David HirschfeldFounder & CEO, Tekyz Inc. · Founder & CEO at Tekyz Corp | Software Startup Acceleration, AI Experts, Workflow Automation, Board

Can 3 weeks of AI change your marketing?

7 Oct 2025 · 1 min

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In this video, speaker David Hirschfeld discusses his e‑commerce business, paw.com, which has been relying heavily on user‑generated content (UGC) for its advertising. Feeling the need to elevate the ad quality, he spent two to three weeks immersing himself in a wide array of artificial‑intelligence tools. He experimented with Google’s V0/V03 models, OpenAI’s ChatGPT (including its Deep Research and agent capabilities), and several Chinese AI services such as Murica for music generation and Hailluo for image creation. Hirschfeld argues that by surrounding oneself with a diverse AI ecosystem and actively testing each tool, marketers can quickly discover practical applications that transform their campaigns.

Chapters

So for instance, we run a company called paw.com, e-commerce company, and we have an agency, but they used UGC, user-generated content, for most of their ads. And I'm like, we really have to step it up here. I spent, I don't know, 2 weeks, 3 weeks just playing with the AIs. I surround myself with AIs, everything from Google's V03 to, of course, ChatGPT, Deep Research, and Agent now with ChatGPT. There's some Chinese ones, like, like, I'm not— I'll throw it out there. There are good Chinese AI systems out there, like Murica for music. And we use another one for image generation called Haillu. It's spelled very horribly, H-A-I-L-U-O or something like that. But you can look these up, but you need to surround yourself with all of these AIs and begin to understand what you can do with them.