then I did, like, customer support for Apple and just like, talking to like. Like me trying to describe what button to click. And they don't even imagining you on these calls. Like, just. Just click the button, like, right now. Do it. Never wrong. Yeah, it was. It was like the worst thing ever. And I think I could probably equate, like, what I do is like, I just never want to do that ever again while simultaneously being like, let's get it. Take your seats. Sit down. Everybody. Sit down. Sit. Sit down. Sit down right now. All right, what's like winning? Winning? It's probably like a bill. It's like, all right, how do I get a bill? It's like, obviously it's through, like, a ton of capital growing in and of itself. So it's like, now I sit here, it's like, yeah, I could go buy a Lambo right now. But it's like. But then the, like, the compounding effect of getting into a bill might not occur by the time I'm done. So I gotta, like, keep it so I can throw it over here and like, make it go faster and faster. Yeah, yeah, yeah. Should I sit close to you? Come here, sir. On your lap, bro. I'm at. I'm. I'm at a casino. I'm gambling. It's awesome. I'm just winning. It's dope. That's how you should think of it. It's like, yeah, it's like, really cool. Except you can influence the odds. You just change around, like, what the. What the slot is paying and, like, the odds. It's really that. That's why I think of ads. So I'm so, like, super addicted to, like, going to the Ads manager. I'm like, what the fuck we doing today? Like, how many calls? Looking like a day? Let's go. Elias, how much time we got? Four minutes. One more. What? We got to get there in four minutes. Where? Oh, we got to get there in four minutes. Okay, gotcha. Gotcha. Okay, so are you guys cool if we just go completely left? I put all the ones right over there. Field. And just stop talking about business now. Okay. Craziest conspiracy theories go. You want to go? Whoever goes first. The pyramids were made by aliens. There we go. Let's start there. Let's start there. Daniel's like. He's processing right now. I just want a banger. Hello, sir. Hello, good sir. Wait, can we do. Can we do a handshake? Oh, dude. Now we're stuck. Who's gonna lose? Will not is a spaceship. It's hollow. Hollow. Giants are real. It's enough. When the angels came down. Excuse me. Short. Made it with humans. They made sure. Do you have a source for that, Short? Myself. Myself. I made it up. Yeah. I stop shaking hands until everyone sits down. So please sit down, please. Q A. I feel like we should open it up. What's up? Some Q A? I think so. That's probably more productive than that. Anyways, guys, who's got some questions? Questions about giants or not any questions about giants? They were real. It's like the seventh line of Genesis. What's up, Eamon? Yes, please don't sit down. Please, everyone get out of your chair. Is this working? Hey, guys. So Christian mentioned earlier and Daniel as well, like, you know, setting up that whole, like, spider web funnel, let's call it where you have cold email mastery, then list kit, client ascension, etc. Exactly. Offer ecosystem. At what point does it make make sense to, like, start setting that up? Because I remember. Yes, it is. Sir, please. Please, sir. Sir, please, please, sir. Sir, please. Come on. Come on, sir, Come on. All right, I think we're good. Most people are just gonna let go. You're like. One time I asked Daniel the same question. I believe he said at like, once you're at 200k a month, then you can launch something. But no, you're probably. You can. You're 60. Yeah, you can start playing around with it now. Yeah, there's no. I don't feel like this is a hard number. It's like when you start getting questions that you don't have. Like, hey, how do I learn video editing? It's like, oh, you go watch this guy's stuff. It's like, you should have a course. You sell it when you. You're first. No, no, you. No, no, you. Ah, let's go. Can specifically ask for it. Like when people ask for it and you don't have a offer for them, that's when you should. I do like people ask me like, hey, bro, like, I'm trying to make like a. I'm gonna kind of make like a coaching program. Like, what's the first step? I'm like, get an audience and have people ask you for it. Dub. I'm taking dubs today. No, well, no, like that's what you do. What are you going to try to sell it with? Cold email. Like, they're not buying your coaching program a cold email. But then you get to a point where you have a. Oh, no, no. Well, it's got to make it natural. You got to make it natural. Okay, so. All right, we're back. Team of video editors that are trained by you. You place them into businesses to edit for them. You have a software that does the editing. You have a done for you coaching program. You help people scale their editing agencies. Like every single area of video editing or YouTube is like covered. You know what I mean? And one quick follow up question to that. Like, do you think doing some sort of like biz op? What? Sirs, please take your seat. Sirs on. You got to turn it on first. No, that's good. No slap that. Give it a good slap. Test. One, two. We're good now. Yeah, we. Where it's like teaching people how to start content agencies. Like, that's bad, right? Like I should avoid that, right? Okay to B2C. Okay, go out. Go talk to Brady. But I think as I'm here with the client accession crew as a piece, as a cog in the system, it makes sense though. Yeah, that offer would rip. They don't even exist anymore, man. You got season dismissed. All right. Yes. I just don't think you'd be happy. I think I do. I think a placement. No one's done this. So on this next session, really what we're going to do is tell the client ascension founder story. And so we get questions all the time about how Daniel, myself, Dan and Christian all got started in business together. And you hear me talk about all the time in the community, like, the reason we're so successful, I believe is because we have no one's cracked placement for video editors. If you crack that, bro, that's a fire. Offer like that would work. Such a great team of founders and a lot of you guys in the audience are solo. Really? Well, I'll think about it. Wait, wait, wait. I just want to recognize Eamon guys. Like, this guy is absolutely solo founders. And I'm going to do a panel later specifically on how to find a business partner. But this panel is going to also inspire you guys just to hear no killer. And, like, he never stops asking questions. Go a. Let's give it up for aan. There's a reason more about how this partnership works so successfully and how it all got started. And no better person to interview us than the man that led the marketing campaign for the boat, the man himself, Nicholas Vers. Give it up for Nick. Thank you, sir. Appreciate it. Of course, bro. So I was thinking about this and I was like, oh, like, how do we start this out? And what I thought was interesting is that you. I think. I think Daniel. I think Daniel tweeted this or, like, put it in the. The general chat and client ascension. He was like, guys, if you want AIM and type results, you need to have aim and type inputs. Like, that's. It's plain and simple. Like, this guy never stops. And, like, you have one then going over Daniel, 2, 3. You guys have an origin story. I'm, like, the only one up here of the co founders that's not super involved as a coach in the community. Like, I'm not together. And then Daniel has an origin story. And so I figured let's start with you guys. Like, to take it to the beginning. Like, how did you guys meet? Because you met before Daniel. Like, how did you three meet? Sales coach. We got. We have two other sales coaches there. So I don't have, like, a direct line. Like, a lot of people never hit me up for help, which I love. Like, I just don't like the whole customer support side of the business. And this guy follows me on Instagram. I was like, oh, sick. Like, AIM followed me. Like, this is a cool guy. He just use it as a support channel. Like, I'll post. I'll post a video, like, out at a club. Or like, I'll post a video at a restaurant or just like, anything. It could be like a sunset. It could be eating. It could be a picture of like, what are you eating? What? Just be like, what are you eating? Yeah, yeah. No, no, he'll literally. No, it's. It's the exact opposite. He, like, how quickly did you guys scale knowledge x from 50k a month to 100k a month? What mrr do I need to start buying ribeyes? Like, he asked me out of the blue. I posted a picture like out in Ireland, I think it was. And he was like, how many sales calls you guys booked last month at Client Ascension, Replacement and coaching combined? He just uses it as a channel testing question. I love it. I love it. So I know, I know we went off the rails there. I just wanted to give him some recognition. He's a. He's like a dream client. It's like. And there's something really interesting. There's this concept of the mirror. It's like, if you want what, like what you want from the world, you must be. And so it's like, why did Eamon scale up so rapidly? Because he just is that motherfucker. The reason why he gets good clients is because he's a really fucking good client. He shows up to every fucking call all the time. So it's like just. You can't escape that. If you're a super shitty client, it's like you're going to attract super shitty clients. If you are like, can I put this on a payment plan for six months? It's like, expect to see that from clients. If you want piffs, you got piff with. Great, great transition. Boys. I think we have something to talk about. No joke. Give a shout out to Nick. Thank you. Time to eat. All right. Time to eat. Season food. Good stuff. Yeah. So Dan and I met because we're cousins and everyone knows. Thank you, sirs. Thank you, sirs. Thank you. Mar sam it sa it sam sa sa sa sam sa sa sa it it sa what's up guys? Lunches are out. We have a Cuban sandwiches, kale, Caesar salads and smoke smoked chicken club wraps. Sa sa if anybody is getting a little cabin fever in this room, you're welcome to go out to the courtyard. Just make sure to be back for the next speaker at 1 130. SA what's up guys? Lunch is out. We have a Cuban sandwiches, kale, Caesar salads and smoked chicken club wraps. Sa it sam sa sam sa sam if anybody is getting a little cabin fever in this room, you're welcome to go out to the courtyard. Just make sure to be back for the next speaker at 1 130. SAM SA it sa sa sa sa sa sa it it what's up guys? Lunches are out. We have Cuban sandwiches, kale, Caesar salads and smoked. Smoked chicken club wraps. Sa it sa sa sa sam sa sam sa it sa sa sam sa it sam sa sam sa sam sa sam it sam with Sam sa sa sa it sa it it sam it Sa it. Sam. Sa it. Yo, quick update. So two things. We're gonna get started with the afternoon session in about 10 minutes here. And if you haven't picked up your merch yet, there's a table in the back with shirts, hoodies, and hats. And so please go help yourself, take one of each, and represent two things. We're gonna get started with the afternoon session in about 10 minutes here. And if you haven't picked up your merch yet, there's a table in the back with shirts, hoodies, and hats. And so please go help yourself, take one of each and represent it. Sam. Sa. Sa. Sa. Sam sa. Sam sa. Sa it. Sa. All right, guys, we're going to be starting in just a few minutes here. We're going to need that door in the back closed. And so either you're in or you're out. And you're going to want to be in because this afternoon session is absolutely stocked. And so get in here, find your seat, and let's get this thing going to trip up. Andre. Yeah, Appreciate. You know, just drive it on the way down. What do you want? Oh, you want, like, the whole thing when. When Eddie comes up. You can start it now. I want to send it to the guys in Lebanon that refer me to. Okay. All right, guys, find your seats. Find your seats. Just look at that screen right there. Look at what it says. Who wants to know what those things are? Yeah, me too. I don't have an eight figure agency. I want to know those four things. So hurry up, get in your seats. Let's do this thing. We need urgency. You don't have a password. Wait. Figured I'd lock it before it was actually necessary just to make sure. So I need to not do that. Let's just get mic'd up back there, huh? Oh, yeah, Take notes. Get your notepads out, your pens, your iPhone. Notes app. That's what I'd be using. But this is one where you're gonna be taking notes. You'll see me in the corner. I'm gonna be writing down notes for this one because again, like, just look at that screen right there. Four things you need to do to build an eight figure agency. I can't tell you those four things because I've never done it, but we got Eddie here to tell you, so we'll be starting in a minute here. How was lunch? Good. Cubans. Cubans. Fan favorite. Yeah. The cook. Yeah. The cookies at the beginning, bro. That's that Default kings, bro. Joey's like, nah. Oh, man, we're Good. We're mic'd up. Yeah. All right, can we probably close that door in the back? All right, so welcome to part two. We're going to start the afternoon session, and I was walking around at lunch just telling these guys, like, you've heard from me, you've heard from Daniel, you've heard from all the guys in the community before, and we're great. You know, I love our content. I think we do a good job. But, like, the afternoon lineup for this event is absolutely insane. Like, these guys are the real deal. These are the guys that are scaling to eight figures a year, nine figures a year, and they're gonna show us, and I say us, because, again, I'm not there yet. The roadmap to get there. So I'm absolutely pumped. You're gonna hear from myself and Dan as well, from the Client Ascension team. So we'll mix us in as well. But we got some very exciting keynotes for you guys. And so to get us started, we're gonna have my boy Eddie Malouf with a keynote, and I want to give a quick backstory. And so we've talked a lot about Team. We've talked a lot about community and culture and how important that is. And so my background is I'm Lebanese, and so, you know, I have all the inclination to want to hire Lebanese talent, so I hired my cousin from Lebanon, and we found Jod and Kanan and just an amazing group of guys. Guys to work for us out of Lebanon. And so Eddie is also from Lebanon, which is why he's qualified to teach you all these things, number one. And so he hosted a little bit of a meetup in Beirut this summer, and he connected with Kanan and Farouk and all the guys out in Lebanon that are representing Client Ascension, which is pretty cool. And right away, they're like, dude, you got to meet this Eddie guy. And so Eddie and I connect through IG. I go down the rabbit hole of his YouTube and his Instagram, and his content is just off the charts. I'm like, almost like, how you guys feel with Hormozi probably? Like, how is he sharing? Why is he sharing this for free? Like, it's so damn good. And so I'm like, we got to get this guy to our event. Like, hopefully we can afford him. And I just want to say, like, Eddie's that kind of guy. Like, he's the most qualified speaker to be here, and he's the only one that didn't ask for anything to be here. And so that's the kind of guy Eddie is, I'm sure there's a lot of other achievements that you'll hear all about, like managing over 160 employees at his agency, which is absolutely wild. I get overwhelmed with just like, 30. And so I'm excited to just tune in and hear everything that Eddie has prepared for us today. So let's do it, bro. How's everyone doing today? It's the kind of energy I need for 45 minutes. Okay. I want to survey the room just to understand, because I tweaked the presentation a little bit this morning because I talked to some of you guys yesterday, kind of figured out where everyone was at. Could you stand up? If you're doing over 100k a month in your business, stand up. Stand up. Okay. If you're doing. Stay up. If you're doing 50k a month or more, stand up. 25k a month or more, stand up. Say standing. Stay standing, please. And then 10k a month, stand up. Awesome. Cool. Thank you, guys. Thank you so much. I just need to get a gauge on the room to understand exactly how to cater this. Some of this stuff is going to be. You guys are going to learn a bunch of tactical stuff from a bunch of other people. I figured, like, if I were talking to myself four or five years ago when I was you know, doing maybe like 25, 30k a month, what would I need to know back then? Like, just to simplify it down, to get to the point where I'm at today. For reference, we're at about a 20 million run rate per year. Hopefully by next year, we'll get to about 25 plus. And just like Daniel was saying this morning. Let me just real quick. This is the intro slide. I go by Dada first. First and foremost, my beautiful daughter, my wife. And as you guys grow up, you'll understand this is actually the priority. When I was in your seats, it was all about this bottom stuff. CEO, founder, how much money I'm making, blah, blah, blah. But I'll tell you, as I get in richer circles, this is what people respect a lot more about me. And so it's always up there, number one. Number two, I'm the owner of Bad Marketing. I already kind of told you a little bit about it. We have 180 employees as of right now, this moment, I'm standing up here. We work with some of the biggest brands. I'm not gonna put their names on here. You can go to our website. It's not what this is for. If you want, follow me On Instagram. I highly recommend it. I put this on this morning because I was listening to Daniel talk and he was saying the only difference between me and you guys is time and reps and it's 100% true. So I tried to pull some old screenshots while I was in the back of the room today. This is me in August 2019. I'm in my parents bedroom, super diligent. There's like three notebooks in front of me all filled with notes from speakers like myself, who I used to listen to at the time. And I was literally doing nothing. I was maybe making like 10k a month, 15k a month max, working out of a bedroom. 2020, January. Me, my now wife at the time, she was my girlfriend, my best friend. This was the entire team. January 2020. By the end of 2020 we got an office. We could only afford three double desks so we fit six people in that office. By then we were still doing like sub 50k a month at the time. Sorry. Then I couldn't find any photos between 2020 and 2023 in time. So for what it's worth, between this time of having like a team of five or six people and now, which is exactly three years later, we've grown to over a million and a half a month and about 180 team members as of today. So I've done this all in a three year span and it's because I spent so much time sharpening my axe before I swung it is how people like to put it. And so today I want to share with you, as simple as possible, the four things that you actually need to care about in your agency to get to the point where I'm at. Okay. And I know at a high level view we all understand the agency model. It's get more clients than you lose and you scale up. But I'm going to break it down a little bit to certain metrics that we track in our company, which has allowed us to jump so quickly in just the past three years. So four things you need to build an eight figure agency. Write this one down. Customer lifespan. This is the most important one. How long does a customer actually stay with you? A lot of you guys are just focused on getting a customer and I think now you're starting to understand how much work it takes to get a customer. And the easier part is just keeping the customer. But we spend so much time trying to figure out how to get the customer instead of how do we keep them longer. If I have a customer that leaves Every three months on average. Then every three months, I have to find a new customer. If I have one that leaves. Every year on average, I have to do four times less work to find customers to grow my business. And so obviously, I need to reduce my churn percentage. This is like the most important number in our business. We track churn per service, per team, per department, like, not like company wide. We churn 10% of clients a month. We're saying like, this team churns 5% of clients a month. This team turns 12 and a half percent of clients a month. Why are the numbers off? And so this is like one of the most important numbers for our finance team. More than anything, the lower the churn, obviously, the longer the client stays. Right? So let me give you a perspective of why churn is so important. At the scale that you guys are at in the room, it may not feel like a big deal if 10% of your clients leave. Right? If you're doing 100amonth and 10% churn every month, that means every month you lose 10k of customers. Okay? Which is kind of easy, that scale to go get 10k more customers every single month. But let's jump to 800k a month, which is an eight figure business. If I lose 10% of my customers every month, I have to sell 80 grand a month more of new business revenue just to be able to match what I had. And the reality is, as you guys know, you start hiring ahead. And so really I'm at a loss if I close 80k more. I actually got to close like 100k more a month as I grow to be able to compensate for this. Does this make sense? We're on the same page. And so at one point, I remember sitting down when I was like at maybe like 50, 60k a month. And I drew out, if we have like a 10% churn and we add 30k a month of revenue, how many months we could keep growing before we finally hit a ceiling? And if you guys really sit down, you take the number that you're at right now, you put it on the board and you put like a 10% churn rate next to it. And you say, okay, every month we're gonna lose 10%, but we're gonna add 30k of customers, then we're gonna lose 10%, then we'll add 30k of customers. You'll realize in a matter of like six months, your business stops growing. It's physically impossible for you to acquire 30k of customers and grow. And so this is this is one of the most definitive numbers in the business. And it all comes down to one thing. I was talking to Ryan McGinn earlier. We were kind of talking about this, and I gave him this solution which I'm about to show you, which pretty much solves all of his business problems. So real quick, if I told you guys that if you worked with me, I would double your agency in 60 days, would you be excited? Can I get a hands up if you got excited about that? Okay, cool. If I worked with you for 60 days and instead of doubling, we only ended up growing by 20%, how many of you would be excited? Raise your hands. Look at the difference in the room. Most businesses can't even grow 20% a year. But because I set the expectation that we're gonna double in 60 days, there's 80% disappointment in this room if we grew by 20%. And this is what most of you guys are doing with your customers when they sign up in the sales process and the onboarding process. You're promising them up here. You know you're gonna hit right here. And even though right here is fucking amazing because it's not right here where they were sold on, then they're disappointed. Okay? And so I want you to re tamper the expectations. You need to set better expectations on the sales call and in the onboarding process. You need to reiterate over and over again. I'll give you an example. I was talking to Ryan and he's like, bro, biggest problem is all these clients want me. They want me to fly out. They want me to be on a video. And when I put Luis in front of them, Luis is the mastermind behind this whole thing. But they just bitch and they say, oh, we want Ryan. We didn't pay for Luis. We want Ryan here. We want Ryan to do that. And so it's making it hard for him to scale. And after talking to him, we realized he doesn't set the expectations well enough on the front end, and he doesn't make Luis look like he's the guy. And so if from the beginning, the sales team is edifying the account manager that's going to be involved rather than the founder. Now you're passing that baton off and that credibility. So, for example, when someone signs up with us, I'm like, hey, listen, if I'm signing them up, I'm like, I want your expectations to be straight. Now, number one, we're not gonna sit here and make you a million dollars in the next 30 days. You're signing up with me. And in the next 90 days, you better mentally expect to not make a single dollar. And if we make you a single dollar in the next 90 days, we've exceeded expectations. Okay? This is a six month agreement. It's gonna take us three months to get to point A. So, number one, are you okay with that? Yes, I'm okay with that. Great. Number two, I will not be attending any of your calls. I will be working behind the scenes. But in order for me, Eddie Malouf, to strategize and to bring value to your business, I cannot be on every single client call in my company. Therefore, I can't be on yours. But Christian is actually our lead strategist, and he's the mastermind behind all these accounts that we have online, all the names you see that we work with, all the case studies. It's because of him. It's not because of me. And so everyone comes in super excited. They never talk to me about problems anymore. They have expectations that it's going to be okay if I don't make anything for three monthly payments, we're going to be in a good spot because I'm going to make it before the 4th. So when we make money month one, they're thrilled. When we make money month two, they're thrilled. When we Make Money Month Three, it's at Expectations. Does that make sense? Now, you guys may think this is going to hurt my close rate. Oh, my gosh. Blah, blah, blah. Totally cool. Because when you actually look at your numbers in the agency space, most of your cost is up front. Okay. Most of your cost is acquiring the customer, paying the sales commission, setting everything up like this is where most your cost is. After month three, your cost goes down dramatically in the fulfillment side. So in where you have the highest cost versus staying long enough to make it longer, I would rather close half the people and keep them for six months, then close double the people and keep them for three. Does that make sense? Very important. And as you guys grow your company, you guys may not be thinking about this now at the point you're at because you're trying to make money. At some point in the future, you're going to want to sell this company. I try to trip up. Andre, you mind open this for me? Yeah. Appreciate you. Grab it on the way down. What do you want? Oh, you want, like the whole thing. When. When Eddie comes up there, we'll get started. Now I want to send it to the guys in Lebanon that referred me to. Okay, you're gonna intro them and that's what you want. Yeah, we're gonna get mic'd up just so you have the. From the footage too. All right, guys, find your seats. Find your seats. Just look at that screen right there. Look at what it says. Who wants to know what those things are? Yeah, me too. I don't have an eight figure agency. I want to know those four things. So hurry up, get in your seats. Let's do this thing. We need urgency. You don't have a password? Figured I'd lock it before it was actually necessary just to make sure, so I need to do that. Just getting mic'd up back there, huh? Oh, yeah. Take notes. Get your notepads out, your pens, your iPhone. Notes app. That's what I'd be using. But this is one where you're gonna be taking notes. You'll see me in the corner. I'm gonna be writing down notes for this one because again, like, just look at that screen right there. Four things you need to do to build an A figure agency. I can't tell you those four things because I've never done it, but we got Eddie here to tell you. So we'll be starting in a minute here. How was lunch? Good. Cubans. Cubans. Fan favorite? Yeah, the cookie. Yeah, the cookies at the beginning, bro. That said default kings, bro. Joey's like, nah. Oh, man. We're good. We're mic'd up. Yeah. All right, can we probably close that door in the back? All right, so welcome to part two. We're gonna start the afternoon session, and I was walking around at lunch just telling these guys, like, you've heard from me, you've heard from Daniel, you've heard from all the guys in the community before, and we're great. You know, I love our content. I think we do a good job. But, like, the afternoon lineup for this event is absolutely insane. Like, these guys are the real deal. These are the guys that are scaling to eight figures a year, nine figures a year, and they're going to show us. And I say us because again, I'm not there yet. The roadmap to get there. So I'm absolutely pumped. You're going to hear from myself and Dan as well, from the client Ascension team. So we'll mix us in as well. But we got some very exciting keynotes for you guys. And so to get us started, we're gonna have my boy Eddie Malouf with a keynote. And I want to give. I want to give a quick backstory. And so we've talked a lot about team. We've talked a lot about community and culture and how important that is. And so my background is I'm Lebanese. And so, you know, I have all the inclination to want to hire Lebanese talent. So I hired my cousin from Lebanon, and we found Jod and Kanan and just an amazing group of guys to work for us out of Lebanon. And so Eddie is also from Lebanon, which is why he's qualified to teach you all these things, number one. And so he hosted a little bit of a meetup in Beirut this summer, and he connected with Kanan and Farouk and all the guys out in Lebanon that are representing client Ascension, which is pretty cool. And right away, they're like, dude, you gotta meet this Eddie guy. And so Eddie and I connect through ignore. I go down the rabbit hole of his YouTube and his Instagram, and his content is just off the charts. I'm like, almost like, how you guys feel with Hormozy probably? Like, how is he sharing? Why is he sharing this for free? Like, it's so damn good. And so I'm like, we got to get this guy to our event. Like, hopefully we can afford him. And I just want to say, like, Eddie's that kind of guy. Like, he's the most qualified speaker to be here, and he's the only one that didn't ask for anything to be here. And so that's the kind of guy Eddie is. I'm sure there's a lot of other achievements that you'll hear all about, like managing over 160 employees at his agency, which is absolutely wild. I get overwhelmed with just, like, 30. And so I'm excited to just tune in and hear everything that Eddie has prepared for us today. So let's do it, bro. How's everyone doing today? It's the kind of energy I need for 45 minutes. Okay. I want to survey the room just to understand, because I tweaked the presentation a little bit this morning because I talked to some of you guys yesterday, kind of figured out where everyone was at. Could you stand up? If you're doing over 100k a month in your business, Stand up. Stand up. Okay. If you're doing. Stay up. If you're doing 50k a month or more, stand up. 25k a month or more. Stand up. Say standing. Say standing, please. And then 10k a month. Stand up. Awesome. Cool. Thank you, guys. Thank you so much. I just need to get a gauge on the room to understand exactly how to cater this. Some of this stuff is going to be. You guys are going to Learn a bunch of tactical stuff from a bunch of other people. I figured like, if I were talking to myself four or five years ago, when I was doing maybe like 25, 30K a month, what would I need to know back then? Just to simplify it down, to get to the point where I'm at today, for reference, we're at about a 20 million run rate per year. Hopefully by next year we'll get to about 25 plus. And just like Daniel was saying this morning. Let me just real quick, this is the intro slide. I go by Dada first, first and foremost, my beautiful daughter, my wife. And as you guys grow up, you'll understand this is actually the priority. When I was in your seats, it was all about this bottom stuff. CEO, founder, how much money I'm making, blah, blah, blah. But I'll tell you, as I get in richer circles, this is what people respect a lot more about me. And so it's always up there, number one. Number two, I'm the owner of Bad Marketing. I already kind of told you a little bit about it. We have 180 employees as of right now. This moment, I'm standing up here, we work with some of the biggest brands. I'm not gonna put their names on here. You can go to our website. It's not what this is for. If you want follow me on Instagram, I highly recommend it. I put this on this morning because I was listening to Daniel talk and he was saying the only difference between me and you guys is time and reps and it's 100% true. So I tried to pull some old screenshots while I was in the back of the room today. This is me in August 2019. I'm in my parents bedroom, super diligent. There's like three notebooks in front of me all filled with notes from speakers like myself, who I used to listen to at the time. And I was literally doing nothing. I was maybe making like 10k a month, 15k a month max. Working out of a bedroom. 2020, January, me, my now wife. At the time, she was my girlfriend, my best friend. This was the entire team. January 2020. By the end of 2020 we got an office. We could only afford three double desks, so we fit six people in that office by then. We're still doing like sub 50k a month at the time, sorry. Then I couldn't find any photos between 2020 and 2023 in time. So for what it's worth, between this time of having like a team of five or six People. And now, which is exactly three years later, we've grown to over a million and a half a month and about 180 team members as of today. So I've done this all in a three year span. And it's because I spent so much time sharpening my axe before I swung it, is how people like to put it. And so today I want to share with you, as simple as possible, the four things that you actually need to care about in your agency to get to the point where I'm at. Okay? And I know at a high level view, we all understand the agency model. It's get more clients than you lose and you scale up. But I'm going to break it down a little bit to certain metrics that we track in our company, which has allowed us to jump so quickly in just the past three years. So four things you need to build an eight figure agency. Write this one down. Customer lifespan. This is the most important one. How long does a customer actually stay with you? A lot of you guys are just focused on getting a customer. And I think now you're starting to understand how much work it takes to get a customer. And the easier part is just keeping the customer. But we spend so much time trying to figure out how to get the customer instead of how do we keep them longer. If I have a customer that leaves every three months on average, then every three months I have to find a new customer. If I have one that leaves every year on average, I have to do four times less work to find customers to grow my business. And so obviously I need to reduce my churn percentage. This is like the most important number in our business. We track churn per service, per team, per department. Like, not like company wide. We churn 10% of clients a month. We're saying like this team churns 5% of clients a month. This team turns 12 and a half percent of clients a month. Why are the numbers off? And so this is like one of the most important numbers for our finance team. More than anything, the lower the churn, obviously, the longer the client stays. Right? So let me give you a perspective of why churn is so important. At the scale that you guys are at in the room, it may not feel like a big deal if 10% of your clients leave. Right? If you're doing a month and 10% churn every month, that means every month you lose 10k of customers. Okay? Which is kind of easy, that scale to go get 10k more customers every single month. But let's jump to 800k a month, which is an eight figure business. If I lose 10% of my customers every month, I have to sell 80 grand a month more of new business revenue just to be able to match what I had. And the reality is, as you guys know, you start hiring ahead. And so really I'm at a loss if I close 80k more. I actually got to close like 100k more a month as I grow to be able to compensate for this. Does this make sense? We're on the same page. And so at one point, I remember sitting down when I was like at maybe like 50, 60k a month, and I drew out, if we have like a 10% churn and we add 30k a month of revenue, how many months we could keep growing before we finally hit a ceiling? And if you guys really sit down, you take the number that you're at right now, you put it on the board and you put like a 10% churn rate next to it and you say, okay, every month we're gonna lose 10%, but we're gonna add 30k of customers. Then we're gonna lose 10%, then we're add 30k of customers. You'll realize in a matter of like six months, your business stops growing. It's physically impossible for you to acquire 30k of customers and grow. And so this is, this is one of the most definitive numbers in the business. And it all comes down to one thing. I was Talking to Ryan McGinn earlier, we were kind of talking about this, and I gave him this solution which I'm about to show you, which pretty much solves all of his business problems. So real quick, if I told you guys that if you worked with me, I would double your agency in 60 days, would you be excited? Can I get a hands up if you got excited about that? Okay, cool. If I worked with you for 60 days and instead of doubling, we only ended up growing by 20%, how many of you would be excited? Raise your hands. Look at the difference in the room. Most businesses can't even grow 20% a year. But because I set the expectation that we're gonna double in 60 days, there's 80% disappointment in this room. If we grew by 20%. And this is what most of you guys are doing with your customers when they sign up in the sales process and the onboarding process, you're promising them up here, you know you're gonna hit right here. And even though right here is fucking amazing, because it's not right here where they were sold on, then they're disappointed. Okay? And so I want you to re. Tamper the expectations. You need to set better expectations on the sales call and in the onboarding process. You need to reiterate over and over again. I'll give you an example. I was talking to Ryan, and he's like, bro.