Not a tech expert? Neither is Michael Zipursky…

We started the first of the business, so we've been doing this for quite some time. But when we first launched, we actually had two other businesses that we were running at the same time. We ended up selling; one was acquired, the other one we actively sold, and and then we just went full in or to focus on consulting success a few years after that. So we've been doing this for over a decade. And to answer your question, so we've always valued technology, and in fact, one of our businesses that was acquired was a technology platform. That being said, I don't consider myself to be an expert in, in, in technology itself or in workflow automation or anything like that. But what we have done is we've become much more intentional in how we are approaching our CRM and using that.