A short YouTube talk by Dr. Aziz presenting a single conversational technique to convert someone’s initial “no” into a possible “yes.” He emphasizes confidence, staying in the conversation after rejection, and using a repeatable phrase—inviting the other person to explain their objection—to discover concerns and potentially change their mind.
There is one secret phrase to turn a no into a yes, which is extremely important because as you're a confident human in the world, you will ask for what you want more, and you will get no's. And what most people do when they lack confidence is they hear no and they turn and run. They say, I'm sorry for asking or I'll leave you alone. A confident person knows that they use this magic phrase to stay in the conversation. You want to know what it is? Person says no to you. You say, oh, tell me more. Tell me more. You stay in the conversation. Why is that? What's the problem? What gets in the way? What's the challenge for you? Why does it not for you? I'm not here to ram my idea down your throat, but I am going to stay in the conversation and keep asking questions for you and me to both get clarity. Because maybe you're a no right now, but if I find the challenge, the concern you might be a yes. And I find that out by using the magic phrase, which is.
