“There’s got to be a better way.”

Yeah, 100%. I think it's really important to understand what drove a system and why it exists. And my first big company was a digital marketing agency, and I found myself in a crowded marketplace with a scarcity mindset, surrounded by competitors that were cutthroat in a very hard sales world. And I was a little bit of a fish out of water because that wasn't me. I like people. I'm curious. I'm pretty good at sales, but I found myself in that world where like it just didn't align with how I wanted to grow a company. And so I just started asking myself, there's gotta be a better way. And I know you're a systems guy too. And so I just started dissecting the system like, okay, how do I go to a networking event and get more people's contact information? How do I follow up and get more people into meetings? How do I conduct meetings to get better results, meaning more connections or more clients?