Feb 24th Q&A call

All right, so we might as well just get started. It's a bit of a smaller call today, which is great for you guys, because we can definitely get as many of your questions in as we can. So I might as well start out with what Julie said here in the chat. So she did mention again about the. I guess bookblaze added a new feature where you can now pay for the coins, the currency, to get reviews. So instead of having to review books, you can pay $50 and then get a lump sum of 30,000. And she's asking my thoughts on that. So Pubby actually did have this feature, but then they removed it. And I know that Pubby went through a phase of trying to become like, as legitimate as possible. So I do think that that kind of correlates with why they removed it. And so my opinion, I don't have a. You know, I will say I used to do this when Pubby had the feature because it was. It was way easier. But I don't really know how they stand with this in terms of Amazon. So I don't have much to go off of here. I mean, of course I don't like to tell people to do things that I'm unsure about because then of course something happens. You know, I got it to work towards it. So in my opinion, I personally wouldn't do it. Of course, if you think it's fine, that's totally fine. But I don't really know where Amazon stands or how this works. Technically you're not paying for review as you're paying for a service and then using that service, that's what you're paying for. But it is definitely a loophole. So I don't have a definitive answer if it's yet good or bad, if it's. If you can do it or not do it. But I'd say definitely be a bit more cautious than just regularly using the site. Another thing to go off of is, like I said before is I've been using Book Bounty a lot recently because I do think that the owners very nice and they are very much trying to be as legitimate as possible and constantly making changes. So they're kind of a good baseline to go off of. If they are kind of leading with that forward, then that's kind of what I would say. So if Book Bounty is not doing it, I'd say I'm not sure if I want to do it. That makes sense. So if that does kind of give a bit more clarity, but it is definitely a tough subject.

So if anybody else has Any questions, you're welcome to go ahead, throw them in the chat, say with your mic, anything you'd like.

I had a question about.

You talked about the KPI, which is the key for performance indicators. When you're looking through the validation that you can kind of sense what.

If it's going to be good or bad just by looking, browsing over it. Are you looking at, when you do that, are you looking at the book.

Being numbers or something different? Because I've gone through some of them.

Where they look like they're going to be good, but then all of a sudden through the spreadsheet that come out not that good.

Yeah.

And so basically I have a follow up question to that too.

Sure. So basically, I mean when I do that kind of skim, what I'm looking for is, is really the biggest thing is I look at the top two rows. Are the books selling? Like, what are the average BSR of them all? I just, I quickly skim it and then the second thing I look at is the reviews of the books. So if I see books that have, if there's like three books with the bestseller tag, you know, right into the second row, they're all having a BSR of less than like 30,000. And there's, they're not all books that have a thousand reviews. In my opinion, that's fine because what I'm looking for is just that proof of concept. So it's telling me that if I make a book that has 100 reviews, ranks right there, it's going to sell because everything else is selling. That's kind of where I look at that. The top two rows are doing super well and they don't have a crazy amount of reviews. I will usually look at 400 reviews or less. Then I'd say that that's, that's kind of what I look at. So all I'm doing is just proving that. Okay, if my book ranks here, how has a competitive amount of reviews roughly it should sell to. Because everything else is selling. So it means that there is traffic coming and buying these books.

Okay.

The follow up question is too. I've noticed that some things in the book beam are showing, you know.

Five figures of search and then they only have like.

A thousand competitors that are out there. And then when I go through it on a few pages deep, it's, there's still one or two paid one or two books that come up with that title that, you know, I'm searching for, but it's just like they're mixed in with a Lot of other stuff. So it's just like how harsh and I mean, how direct you cut off that line of how deep you go into the, you know, pages and all that.

So basically that.

Does that make sense?

Yeah, that makes sense. Yeah, basically. And that's definitely a tough metric to, to like give a metric for. But basically what I'm looking for is just where. Where basically my book will compete with. So let's say I publish a book, it has 10 reviews, I do some ads to get some sales to it in the first couple weeks. Is that going to do better than the books that are there? So normally if there's a bunch of books on different topics and a couple on the same topic, it's pretty safe to say that your book's going to rank somewhere around there. Because if there's other books that are ranking over top of the actual topic, then it must mean that that book just is not doing very well. And so the books that are selling, it's just finding books to fill the places. And so if it's almost all books of a different topic, then that's definitely where you stop. But basically I'm just looking for, yeah, where my book is going to rank when I publish it. And so that's books with low star ratings, like three stars type of thing. Maybe they have less than 10 reviews, maybe, maybe they have ugly covers, a million BSR or of course, if half the page is different topic. And then it's like, okay, it's safe to say that if I publish a book and do, excuse me, the bare minimum, which is get five or ten reviews, make a couple sales, and I have the main keyword, it's pretty safe to say that I'm going to rank above all these things because they're not selling, they have ugly covers, they're unrelated. And so Amazon is going to immediately prioritize me over these books because I'm actually on the topic and I actually am making sales have a couple of reviews, if that makes sense.

Yeah, I just, you know, I don't want to be over critical when I'm going through it, but I also don't want to do something and waste time and do the wrong, wrong keyword.

It's definitely a loose metric. Like it doesn't have to be perfect.

Yeah, it doesn't have to be perfect, but it is, it is tough to kind of ballpark it. The more you do it, the kind of. The better the feel you get for it. But I'd say, I mean, to keep it this way, most of the time, it's going to be around that five to seven page mark at the most, you know, so just kind of, if it starts to go more than that, maybe start to look at overall and see if you're understanding the metric correctly. But more or less, as long as you can see that there's other books, the books that you do see on the topic aren't really very good. And that's kind of the place to put it because once you, especially with new books too, they definitely get prioritized with ranking and sales. So once you kind of get at least a little bit of traction with some reviews and sales, if there's books that are just sitting there doing nothing, no sales, no reviews, whatever, and then you're going to easily blow past those. So as long as, I guess the more important metric to think about is that if you're into like 15 pages and you're unsure, then I'd say steer clear. But if it's like under 10, that's normally fine. Because even if you are unsure whether it's nine pages or six pages, it's not going to be the difference maker. As long as you still do the launch process properly, you will be fine. And so it's just, it matters more when you get into the ten plus pages and there's just, it's crazy amount of saturation and you're just unsure.

Thank you.

Awesome. So Mario has his hand up if you have a question.

Mario? Yeah, thanks, Ken. Can you, can you hear me?

Am I good?

Yep.

Yeah. Okay, great. I'm working through the advertisement, the ad module that you have for the training. I just had a question on the winning campaigns. Right. And it's maybe more technical. Mod is.

You know, I'm not as familiar with the ads itself. Right. So you're setting up your winning campaign and it's essentially here, all my good keywords from my other campaign and then all the good product IDs from my other campaign. And is it really one campaign or are you setting up like one keyword campaign for your winning words and then one product campaign for your winning product month and your other one. I'm just a little confused with the can you do both in one campaign or is it really two separate campaigns that are your winning campaigns, One for product and one for keyword?

No, I will definitely do two campaigns. So one product, one keyword.

Okay.

I believe, I'm not sure. I believe you can have two ad groups in one campaign and do it together. But I don't like to do that because I Like to be able to track it individually. But I will do two campaigns.

And then how long do you let your campaigns run initially before you say, hey, now it's time to set up my winning campaign? What's the duration and how does that relate to your book launch?

I'd say about, I mean roughly timeline, about a month. But more importantly, when my book is like ranking where I want it to rank, roughly, it has the amount of reviews I want to get to and it's actually at more of a finished state where it has 50 plus reviews, it's at full price and it's selling well. After it's there for a couple weeks, then I'll kind of go back. But normally it's like one to two months. I'd say there's no hard number. You can do it as soon as possible. Sometimes if I am wanting to kind of really launch aggressively, I'll just leave my broad campaigns running for two, three months because they still will, you know, warrant sales and sometimes I'll even just almost predict my winning campaigns beforehand. So I'll actually set up more campaigns. So I'll have like a automatic campaign, a broad keyword, a broad product, and then an exact keyword in an exact product. And so in this exact keyword and products, they're kind of like a winning campaign where I'm only targeting like 2 to 4 of like the actual main keywords, which I can more or less assume it's going to be the winning keywords anyway. That's kind of what I'll do, you know, as well. But to keep it simple, one to two months, once you kind of have the reviews, you're at full price, then you can kind of look and see. Or if you do have a limited budget, it's also worth just to go straight to the main keywords and just have a campaign that targets your main, you know, two to five keywords and not have it as broad.

Because I've spent a lot of money on Amazon. That's probably too much. But after a while you definitely notice that it's always those main keywords that are your winning keywords. Yes, you can have more broad campaigns that you monitor more often and maybe make one sale per keyword, but you have a thousand of those and you're constantly monitoring them. When it comes to the actual winning campaigns of keywords and products, it's always going to be those, those main ones that you.

Got it. And then I guess a follow up then, and I know this came up a little bit in the conversation in.

The chat.

Over the week. As far as like, what is like a target budget you should look at when you're like launching a book to kind of hold off to the side for ads. Like, what's a good amount? You know, maybe per month or something just for budgeting purposes.

Yeah, I guess it is tough to say. Definitely depends on your budget. Like I would say the more budget you have, the more you should extend it just so you do get the adequate ranking. And then once you rank effectively, you can kind of lower it. But anywhere from like 2 to $500 is okay. And of course that seems like a lot. But if Your ads spend $500 in one month and you found a good keyword, you've launched your book properly, you absolutely will have made that back. It'd be very rare where your ads are just not profitable at all. Like, you know, I mean, even if they're a break even, you still have might have some organic sales that make up for it, but Normally it's around 2 to $500. And then of course, like I mentioned in that video analyzing my recent book launches, the first few months are normally probably unprofitable, especially when you are discounting your price. And then as you see it kind of starts to pick up. But the important thing is you're just getting over the cusp to that main point where the organic searches in the top two rows of your keyword. And then once you hit there, your Amazon ads improve and your royalties just improve because it's going to be more than whatever you spend on ads. And so yeah, a bit of a ramble on the question, but I do think anywhere from 2 to $500 is fine. Of course, depending on your budget. And if it does spend that, it definitely should be getting some sales and ranking you good.

Okay, great. Thanks, Ken.

Yeah, no problem. All right, so if anybody else has a question, you're welcome to throw it my way.

Hi Ken.

Hey, how's it going? Very good. So I did the membership on dibly.

And I'm using this tool, Keep Scout.

So what it means for you when you say that's profitable or unprofitable, how you can compare with your analysis on.

On the spreadsheet, like in terms of just the tool telling you it's profitable. Yeah. Do you know that? Yeah, I'm not, I'm not super familiar with the KipScript tool because it is quite newer. Haven't had a chance to look into it. However, how I look at it is, I mean, I don't know how this Tool works. But let's say the other tools like Publisher Rocket and stuff are just taking some bulk information on the keyword. There's finding, seeing if there's search volume, which also doesn't mean a lot sometimes are books selling. I'll just tell you if it's good or bad. And in my opinion it's very inaccurate. Like the Publisher Rocket tools don't make any sense to me. I don't know where they get these metrics, but it's just too broad in terms of kipscout, like I said, I don't know what they take, but in terms of that I always just take. I would just put the keyword in the spreadsheet. If you do it with KipScout, it says one thing. Put it in the spreadsheet. Because I do think the spreadsheet. I'm very biased, of course, because I created it, but I think it's very accurate. It kind of covers all these different metrics that the tools don't cover or don't even know how to cover. I do think it is the most accurate to actually testing it. So like I said, I don't really have a direct answer because I've never used the tool. I don't know how they pull information. But I would just compare to the spreadsheet. If it's close enough and you do that five or ten times, then the tool must be fairly accurate. But I would say I personally don't like taking those tools super seriously because they leave a lot of factors out. They're just taking the broad analysis of a search term which you can type in anything, you can type in mental health and it might tell you that the keyword is good, yet in reality you'll never rank on that page. It's too broad and it doesn't mean anything. So that's kind of how I look at it. It's definitely tough. I like to validate further with either my own eyes or my spreadsheet just to kind of confirm. But it is a good kind of point to give you a reference point so you can quickly move through keywords. So it will at least tell you mainly if there's like traffic and like sales. And so that's important. So then you can take that. However, if it's showing you that there's no demand, there's nothing. I don't think it's going to be a winning keyword. I think that if there is demand in any capacity, it will show it. And so it might work well to kind of move through it a bit quicker, not having to validate every single one, but then recording all the ones that do say that it has some demand and then further validating those ones instead of just doing all the ones that are bad as well. So I might save some time that way.

Yeah, Ken, Just to add, I did. I do use it as well just to really kind of eliminate words very quickly. If it's unprofitable, just kick past it. But I posted in the chat, like, those are the parameters I use. So basically kind of what you said, I think, on the last call, right. 250 reviews are under.

Minimum of three books in the top 25 that fails their criteria. They're at least making kind of like $1,500 a month revenue, which I think equivocates to like average prices is like $15 a book. You're selling like a hundred books, I think, which is like a 50,000 BSR or less. And then, and then if it, if it looks like that's good, then I go further. If it's not even close, then, you know, I can quickly eliminate it and move on.

Okay.

Like, I think it's good from a. Finding a keyword from a like winning book perspective for your sheet. Like, it can help with that. But like, I think that's all it really can help with. I don't know if it really helps with some of those other factors that you have.

Good, Good to know. I guess this is a question too. If anyone has used the booking niche finder, does it act more like the booking niche finder where you can put in your parameters?

It it only screen, it only scans the first page. So like, I guess maybe I've never tried it with more than 25 books. Like, like on the niche finder, you have a lot more criteria there. Right. But like the problem with it, yeah, like you can put in your, you know, so like that works probably maybe a little better than this one. But you're also limited, at least with the plan I have with the amount of niche finder reviews you can do versus this one, where all you have to do is just type it in and it's a free tool. So I think it's maybe something to look at going forward. But it doesn't replace everything. But it definitely seems to kind of help with, you know, once you get to like, hey, does this even look good or not? If you're not even making like, you know, a couple books that are making that amount. And you can always play with these settings too. So if it's like too high for you or low. Like I know some people, I've seen other reviews where they maybe for like coloring books, they only check to see if there's a couple, like making a certain amount of money, like maybe a lot lower.

Awesome. That's good to know.

It definitely seems like it's a bit, I guess, better than the regular tools because you actually have a bit more creative freedom and it's not just telling you if the keywords good or not. You can kind of put in your parameters. So yeah, that definitely it gets. Can be added for sure within the process to kind of use alongside.

I'm not sure if you've done this hack or not, Ken, using Book Beam, but sometimes when I'm not quite 100%, I'll put the keyword in Book Beam website first before I go into the Amazon because sometimes it comes up, it doesn't even qualify and then I don't even waste my time getting into Amazon. But then again, if it doesn't qualify and it's just wrong, you can see a bunch of other keywords that are close to it and then try that. Have you had that, like in terms.

Of using the niche finder.

No, not the niche finder.

Just.

Just going to put the keyword. So I've had like, I have like 300 keywords that I'm going for.

That's right, yeah.

So some of them are just, you know, I'm not sure what they are. Just saw them. I stick it in there and sometimes I might come up with like a thousand or 1500 or maybe 2900. Well, that's under 3000. But then you go down the road a little bit and you have something, there's like 10,000 or 15,000 or even higher. And it's just. I was using the wrong. Wrong wordage.

Yeah, no, that's right. I haven't done it like as much lately. But that definitely can be super effective and definitely to try it out a bit more because it just. It's just good for finding ideas as well. Like you said.

It'S definitely a big game. You're kind of trying to use all these tools and find the most efficient way to kind of connect all the dots, you know, as once after you've done it. For a while though, I just use my eyes. I don't even use my spreadsheet anymore. I can just look, which is nice. But that takes hours and hours of keyword research and also trial and error of publishing books, them not doing well. Publishing books, them doing well. And then you kind of really learn and see, okay, this did well because of this. And then the more you do that after five, six books that do well, they go, okay, I kind of, I kind of get it now, which is very expensive way to learn. But it's one way.

You'Re either learning or making money. One of the two.

Yeah, you're right.

And so if you do have any other questions, let me know. Definitely is a smaller call. So it's nice to take advantage without so many people asking questions, which is great. But.

I did do some research and taken a huge broad.

Keyword and then just went all through 100 pages of it on book beam and found some crazy things in there that way. Because some of the stuff that's. I've looked at other places like Google Trends and all that gleam is just Google Trends on steroids. That's all it is. Yeah, so it's kind of like, okay, just. I think I posted it in the group of the. The list of words. So.

Just a feedback.

Yeah, that's good. That's definitely the way to go. Just kind of the volume and bulk and kind of go and kind of find the hidden stuff to the random one off topics that are brand new, that kind of no one's found yet, which are very rare, but they are definitely there.

Hey, Ken, I actually have a maybe a little bit more question and hopefully you can answer this. Not necessarily so much about the process, but kind of a little bit more about your journey as far as like when you started and you know, like how many books or how many trials did you kind of go through before you kind of started hitting what you felt were like winning books and kind of solidifying the process you're on.

Yeah, I would say I definitely spent a good amount of time learning keyword research to start. So my first book wasn't like a colossal failure like it did right away did, you know, a couple hundred bucks a month. And I was like, okay, this definitely works. So kind of, I guess what I did was I spent about a month and a half, like looking for my first topic really, like spent a lot of time to learn what makes a good keyboard. And then when I published it, it was okay. Like, it definitely was. It was the same parameters I look for now. It was very much just like the top key books were selling well. There wasn't too much competition. The demand was there. And so of course I published it, launched it, ranked high, and it made a few hundred bucks a month. And then I guess going through the processes my first kind of phase was I built like a little, like, I built three books in the similar topics and then built a bundle. And then basically my first book did good and then died off pretty quickly because of course, I could do a lot of things better differently. The second book I launched actually did better than the first one. That one got up to maybe about a thousand bucks a month profit relatively quickly and stayed selling for a good amount of time and kind of ranked high in a topic. And then my third book I published, which actually did the most work on it, it was very labor intensive, and I made all these illustrations myself. I didn't launch it very well. It didn't do very well at all. I only had like 14 reviews because I didn't really have much reviews at the time, much review currency. But then I made a bundle of those three, and the bundle, it did super well. So the bundle was the first book where it was like, okay, this book at one point was made like four or five grand a month. So that's kind of how I went through is my first book was okay, did a couple. One of them didn't really do very well. And then I saw why after I published the bundle, which did super well, and then from there I moved to another topic. But basically I took what I learned from the keyword research and then said, okay, that there's a few. I had those four books now. I had these few things that I did right, a few things that didn't go so well. And so I took that to find the next keyword, and it ended up finding an actual really good keyword. So it did hit all the parameters, but there was literally no competition. Like, I got in very, very early. And basically I took everything I learned to publish and launch a book in that topic. I got enough reviews this time, and then that one ranked super high, and then started selling well almost immediately. And then basically, you know, at most probably made four or five grand a month as well, but then consistently sold for like a year and a half. Same with the bundle. That's kind of like. I guess the journey that I went through was it took about four books to kind of figure it out. And instead of continuing on that brand, which I shouldn't have to begin with, the bundle did very well. But I do think I would have rather jumped around a few keywords and learned a new keyword every single time rather than just stay on this kind of ecosystem. But then once I did that and then went to a new book and a new kind of brand, I guess Which I didn't really carry on. I then just took everything I learned and then found a good keyword and then did everything right. And then that book kind of did super well. And then that paired with the bundle were my two main books as well as the other two still sold well as well, but those two main books kind of did the bulk of the lifting and then I kind of moved on from there. So hope that does kind of overview and answer the question.

No. Thanks for sharing. That's really interesting. Like, if you were to maybe pick like one or two things that you really learned through that first couple books. Like, as I heard, keyword research. But, like, what were some of the things you felt like you really needed to improve on as you kind of move through?

I. I think the first book, my title wasn't very good, so I was a bit like, too clever. I was trying to be too clever. I think that what really works well is when you just find a good keyword and just tell the customer what they want to hear and just, you know, don't add too much fluff or be too creative. If they're looking for a book on X, just tell them it's a book on X, it's the best version of that, that sort of thing. And then the other kind of thing is I find that sometimes in this case as well is that I was just thinking about building a brand. I was actually thinking about the validity of the keyword. So I found the initial keyword, but then I just kind of built the brand in that ecosystem without continuing to find winning keywords. And so the second book did well because it's a bit more, like I said, where it was more focused to what the person was looking for. It's targeted that specifically. And then did very well. It was a keyword that was adjacent to my first one. And then the third book didn't do very well because it was more like a. I think this will do well. It might do well. But it also was more, I guess, of a beginner book that was in a bit of an expert topic and I didn't launch it very well. So I guess the biggest things is not being too broad or clever with your title being enticing, but still making sure the core idea is not lost. And then, of course, launching and seeing your book through to the end, because a lot of people will only get 30 reviews and they kind of stop when they're right there. You know, you want to really push further than you think. You have to continue to get reviews, continue to launch it and kind of. You kind of go over the cusp from there. And then even when you get, you know, 100 plus reviews even further down the line, 150 plus, 200 plus is kind of when you really see things like your ACOs drastically improve and stuff like that. So if you're on a high demand topic and you have 200 reviews, your ACOs will be drastically lower. Just takes time to get there. But I think that's kind of the biggest things, is just being specific and making sure you're launching effectively and not stopping too early. Because even one of my books that did sell well, I did kind of stop early. It only has like 75 reviews. Still did super well going back. I wish I pushed more reviews on that book, but at the time, there's many reasons why you don't. You wanted to keep moving forward. And I had a new book and there's only so much time and only have two hands. Um, so that's kind of. I guess the. The biggest advice is really seeing it through to the end.

Okay, cool. Thanks for sharing.

Yeah, thanks for asking. That's a good question.

Actually a good idea for a video as well. I think I might add to the list kind of going through all my books roughly, and the kind of what the, you know, the takeaways were. So maybe I'll add that to the. The video list.

Is that a future YouTube video topic?

Yeah, YouTube or maybe even just like a one for the group as well.

Okay, cool.

Other than the seasonal topics, what would you stay away from? Is.

Is it like a.

A volume issue or is it a BSR issue or.

I mean, the seasonal topic specifically.

They kind of die off very quickly. So like come summertime, like, they just don't sell. I think that's why I stay away from them. I guess the two I'd say away from is anything seasonal. And then books that take a. Have a big barrier to entry. That's kind of a big thing too. I guess going back to that, the first book I published in the keyword was good, but what I realized after was the only actual books that were selling were people with some sort of credibility. And so the reviews continued to climb and they were kind of driving traffic from outside. And so there wasn't as many sub publishers. So not knowing that now, I. There's. There was, I guess, less proof that it was a good keyword. So I guess, you know. Yeah, not seasonal topics as well as any topics that are just a really high barrier to entry. You know, like, even Detailed Python, probably got programming books. A lot of people do have books on those topics. But to make them good, it's a lot of work. Like it's. You have to. Sorry, excuse me. Invest a lot of time and effort into them and almost plan to build out a brand. Because if you're going to put this much time and effort into learning how to create this book properly and teach this person effectively, you might as well see it through and do a couple more books. So I think I like things that are just, you know, a bit less to kind of get into, easier to do. Because it's also what I noticed is that you don't have to be fancy or pretty to sell books. Just find the typical topics that people want to buy that have demand, make a good book that's more desirable than the competitors, and it can do well. And there's lots of topics in the exercise space and in the diet space that are still hovering around. They've always been around, that are still kind of okay to publish in. So I guess those are the two. Yeah, I avoid seasonal as well as the kind of expert topics that take a lot to create books for, because I'd rather be able to pump books out quickly. And sometimes the just the simplest kind of topics and books are the ones that do the best. Just delivering, you know, a promise to somebody that's looking for it.

Follow up with that. I've seen some people say build a topic where you can get a series going. What says you?

Yeah, that's a good question. I've kind of been going back and forth on this in my head about like, what the right thing to do is, because that was kind of how I always learned too. And I still think that's effective. But you have to be in a very, very evergreen topic. And so if you decide to do that, go into something like stock market investing or something like very, very. That's always going to be around. Because even I have books that have completely died off that don't sell anymore. And so I feel like my mentality now is like, I guess I publish at most three books with a bundle and then move on to another brand. And they kind of do that. Otherwise. The other side of the coin is that you stick around, but then you have some sort of product outside of Amazon, like a course or something that you funnel to, like I talked about in that school video. But this is a tough one because I do think that it is very effective to build the brand. However, there's only a very. A few topics that you can do. This has to be very evergreen topics like seniors fitness. And you have, you know, every book under the sun in seniors fitness. Chair, yoga, wall, Pilates, balance, mobility, whatever it is. And then from there you have a course. So that's kind of how I would look at that is building a brand now, very evergreen topic. Hit every single topic in that topic that you can underneath it. And like women's fitness, for example, and then have other products that you funnel to. And so your books, although will do well. The more important thing is you have all this warm traffic that you're now sending to a course that's 50 bucks. And now all these people buy the book, they buy the course too. That's kind of the best way. But yeah, I will say that I've been battling that in my head on kind of what to teach and how to reframe that because I do think if you. It's very easy to start building a brand and then the topic kind of dies off and it's irrelevant or even just slows down, which happens a lot. So, yeah, I guess in my head now it's like evergreen topics. Go as wide as you can with courses and stuff or just publish two books a bundle and then go to another topic. And so when you have that five times, let's say over two years, you have nine, you know, to 10 books or whatever. And then you're just a lot broader. So keywords do die off. You still have all these other books and they kind of. And then you continue that process. And so it kind of is a bit more sustainable than pigeonholing to one brand and then having that brand kind of not be the same as it used to or get oversaturated or anything like that. I guess to kind of finish up. The point with building a brand too is that prioritize reviews. Like launch a book, get it to 150 reviews at least, maybe 200, and then move to the next book. Because you don't want to have a brand of books that have 75 reviews because very quickly other books are just going to come and take you over. And so yes, you've built this brand, but if there's books that 10 books that rank above you.