Estrategias efectivas para capturar a tu audiencia đ€” #carlosdavidlopez #powerpack #googleads
3 Oct 2025 · 1 min

0:46
A short excerpt from Carlos David LĂłpez GarcĂa's YouTube talk about structuring e-commerce paid media: he recommends using Performance (Max) for dynamic e-commerce structuring, Shopping and remarketing (demandgen), and search with Aimax. He notes that building a full "Power Pack" can take months (e.g., five months) and warns that aggressive, long-duration strategies only work when budgets allowâotherwise they may not reach desired ROAS.










