Prepare the sales page for your LLE offer

A few weeks prior to your live launch event, you would want to start working on your sales page. So if it's a main membership, if it's a mini membership, if it's a flagship course, you have the templates for everything in our portals and I highly recommend that you follow the templates and also submit them for a copy review on time.

In addition to just having a good sales page written up. Which is why we would want to start so early, right, that we have really clarity on what we offer. At the end of the challenge, we want to talk about a few things. So when you launch a main membership, the main advantage of your lounge is that usually your main membership will always be closed, which means that people cannot join it at any point in time versus during your lounge time, your membership will be open for enrollment. So the main benefit is the actual accessibility of your membership. And if you work with a lounge for your main membership, that's actually all you need. As in a lounge offer, it's like you just need to be like, now is the time that you can join. If you want to take things a little bit to the next level, you can add one or the other components or if you are selling a flagship offer that's always open, like me with coaching mini membership method, people can join at any point in time. And I did not want to give a price discount necessarily and I didn't want to increase the price after the lounge, which would be a so called clothing lounge, then you would want to think a little bit more creatively. So other elements that can add value to your life launch offers are discounts, right? So you can give percentages. It needs to be at least a 30% discount for people to even be significant. Better is 50%, right? Often we don't want to give so much, which is when we can work with 50 fixed amount, right? So like $50 off or $100 off, which can be lower than the 50% that that has an impact on people or the 30 that has an impact on people and will just seem will be more attractive as a discount offer. And we can offer bundle prices, right? So we can say if you join now, you also get a discount on, on this other program that I have or if you join now, you also have this program included. If you join now, you get both programs or amount X instead of amount Y which they usually would cost separately. So those are ways to offer discounts. Then you can work with limited time bonuses, so you could give for a limited time additional courses or resources for free. You could Give additional time with you. So additional one to one coaching calls, especially when you're in the beginning and your time isn't as scarce yet, then this is a really really great option because people love one to one attention. Of course it's very transformative and powerful and also special implementation Sprints can be limited time offer. I'll walk through a few examples shortly. Then we also have early access beta user opportunities or first to have a particular course or resource Payment plans incentive incentivize pay in full. So you would always want to work with payment plans on the lounge as well. It's something I incorporated since I have coaching mini membership method. And the way you would want to structure this is that pay in full is the best deal. If you have a three month payment plan you need to charge on average 10% more. If you have a 12 month payment plan you need to charge on average 30% more. And this is because you also have to factor in your risk and you also have to factor in that you cash flow constraints right. That this might create. So these are kind of the components that you can think about when putting together your life launch event offer. So I just tell you how I've put this offer together for the sales pitch. So I switched this out here to an offer banner and because this is always open so I didn't have the urgency of this is only available right now. And I didn't want to do a closing lounge which means that the price goes up, up after the lounge. It put me in a difficult position especially because I also wanted to honor existing students. So I didn't want students that joined before the lounge feeling like stupid because they joined earlier. Right. So I always want to reward when people stay longer with me. I always want to honor people that have been in my world. So I was thinking about okay, what can I do here to really.

Make an irresistible offer while you know, not going up with the price after. While not closing the doors to this and while honoring my existing students. So what I came up with is that.

Coach Grove Hub one year for free is already included. So I was highlighting that. Then in addition to that I gave six months of secret weapon for for free including a buyout license so people could keep reselling everything they've added during the last six months even if they don't continue after that. And the way I honored existing students was that I told the people that upgraded between the last time it was included and now that if they opt for a yearly plan they also get six months for free. So but Just thinking about, okay, what, how can I honor this? If they can commit to a longer time period, I can extend that offer to them as well. Right. Because otherwise I need to put in some sort of hurdle. Otherwise it's also for people. Well then I might join at any time as well. Right. If I get always all the benefits. So that was the, the way I combated this. And then I was working with.

Early access, so people had the option to become a beta user of our own funnel tool, which is the conversion blueprint Funnels, which is something that, because it's not a page builder, it's a one time fee. So it's a really, really affordable tech solution to get your membership and funnels in place. And it's built on my winning fun funnel. And at the moment we're just rolling it out. So we had just sold 100 beta spots which were sold out in under 24 hours. And I was extending this option to get in here for one time for like the last, last time for the beta price, which was 297 instead of 497. So I extended this beta offer to them and in addition to that, I gave a limited time bonus for a special implementation sprint. So Jess and I in May will do an implementation sprint for messaging and design which will also all existing members or everyone who was already a coaching mini membership method student had the option to opt in one last time and everybody who joined before gets the option to participate in the implementation camp. So this was also to honor the existing students and it kind of gave me this timeline to play with. So we can still add a sense of extra we get and a sense of urgency and scarcity within the lounge office. So you would really want to think smartly about how to position and put together your lounge offer. Right. Percentage enough often is not enticing enough. And sometimes you don't have something that's, that's closed, so you need to work around. And sometimes you can make something that is usually always closed, but then sometimes open during the lounge more attractive by thinking about what you can add in here. This offer should be really irresistible. That will be a big factor of how well you convert. And then for your sales page, you need to clearly communicate the offer and the deadline. So I had just switched that out with a graphic that was communicating the offer. So I will actually link that for you in here and on every place where I had the mock up, I updated the page with that. Just see where I have that.

So you can also use the graphic.

This was the lounge off or where is it? Where is it?

So here you can see it was like a challenge lounge offer and then just had the bonuses in here. So I'm going to make sure linked is free and I think I also had it a little bit.

So let me see.

Find this here.

Oh here. I just exported this without a background. So here you can see and I was replacing this mock up with this lounge mock up and here you can see the clear deadline. So I will link this for you. There you see all the bonuses.

The payment plans and the challenge offers. You need to clearly communicate it on your sales page.

The next thing is that you need to make sure all prices are adjusted and all the logistics is figured out right. So you need to make sure to clearly track who signed up during the lounge from your system and you need to make sure that they get access to everything. So what I did, I just updated the follow up email sequence and I provided all the links to all the things that are kind of extra during the lounge. And after the lounge I switched back and I updated the delivery email to exclude all the lounge bonuses, all the info, make sure all the info on your sales page is up to date. So especially if you work with screenshots here you can see I updated, I made sure that those are not that those are relatively recent and they're not outdated. So you'd want to make sure all your info is correct and you show people kind of what's, what's going on based on the storyline. And then you also need to make sure to.

Make sure all testimonials are up to date to add testimonials. This is also why I'm adding this so early in here. You can still use the offer for testimonials in Coach Groove Hub to get testimonials, but you would want to have some testimonials on your page and that you can also sell that you can also share into your live launch event group. So here you can see I actually did a giveaway.

For everyone who submits a testimonial. So you can see this is what this looked like and I will share it with you.

In here. So you can see.

How I worked with a giveaway here to encourage people to give an honest testimonial. Right. I also in the whole messaging communicated. I only want an honest testimonial. You would want to make sure your copies proofread, your website is responsive, you have set up your pixel and tracking, conversion tracking. You made a test purchase, you got the delivery email, all of that works fine. You have clear terms and guarantees and you also updated your FAQ section. So that was also one for me that I updated here to get my sales page ready for.

The Life launch. So you see, what is it? How much does it cost? What's included? Is there a money back guarantee? Do I need to have a coaching program already? So do you need to have something in place already? Will this work for coaches that are just starting out? Is this only for business coaches? Do I don't have an audience or email is still a problem? When will I get access to the program? Can I join later? So you would want to address all the frequently asked questions, common concerns, while just really making it abundantly clear what your program is. I always say that your sales page should just try to capture a really good.

Impression of what the inside of your program looks like. You don't need to sugarcoat something or make some things more attractive than they truly are. You just need to try to make sure to address all the frequently asked questions, all the common concerns, and give a really good impression of what the inside of your program is. All right, so this is how you get your sales page ready. This will be a process, so you'd want to make sure to start early so that it's ready on time.