Live Launch Theme

The next step is to decide on your live launch event theme.

So when you open up the resource, you'll see that we want to theme your life launch event. So theming your life launch event with an adventurous or engaging concept can provide several benefits. Enhancing the overall experience for attendees and improving the effectiveness of your events. It helps you to capture attention. You can stand out and spark curiosity amongst potential attendees. You create a memorable experience and leave lasting impressions and build your reputation. You can enhance engagement. It encourages active participation and interaction with the event content. You can foster a sense of community, build camaraderie, networking opportunities and a supportive audience. You can facilitate learning by providing a cohesive framework for organizing and presenting the information. You can encourage creativity and inspire innovative thinking and a fresh insight among attendees. And, and you can ultimately strengthen your brand. So what does that mean? Right. I started to do challenges in themes and let me actually show you the digital products profit challenge. So here we did like Alice in Wonderland, we take you down the digital product rabbit hole theme. It was so, so well received. Like we got so much lovely feedback on the theme and on the branding itself. And it's because it's so playful, right? And it really feels like an adventure for people. Then we had the PLR Revolution challenge.

And again here we try to just capture the mood of kind of trying to revolutionize the industry and again being really, really playful with a game plan. So you can see that where's our game plan.

For people? So really trying to emotionally charge the event. And now the next one that we have is the mission membership. So my vision for this was using spy movies because I wanted to play with this theme of mission. Mission is like a really big thing for me. I know that in order to really build a successful community, you have to be on a mission. So for me that was, that's the probably number word I associate with my business is like I'm on a mission like, or with the membership side of the business. Like this is a mission driven operation. So this is why this theme emerged. Also like cracking the code, you can play really well with that and then completing the mission. So we were kind of using the.

Spy movie theme, but we also wanted to give it a fresh touch. So the vision was kind of there's an agent and they are like in a boring office. Like many people are in a job that doesn't excite them. And then it's like stepping into a secret growth garden, a new world of opportunities and figuring this thing out. So that was the kind of vision for the challenge and not everybody might get my deep thinking behind it, but the vibe is right for me, and it's something very exciting, memorable, I can play with and, you know, hopefully use like in the last challenges to really engage people. So how can you actually do that? You would want to focus on storytelling, right? I just told you the story of how I came up with this. It's a really, really powerful tool and can help you to create engaging and memorable themes for your launch party. By tapping into the emotional and educational power of stories, you can captivate your audience and make your events even more impactful. So what kind of sources of inspiration can you look at? Personal narratives. You want to reflect on your own life experiences and stories and create a relatable theme. Classic literature and children's books look for timeless stories, characters and worlds from literature for inspiration. Movies, TV shows, pop culture. Right. So we try with the, with the animated GIFs, we try to very much also tap into that. In addition to the movies.

Folk tales, myths, fables, you want to investigate traditional stories from different cultures that convey a moral lesson or value storytelling technique. So you want to apply storytelling principles such as the hero's journey or a free act structure to develop your theme. So if you have not made yourself familiar with storytelling techniques and story structures, I think that's one of the nicest things to explore if you want to do something fun while up leveling your marketing skills. Everything we do has a melody, and we can learn a lot from movie melodies, story melodies. So, you know, where typically there's. We start like neutral or slightly high, then the story goes down. Then we try to overcome the obstacle, the story goes even further down. We hit rock bottom trying. A lot of things don't work. Ultimate desperation. Suddenly the epiphany comes, and now everything takes a turn for the better. And then there's a conclusion about how this applies to everyone. That's the underlying theme, like, of so, so many stories and something that I always incorporate in my marketing. But they're, you know, like different storylines that you can play with and incorporate. I'm getting really excited about this and. And you would want to think about this, right? How can I tell a story? What does that mean to me? What emotions do I feel? What's the story I want to tell with this? And what I can tell you is the more excited you are about it, the more the excitement will trickle down for members. And, you know, everybody might feel something different when they look at this, but the chances that somebody who's potentially an ideal client for me feels absolutely nothing when seeing something where I felt so much, creating it are very low. So you would want to think about, okay, if I can deeply feel it, my people might be able to feel deeply too, you know, whatever associations they have.

So this is what you would want to do. And I gave you some brainstorming starters so you know, you can think about starting a revolution, making it out of a maze, working in the laboratory, being on a secret mission, being a treasure hunt, climbing a mountain, being in a secret growth garden, Transform in a transformation templates going on an X topic safari Wild west knights and kingdoms game shows blood blazing a trail, doing a prison break or a heist reversing or having a healing journey, an internal travel to the mind or soul. So there's I wanted to give you a lot of starters for being able to do this. And all of those starters are also like themed around this journey, right? Because as coaches we create transformation journeys and those are starters that will allow you to tell the story of a journey of a powerful transformation. So I hope that you you'll find some inspiration in those and.

Here'S what you'll do next. So at the Brainstorm Themes.

Look at the Brainstorm themes and then take the following questions into considerations. What emotions and experiences do you want your attendees to feel during and after the live launch? And how can your theme evoke these emotions and experiences effectively? If we were to describe the essence of your coaching topic, membership or program in the form of a captivating story or adventure, what would that story look like and how can we translate it into a compelling theme for your event? So this is what I really tried with the mission membership, right?

What unique aspects of your brand, coaching approach or target audience can we highlight through a theme that will resonate with attendees and make your live launch event standard stand out from others in your niche? Okay, so those are the questions you would want to take into consideration. Take the starters, use the prompts and then decide on what your theme is for the live launch.