Q&A Call March 3rd 2025

Ken walks through Amazon KDP keyword evaluation: look for 3+ winning books, fewer authority figures, and a BSR under 50,000 (possibly dropping to 25,000). He covers practical workflow like using detailed outlines, hiring ghostwriters, and preparing covers while writing.
Questions this video answers
25,000 (down from the previous 50,000 target).
About 3 winning books (though 1–2 can be acceptable in some untapped niches).
19 authority figures (Ken judged that to be too many).
Examples given include 63,000, 68,000 and a separate keyword at 16,000 search volume.
Chapters
Well, I'll take the first one there. I was doing a keyword search.
I'm not going to reveal it. Obviously, that came up on the first column, which is the search was 63,000.
And then they had 68,000 and then they only had.
14, you know, under 50,000 BSR and 250 reviews. Basically everything was green except for.
The dead books is a 7. And the overall competition was a thousand.
So.
Okay, does that make sense or no?
Yeah. So the search results was a thousand.
Yeah. No, the search results. Yeah. Was a thousand.
Oh, the score. I said. You said this.
Well, you know what was out there? Let's see what I want to make sure I'm quoting. Right? Yeah. Search results was a thousand. And then the only other thing that was there was 19 authority figures in it, but the search volume was 68,000.
Okay. And there are 19 authority figures.
Yes.
I mean, I personally. And three pages.
And three pages. Yeah, yeah. So stuff like this, I personally stay away from it because, I mean, if there's 19 authority figures, although you might be able to pull some of the traffic from it, that's kind of a lot. It also makes me beg the question, like, how is it a searcher that is very specific, you know, piano for beginners, or is it. Is it on the broader side? Because that's a lot of authority figures as well as. When it comes to, you know, this much search volume, sometimes, you know, I like to. That's why I like to compare the search volume with the winning books, paint a better picture than if it's, let's say there's no winning books but high search volume. So that's good there. But yeah, with that many authority figures, I think it's too much. Right. Ideally. Sorry, let me just. My headphones are picking up my phone right now.
All right. Sorry about that. Yeah, so basically I like to stay away from that because the 1900 figures is a lot. I like to be on the side of. I mean, like I said here, four, four or less. You know, once there's like authority figures that cover the first row as well as into the second row and even all the second row, it's very hard to penetrate because that's where a lot of the organic sales is, in those first two rows. So ideally you want to rank there. And if you can't do that, you're always going to be relying a bit too much on Amazon ads. Ranking in that mainly in the first row is where those organic sales really pick up. And just to dive into that a little Bit deeper is you'd be surprised how much difference it makes just from being in like the number one spot on Amazon to the second, to the third, to the fourth and fifth. It's like a drastic amount of difference. And that's why the book ranking number one is always selling the best, just because it jumps up like 50% from the second book. Yeah, a bit too much authority figures for me.
Right. And the thing is, trust the process, but when you have an outlier, it's just like, okay, is it really an outlier or is it just, you know, greed looking at 68,000.
Yeah, I mean it does to have 19 authority figures. So are they counting the authority figures as winning books as well, or are there 14 winning books and 19 separate authority figures?
It's in the winning books. It's all on page one. I don't go farther than page one for the authority figures. So it's like, you know, row after.
Row after row on there.
That's where I got the 19. It's almost like the whole first page.
Is all authority figures. Yeah, I would definitely steer clear.
Okay. Yeah. Because I mean, it's not just 500, it's in the thousands. So. Yeah, for sure, that's no problem. I, I didn't really want to chase that keyword anyhow.
No, for sure. I mean, you're on the right track. But let's say you have the same keyword, you cut that down to five or less, we're looking pretty good.
I've got a question that's more. Looking for some maybe less specific advice or reassurance. Ken.
I've been going into urban writers and chasing down someone to write the book for me. I'm at that stage with that first one and I, I chose a guy, he said he could start immediately, but then when I had clicked the button to go, he said, oh, hang on, I've just accepted another project. Can you wait two weeks? So I waited the two weeks and then he put me off for another week and another week and it's been four weeks later and I just sort of ditched him looking for someone else. And I guess I'm just like a little bit like, oh, that wasn't the plan. And especially with this keyword, I kind of wanted to get in there quite quickly and without even kind of noticing, I'm already a month passed with no sort of real progress. I do have another writer that I've found just in the last couple of days that can start, but then she's got a 20 day timeline on it. So we're really looking at like another month before that's all done. And then there's all the sort of design and, you know, everything else that goes into it. How important is it to move quickly with these things is probably my real question. Like, from your experience, does a couple of months matter or do books just not move that quick? What's the, what's the timeline?
I mean, let's. I guess there's two answers. The first answer is if it is your main, first main high content book. There's a lot of learning that's involved. So it will take longer than like my first high content book took a ridiculous amount of time that I don't feel comfortable even telling you. It's. It's just the way it goes. You're finding ghostwriters. It's just a mess. So that is normal. 20 days is actually very quick to write a book. I'd be surprised if she wrote it in that time. That's good. That's a good timeline for getting a book written. But yeah, ideally you can move as quick as you can, but always give yourself grace with the first book or two, because what's going to allow you to move quickly with Amazon KDP is when you already have these people in place. And so I already have a writer. So I just message my writer, I have run a Slack chat and just say, hey, I have a project, can you take it on? She says, sure. I send her my outline. And so your first book, you know, try the best you can to get as quickly as possible, but it will take a bit longer than normal. Like this happens. You don't have a writer. So this, you know, ideally once you have a writer, it kind of will cut that time in half. So it's perfectly fine, perfectly normal. Get the book out as fast as you can and then hopefully the next book, you'll have some systems in place that allow it to pump up very quickly. So in terms of the keyword, ideally the keyword will still be fine by the time you publish. Of course, depending on the keyword, there's always a risk. If you take months to publish and it's still not. And it's not. It's bad. I mean, that's good and bad. It's. It's bad because now you're losing, you know, the, the hype of the keyword. But it's good that, you know, maybe that keyword is not worth investing a ton of bucks into anyway. And so if things change that quickly, then that's fine. We can Move on to just something else and just keep moving forward. So very normal, very, you know, kind of part of the process. But once you kind of get a few books out, it'll become a lot quicker.
Yeah, that's, that's probably how I've been feeling. I'm just sort of like, I didn't even mean for it to take a month with no action. It just kind of happened. He just kept saying. I was like, oh, okay. So I'm a bit kind of like frustrated with myself not catching it sooner, but. And I also feel like some keywords probably have a longer attention span, whereas this one seems to be quite popular right now. I imagine there's a bunch of other people doing what we're doing around the world, all going. So I'm kind of imagining there'll be a bunch of new books all sort of joining that market. That's what happens, right? Is that the kind of like, that's part of the race is trying to get in before the other. The other writers.
Yeah, I would say with new hyped up topics, absolutely. What's going to happen is a lot of people will produce low quality books though that will get bad reviews and they won't last. So the amount of books that will last on the keyboard are a small amount. And then there's like the other side of the coin that as the keyboard is established, like, sorry, excuse me, a lot of the generic ones, like the generic exercise books that we've all seen, people will kind of stop publishing in them. Other than people like myself who just look for the demand and they just go into them. So the initial hype is like that, but then it'll kind of die off and just become a keyword that people just ignore because they think it's not very good. As long as the demand is there, it is fine. So there's both types of keywords. When they're new, it definitely is an influx. The good books stick around, the bad books get kicked out. And then over time, people just, there's no hype, they go to the next one. But that doesn't mean that that key work's bad.
Yeah, no worries. Thanks, Ken. So basically I'll just keep pushing through.
Just keep pushing through, get the book out, do the best you can, and then move on to the next book. That's kind of where I'm definitely an advocate for that, that I think it's important just to keep moving forward. And I know we're putting money and time into things, but it's like having too Much of a personal attachment will actually allow you to move slower. So they're just, they're just assets. Just keep moving forward and you'll get better and better and it'll be faster and faster.
Love it. Thanks, Kim.
Awesome. Appreciate it. Good question, James.
So Mario has a question in the chat for some keyword researcher. He wants to revisit keyword here. I definitely can hop in and do that. I feel like Mario just got my spreadsheet going here.
Yeah, can you hear me now? I think I'm. I'm in the call. Yeah. Okay. Yeah, so, yeah, I know. Ken, we had talked about this in like a one on one, but I'm still a little fuzzy on the process side of it. Like, why you eliminated it. Because when I worked through the keyword research, you know, it's like six out of seven. You know, those columns are green. And I know, like you took a little one look at it and said, forget it.
Sure. No, let's have a look at it. I know it's tough because I do. I can only get the spreadsheet so perfect, but then it's like I do have the eye that I've been using for years and I can just tell sometimes.
And that's what I want to know.
Yeah, I want to know that.
Yeah, for sure. So stroke recovery activity book. Definitely the best way to learn for sure. To learn my process.
Let's see here. Let's just see if we can get it.
Sometimes it'll show up horizontally. So let's go through the metrics here. So we have our search volume, which is 16,000. Go. I'll go through the metrics and I'll give you my overall kind of opinion on it.
And then we have our winning books. So we have. I'll count this one.
One.
We can say six. We'll just go six. I'm sure it changes all the time, but let's go six. So it's still good on the dead books.
Books match the search term. I'll go, yes, pages of books. I'll just run through this quickly and then we'll. We'll talk about it.
I would say three.
Sorry. When you find a active. Actually, they have the books there.
Sorry.
What'S that?
Wait a moment. It does come at word. The working book. The. The where you. You know, it's not the workbook. Workbook.
Activity book.
The activity book. Yes. You count that book too. Or not.
I mean, in this case I am. Just because it's the exact same keyword. Stroke recovery activity book. So I Guess if that's what we're looking at, I would. What I'm looking for is just the relevant books on the topic. So I kind of ignored this one. This memory improvement for seniors. Although it's an authority and it still would count as an authority, it's not really on the topic. It's just so popular. So it just gets thrown in here. Of course it's somewhat targeted. But yeah, in this case when we're searching up activity book, I would for sure.
If that answers your question. Yes, yes. Thank you.
So let's see here. So basically authority figures, I think there was like two. Let's just.
So yeah, let's go over this. So yes, basically this is an all green keyword. It looks good. I guess now once I kind of found a good keyword which I'm actually going to add this part most likely into the the program. Like what do we look at now after we. It looks good. So there's a few things that I look at I like to look at because although there's some winning books, realistically what does the, the demand look like? So if we have the top ranking book here, let's say it has 6,000 BSR, I guess Mario, when we discuss kind of why I wanted to steer clear of it, it's just not a horrible keyword. Like yeah, you can definitely, you know, make a book and potentially do well. But although these are winning books, they're not like, you know, there's not an insane amount of demand. So we have a book that has 450 reviews that has a good BSR, but it's not anything crazy. There's really only one or two books, maybe even one that has some royalties that are worth getting. And so I guess how I look at it is that it does look all green, but it's, it's not like all these books are like their search volume and the, and the sales are very high. So like we kind of use this as an example a couple of times here. So if we go to let's say meta Mediterranean diet. Not that you should do this, but as an example is right away we're going to see the, the sales volume is way higher. So you have all these bestseller tags in terms of royalties. A thousand dollars per day, 900 per day, 400, 200 second row, 300, 300, 180, 600. And so the, the sales volume for the stroke, it's not, it's just not super high. And so when it comes to my method of getting the, those organic sales and really just doing well that way. Although this can be okay, it's not anything to write home about. And so let's say we have the best book. We get 300 reviews, we rank up here in the top spot, we might get 100 bucks a day, maybe even better. This book, I'm sure, fluctuates, but realistically, we're going to have a book that has 90 reviews at best. We might rank up here if we can, but panning these two books are going to be very hard if they've been around a lot. And so it's more realistic to look at the fact that we might only make, you know, have a 30,000 BSR, 90,000 BSR than, you know, something like Mediterranean diet where there's all these books with lower reviews doing well and there's just a bit more proof of volume. And like I said too, with that hierarchy, how every book in the first row or two are selling well. And so because there's so much traffic, so all these books are kind of getting pushed to the top and they're fighting for those top spots. And so of course this keyword has its other problems. It's very saturated. This, not necessarily saying this is a good keyword, but I think that's kind of what I like to look for is it's very clear that the demand for this topic is very, very high and these books are flying off the shelves. The stroke topic, I can't say the same. So it's not a bad keyword. But I mean, how I like to teach and what I like to look for, I just want a bit more kind of sales volume. I hope that makes sense. If you have any follow up questions, let me know and we can dive into a bit deeper. But I guess that's.
Yeah, I was just really, I was really looking at the way I'm kind of summarizing it then is like, hey, it met all the criteria, but it might not be the best opportunity versus some other potential keywords that could definitely be a little bit better opportunity a little better for you.
I think that's, that's a good way to put it for sure. Actually, actually going into that even deeper, I'm actually considering now adjusting this metric because ideally you want your book to have a 20,000 BSR or less. And so 50,000 used to be the number, but this is something I might actually change to like let's say 25,000. So I will kind of look into this a bit more and really do some research. But I guess that's what I'm looking at as well is is the books that have a 50,000 BSR 45 are not selling like crazy. The money and the organic sales are in that 20,000 BSR or less. And it's very achievable to get there. And like we had the Mediterranean Diet cookbook, all these BSRs are under 10,000. And so of course this is best case scenario. But let's say you're at a 20,000 BSR, 7,000. That's still good money. 50,000 is almost a little high. So it used to be fine, but as it becomes more, the Amazon becomes more saturated, there's more books. These ranks are not as valuable. And so I think I might change that metric. So I guess in this case for you, moving forward, I think it's worthwhile to change this metric to 25,000 instead of 50,000. And that's going to now change this to maybe two, and then it more aligns with what we're looking for. Does that make sense?
Yeah, yeah, absolutely. That's kind of where I was going to. So appreciate that, Ken. Thank you.
For sure. Thanks for the question because, yeah, it is interesting because the BSR rank is based on all books on Amazon, but a year ago, two years ago, when I was mainly doing these metrics, there's been a million more books. There's like a million books a year that get published on Amazon. And so 50,000 BSR two years ago and now are two different sales amounts. And so I think the number to strive for now is the lower number. So, yeah. Anyone listening? Anyone watching the recording? I think changing this to 25,000 could definitely warrant you some more accurate results and more in line with what I'm thinking. All right, thank you for the question, Mario. That was a good, definitely good question.
Piggybacking on that, Ken, speaking from experience in that niche itself with a tbi. And my wife, she had her first stroke and then survived it maybe two or three years. And the combination of both mine and hers, those things are truly next to each other in the recovery. So if you niche down, you might get a little better. But is that communicating?
Yeah, that makes sense.
Or even, you know, families that deal with strokes like that, that type of stuff.
Yeah, that's a good angle. Kind of find a different positioning and what people are specifically looking for right.
Now. If anybody else has any questions, definitely let me know. It was actually a very valuable insight to question Mario. Now I'm thinking I might actually go into the program and kind of add that in and change that Metric. Because now it almost just I clicked in my head that, oh yeah, that's actually kind of what I'm looking for now as opposed to what I used to. So yeah, thank you for that.
But of course it's all subjective. It's all just Amazon's game. It's always changing. So you can always only track it the best you can. If anybody else has any other questions, definitely let me know in the chat or just let me know.
Hey Ken, just to piggyback that then, are you still thinking it's three books at 25,000 or would it maybe be more like two at the 25 range versus the three? And I'm only getting nitpicky here because I have another keyword that's very similar that.
But I do have some winning books that would be in that lower range too.
I mean, I think the 3 is still a good general number to say, okay, this is a good proof of concept. However, if there's one or two, that's definitely fine. I definitely would look into it further. Ideally, if there's only two, it's just a keyword that's been untapped. So I guess in that case there should be. If there's only two winning books, then there should be very few dead books and very few authority figures. It should be a very untapped market. But if let's say you have two books and 10 dead books, then the demand can't be that high. So normally the metrics still apply the three and the six dead books versus winning books. In some circumstances though, two books can be okay. But I don't want to see like a ton of dead books. Then it's just telling you that maybe the demand is low. However, if he does an untapped keyboard, it's going to be two winning books, very few dead books, and very few authority figures and pages of books.
Here's a side note question to the earlier one that you had about the ghostwriter. If you know that search topic is good and you're waiting for the ghostwriter, would going and getting those external.
Products be advisable to get that moving? Because in marketing you have to kind of get the edge going ahead being if it's. I'll use the decluttering. If you have a website or something like that that you're marketing to, would it be better to as you're waiting for the writer and it's proven to get that in the back end up or school or whatever, Just open thought.
No. Good point for sure.
Is that something you Do, Because I know you don't necessarily have the back ends on your system.
I mean, I do. Anytime I have downtime, I get as much moved forward as I can, because that's. Even things like the book cover, you can change your title with your designer. You can simply say, hey, can I make a quick title change? It's no big deal. And so even if you're getting A plus content made that just needs some interior content, you're getting a cover made that just needs a title changed, when you finalize it, that's fine, too. So, yeah, that's definitely a good point, is anytime you have downtime, of course, you can only do so much, but move as much forward as you can. And then when you finalize other things, you can just make some. Some changes, which is very easy to do.
Yep. Mario, thanks for raising your hand. Another question.
Yeah, Ken, a very little different topic. I'm working through the outline right now, and I've been using Dibly Crate, which I've used in the past, and I like it, but it's really, like, very thorough. There's a ton of, like, detail that comes out.
And I'm debating right now whether if I should use, like, maybe urban writers or, for this one, kind of write it myself, because it's a little more in my skill set. If you were to take, like, say, that output from Dibli and give it to a ghostwriter, is that going to be sufficient? Are they going to look at it and say, like, that's maybe too detailed for what I want? Or if this doesn't necessarily follow, like, you know, there's a lot more stuff in there than just the outline. Right. It gives you, like, the audience and, you know, some other things. I think it's important, but I've never worked with the ghostwriter before, so I'm a little, you know, like, is that overkill? Or, like, am I, you know, giving them too much information for. From a standpoint, like, they're not, you know, you don't feel like they're very robotic in writing versus, you know, like. I don't know if you're getting the spirit of the question, but.
No, I understand. Yeah, I mean, I mean, I did get your input and thing, and I will be replying to it today. But I think the more detailed, the better. Like, I want my outlines to be as detailed as possible, so never think it's too detailed. If anything, it just makes it an easier job for your writer because now they're not in the middle of writing the book, and like thinking, okay, what do I do for this section that gave me this tiny little outline? And so if you can outline it in much detail, even the full chapter, point by point, they're just gonna. Their jobs can be easier and they can focus more on the writing and. And then you can actually have a better book with more inline content. So the more detailed outline you give them, the more in line it's going to be with what you get back, rather than giving them not much. And then they're having to kind of fill in a lot of the blank.
Yeah. And the other thing with the outline, like, Dibli also gives them like a bunch of resources or chapter at the end. Like, would they actually have to go in and then like, research those or would they bring in their own? Or, you know, how does that work from like a research standpoint? Right. Because, like, they're expected to cite the sources and stuff. Like, how does that normally work from a. Hey, this isn't necessarily common knowledge. This is where I got the information from. And how much did that. Are we required to provide or will the writer do that as well? Research?
I mean, I like to provide the resources. If I'm giving them information, saying chapter one has this, this, and this in it, I'm also going to say, hey, this is where it got this from. Because they're going to do that on their own if you don't. And so we don't know where they're getting that from, what sources, how much effort they're putting into it. And so I like to give basically for any sort of section or point that I make, there's going to be a reference that is alongside that if it's relevant. I'm never going to leave like a chapter without any references unless it's very, very thorough. But yeah, ideally it's just, yeah, a couple of points or like a section, the header and a reference for that. Header section for a chapter and the reference for that. So the more you give them, the better, because then we know where they're pulling information from. Otherwise we don't know where they're pulling information from. And if you want a thorough, detailed book in a, in a technical topic, then I go for that. If you're doing like more of an exercise cookbook, it's not as. It's not as important, but if you're doing some more intricate topics that it is important that you deliver a good product. The more detail, the better, the more resources, the better. You're just going to have a better, better book written.
Got It. Okay, thank you.
Not to beat a dead horse on when you look for the dead. The pages out.
What I know you've gone over this week after week and also the group in the.
That's fine.
Class.
What is it that you're. I mean, because there's some things that you might go out seven pages, there's still books showing up. But is it a percentage on the page or.
It'S. I'm trying to learn your little algorithm.
No, I think this is the mo. This is the most confusing part of the process. And that's the. The whole thing too is there is no sweet science to it. It's. It's fully by eye. Maybe I should look into more. Having an exact metric. So based on how many spots come up, you know, what is what. But how I look at it is, let's go do this together.
Basically, it's just once I have to picture myself publishing a book. So when I publish a book, I'm going to get maybe five reviews in the first couple days, maybe the first week, 5, 10 reviews. I'm going to have a 2 million BSR. Where is my book going to lie? And so I guess I'm looking for other books that are the same as my freshly published book. And so realistically, let's look at this Mediterranean cookbook here. Let's go to page four. And so I guess what I'm looking for is now, you know, where. When am I going to be able to get seen? And so if there's books that have 80 reviews, 13 reviews, some sales, my books are automatically going to rank above this one. I have to earn that spot. And so when you continue to see books that have, you know, 20 reviews with sales, you're going to keep going. It's only when you start to see books that, okay, this book is horrible. This book is not selling, it is a horrible cover. Then you can start to kind of think about that. So now, as you can see, there's more books here that have no sales. So it's only eight days old, 21 days old.
One month old. So now we're starting to see some books that are brand new, just getting launched. And realistically, that's where our book's going to be. So when our book is eight days old with a couple of reviews, ideally, this might show up here. However, I like to go a bit further when I think I'm there. I kind of just go one more to solidify. And then as you can see, once again, we're seeing books that have, you know, four reviews, no reviews. And they're in, most importantly, very new. 20 days old, 27 days old. So in this keyword I would say page six is pretty safe to say that there's about six pages of books because now what we're seeing more of are books that have, they're just brand new, they're just being published, that there's no proof of concept yet. And so Amazon's decided to rank them here. And so, so if these books can rank here, once we get at least 2, 3 reviews, make a sale, we're going to rank better than this book. And so realistically, it's safe to say that we should definitely end up on page six within the first couple days of being published. And so like I said, it's not a perfect metric. But just go and look for books when there's a majority of them based on what you're going to be publishing, a brand new book. That's why I like Book Beam too, because you can see the age. A brand new book with low reviews and also books that just aren't good, books that have ugly covers, they're not really competitors. And then the other side of the coin is you can look for books that are of course a different topic. And so if you want to go really safe, I'd say we're on page what, 7. So this is kind of where it fully is kind of died off. There's books that are 10 days old, no reviews. There's books that are on anti inflammatory diet, there's Mediterranean one pot cooking, which is technically a different keyword.
So right away it's pretty safe to say that this is kind of where it stops because we're easily going to be able to make a book better than this one that has this horrible cover that's eight days old with no reviews. And so I hope that does give a bit more clarity. It's hard to put a number on it, but yeah, just to kind of reiterate, once you are seeing books that are basically not even competitors, basically what we're going to be publishing, that's a few days old, that's kind of where I would call it.
Okay. Basically from what I'm hearing and seeing is you're looking at not just the bsr, not just the review, but also the sales. And that's why book, book being is so important in this research and how old, how long they've been out there, because you know exactly what you can do and say, okay, mine's going to hit here. And I know I'm going to be able to get that many sales plus the reviews. That makes more sense.
Yeah, I guess that's now speaking out loud that, that definitely. I look at the age of the book, basically I'm looking for brand new books that aren't really doing much that's going to say, okay, if I have a brand new book that just does a little bit, it's at least going to come up here or at least close. Just not be perfect. But it's going to be, it's not going to be page 20. If there's books like this on page seven, my book won't show up page 20. It's going to show up here pretty quickly.
Right. It's not going to take much because you already have the review system in the background. So when it launches you already have some on there. And then we're just, I don't want to say manipulating, but massaging the algorithm.
Yeah, getting some sales. Let's get a couple sales. It kind of sparks it. And which my. With my launch process too because a lot of these books too, a lot of people don't even know what a launch is. They publish the book to Amazon and they just sit there. And that doesn't do anything. Like when you do a launch process, I would make the argument that it's, it would come up even further. Further up. You'd be on page four immediately in this topic type of thing.
Right.
But to be safe. Yeah, that's kind of what we look for because all these books, I doubt they're doing any launch process.
So as we've, as everyone's talked about this, it's.
Very important to look at what's. When you've said what's really selling. Some of us have looked, come into this brainwash. It's just the BSR that we're looking at and it's noticed the daily sales or the monthly sales and everything else. Is that correct?
I mean to an extent I think that the BSR is just reflecting the daily sales. And so it does say $2 roti, one sale a day. But this is all meaning the same thing. So you get the can do it just with the bsr, it's still reflecting the daily sales. Book beam just shows you the number. So I like to see the number but is definitely reflected by the bsr. If I couldn't see this right here, if I could only see this, I would still know that, okay, this book is doing well, maybe making a 100 to 200 bucks a day. And I look at everything but Most importantly, just the BSR and the age for this metric. If it has low reviews, it's a new book with a high bsr. It's pretty safe to say that your book's going to beat this book pretty quickly.
Right. So it's the, the age is an important thing as well.
Yes. So.
Being that, you know, a few weeks older days or whatnot. Yeah, that makes more sense how your thinking process is.
Yeah, for sure. Even when I think out aloud, it kind of opens up more like, oh, yeah, I guess I do look at this subconsciously. But yeah, definitely. It's hard to metric to pinpoint. It is rough. But that's kind of. I hope that kind of shed some light on it a bit more.
No, it's a metrics. You just. It's okay. These are the questions I've always asked when I build systems before.
Yeah.
Because what are you looking at? We have to repeat you for sure.
I feel like I need to see something like 10 times. I'm like, okay, that makes sense. But this is a metric too. I, I don't see anybody else talking about it. I'm pretty sure I've coined this metric because it's just something I thought of. I was like, okay, realistically, if the keyword could be good, but if there's 30 pages of books, like you're not going to sell, like, I want to be able to rank on page one quickly. Right.
So yeah, correct. And I've talked, visited and followed a lot of different people and support the reason I'm personally here, for sure.
Thanks, Sean. I'm definitely going to add that in as a post and link it to that section of the course as well because I think it is a bit important to at least put some metrics on it, like the age of the books and such. So that definitely can be helpful.
I guess maybe I should just follow you for a week and write everything down.
Pretty much, eh, that's what you need.
Is someone to just follow you.
Yep, exactly. I just, I just talk out loud, someone writing notes.
That's how I think. That's how I think good courses get built out is discussion like this and constantly improving and adding to it. And then it kind of. You're kind of putting it out there as the structure, but then it kind of gets the volume over time of all these little, little understandings, I guess.
Hey Ken, I'm curious. You use cookbooks as an example a lot. Have you ever actually ever done a cookbook?
No, I've never done a cookbook. I use the examples I use are whatever I see. And like I've used the Good Energy Cookbook example because like I saw it ranking like, oh, this is pretty good. It's a good example. I, I also like to use them because I don't like to. If I find something secret and super good, I don't like to give it away. I like to use things that Mediterranean Diet Cookbook is no surprise. Everyone's probably seen it before. And so I kind of trying to find the balance between what it shows. A good example like the Mediterranean Diet Cookbook because there's clearly all these books are selling well, not many reviews. It shows what volume and traffic and demand looks like. And then it's not a key word where everyone's going to be rushing in to kind of, to kind of jump on. So I try to find the balance, but I'm sure a few months from now I'm going to have a different example because it kind of just turns over and changes.
All right.
No, it's a good question, but it is definitely not like planned.
Yeah, we got the last 15 minutes here, so definitely let me know if you have any other questions. I will mention something as well. I'm not sure if you guys saw the post, but Skool has their new affiliate feature. So definitely check out this post and watch the video because now you should have the ability to earn commission from like referring people to the program itself. So don't worry, I'm not going to turn this into a massive pyramid scheme. But it is a cool feature they mentioned. It's worth talking about. You know, definitely check out this post if you haven't already and it will be in the classroom as well under this section here. Just kind of a cool little feature might help out.
Hey Ken, I know, I know you were just looking at maybe doing some more like you know, specialty type deep dives and stuff. What were you thinking and what were some of your thoughts?
I mean, I don't know. I guess that's why I made the post. I want to kind of hear what you guys have to say. I know that the normal ones like maybe book cover analysis and even like a plus content creation and stuff will be cool, but I'm definitely looking to see kind of what people's thoughts are because what I think might be helpful too. It's like you guys might be having issues with something totally different. You know, I don't want to just pick things and spend time on things that aren't relevant. See, I guess the initial thoughts are book cover analysis can be helpful because I think a good book cover is important. Maybe even things like A plus content creation because it's kind of an underrated thing and the importance of it. Then of course I'm open to whatever else would be valuable for you guys because that's always the most important things are the ones that I would never think of. I feel like too, in terms of keyword research. Keyword research becomes easier after you publish lots of books. So after you publish books and you see the result of it and you publish another book and you see the different result, like the best way to learn what makes a good keyword is just to publish in different keywords. I know that's a easy thing to say and of course it just costs money and it costs time. But that is kind of how I learned keyword research is I had the baseline facts, but I just picked one, did it, I made a high content book, I did another one in a different topic, did a couple more in the same topic as the first one. And then over time you kind of just see all these different results. And then, you know, a few times I found actually a pretty good keyword that I thought was pretty good, launched a book and then it just did super well. And so that kind of clicked in my head like, okay, now this is what you want to look for. So it, you can do so much just by analyzing and. But you have to publish books to really learn the process. You have to spend some money, publish books. And after two, three, four books, maybe a bundle in different topics, maybe you make a couple audiobooks, it's totally gonna, you have a, gonna have a totally different perspective of it than if you're just analyzing. So. So that's the unfortunate part about online business is you gotta spend some money to really learn. But hopefully the spreadsheet in my, in these calls kind of shine as much light as you can. So we can you spend as little and get back as much as you can as fast as possible without having to spend ten grand before you make money, which you don't have to do, don't worry. But yeah, that's kind of the best way to learn this. Once you publish books, you'll start to see what happens to different topics and it'll totally unlock for you. Otherwise we will definitely see you on the next call. Definitely check out the post about just the live events and give me some recommendations of what we can focus on. I think that'll be very helpful. See if everyone's good to go. We'll see you next week and I'll get the recording up. Hopefully. I'll try to get it up today, actually.










