Optimizing my challenge ads part 1

Hi my lovely members. I so enjoy taking you behind the scenes of this launch. In this video, I will review our ad stats with you and then see if we can make some improvements. So on the tracker, we are here in the optimize the ad campaign phase. Okay, so this is what we'd be looking at right now in this video. This is my ads manager. I started the ads yesterday, just put it on maximum and I'm spending $500 a day. So now before we analyze the ads, let me just quickly clarify budget with you. Should you be spending $500 a day? Probably not. If this is your first launch, what you want to do is you would want to think, okay, what is my.

Budget here? What is my conversion rate?

What is my cost per lead?

Now we can kind of adjust as to what our goal is. So okay, what is the amount of people?

Let's say on your first launch you have a conversion rate of 3%.

Kindly be 3% now.

Okay, let's say your cost per lead is. What's my current cost per lead? $2 or 2 Euros 97. Let's do it. Currency, independent.

Signups.

Profit.

Investment. Okay, so say 100 people.

Okay.

$350 is our total budget.

So if we have $150 and that's our cost per lead.

Then we will have.

Sign ups or people is actually the same. Oh no, no.

Actually need to do like this in here. So if we have this budget and this cost per lead, this is how many people we will get into our launch. And then if we have a 3% conversion rate out of those, people.

Would have two people signing up. Let's say it's for $49 membership.

Let's say we have our.

Lifetime value.

Okay, so let's say for me, on average people stay 10 months.

You would want to say average.

Creation of membership.

Left hand value.

Okay, so this could be for example, 10.

To clarify that this is in months.

Okay, so then this is our lifetime value here.

Then we have.

Of course per the amount of signups.

And this.

Okay, so that would mean we have a return on investment of about 4.9. Okay. So but we have to kind of be aware that these will trickle in over time. Right? So in the first month it would, even if you just have a 3% conversion rate, it would look like you quote unquote lost $50. But in the second month you were already turning a profit. Right. So this is why you would want to look at it from a much like bigger picture perspective. Plus you also collected those 51 people that you, you know, might sign up in the future are on your waiting list right now. So what, let's say what happens if this is actually a 5% conversion rate, right? So that was on my first launches was 5%.

Well now this is a much better return already, right? What happens if we can optimize our ads and get our cost per lead down? Wow, now this also looks good. Then if we're like really happy with those costs, what if we increase the budget, right?

So we can see it gets better and better. But you know what if we're actually very busy on the front end, we don't do a good job serving our members. Now this gets already smaller again. Okay, so say six months here, let's say 250 here. 5% conversion rate is what you want to aim for. Cost per lead below $2 is what you want to aim for.

And this is more realistic. So you can see you'd have about a 7x roas. And this is kind of realistic for a first launch, right? If you, if you follow all things, it's your first round, then we can definitely see something like this. Okay, so this little calculator, I just make sure you have it here.

Let's put it like this. This is our budget. This is our conversion rate is really important. This is our cost per lead. Cost is always red is the amount of people, amount.

In launch.

Signups, paid offer.

Price. Paid offer. Okay, now you can play around with this a little bit on your copy.

This is more like informational.

This is informational.

This is informational.

And this is like the actual numbers you want to look at. Okay, so you can now play around with this to kind of evaluate what budget you'd want to set for yourself in here.

Now with those numbers in mind, let's look at my ads. Okay, so what would that currently look like? Let me actually just make a copy of this thing.

Okay, so my total budget for the launch is I want to ideally increase it to $1,000 a day. I have seven or eight days left. So my total budget is 8,000.

Okay. Currently that's my cost per lead.

I'm also saying 5% conversion rate. Those would be 135 paid signups. But my price will be for coaching mini membership method. So it will be 777. And there's no factor for me in there.

Because this is like a one time payment. So the this, the lifetime value basically is this times. This is not 100% accurate. Right, because people also have payment plans. But this is what it is on average. So then we can see that will be a six figure launch and a 13 times return on my investment. Okay, so if everything goes to plan now, what if I can optimize that? What if I can just get down to by 40 cents? Look at what happens. Did you see what difference that made? That's a sixteen thousand dollar difference at the end. If you can see that. Right? Same goes. Okay, what if I can just increase my conversion rate by 1% on the launch?

You see what kind of difference this makes and you think, oh, it's just 1%, right? Or it's just 40 cents makes a huge difference. Even if it was just 10 cents that we'd optimize here, you can see that makes the difference between 129.

And 125. Is that right? Oh, because I increased the conversion rate here.

So that makes a $4,010 here make a $4,000 difference in the end. Okay, so my goal is with costly to get below $2, which you know would make an insane difference. Let's go back and calculate 5% conversion rate here though. Okay, so kind of have the goals now let's go in here and let's see what we can do to optimize. As always, we would want to have performance and clicks.

Here. You can see what audiences I'm running.

Okay, sorry, I almost stopped the loop. Okay. And here we can see our cost per lead. So influencer mix is currently quite. And I want you to note that whenever I operate at this big scale and with proven audiences, I set my budget on the campaign level, not the ad set level. And then Facebook kind of distributes the budget relatively freely. And you can see that the like actual really expensive leads, it didn't give a lot of budget. And here to look alike mix, which is kind of the broadest audience, it gave the most budget. But this is my best cost per lead here is with the influencer mix, Gary Vaynerchuk. Now let's see for the click rate. So the click rates from the visual here are relatively good. If this was a paid offer, because this is free, I would like it to be a little bit higher. And the copy also lets us down here as well. Right. This should be at least 1.5. So.

Your girl needs to make sure to write a lot better copy here.

And also add an additional image. So the wonderful Jessa. Already in the past I've made really good experience with showing kind of the tangible deliverables people get throughout the challenge. So we actually now opt for instead of this, I personally think it's beautiful, but it's quite inspirational. It doesn't show like what you get. This is a lot more like literal and really showing what people get. So we're trying this for the creative.

Especially because, you know, people might not read the very long copy. And we're trying now variations of the copy as well. So what I'll do now is I'll get a starting point using ChatGPT. So I copy this.

Now I come here and I want to use. I have the paid version which I think is, you know, for the amount I use, it is totally paying off.

And now I want to say, can you please.

Rewrite.

And optimize this add copy using the IDA and ero.

Please suggest.

10 unique hooks. So now I'm giving it here because, you know, the hook is the most important thing. This is what people see and I thought it's quite strong, but maybe it's not. So we will let ChatGPT give us some examples here about what we can do.

So you can see it restructures it.

And you have to correct it because it just says sometimes things that are just not.

Correct. And because on this ad visual here it would just be me. So maybe I'll just talk about my experience here.

Okay, so now.

I kind of like it. While it maps out the.

Hooks, I'm going to use this copy and I'm going to refine it here.

I think though, it's extremely similar to what I had.

Supercharge your membership growth. Transform your own limit. Catapult your membership to new heights.

Okay, So I want to say, can you use another copywriting formula.

And consider that this is going to coaches and course creators that are inexperienced.

With the membership model but curious to explore it. Okay, let's see what it comes up with now because yeah, I feel like this does not.

This is not different enough from what I had created for it to be a real like alternative test.

Uncover the membership. Goldman, this is.

Get rich quickie from the feels.

So why don't I look at what I'm promising here?

Membership.

Why don't I say learn about the coaching mini membership method.

Free. Free. The live training tools and templates.

I would want to make this maybe mini membership method. Okay.

When we pivot like on an ad, we want to take a drastically different approach to what we did. You know, just slight tweaks won't make a difference. You difference. You would want to find a completely new angle.

And stop chasing clients.

Or hustling from launch to launch.

Maybe.

Stop chasing clients.

Instead.

Learn how to get off the roller coaster by creating a load ticket coaching membership like 1,000 plus.

Students.

Okay. And then for the first time.

Review the.

Now I can start with this.

Because now I know kind of what direction I want to go with it. And now I can plug it in here.

I'm pausing so you don't have to wait too long. Okay, I'm back. Resuming this. I quickly show you what I've done. I let it write this. Then I said.

Can you write it in a secret mission spy movie theme? It did that. And then I said, and I think that's a really good prompt tip. Can keep the same theme but say it's simpler. And that's really, really good for ads because people don't have a lot of mental capacity to digest like complex.

You know, creative writing attempts. Okay, secret mission. And then I want to say.

Learn to create. Learn how to create. Launch and scale your own.

Membership.

And then we have your mission. Unlock recurring revenue by transforming your content and coaching tools into a low ticket.

Info based online membership. Join our network of. I want to say.

Just agents. I don't want to, you know, be too much like successful and make promises because Natchez comes, invites you in in the back later. Because to be honest, there's a lot of work, right? And we have a lot of success stories. But I, I just want to be intentional, not making any promises here. And not all of our thousand students are successful yet. Some are just starting, some are, you know, stuck somewhere. And this is why they come to the challenge, because they want to break through with us. So I think this would just misrepresent it. Although we have a lot of success stories, if I say all thousand students are successful, that would be misrepresentation of thousand agents who, who are already cracking.

Who are already.

On the.

Mission membership. Okay.

Your own.

Mini.

Memberships like this.

And then green check emoji.

And I think it's still important that I kind of bring in my background. So we'll do that in a second. How to create your own memberships.

Create, launch and grow your own memberships.

Secret and coaching.

Mini membership method.

Let's add, embrace the powerful coaching. Just I just want to say low ticket memberships because we also have like more.

Everybody who offers a transformation basically.

Oh, jesus, no.

And.

This is now where I just want to bring in the additional.

Elements.

You know, you can fast forward this part, but I think it's also good to kind of see how much time I'm actually spending on writing the copy to also get like a realistic understanding of what those processes look like.

Okay, so I got this. Now let me bring in.

Hosts. So I'm gonna put this at the.

And I like to say something like wait a second.

Who are you again? Okay.

Okay. Wait for a second. I'm listening. I'm trying to listen more to Grammarly. Okay so secret mission learn how to create, launch and scale your own membership. Free three day live training. Let me just.

Actually go back to the challenge page. Just make sure the bold promise is really well reflected. It's so easy to fall out of messaging alignment.

When you're rewriting things and you would want to be so mindful to really be consistent there.

So let's be reminded about what we promise here.

In the bold promise and let's call that out right? If you. Three days to develop the idea, launch and growth plan of your let's say that.

Why don't we say that.

Because it's easy to forget what your messaging was. Okay.

Free Free day challenge to develop.

Idea.

Launch and growth plan for your on membership.

Okay. If you're a content creator or course creator who wants a business.

Your mission unlock recurring revenue.

Okay that just makes no sense.

Like thousand.

Plus existing.

Live training intel learn to create.

No because we talk about.

That's why it's so important to look into things like on a detailed basis. If you don't see the results on the ads.

Understand the foundations and strategies to start and grow a successful membership. That's the first day. The second day is.

We happy to get clear about the ideas.

We show you the membership funnels and launch strategies.

Actually work.

We help you to.

Craft a vision.

Viable idea.

And elevator pitch for your membership.

Branding.

Mock up and elevated pitch for your membership. Okay now I would like to say this a little bit shorter.

And you say these points.

Shorter and more attractive.

A real like challenge for me to keep it short.

There you go.

It's that easy.

The thing is we really don't have a lot of time on the ad.

So although I like the detailed copy that I do because it shows that it's coming from real experience because it's so specific it still can be overwhelming on the ad for people.

Not the same.

That.

Behind I'd say online memberships.

Revolutionize your business. Don't miss out and reservoir. That's great. Sign up for free. You also receive ready.

All our growth secrets.

And we have.

Lodged hosts.

And then we have.

Join us now.

Okay.

Now we have a second version of the copy it only took.

It actually didn't take that long.

Structure is super important.

Okay.

Mission membership updated. Okay, so this is the new copy I'm running with. This is the new creative that I'm testing and.

I think we should also test this to other audiences. So which other audiences should I also test? What works specifically well for coaching? Mini membership method. Let me see here.

Okay. Lookalike of the $7 membership. It seems.

Where my purchases.

Last 14 days. Oh yeah. Okay, so this is the audience that I'm also using. A lookalike of coach graph members. Basically. I don't think I've used this here.

So.

Yeah, definitely I'll use this. And then probably coaching must also match self employment.

This is what we go for. And I'll update the ads now. So I basically just will duplicate and we'll add in the new creatives and then I keep you posted about the results.