Launch Ads Intro

Launch ads are ads intended to fill up your free launch event, your bootcamp, your challenge. So the campaign objective that we use is actually the lead generation campaign objective. If you want to think about it in that way, your launch is actually just a big freebie that we use to gather people's information and to gather them in in a Facebook group, right? So instead of to our usual core free group, we just send people to the designated Facebook pop up group in which we have our launch, right? So for example, here you can see we're preparing the next launch. We already started to promote this group. We have people here in the waiting room that we will let in as soon as the.

Launch starts. But we basically just set up this new Facebook group for our launch. And with our launch ads, we basically just promote the launch event. And on the thank you screen of our lead generation campaign, we send people to this group. The advantage of doing it like that and not sending people through a landing page, although we have a beautiful landing page, is that we have much, much, much lower cost per lead cost per sign up and we have more people requesting to join the group just because everything happens on Facebook and there's less friction. So from the setup, it's the same as a freebie lead generation campaign setup. So you find those videos here. Again, the only difference is the type of creative that we use. So on the creative itself, we promote the launch event. So it just needs to be visually clear that this is a live online event. And your copy also kind of needs to explain to people what they can expect. So here you have your ad visual and your ad copy template. And what we of course also need to do is we need to update the lead form copy because we don't want to say your freebies on the way join our free community. We actually want to say, hey, there's just one more step. You will receive an email with the access and important info within the next 10 minutes. While you wait, please request access to our free, you know, challenge boot camp, however you want to call your launch event group. This is where you find all the recorded trainings, free tools and bonuses. It's also the place where you can get all your questions around this topic answered. Please look out.

For my emails and you want to add your email address here. I will be sending you important updates and resources throughout the launch event throughout the make sure you get access to everything and don't miss out on any of the free resources. So this is really the only kind of difference. It's the very same campaign setup we just use different visuals and different copy and everything else. And we redirect them to our launch group. Everything else. The same as when running a freebie campaign on Facebook. Like, we do it for our strategic freebies. All right? So please dive in, and if you have any questions, check out the group.